Rusta AB (SE:RUSTA)
:RUSTA
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Rusta AB
(RUSTA)
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Rating:72Outperform
Price Target:
kr112.00
▲(33.97% Upside)
Action:Upgraded
Date:03/14/26
The score is driven by attractive valuation (low P/E) and strong technical trend/momentum (price above key moving averages with positive MACD). These positives are tempered by the main risk factor: an elevated leverage profile on the balance sheet that can amplify volatility if demand or margins weaken.
Positive Factors
Free cash flow strength
Sustained, materially stronger TTM free cash flow improves financial resilience and funds capex, inventory and debt reduction without needing external capital. Over a 2–6 month horizon this underpins the ability to invest in stores, e‑commerce or reduce leverage, supporting durable operational flexibility.
Negative Factors
Elevated leverage
Debt at roughly three times equity is a material structural constraint for a retailer: it reduces financial flexibility, raises interest and refinancing exposure, and amplifies profit volatility if sales or margins soften. Over months, high leverage limits strategic options and raises downside risk.
Read all positive and negative factors
Positive Factors
Negative Factors
Free cash flow strength
Sustained, materially stronger TTM free cash flow improves financial resilience and funds capex, inventory and debt reduction without needing external capital. Over a 2–6 month horizon this underpins the ability to invest in stores, e‑commerce or reduce leverage, supporting durable operational flexibility.
Read all positive factors
Rusta AB (RUSTA) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr13.48B
Dividend Yield1.7%
Average Volume (3M)458.32K
Price to Earnings (P/E)24.8
Beta (1Y)0.62
Revenue Growth8.04%
EPS Growth18.25%
CountrySE
Employees4,752
SectorConsumer Defensive
Sector Strength42
IndustryDepartment Stores
Share Statistics
EPS (TTM)3.55
Shares Outstanding153,528,980
10 Day Avg. Volume378,770
30 Day Avg. Volume458,316
Financial Highlights & Ratios
PEG Ratio1.56
Price to Book (P/B)6.96
Price to Sales (P/S)1.03
P/FCF Ratio16.70
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
kr100.00Price Target Upside19.62% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)4.62
Revenue Forecast (FY)kr14.10B
Rusta AB Business Overview & Revenue Model
Company Description
Rusta AB (publ) retails home and leisure products in Sweden, Norway, Finland, and Germany. It offers small furniture, lighting, rug and textile, kitchenware, table wear, and other decoration products; beauty, cleaning article, and disposal, as wel...
How the Company Makes Money
Rusta makes money primarily by retailing consumer products at discount price points and earning a gross margin (sales revenue minus cost of goods sold) on those products. Its core revenue stream is sales to consumers through its network of brick-a...
Rusta AB Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
55
Neutral
Cash Flow
70
Positive
| Breakdown | TTM | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 12.47B | 11.83B | 11.12B | 10.20B | 9.49B | 8.63B |
| Gross Profit | 5.13B | 5.09B | 4.83B | 4.19B | 4.01B | 3.64B |
| EBITDA | 1.92B | 1.82B | 1.71B | 1.35B | 1.55B | 1.31B |
| Net Income | 541.00M | 476.00M | 408.00M | 261.00M | 615.30M | 401.20M |
Balance Sheet | ||||||
| Total Assets | 9.38B | 9.35B | 9.10B | 8.85B | 8.19B | 6.96B |
| Cash, Cash Equivalents and Short-Term Investments | 300.00M | 99.00M | 171.00M | 182.20M | 169.70M | 66.00M |
| Total Debt | 5.19B | 5.66B | 5.72B | 5.93B | 5.17B | 4.50B |
| Total Liabilities | 7.20B | 7.61B | 7.50B | 7.58B | 6.92B | 5.97B |
| Stockholders Equity | 2.18B | 1.74B | 1.59B | 1.27B | 1.26B | 988.60M |
Cash Flow | ||||||
| Free Cash Flow | 1.33B | 727.00M | 1.23B | 834.30M | 367.90M | 265.80M |
| Operating Cash Flow | 1.76B | 1.12B | 1.40B | 1.01B | 624.90M | 744.80M |
| Investing Cash Flow | -468.00M | -405.00M | -165.00M | -172.40M | 607.20M | -387.50M |
| Financing Cash Flow | -1.12B | -791.00M | -1.24B | -825.80M | -1.13B | -356.90M |
Rusta AB Technical Analysis
Negative
83.60
Price Trends
97.40
Negative
90.26
Negative
79.87
Positive
Market Momentum
-2.61
Positive
28.78
Positive
2.33
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUSTA, the sentiment is Negative. The current price of 83.6 is below the 20-day moving average (MA) of 95.64, below the 50-day MA of 97.40, and above the 200-day MA of 79.87, indicating a neutral trend. The MACD of -2.61 indicates Positive momentum. The RSI at 28.78 is Positive, neither overbought nor oversold. The STOCH value of 2.33 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:RUSTA.
Rusta AB Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | kr13.48B | 24.82 | ― | 1.70% | 8.04% | 18.25% | |
70 Outperform | kr22.78B | 19.97 | 14.62% | 3.54% | 5.68% | 3.16% | |
67 Neutral | kr24.01B | 20.61 | 42.23% | 1.88% | 7.63% | 32.28% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
62 Neutral | kr23.76B | 12.05 | 5.76% | 2.20% | -5.10% | 102.50% |
* Consumer Defensive Sector Average
SE:RUSTA
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Rusta AB Corporate Events
Rusta’s Loyalty Programme Surpasses Seven Million Members, Bolstering Low-Price Retail Strategy
Apr 21, 2026
Rusta’s Club Rusta loyalty programme, the largest in Nordic low-price retail, has surpassed seven million members across Sweden, Norway, Finland and Germany after adding 650,000 members in the past year. Membership is free and designed to de...
Rusta lifts sales, margins and cash flow on resilient discount retail demand
Mar 12, 2026
Rusta AB reported strong growth for its third quarter and year-to-date period, with net sales rising 9.0% in the quarter and 6.9% for the period, driven by solid like-for-like growth and higher sales excluding currency effects. Profitability impro...
Rusta Sets March 12 Date for Q3 2025/2026 Results Presentation
Feb 26, 2026
Rusta AB will present its interim report for the third quarter of the 2025/2026 financial year, covering November to January, on Thursday, 12 March 2026, with the report set for release at 7:00 a.m. CET and a webcast presentation at 9:00 a.m. CET....
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.