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Bjorn Borg AB
(BORG)
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Rating:72Outperform
Price Target:
kr71.00
▲(10.42% Upside)
Action:Reiterated
Date:08/04/26
The score is driven primarily by solid financial performance (strong profitability and improved TTM cash generation, with only moderate leverage), tempered by historical margin/FCF volatility and rising debt versus prior years. Technical indicators are largely neutral with only mild positive momentum, while valuation is supported by a reasonable P/E and a high dividend yield.
Positive Factors
Cash generation
Operating cash flow above reported earnings and a sharp TTM free-cash-flow rebound indicate persistent cash-conversion strength. That durable cash generation supports reinvestment in DTC, working-capital needs, and consistent shareholder returns or debt paydown over the next several quarters.
Negative Factors
Margin volatility
Historic swings in gross and operating margins reduce predictability of earnings and free cash flow, complicating budgeting and shareholder-return planning. Structural exposure to input costs and product-mix shifts means margins may continue to vary across seasons and years.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash generation
Operating cash flow above reported earnings and a sharp TTM free-cash-flow rebound indicate persistent cash-conversion strength. That durable cash generation supports reinvestment in DTC, working-capital needs, and consistent shareholder returns or debt paydown over the next several quarters.
Read all positive factors
Bjorn Borg AB (BORG) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.63B
Dividend Yield6.93%
Average Volume (3M)12.04K
Price to Earnings (P/E)17.5
Beta (1Y)0.48
Revenue Growth5.09%
EPS Growth6.45%
CountrySE
Employees147
SectorGeneral
Sector StrengthN/A
IndustryApparel - Manufacturers
Share Statistics
EPS (TTM)3.71
Shares Outstanding25,148,384
10 Day Avg. Volume9,490
30 Day Avg. Volume12,039
Financial Highlights & Ratios
PEG Ratio0.64
Price to Book (P/B)4.31
Price to Sales (P/S)1.51
P/FCF Ratio35.01
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)4
Revenue Forecast (FY)kr1.11B
Bjorn Borg AB Business Overview & Revenue Model
Company Description
Björn Borg AB (publ) oversees the full lifecycle of its branded goods, encompassing design, development, manufacturing, wholesale distribution, and direct retail sales. The company offers a diverse product range, including underwear, athletic appa...
How the Company Makes Money
Björn Borg AB makes money primarily by monetizing the Björn Borg brand through product sales across several channels. A major revenue stream is wholesale, where the company sells Björn Borg-branded products (notably underwear, and also other appar...
Bjorn Borg AB Financial Statement Overview
Summary
Income Statement
82
Very Positive
Balance Sheet
76
Positive
Cash Flow
71
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.06B | 1.04B | 989.70M | 872.26M | 835.17M | 796.10M |
| Gross Profit | 451.48M | 352.48M | 520.65M | 294.81M | 424.51M | 444.43M |
| EBITDA | 148.38M | 131.53M | 133.98M | 136.83M | 109.45M | 147.38M |
| Net Income | 93.02M | 92.06M | 72.67M | 75.97M | 50.87M | 86.03M |
Balance Sheet | ||||||
| Total Assets | 748.16M | 719.23M | 708.87M | 631.52M | 653.39M | 680.67M |
| Cash, Cash Equivalents and Short-Term Investments | 16.14M | 13.54M | 8.77M | 26.65M | 16.03M | 96.74M |
| Total Debt | 163.23M | 92.78M | 58.94M | 42.85M | 81.65M | 135.95M |
| Total Liabilities | 349.19M | 358.21M | 356.39M | 280.71M | 328.58M | 346.45M |
| Stockholders Equity | 404.98M | 366.84M | 359.36M | 357.12M | 331.41M | 340.08M |
Cash Flow | ||||||
| Free Cash Flow | 107.97M | 45.11M | 61.99M | 110.14M | 52.18M | 103.42M |
| Operating Cash Flow | 121.43M | 55.27M | 76.04M | 121.28M | 60.50M | 113.93M |
| Investing Cash Flow | -13.83M | -12.40M | -14.05M | -11.14M | -8.32M | -10.51M |
| Financing Cash Flow | -103.14M | -47.29M | -77.86M | -101.55M | -135.94M | -80.12M |
Bjorn Borg AB Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
74 Outperform | kr6.52B | 19.84 | 26.69% | 2.02% | 4.31% | 15.92% | |
72 Outperform | kr1.63B | 17.49 | 24.51% | 7.00% | 5.09% | 6.45% | |
72 Outperform | kr9.85B | 33.55 | ― | ― | 0.17% | -5.89% | |
60 Neutral | kr1.11B | 8.23 | 33.64% | ― | 6.54% | 6.20% | |
56 Neutral | kr18.21B | 25.05 | 25.12% | 3.18% | 2.84% | -0.50% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
50 Neutral | kr4.92B | 64.16 | 1.82% | 5.98% | -0.11% | 5.51% |
* General Sector Average
SE:BORG
Bjorn Borg AB
64.10
9.22
16.81%
SE:BOOZT
Boozt AB
156.60
65.60
72.09%
SE:FOI.B
Fenix Outdoor International AG
358.00
-128.50
-26.41%
SE:RVRC
RVRC Holding AB
61.85
18.73
43.43%
SE:NELLY
Nelly Group AB
34.40
-40.00
-53.76%
SE:SHOT
Scandic Hotels Group AB
83.10
0.70
0.85%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.