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New Wave Group AB Class B
(NEWA.B)
Select Model
Select Model
Rating:53Neutral
Price Target:
kr102.00
▲(17.99% Upside)
Action:Reiterated
Date:08/24/26
The score is primarily constrained by weakening cash flow (negative TTM free cash flow) and margin compression, with additional pressure from bearish technical signals (price below major moving averages, negative MACD, low RSI). Valuation is a relative support due to a mid-teens P/E and a solid dividend yield.
Positive Factors
Diversified Brand Portfolio
Exposure to several end markets and channels can make the business more resilient than a single-category retailer. Owned and private-label brands, combined with corporate and consumer distribution, provide multiple avenues for product development, customer reach, and recurring demand.
Negative Factors
Negative Free Cash Flow
The swing to negative free cash flow weakens earnings quality and reduces internally generated funding for investment, debt reduction, and shareholder returns. If this persists, the company may need tighter working-capital management, lower capital spending, or greater reliance on external financing.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified Brand Portfolio
Exposure to several end markets and channels can make the business more resilient than a single-category retailer. Owned and private-label brands, combined with corporate and consumer distribution, provide multiple avenues for product development, customer reach, and recurring demand.
Read all positive factors
New Wave Group AB Class B (NEWA.B) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr13.30B
Dividend Yield3.24%
Average Volume (3M)284.90K
Price to Earnings (P/E)16.6
Beta (1Y)0.89
Revenue Growth8.88%
EPS Growth-6.70%
CountrySE
Employees2,877
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)6.05
Shares Outstanding93,271,730
10 Day Avg. Volume275,926
30 Day Avg. Volume284,905
Financial Highlights & Ratios
PEG Ratio-1.76
Price to Book (P/B)2.23
Price to Sales (P/S)1.52
P/FCF Ratio389.90
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)7.09
Revenue Forecast (FY)kr11.16B
New Wave Group AB Class B Business Overview & Revenue Model
Company Description
Established in 1989 and headquartered in Gothenburg, Sweden, New Wave Group AB (publ) is an international firm dedicated to designing, acquiring, and nurturing brands and products across several key areas: corporate promotion, sports and leisure, ...
How the Company Makes Money
New Wave Group makes money mainly by selling branded and private-label products at a margin between sourcing/production cost and wholesale (and in some cases retail) selling prices. Its core revenue streams are (1) corporate promo and workwear-rel...
New Wave Group AB Class B Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
68
Positive
Cash Flow
41
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 10.47B | 10.02B | 9.53B | 9.51B | 8.84B | 6.72B |
| Gross Profit | 1.45B | 1.17B | 4.71B | 4.78B | 4.38B | 3.23B |
| EBITDA | 1.55B | 1.49B | 1.59B | 1.86B | 1.77B | 1.24B |
| Net Income | 803.00M | 783.00M | 880.40M | 1.12B | 1.17B | 760.30M |
Balance Sheet | ||||||
| Total Assets | 13.52B | 12.88B | 11.33B | 10.74B | 10.94B | 7.66B |
| Cash, Cash Equivalents and Short-Term Investments | 532.00M | 526.00M | 545.80M | 372.60M | 419.40M | 327.90M |
| Total Debt | 4.01B | 3.61B | 2.36B | 2.40B | 2.75B | 1.40B |
| Total Liabilities | 6.51B | 6.06B | 4.11B | 4.28B | 5.05B | 3.09B |
| Stockholders Equity | 7.00B | 6.82B | 7.22B | 6.46B | 5.89B | 4.57B |
Cash Flow | ||||||
| Free Cash Flow | -151.00M | 39.00M | 968.60M | 728.90M | -494.20M | 1.08B |
| Operating Cash Flow | 590.00M | 653.00M | 1.28B | 963.80M | -360.00M | 1.21B |
| Investing Cash Flow | -1.06B | -938.00M | -296.80M | -220.90M | -522.20M | -114.20M |
| Financing Cash Flow | 567.00M | 316.00M | -830.10M | -785.40M | 934.10M | -1.11B |
New Wave Group AB Class B Technical Analysis
Positive
86.45
Price Trends
91.92
Positive
92.62
Positive
95.51
Positive
Market Momentum
2.70
Negative
65.85
Neutral
61.18
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NEWA.B, the sentiment is Positive. The current price of 86.45 is below the 20-day moving average (MA) of 97.03, below the 50-day MA of 91.92, and below the 200-day MA of 95.51, indicating a bullish trend. The MACD of 2.70 indicates Negative momentum. The RSI at 65.85 is Neutral, neither overbought nor oversold. The STOCH value of 61.18 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NEWA.B.
New Wave Group AB Class B Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | kr1.46B | 14.17 | 27.55% | 7.75% | 0.49% | 18.73% | |
69 Neutral | kr1.10B | 8.81 | 29.18% | 2.91% | 5.08% | -15.03% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | kr280.00B | 21.26 | 33.45% | 3.96% | -4.50% | 21.73% | |
53 Neutral | kr13.30B | 16.56 | 11.65% | 3.24% | 8.88% | -6.70% | |
52 Neutral | kr4.18B | 54.34 | 1.82% | 7.23% | 1.03% | 15.81% | |
52 Neutral | kr45.32M | -13.84 | -4.97% | ― | -11.44% | 73.71% |
* Consumer Cyclical Sector Average
SE:NEWA.B
New Wave Group AB Class B
100.20
-11.68
-10.44%
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New Wave Group AB Class B Corporate Events
New Wave Group Finalizes uhlsport Acquisition to Expand Team Sports Offering
Oct 1, 2026
New Wave Group AB has completed its acquisition of uhlsport Group after receiving approval from relevant competition authorities, with the transaction closing on 1 October 2026. As part of the deal, uhlsport has purchased the office and warehouse ...
New Wave Group Moves to Bolster Team Sports Portfolio with uhlsport Acquisition
Aug 31, 2026
New Wave Group has agreed to acquire 100% of German team sports specialist uhlsport GmbH, which develops and sells football and handball apparel, accessories and equipment under the uhlsport and Kempa brands, with distribution across Europe and gl...
New Wave Group Delivers Strong Q2 as Markets Recover
Aug 20, 2026
New Wave Group AB reported a strong second quarter, with net sales rising 13.5% to SEK 2,611 million and operating profit up to SEK 295 million, supported by recovering markets and a one-off benefit from repaid U.S. customs duties that lowered cos...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.