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H&M Hennes & Mauritz AB Class B (HM.B) Stock Forecast & Price Target

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See the Price Targets and Ratings of:

HM.B Analyst Ratings

Moderate Sell
7Ratings
0Buy4Hold3Sell
Based on 7 analysts giving stock ratings to H&M Hennes & Mauritz AB Class B in the past 3 months

HM.B Stock 12 Month Forecast

kr 151.71▼(-15.60% Downside)
Based on 7 Wall Street analysts offering 12 month price targets for H&M Hennes & Mauritz AB Class B in the last 3 months. The average price target is SEK 151.71 with a high forecast of SEK 170.00 and a low forecast of SEK 114.00. The average price target represents a -15.60% change from the last price of SEK 179.75.
Highest Price Targetkr 170.00Average Price Targetkr 151.71Lowest Price Targetkr 114.00

Detailed List of Analyst Forecasts​

Analyst Type
Ranks
Analyst Rating
Upside/ Downside
Action
Analyst forecasts for SE:HM.B
Price TargetArticle
J.P. Morgankr 114sell-36.58%DownsideReiterated11/03/26
RBC Capitalkr 170hold-5.42%DownsideReiterated11/02/26
UBSkr 168→kr 163hold-9.32%DownsideReiterated09/29/26
Goldman Sachskr 145sell-19.33%DownsideReiterated09/24/26
Jefferieskr 160hold-10.99%DownsideReiterated09/24/26
Barclayskr 157→kr 150sell-16.55%DownsideReiterated09/24/26
Deutsche Bank kr 160hold-10.99%DownsideReiterated09/24/26
Bernsteinkr 130sell-27.68%DownsideReiterated07/10/26
Nordea Markets Analyst forecast on SE:HM.BUnknown AnalystNot RankedNordea Marketskr 130sell-27.68%DownsideReiterated06/08/26
Morgan Stanleykr 120sell-33.24%DownsideReiterated05/28/26
Telsey Advisorykr 185hold2.92%UpsideReiterated04/02/26
Kepler Capital kr 200buy11.27%UpsideReiterated03/26/26
Berenberg Bankkr 138→kr 135sell-24.90%DownsideReiterated01/30/26
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Find stocks in the General sector that are highly recommended by Top Performing Analysts.

Best Analysts Covering H&M Hennes & Mauritz AB Class B

3 Months
Richard Edwards
Richard EdwardsGoldman Sachs
Success Rate16/39 ratings generated profit
41%
Average Return
+0.35%

Copying Richard Edwards's trades and holding each position for 3 Months would result in 41.03% of your transactions generating a profit, with an average return of +0.35% per trade.

1 Year
Richard Edwards
Richard EdwardsGoldman Sachs
Success Rate20/39 ratings generated profit
51%
Average Return
-0.78%

Copying Richard Edwards's trades and holding each position for 1 Year would result in 51.28% of your transactions generating a profit, with an average return of -0.78% per trade.

2 Years
Richard Edwards
Richard EdwardsGoldman Sachs
Success Rate14/39 ratings generated profit
36%
Average Return
-4.46%

Copying Richard Edwards's trades and holding each position for 2 Years would result in 35.90% of your transactions generating a profit, with an average return of -4.46% per trade.

HM.B Analyst Recommendation Trends

010203040Dec 25Jan 26Feb 26Mar 26Apr 26May 26Jun 26Jul 26Aug 26Sep 26Oct 26Nov 26
Monthly rating counts for HM.B
RatingJul 26Aug 26Sep 26Oct 26Nov 26
Strong Buy00000
Buy00000
Hold1110997
Sell97543
Strong Sell00000
total2017141310

In the current month, HM.B has received 0 Buy Ratings, 7 Hold Ratings, and 3 Sell Ratings. HM.B average Analyst price target in the past 3 months is 151.71.

HM.B Financial Forecast

kr -1kr 0kr 1kr 2kr 3Q1 2026Q3 2026Q4 2026
Highkr 2.99
Consensuskr 2.64
Lowkr 2.08

HM.B Earnings Forecast

Next quarter’s earnings estimate for HM.B is SEK 2.64 with a range of SEK 2.08 to SEK 2.99. The previous quarter’s EPS was SEK 2.58. Its overall industry beat the EPS estimate 50.49% of the time in the past 12 months.

kr 49.6Bkr 53Bkr 56.4Bkr 59.8Bkr 63.2BQ1 2026Q3 2026Q4 2026
Highkr 63.2B
Consensuskr 61B
Lowkr 58.3B

HM.B Sales Forecast

Next quarter’s sales forecast for HM.B is SEK 60.96B with a range of SEK 58.33B to SEK 63.20B. The previous quarter’s sales results were SEK 57.19B. Its overall industry beat sales estimates 63.25% of the time in the past 12 months.

HM.B Stock Forecast FAQ

What is SE:HM.B’s average 12-month price target, according to analysts?
Based on analyst ratings, H&M Hennes & Mauritz AB Class B’s 12-month average price target is kr 151.71.
Can I see which stocks the top-ranking analysts are rating?
Yes, go to the Analysts’ Top Stocks tool to see stocks with a Strong Buy or Strong Sell analyst rating consensus, according to the top performers.
How can I follow the stock ratings of top Wall Street analysts?
Head over to our Expert Center to see a list of the top 100 Wall Street analysts and follow the analysts of your choice. Visit their profiles for more details about their stock ratings and see how they perform on a stock-by-stock basis.
Is H&M Hennes & Mauritz AB Class B a Buy, Sell or Hold?
H&M Hennes & Mauritz AB Class B has a consensus rating of Moderate Sell, which is based on 0 buy ratings, 4 hold ratings and 3 sell ratings.
What is H&M Hennes & Mauritz AB Class B’s share price target?
The average share price target for H&M Hennes & Mauritz AB Class B is kr 151.71. This is based on 7 Wall Street analysts’ 12-month price targets, issued in the past 3 months. The highest analyst share price target is kr 170.00, and the lowest forecast is kr 114.00. The average share price target represents a 15.60% decrease from the current price of kr 179.75.
What do analysts say about H&M Hennes & Mauritz AB Class B?
H&M Hennes & Mauritz AB Class B’s analyst rating consensus is a Moderate Sell. This is based on the ratings of 7 Wall Street analysts.
How can I buy shares of H&M Hennes & Mauritz AB Class B?
To buy shares of SE:HM.B, you can open a brokerage account. See exclusive account opening deals on our Best Online Brokers page.