Rusta AB (SE:RUSTA)
:RUSTA
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Rusta AB
(RUSTA)
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Rating:54Neutral
Price Target:
kr73.00
▼(-12.68% Downside)
Action:Downgraded
Date:06/11/26
The score reflects solid operational improvement and cash generation, but is held back by high balance-sheet leverage and very weak technical momentum (price below all key moving averages with extremely low RSI/Stoch). Valuation is acceptable, but not compelling enough to outweigh the current risk signals.
Positive Factors
Steady revenue and improving margins
Revenue growth from 2023–2026 alongside rising EBIT and net margins indicates durable operational improvement. Stable low‑to‑mid 40% gross margins plus margin expansion show pricing, assortment and cost control are working, supporting sustainable earnings over the medium term.
Negative Factors
Elevated financial leverage
High leverage materially increases financial risk and reduces strategic flexibility. Debt servicing constrains cash allocation, limits ability to invest or absorb shocks, and amplifies downside in a consumer slowdown, making capital structure a persistent constraint on stability.
Read all positive and negative factors
Positive Factors
Negative Factors
Steady revenue and improving margins
Revenue growth from 2023–2026 alongside rising EBIT and net margins indicates durable operational improvement. Stable low‑to‑mid 40% gross margins plus margin expansion show pricing, assortment and cost control are working, supporting sustainable earnings over the medium term.
Read all positive factors
Rusta AB (RUSTA) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr11.83B
Dividend Yield1.7%
Average Volume (3M)458.32K
Price to Earnings (P/E)21.5
Beta (1Y)0.63
Revenue Growth6.50%
EPS Growth14.07%
CountrySE
Employees4,752
SectorConsumer Defensive
Sector Strength42
IndustryDepartment Stores
Share Statistics
EPS (TTM)3.60
Shares Outstanding153,528,980
10 Day Avg. Volume378,770
30 Day Avg. Volume458,316
Financial Highlights & Ratios
PEG Ratio1.87
Price to Book (P/B)7.11
Price to Sales (P/S)1.22
P/FCF Ratio13.03
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
kr100.00Price Target Upside19.62% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)4.54
Revenue Forecast (FY)kr14.02B
Rusta AB Business Overview & Revenue Model
Company Description
Rusta AB (publ) operates as a retail enterprise, offering a diverse selection of household and leisure products throughout Sweden, Norway, Finland, and Germany. Their extensive inventory includes smaller furnishings, lighting solutions, rugs, text...
How the Company Makes Money
Rusta makes money primarily by retailing consumer products at discount price points and earning a gross margin (sales revenue minus cost of goods sold) on those products. Its core revenue stream is sales to consumers through its network of brick-a...
Rusta AB Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
46
Neutral
Cash Flow
64
Positive
| Breakdown | Apr 2026 | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 12.60B | 11.83B | 11.12B | 10.20B | 9.49B |
| Gross Profit | 5.48B | 5.09B | 4.83B | 4.19B | 4.01B |
| EBITDA | 1.97B | 1.82B | 1.71B | 1.35B | 1.55B |
| Net Income | 549.00M | 476.00M | 408.00M | 261.00M | 615.30M |
Balance Sheet | |||||
| Total Assets | 9.61B | 9.35B | 9.10B | 8.85B | 8.19B |
| Cash, Cash Equivalents and Short-Term Investments | 160.00M | 99.00M | 171.00M | 182.20M | 169.70M |
| Total Debt | 5.43B | 5.66B | 5.72B | 5.93B | 5.17B |
| Total Liabilities | 7.45B | 7.61B | 7.50B | 7.58B | 6.92B |
| Stockholders Equity | 2.17B | 1.74B | 1.59B | 1.27B | 1.26B |
Cash Flow | |||||
| Free Cash Flow | 1.18B | 727.00M | 1.23B | 834.30M | 367.90M |
| Operating Cash Flow | 1.66B | 1.12B | 1.40B | 1.01B | 624.90M |
| Investing Cash Flow | -480.00M | -405.00M | -165.00M | -172.40M | 607.20M |
| Financing Cash Flow | -1.17B | -791.00M | -1.24B | -825.80M | -1.13B |
Rusta AB Technical Analysis
Negative
83.60
Price Trends
96.10
Negative
90.02
Negative
79.92
Negative
Market Momentum
-5.68
Positive
28.08
Positive
15.13
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUSTA, the sentiment is Negative. The current price of 83.6 is below the 20-day moving average (MA) of 90.27, below the 50-day MA of 96.10, and above the 200-day MA of 79.92, indicating a bearish trend. The MACD of -5.68 indicates Positive momentum. The RSI at 28.08 is Positive, neither overbought nor oversold. The STOCH value of 15.13 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:RUSTA.
Rusta AB Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | kr23.06B | 20.22 | 14.62% | 3.54% | 5.68% | 3.16% | |
67 Neutral | kr26.47B | 22.64 | 42.23% | 1.88% | 7.63% | 32.28% | |
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
62 Neutral | kr23.62B | 11.98 | 5.76% | 2.20% | -5.10% | 102.50% | |
54 Neutral | kr11.83B | 21.47 | ― | 1.70% | 6.50% | 14.07% |
* Consumer Defensive Sector Average
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Rusta AB Corporate Events
Rusta lifts sales, margins and dividend as store expansion accelerates
Jun 9, 2026
Rusta AB reported a 6.5% rise in full-year net sales to SEK 12.6 billion, driven by 8.0% currency-adjusted growth and 5.0% like-for-like gains, alongside higher gross margins. EBITA increased to SEK 953 million with a 7.6% margin, net profit impro...
Rusta Names Retail Veteran Cathrine Wigzell as New CEO to Drive Expansion
Jun 1, 2026
Rusta AB, a listed Nordic discount retailer headquartered in Upplands Väsby, Sweden, operates more than 240 stores in Sweden, Norway, Finland and Germany, supported by its online channel, Rusta Online. The company offers a wide but carefully ...
Rusta sets June date for year-end report as new CEO debuts
May 26, 2026
Rusta AB will present its Q4 2025/26 interim and full year-end report on Tuesday, June 9, 2026, with the report set for release at 7:00 a.m. CEST and an English-language presentation following at 9:00 a.m. CEST. Newly appointed CEO Cathrine Wigzel...
Rusta’s Loyalty Programme Surpasses Seven Million Members, Bolstering Low-Price Retail Strategy
Apr 21, 2026
Rusta’s Club Rusta loyalty programme, the largest in Nordic low-price retail, has surpassed seven million members across Sweden, Norway, Finland and Germany after adding 650,000 members in the past year. Membership is free and designed to de...
Rusta lifts sales, margins and cash flow on resilient discount retail demand
Mar 12, 2026
Rusta AB reported strong growth for its third quarter and year-to-date period, with net sales rising 9.0% in the quarter and 6.9% for the period, driven by solid like-for-like growth and higher sales excluding currency effects. Profitability impro...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.