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Rusta AB (RUSTA) AI Stock Analysis
Rusta AB
(Nasdaq OMX AB:RUSTA)
The score is supported primarily by solid financial performance—especially strong free cash flow and improving margins—plus a constructive earnings update with maintained growth and expansion targets. Offsetting this, technicals are notably weak (below major moving averages with negative MACD), and valuation is only moderate given leverage and margin sensitivity.
Rusta AB (RUSTA) vs. iShares MSCI Sweden ETF (EWD)
- Market Cap
- SEK 12.75B
- Dividend Yield
- 2.16%
- Average Volume (3M)
- 313.55K
- Price to Earnings (P/E)
- 21.6
- Beta (1Y)
- 0.57
- Revenue Growth
- 8.20%
- EPS Growth
- 40.01%
- Country
- Sweden
- Employees
- 5,964
- Sector
- General
- Sector Strength
- 55
- Industry
- Specialty Retail
Rusta AB Business Overview & Revenue Model
Company Description
Rusta AB (publ) operates as a retail enterprise, offering a diverse selection of household and leisure products throughout Sweden, Norway, Finland, and Germany. Their extensive inventory includes smaller furnishings, lighting solutions, rugs, textile...
How the Company Makes Money
Rusta primarily makes money by buying consumer goods at scale and selling them at a markup through its discount retail stores, generating revenue from direct retail sales to consumers. The core revenue stream is merchandise sales across its main prod...
Rusta AB Earnings Call Summary
The call conveyed a strongly positive first-quarter performance, with 9.9% net sales growth, improved like-for-like sales, a 1.7 percentage-point gross-margin expansion, 17.6% EBITA growth, stronger cash generation, and profitable growth across all segments. The company also continues to expand its store network, renew its store concept, develop online sales, and invest in warehouse automation and a new ERP system. Key challenges include difficult consumer and market conditions in Finland and Germany, expected freight and cost-of-goods increases, currency-related central costs, warehouse automation ramp-up costs, and some uncertainty around the timing of Q2 sales. Highlights significantly outweigh the lowlights.
Q1-2026 Updates
Positive Updates
Negative Updates
Company Guidance
Rusta maintains guidance of 65 to 80 new stores over the coming three-year period, expects to open 14 new stores this fall, and says that so far this financial year it has opened nine new stores with an additional 11 new stores in the pipeline for the fall; its medium-term targets remain annual average net sales growth of around 8%, like-for-like growth above 3%, and an EBITA margin of around 8%, while its dividend policy is to distribute 30%-50% of net profit each year, taking its financial position into account. The total investment in the new ERP provider is estimated around SEK 80 million, split between CapEx and OpEx, with no specific guidance on how much will land in OpEx. Rusta expects continued geopolitical uncertainty to lead to higher freight costs and cost of goods by the end of Q2, mitigated by currency tailwind, sees stable sales development in August, and expects one, maybe two openings in Germany during this financial year, but most probably one opening.
Rusta AB Financial Statement Overview
Summary
Strong cash generation (TTM operating cash flow ~SEK 1.95bn; free cash flow ~SEK 1.51bn) and improving profitability (TTM gross margin ~42%, EBIT margin ~7.7%) support the fundamentals. The main offset is elevated leverage (TTM debt-to-equity ~2.25x) and modest/variable net margin (~4.6% TTM), which increases risk if demand or costs weaken.
Income Statement
72PositiveBalance Sheet
49NeutralCash Flow
78Positive| Breakdown | TTM | Apr 2026 | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 12.91B | 12.60B | 11.83B | 11.12B | 10.20B | 9.49B |
| Gross Profit | 5.41B | 5.48B | 5.09B | 4.83B | 4.19B | 4.01B |
| EBITDA | 2.03B | 1.97B | 1.82B | 1.71B | 1.35B | 1.55B |
| Net Income | 591.00M | 549.00M | 476.00M | 408.00M | 261.00M | 615.30M |
Balance Sheet | ||||||
| Total Assets | 10.02B | 9.61B | 9.35B | 9.10B | 8.85B | 8.19B |
| Cash, Cash Equivalents and Short-Term Investments | 587.00M | 160.00M | 99.00M | 171.00M | 182.20M | 169.70M |
| Total Debt | 5.41B | 5.43B | 5.66B | 5.72B | 5.93B | 5.17B |
| Total Liabilities | 7.62B | 7.45B | 7.61B | 7.50B | 7.58B | 6.92B |
| Stockholders Equity | 2.40B | 2.17B | 1.74B | 1.59B | 1.27B | 1.26B |
Cash Flow | ||||||
| Free Cash Flow | 1.51B | 1.18B | 727.00M | 1.23B | 834.30M | 367.90M |
| Operating Cash Flow | 1.95B | 1.66B | 1.12B | 1.40B | 1.01B | 624.90M |
| Investing Cash Flow | -500.00M | -480.00M | -405.00M | -165.00M | -172.40M | 607.20M |
| Financing Cash Flow | -1.04B | -1.17B | -791.00M | -1.24B | -825.80M | -1.13B |
Rusta AB Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:RUSTA, the sentiment is Positive. The current price of 83.35 is above the 20-day moving average (MA) of 79.75, above the 50-day MA of 77.88, and below the 200-day MA of 83.57, indicating a neutral trend. The MACD of 1.65 indicates Negative momentum. The RSI at 68.36 is Neutral, neither overbought nor oversold. The STOCH value of 86.03 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:RUSTA.
Rusta AB Peers Comparison
Overall Rating
SE:CLAS.B79Outperform
SE:RUG68Neutral- SE:RUSTA61Neutral
SE:DSNO59.2Neutral
SE:BHG57Neutral
SE:ELON54Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| SE:CLAS.B | 79Outperform | SEK 32.45B | 25.72 | 41.64% | 1.35% | 9.82% | 33.55% |
| SE:RUG | 68Neutral | SEK 1.47B | 23.84 | 11.99% | 2.12% | 11.47% | 15.20% |
| SE:RUSTA | 61Neutral | SEK 12.64B | 21.59 | ― | 2.16% | 8.20% | 40.01% |
| SE:DSNO | 59Neutral | SEK 125.19M | -43.97 | -2.54% | ― | -8.90% | 67.39% |
| SE:BHG | 57Neutral | SEK 4.43B | 29.59 | ― | ― | 7.48% | ― |
| Sector * | 55Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% |
| SE:ELON | 54Neutral | SEK 668.72M | -15.68 | ― | ― | -1.18% | -654.08% |
* General Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| SE:RUSTA | Rusta AB | 83.35 | 22.89 | 37.86% | |
| SE:CLAS.B | Clas Ohlson AB | 511.00 | 185.19 | 56.84% | |
| SE:BHG | BHG Group AB | 24.86 | -2.70 | -9.80% | |
| SE:DSNO | Desenio Group AB | 0.13 | 0.05 | 60.76% | |
| SE:RUG | RugVista Group AB | 78.90 | 16.97 | 27.41% | |
| SE:ELON | Elon AB | 48.60 | 30.55 | 169.25% |
Rusta AB Corporate Events
Rusta Boosts Quarterly Sales, Margins and Cash Flow as Store Network Expands
Rusta AB delivered a strong first quarter for the financial year, with net sales rising 9.9% to MSEK 3,489 and like-for-like sales up 2.2% excluding currency effects. Gross profit increased 14.5% and the gross margin improved to 44.3%, while EBITA gr...
Rusta accelerates Nordic and German expansion with 27 new stores in 2026
Rusta AB is a major Nordic low-price retailer specializing in home and leisure products, operating more than 240 stores in Sweden, Norway, Finland and Germany alongside its Rusta Online e-commerce platform. Listed on Nasdaq Stockholm, the company tar...
Rusta Schedules Q1 2026/2027 Interim Report Presentation
Rusta AB, a Nordic low-price retailer with more than 240 stores in Sweden, Norway, Finland and Germany, and an online platform Rusta Online, focuses on affordable home and leisure products for value-driven consumers. Headquartered in Upplands Vä...
Rusta Marks 40 Years of Low Prices With Integrated Annual and Sustainability Report
Rusta AB has released its 2025/26 Annual and Sustainability Report, marking 40 years in the low-price retail sector and underlining its ambition to continue growing across Sweden, Norway, and other markets. The report outlines the company’s bus...
Rusta’s Nomination Committee Proposes New Board Line-Up for 2026 AGM
Rusta’s nomination committee has presented its proposal for the retailer’s board of directors ahead of the Annual General Meeting on September 18, 2026, recommending that the board remain at eight ordinary members without deputies. The co...
Rusta AB Sets September Date for Annual General Meeting
Rusta AB has called its annual general meeting for 18 September 2026 at Scandic Infra City in Upplands Väsby, Sweden, setting out formal procedures for shareholder participation. Shareholders must be registered with Euroclear by 10 September and...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Sep 11, 2026