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H&M Hennes & Mauritz AB Class B
(HM.B)
Select Model
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Rating:57Neutral
Price Target:
kr191.00
▲(3.52% Upside)
Action:Reiterated
Date:06/26/26
The score is held back primarily by balance-sheet leverage and the sharp TTM revenue contraction, despite solid margins and strong free-cash-flow generation. Technical signals are neutral-to-slightly positive, and valuation is supported by a strong dividend yield, but the P/E is not particularly cheap relative to the growth backdrop.
Positive Factors
Strong Cash Generation
Sustained operating and free cash flow gives H&M capacity to fund store, digital and supply-chain investments while supporting shareholder returns. This financial flexibility can help the company navigate demand volatility without relying entirely on additional borrowing.
Negative Factors
Elevated Leverage
High balance-sheet gearing reduces financial flexibility and increases exposure to weaker trading conditions. Although leverage has improved from the latest annual period, debt remains material relative to equity and can constrain investment or shareholder distributions if sales soften.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Cash Generation
Sustained operating and free cash flow gives H&M capacity to fund store, digital and supply-chain investments while supporting shareholder returns. This financial flexibility can help the company navigate demand volatility without relying entirely on additional borrowing.
Read all positive factors
H&M Hennes & Mauritz AB Class B (HM.B) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr320.55B
Dividend Yield3.98%
Average Volume (3M)2.59M
Price to Earnings (P/E)22.8
Beta (1Y)0.95
Revenue Growth-5.39%
EPS Growth23.81%
CountrySE
Employees140,000
SectorGeneral
Sector StrengthN/A
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)7.68
Shares Outstanding1,598,873,000
10 Day Avg. Volume1,985,885
30 Day Avg. Volume2,592,286
Financial Highlights & Ratios
PEG Ratio4.53
Price to Book (P/B)6.58
Price to Sales (P/S)1.24
P/FCF Ratio12.91
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
kr148.78Price Target Upside-19.36% Downside
Rating ConsensusModerate Sell
Number of Analyst Covering9
EPS Forecast (FY)7.93
Revenue Forecast (FY)kr222.04B
H&M Hennes & Mauritz AB Class B Business Overview & Revenue Model
Company Description
H&M Hennes & Mauritz AB (publ) functions as an international retail enterprise, offering an extensive selection of goods such as clothing, accessories, footwear, beauty products, and home furnishings. Its offerings are designed for a wide customer...
How the Company Makes Money
H&M primarily makes money by selling merchandise—mainly apparel and accessories—directly to consumers through (1) physical retail stores and (2) its online sales channels. Revenue is generated when customers purchase products across the group’s br...
H&M Hennes & Mauritz AB Class B Financial Statement Overview
Summary
Income Statement
58
Neutral
Balance Sheet
44
Neutral
Cash Flow
66
Positive
| Breakdown | TTM | Nov 2025 | Nov 2024 | Nov 2023 | Nov 2022 | Nov 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 220.67B | 228.28B | 234.48B | 236.03B | 223.55B | 198.97B |
| Gross Profit | 92.69B | 103.57B | 125.30B | 120.90B | 113.28B | 105.01B |
| EBITDA | 38.53B | 39.41B | 40.53B | 38.11B | 29.91B | 37.58B |
| Net Income | 12.30B | 12.16B | 11.62B | 8.75B | 3.57B | 11.01B |
Balance Sheet | ||||||
| Total Assets | 165.88B | 170.27B | 180.21B | 181.27B | 182.05B | 179.78B |
| Cash, Cash Equivalents and Short-Term Investments | 18.70B | 20.91B | 17.34B | 26.40B | 21.71B | 27.47B |
| Total Debt | 77.18B | 122.45B | 76.95B | 77.97B | 72.64B | 66.69B |
| Total Liabilities | 131.96B | 127.33B | 134.00B | 133.67B | 131.29B | 119.76B |
| Stockholders Equity | 33.94B | 42.92B | 46.14B | 47.52B | 50.76B | 60.02B |
Cash Flow | ||||||
| Free Cash Flow | 24.01B | 21.88B | 20.31B | 24.98B | 18.46B | 41.16B |
| Operating Cash Flow | 33.01B | 31.12B | 31.76B | 33.95B | 24.48B | 44.62B |
| Investing Cash Flow | -9.84B | -10.62B | -11.57B | -9.62B | -6.81B | -4.08B |
| Financing Cash Flow | -20.80B | -16.31B | -29.20B | -18.61B | -25.15B | -30.18B |
H&M Hennes & Mauritz AB Class B Technical Analysis
Neutral
184.50
Price Trends
171.04
Positive
168.66
Positive
172.07
Positive
Market Momentum
2.70
Positive
47.58
Neutral
52.18
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:HM.B, the sentiment is Neutral. The current price of 184.5 is above the 20-day moving average (MA) of 178.53, above the 50-day MA of 171.04, and above the 200-day MA of 172.07, indicating a neutral trend. The MACD of 2.70 indicates Positive momentum. The RSI at 47.58 is Neutral, neither overbought nor oversold. The STOCH value of 52.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:HM.B.
H&M Hennes & Mauritz AB Class B Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | kr8.56B | 14.44 | ― | 2.71% | 8.87% | 71.61% | |
69 Neutral | kr1.51B | 15.01 | 24.51% | 7.00% | 1.11% | 15.17% | |
64 Neutral | kr9.03B | 31.33 | ― | ― | 3.66% | -11.08% | |
57 Neutral | kr320.55B | 22.75 | 29.53% | 4.24% | -5.39% | 23.81% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
54 Neutral | kr12.50B | 22.50 | ― | 1.71% | 6.50% | 14.07% | |
53 Neutral | kr11.67B | 14.68 | 11.33% | 3.52% | 8.88% | -6.70% |
* General Sector Average
SE:HM.B
H&M Hennes & Mauritz AB Class B
174.75
41.56
31.21%
SE:BOOZT
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SE:BORG
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58.40
0.35
0.60%
SE:NEWA.B
New Wave Group AB Class B
88.80
-13.58
-13.27%
SE:RUSTA
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8.57
11.83%
SE:SYNSAM
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58.20
0.92
1.60%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.