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RugVista Group AB
(RUG)
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Rating:69Neutral
Price Target:
kr76.00
▲(9.83% Upside)
Action:Downgraded
Date:10/24/26
The score is driven primarily by solid financial performance (strong TTM revenue growth, improved leverage, and robust free cash flow), tempered by margin volatility and weaker cash conversion. Technicals are supportive with price above key moving averages and healthy momentum indicators, while valuation is only fair due to a mid-range P/E and a modest dividend yield.
Positive Factors
Strong revenue growth
The very strong TTM revenue increase indicates substantial expansion in the company’s sales base and customer demand. If sustained, this growth can improve operating scale, support continued investment in the e-commerce platform, and strengthen RugVista’s position in European online home furnishings.
Negative Factors
Margin volatility
Large gross-margin fluctuations and a lower net margin than in earlier periods indicate that profitability is not yet consistently durable. Changes in pricing, product mix, or costs could continue to limit earnings expansion even if revenue growth remains strong.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong revenue growth
The very strong TTM revenue increase indicates substantial expansion in the company’s sales base and customer demand. If sustained, this growth can improve operating scale, support continued investment in the e-commerce platform, and strengthen RugVista’s position in European online home furnishings.
Read all positive factors
RugVista Group AB (RUG) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr1.45B
Dividend Yield2.16%
Average Volume (3M)32.95K
Price to Earnings (P/E)21.0
Beta (1Y)0.44
Revenue Growth11.47%
EPS Growth15.20%
CountrySE
Employees96
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)3.31
Shares Outstanding20,785,140
10 Day Avg. Volume18,336
30 Day Avg. Volume32,955
Financial Highlights & Ratios
PEG Ratio1.14
Price to Book (P/B)2.52
Price to Sales (P/S)1.90
P/FCF Ratio19.86
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)4.21
Revenue Forecast (FY)kr874.25M
RugVista Group AB Business Overview & Revenue Model
Company Description
Rugvista Group AB (publ) functions as an e-commerce entity, primarily facilitating direct online sales of carpets and rugs to consumers throughout Europe. Its business model is divided into three key areas: business-to-consumer (B2C), business-to-...
How the Company Makes Money
RugVista primarily makes money by selling rugs and related home textile products directly to end customers (B2C) through its proprietary e-commerce channels. Revenue is recognized from product sales, with the company capturing the retail margin be...
RugVista Group AB Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
74
Positive
Cash Flow
70
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 822.80M | 784.39M | 694.85M | 702.20M | 639.27M | 704.98M |
| Gross Profit | 191.93M | 84.52M | 430.77M | 360.27M | 394.46M | 454.15M |
| EBITDA | 125.95M | 112.42M | 83.12M | 101.69M | 86.43M | 136.02M |
| Net Income | 68.80M | 62.50M | 51.77M | 69.96M | 58.87M | 99.85M |
Balance Sheet | ||||||
| Total Assets | 759.97M | 899.82M | 753.38M | 705.62M | 706.98M | 717.38M |
| Cash, Cash Equivalents and Short-Term Investments | 131.03M | 241.92M | 219.46M | 208.94M | 139.98M | 218.12M |
| Total Debt | 111.47M | 244.52M | 28.13M | 23.12M | 28.17M | 28.49M |
| Total Liabilities | 236.53M | 306.50M | 196.53M | 162.77M | 203.32M | 220.49M |
| Stockholders Equity | 523.44M | 593.33M | 556.85M | 542.84M | 503.65M | 496.90M |
Cash Flow | ||||||
| Free Cash Flow | 101.59M | 75.15M | 57.83M | 115.41M | -21.83M | 102.45M |
| Operating Cash Flow | 106.33M | 110.41M | 76.83M | 128.07M | -11.74M | 104.81M |
| Investing Cash Flow | -4.74M | -35.26M | -19.00M | -12.66M | -9.95M | -2.36M |
| Financing Cash Flow | -119.91M | -40.91M | -50.67M | -41.63M | -61.24M | -23.84M |
RugVista Group AB Technical Analysis
Positive
69.20
Price Trends
67.38
Positive
64.86
Positive
60.72
Positive
Market Momentum
0.82
Negative
60.51
Neutral
75.59
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUG, the sentiment is Positive. The current price of 69.2 is above the 20-day moving average (MA) of 67.35, above the 50-day MA of 67.38, and above the 200-day MA of 60.72, indicating a bullish trend. The MACD of 0.82 indicates Negative momentum. The RSI at 60.51 is Neutral, neither overbought nor oversold. The STOCH value of 75.59 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:RUG.
RugVista Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | kr30.82B | 24.40 | 41.64% | 1.42% | 9.82% | 33.55% | |
69 Neutral | kr1.45B | 21.03 | 11.99% | 2.16% | 11.47% | 15.20% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
61 Neutral | kr12.53B | 21.14 | ― | 2.21% | 8.20% | 40.01% | |
59 Neutral | kr692.49M | -15.03 | ― | 5.23% | -1.18% | -654.08% | |
57 Neutral | kr4.39B | 29.14 | ― | ― | 7.48% | ― | |
56 Neutral | kr124.70M | -43.79 | -2.54% | ― | -8.90% | 67.39% |
* Consumer Cyclical Sector Average
SE:RUG
RugVista Group AB
69.60
-1.31
-1.84%
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24.48
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31.46%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.