Want to see SE:NELLY full AI Analyst Report?
Top Page
Nelly Group AB
(NELLY)
Select Model
Select Model
Rating:69Neutral
Price Target:
kr41.00
▲(10.57% Upside)
Action:Reiterated
Date:10/24/26
The score is primarily supported by improved financial performance (profitability recovery, healthier leverage, and positive free cash flow) and a favorable valuation (low P/E). Offsetting this, technicals are mixed—near-term strength but still below the 200-day average and momentum indicators are stretched (RSI/Stoch elevated), which tempers the overall rating.
Positive Factors
Profitability Recovery
The shift from losses to meaningful gross, operating, and net profitability indicates a substantial improvement in the company’s earnings model. If maintained, these margins can support reinvestment, strengthen resilience, and provide a durable foundation for growth over the next several quarters.
Negative Factors
Earnings and Margin Moderation
The decline in net income and operating margins shows that the profitability recovery has not yet demonstrated consistent upward momentum. Sustained margin pressure could reduce the cash available for reinvestment and weaken the durability of the company’s improved earnings profile.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability Recovery
The shift from losses to meaningful gross, operating, and net profitability indicates a substantial improvement in the company’s earnings model. If maintained, these margins can support reinvestment, strengthen resilience, and provide a durable foundation for growth over the next several quarters.
Read all positive factors
Nelly Group AB (NELLY) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.10B
Dividend Yield2.91%
Average Volume (3M)156.78K
Price to Earnings (P/E)8.8
Beta (1Y)0.73
Revenue Growth5.08%
EPS Growth-15.03%
CountrySE
Employees174
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Retail
Share Statistics
EPS (TTM)4.14
Shares Outstanding30,129,398
10 Day Avg. Volume225,330
30 Day Avg. Volume156,777
Financial Highlights & Ratios
PEG Ratio0.19
Price to Book (P/B)8.02
Price to Sales (P/S)2.58
P/FCF Ratio29.19
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)3.03
Revenue Forecast (FY)kr1.24B
Nelly Group AB Business Overview & Revenue Model
Company Description
Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, as well as lingerie and swimwear for women; and clothes, shoes, and acce...
How the Company Makes Money
Nelly Group AB primarily makes money by selling products directly to consumers through its e-commerce channels (direct-to-consumer online retail). Revenue is generated when customers purchase apparel, footwear, accessories, and beauty items sold o...
Nelly Group AB Financial Statement Overview
Summary
Income Statement
76
Positive
Balance Sheet
72
Positive
Cash Flow
67
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.27B | 1.26B | 1.09B | 1.06B | 1.30B | 1.43B |
| Gross Profit | 690.40M | 686.00M | 581.40M | 518.60M | 566.30M | 638.80M |
| EBITDA | 194.70M | 225.30M | 145.70M | 63.60M | -22.50M | -30.90M |
| Net Income | 124.40M | 168.50M | 83.40M | -1.50M | -71.70M | -47.80M |
Balance Sheet | ||||||
| Total Assets | 995.50M | 989.70M | 898.50M | 799.80M | 837.20M | 925.40M |
| Cash, Cash Equivalents and Short-Term Investments | 221.40M | 253.80M | 196.90M | 151.10M | 96.80M | 197.50M |
| Total Debt | 285.70M | 287.10M | 287.30M | 283.60M | 294.60M | 316.40M |
| Total Liabilities | 551.50M | 583.30M | 661.30M | 621.20M | 703.60M | 721.00M |
| Stockholders Equity | 444.00M | 406.40M | 237.10M | 178.60M | 133.60M | 204.40M |
Cash Flow | ||||||
| Free Cash Flow | 85.00M | 111.60M | 153.30M | 51.10M | -75.90M | -4.30M |
| Operating Cash Flow | 93.10M | 123.10M | 154.50M | 59.30M | -64.80M | 18.80M |
| Investing Cash Flow | -28.70M | -32.10M | -22.40M | -22.90M | -11.10M | -22.90M |
| Financing Cash Flow | -70.00M | -34.10M | -56.40M | 17.80M | -25.00M | -29.20M |
Nelly Group AB Technical Analysis
Positive
37.08
Price Trends
33.68
Positive
34.46
Positive
55.72
Negative
Market Momentum
0.94
Negative
65.03
Neutral
68.26
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NELLY, the sentiment is Positive. The current price of 37.08 is above the 20-day moving average (MA) of 32.01, above the 50-day MA of 33.68, and below the 200-day MA of 55.72, indicating a neutral trend. The MACD of 0.94 indicates Negative momentum. The RSI at 65.03 is Neutral, neither overbought nor oversold. The STOCH value of 68.26 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NELLY.
Nelly Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | kr1.10B | 8.81 | 29.18% | 2.91% | 5.08% | -15.03% | |
69 Neutral | kr1.45B | 21.03 | 11.99% | 2.16% | 11.47% | 15.20% | |
64 Neutral | kr9.22B | 31.47 | ― | ― | 3.66% | -11.08% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
53 Neutral | kr13.30B | 16.56 | 11.65% | 2.95% | 8.88% | -6.70% | |
52 Neutral | kr4.18B | 54.34 | 1.82% | 7.23% | 1.03% | 15.81% | |
52 Neutral | kr45.32M | -13.84 | -4.97% | ― | -11.44% | 73.71% |
* Consumer Cyclical Sector Average
SE:NELLY
Nelly Group AB
36.48
-60.72
-62.47%
SE:BOOZT
Boozt AB
156.70
52.80
50.82%
SE:FOI.B
Fenix Outdoor International AG
311.00
-149.70
-32.49%
SE:USWE
USWE Sports AB
6.35
-9.35
-59.55%
SE:RUG
RugVista Group AB
69.60
-1.31
-1.84%
SE:NEWA.B
New Wave Group AB Class B
100.20
-11.68
-10.44%
Nelly Group AB Corporate Events
Nelly Group Posts Solid Q3 Sales Amid Margin Pressure and Leadership Changes
Oct 22, 2026
Nelly Group reported third-quarter 2026 net revenue of SEK 313.1 million, up 10.3% year-on-year, with a solid gross margin of 56.5% but a slightly lower operating margin of 13.5%, while cash flow from operating activities turned negative and cash ...
Nelly Group Schedules Q3 2026 Report and Investor Call
Oct 1, 2026
Nelly Group will release its third-quarter 2026 interim report on 22 October at 08:00 CEST, followed by an English-language conference call for analysts, investors, and media at 09:00 CEST. The presentation, hosted by CEO Helena Karlinder-Öst...
Nelly Group Steps Up Share Buybacks, Lifting Treasury Holdings
Sep 28, 2026
Nelly Group AB has continued to execute on its share buyback programme, repurchasing a total of 105,000 ordinary shares on Nasdaq Stockholm between 21 and 25 September 2026 through Danske Bank acting on its behalf. After these transactions, the co...
Nelly Group CFO Josefin Dalum Resigns Amid Planned Leadership Transition
Sep 25, 2026
Nelly Group AB has announced that Chief Financial Officer Josefin Dalum will resign to take a role outside the company, remaining in post through her six-month notice period while the finance function continues to operate as usual. The online fash...
Nelly Group Steps Up Share Buybacks to Optimise Capital Structure
Sep 21, 2026
Nelly Group AB has repurchased 140,000 of its own ordinary shares on Nasdaq Stockholm between 14 and 18 September 2026, as part of a broader buyback programme aimed at optimising its capital structure. The transactions were executed by Danske Bank...
Nelly Group Expands Share Buyback to Boost Capital Structure
Sep 14, 2026
Nelly Group AB has continued its share buyback programme, repurchasing 143,000 ordinary shares on Nasdaq Stockholm between 7 and 11 September 2026 to optimise its capital structure. The buybacks, executed by Danske Bank on the company’s beha...
Nelly Group Boosts Treasury Position With New Share Buybacks
Sep 7, 2026
Nelly Group AB has continued its share repurchase program, buying back a total of 148,000 ordinary shares on Nasdaq Stockholm between 31 August and 4 September 2026 through Danske Bank acting on its behalf. Following these transactions, the compan...
Nelly Group Steps Up Share Buybacks to Optimise Capital Structure
Aug 31, 2026
Nelly Group AB has continued its share buyback programme, repurchasing 150,000 ordinary shares on Nasdaq Stockholm during the week of 24–28 August 2026. The transactions, executed by Danske Bank on the company’s behalf, form part of a ...
Nelly Group Steps Up Share Buybacks to Optimise Capital Structure
Aug 24, 2026
Nelly Group AB, a leading Nordic fashion e-commerce platform for young women, builds its appeal through a mix of proprietary NELLY products and curated external brands, backed by a strong digital footprint and growing physical flagship store netwo...
Nelly Group CEO Helena Karlinder‑Östlundh to Step Down After Profitability Turnaround
Aug 5, 2026
Nelly Group AB has announced that CEO Helena Karlinder‑Östlundh will step down by 5 February 2027 to take a new role outside the company, with the board launching an immediate search for her successor and Helena remaining in post until ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.