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Nelly Group AB (NELLY) AI Stock Analysis
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Nelly Group AB
(Nasdaq OMX AB:NELLY)
The score is primarily supported by improved financial performance (profitability recovery, healthier leverage, and positive free cash flow) and a favorable valuation (low P/E). Offsetting this, technicals are mixed—near-term strength but still below the 200-day average and momentum indicators are stretched (RSI/Stoch elevated), which tempers the overall rating.
Nelly Group AB (NELLY) vs. iShares MSCI Sweden ETF (EWD)
- Market Cap
- SEK 1.08B
- Dividend Yield
- ―
- Average Volume (3M)
- 133.50K
- Price to Earnings (P/E)
- 8.7
- Beta (1Y)
- 0.68
- Revenue Growth
- 5.08%
- EPS Growth
- -15.03%
- Country
- Sweden
- Employees
- 174
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Apparel - Retail
Nelly Group AB Business Overview & Revenue Model
Company Description
Nelly Group AB (publ) operates as a fashion company in Sweden, rest of Nordics, and internationally. The company offers clothes, accessories, beauty products, and sportswear, as well as lingerie and swimwear for women; and clothes, shoes, and accesso...
How the Company Makes Money
Nelly Group AB primarily makes money by selling products directly to consumers through its e-commerce channels (direct-to-consumer online retail). Revenue is generated when customers purchase apparel, footwear, accessories, and beauty items sold on N...
Nelly Group AB Financial Statement Overview
Summary
Fundamentals show a credible turnaround from 2021–2023 losses to solid TTM profitability (gross margin ~54%, EBIT margin ~10.7%, net margin ~10.9%) and positive free cash flow (85m; FCF/NI ~0.95). Balance sheet risk has improved with debt-to-equity down to ~0.60x and strong ROE (~29% TTM), but there are notable watch-outs: profitability and cash flow have stepped down versus 2025, and cash conversion signals some working-capital/timing drag (operating cash flow vs earnings ~0.30).
Income Statement
76PositiveBalance Sheet
72PositiveCash Flow
67Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.27B | 1.26B | 1.09B | 1.06B | 1.30B | 1.43B |
| Gross Profit | 690.40M | 686.00M | 581.40M | 518.60M | 566.30M | 638.80M |
| EBITDA | 194.70M | 225.30M | 145.70M | 63.60M | -22.50M | -30.90M |
| Net Income | 124.40M | 168.50M | 83.40M | -1.50M | -71.70M | -47.80M |
Balance Sheet | ||||||
| Total Assets | 995.50M | 989.70M | 898.50M | 799.80M | 837.20M | 925.40M |
| Cash, Cash Equivalents and Short-Term Investments | 221.40M | 253.80M | 196.90M | 151.10M | 96.80M | 197.50M |
| Total Debt | 285.70M | 287.10M | 287.30M | 283.60M | 294.60M | 316.40M |
| Total Liabilities | 551.50M | 583.30M | 661.30M | 621.20M | 703.60M | 721.00M |
| Stockholders Equity | 444.00M | 406.40M | 237.10M | 178.60M | 133.60M | 204.40M |
Cash Flow | ||||||
| Free Cash Flow | 85.00M | 111.60M | 153.30M | 51.10M | -75.90M | -4.30M |
| Operating Cash Flow | 93.10M | 123.10M | 154.50M | 59.30M | -64.80M | 18.80M |
| Investing Cash Flow | -28.70M | -32.10M | -22.40M | -22.90M | -11.10M | -22.90M |
| Financing Cash Flow | -70.00M | -34.10M | -56.40M | 17.80M | -25.00M | -29.20M |
Nelly Group AB Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:NELLY, the sentiment is Positive. The current price of 35.82 is above the 20-day moving average (MA) of 32.29, above the 50-day MA of 33.68, and below the 200-day MA of 55.34, indicating a neutral trend. The MACD of 1.00 indicates Negative momentum. The RSI at 61.25 is Neutral, neither overbought nor oversold. The STOCH value of 67.84 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:NELLY.
Nelly Group AB Peers Comparison
Overall Rating
- SE:NELLY69Neutral
SE:RUG69Neutral
SE:BOOZT64Neutral
SE:FOI.B53Neutral
SE:USWE49Neutral
SE:NEWA.B42Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| SE:NELLY | 69Neutral | SEK 1.08B | 8.65 | 29.18% | ― | 5.08% | -15.03% |
| SE:RUG | 69Neutral | SEK 1.45B | 21.12 | 11.99% | 2.15% | 11.47% | 15.20% |
| SE:BOOZT | 64Neutral | SEK 9.31B | 31.75 | ― | ― | 3.66% | -11.08% |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| SE:FOI.B | 53Neutral | SEK 4.35B | 44.41 | 2.35% | 6.96% | 1.03% | 15.81% |
| SE:USWE | 49Neutral | SEK 44.60M | -13.62 | -4.87% | ― | -9.26% | 72.39% |
| SE:NEWA.B | 42Neutral | SEK 13.48B | 16.79 | 11.65% | 3.20% | 8.88% | -6.70% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| SE:NELLY | Nelly Group AB | 35.82 | -54.88 | -60.51% | |
| SE:BOOZT | Boozt AB | 158.10 | 57.70 | 57.47% | |
| SE:FOI.B | Fenix Outdoor International AG Series B | 323.50 | -152.01 | -31.97% | |
| SE:USWE | USWE Sports AB | 6.25 | -9.55 | -60.44% | |
| SE:RUG | RugVista Group AB | 69.90 | -1.01 | -1.42% | |
| SE:NEWA.B | New Wave Group AB Class B | 101.60 | -7.86 | -7.18% |
Nelly Group AB Corporate Events
Nelly Group Posts Solid Q3 Sales Amid Margin Pressure and Leadership Changes
Nelly Group reported third-quarter 2026 net revenue of SEK 313.1 million, up 10.3% year-on-year, with a solid gross margin of 56.5% but a slightly lower operating margin of 13.5%, while cash flow from operating activities turned negative and cash res...
Nelly Group Schedules Q3 2026 Report and Investor Call
Nelly Group will release its third-quarter 2026 interim report on 22 October at 08:00 CEST, followed by an English-language conference call for analysts, investors, and media at 09:00 CEST. The presentation, hosted by CEO Helena Karlinder-Östlun...
Nelly Group Steps Up Share Buybacks, Lifting Treasury Holdings
Nelly Group AB has continued to execute on its share buyback programme, repurchasing a total of 105,000 ordinary shares on Nasdaq Stockholm between 21 and 25 September 2026 through Danske Bank acting on its behalf. After these transactions, the compa...
Nelly Group CFO Josefin Dalum Resigns Amid Planned Leadership Transition
Nelly Group AB has announced that Chief Financial Officer Josefin Dalum will resign to take a role outside the company, remaining in post through her six-month notice period while the finance function continues to operate as usual. The online fashion...
Nelly Group Steps Up Share Buybacks to Optimise Capital Structure
Nelly Group AB has repurchased 140,000 of its own ordinary shares on Nasdaq Stockholm between 14 and 18 September 2026, as part of a broader buyback programme aimed at optimising its capital structure. The transactions were executed by Danske Bank on...
Nelly Group Expands Share Buyback to Boost Capital Structure
Nelly Group AB has continued its share buyback programme, repurchasing 143,000 ordinary shares on Nasdaq Stockholm between 7 and 11 September 2026 to optimise its capital structure. The buybacks, executed by Danske Bank on the company’s behalf,...
Nelly Group Boosts Treasury Position With New Share Buybacks
Nelly Group AB has continued its share repurchase program, buying back a total of 148,000 ordinary shares on Nasdaq Stockholm between 31 August and 4 September 2026 through Danske Bank acting on its behalf. Following these transactions, the company h...
Nelly Group Steps Up Share Buybacks to Optimise Capital Structure
Nelly Group AB has continued its share buyback programme, repurchasing 150,000 ordinary shares on Nasdaq Stockholm during the week of 24–28 August 2026. The transactions, executed by Danske Bank on the company’s behalf, form part of a pre...
Nelly Group Steps Up Share Buybacks to Optimise Capital Structure
Nelly Group AB, a leading Nordic fashion e-commerce platform for young women, builds its appeal through a mix of proprietary NELLY products and curated external brands, backed by a strong digital footprint and growing physical flagship store network....
Nelly Group CEO Helena Karlinder‑Östlundh to Step Down After Profitability Turnaround
Nelly Group AB has announced that CEO Helena Karlinder‑Östlundh will step down by 5 February 2027 to take a new role outside the company, with the board launching an immediate search for her successor and Helena remaining in post until the...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 24, 2026