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Desenio Group AB (SE:DSNO)
:DSNO
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Desenio Group AB (DSNO) AI Stock Analysis

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SE:DSNO

Desenio Group AB

(DSNO)

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Neutral 53 (OpenAI - Gpt-5.6Sol)
Rating:53Neutral
Price Target:
kr0.09
▲(25.71% Upside)
Action:Reiterated
Date:07/23/26
The score is held back primarily by weak financial performance—shrinking revenue and continued net losses despite strong gross margins—along with a still-recovering balance sheet. These negatives are partially offset by currently positive and improving free cash flow and supportive technical momentum (price above key moving averages with a positive MACD). Valuation remains a concern due to negative earnings (negative P/E) and no dividend yield data.
Positive Factors
Strong Gross Margins
Sustained gross margins in the 82%–85% range indicate strong product-level economics and pricing potential. This provides a durable foundation for profitability if the company can improve demand, operating efficiency, and customer acquisition economics.
Negative Factors
Persistent Revenue Decline
Multi-period revenue contraction signals ongoing demand or volume pressure in the core wall-art business. Continued declines can reduce operating leverage, weaken marketing efficiency, and make it harder to convert the company’s high gross margins into sustainable earnings.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Gross Margins
Sustained gross margins in the 82%–85% range indicate strong product-level economics and pricing potential. This provides a durable foundation for profitability if the company can improve demand, operating efficiency, and customer acquisition economics.
Read all positive factors

Desenio Group AB (DSNO) vs. iShares MSCI Sweden ETF (EWD)

Desenio Group AB Business Overview & Revenue Model

Company Description
Desenio Group AB (publ) is a digital-first, direct-to-consumer retailer specializing in accessible wall décor, serving customers across Europe and North America. The company boasts an extensive collection, featuring nearly 9,000 unique designs of ...
How the Company Makes Money
Desenio Group primarily makes money by selling wall art products directly to consumers through its own e-commerce channels. The core revenue stream is product sales of posters/prints, complemented by sales of frames and other wall art-related acce...

Desenio Group AB Financial Statement Overview

Summary
Mixed fundamentals. Income statement quality is weak (Income Statement Score 38) with declining revenue across recent periods and continued net losses in TTM despite very strong gross margins (~82%–85%). Balance sheet is improving but still risky (Balance Sheet Score 43): prior negative equity (2023–2024) has turned positive, and debt is lower in TTM, yet leverage remains meaningful (debt-to-equity a bit above 1x) and ROE remains negative due to losses. Cash flow is a bright spot (Cash Flow Score 66) with positive and improving operating and free cash flow in 2025 and TTM, though historical consistency and coverage remain concerns.
Income Statement
38
Negative
Balance Sheet
43
Neutral
Cash Flow
66
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue703.10M738.20M856.20M967.20M964.90M1.23B
Gross Profit598.10M622.90M728.60M812.10M810.50M1.01B
EBITDA55.50M346.80M117.90M-108.70M118.00M191.50M
Net Income-14.50M-278.30M-21.90M-284.20M-22.40M57.20M
Balance Sheet
Total Assets948.80M988.70M1.29B1.34B1.65B1.70B
Cash, Cash Equivalents and Short-Term Investments90.10M121.40M115.60M149.90M155.70M162.20M
Total Debt20.50M400.00M1.12B65.70M1.15B1.14B
Total Liabilities605.10M628.60M1.36B1.38B1.41B1.44B
Stockholders Equity343.70M359.10M-67.60M-46.20M238.60M260.70M
Cash Flow
Free Cash Flow39.60M18.20M-17.50M41.50M7.40M-40.30M
Operating Cash Flow48.50M19.40M-16.90M43.60M25.30M26.30M
Investing Cash Flow-11.50M-900.00K1.40M-1.80M-18.30M-68.60M
Financing Cash Flow-30.30M-12.70M-18.90M-47.60M-13.20M-443.80M

Desenio Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.07
Price Trends
50DMA
0.09
Negative
100DMA
0.09
Negative
200DMA
0.08
Positive
Market Momentum
MACD
>-0.01
Positive
RSI
46.14
Neutral
STOCH
28.21
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Negative. The current price of 0.07 is below the 20-day moving average (MA) of 0.09, below the 50-day MA of 0.09, and below the 200-day MA of 0.08, indicating a neutral trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 46.14 is Neutral, neither overbought nor oversold. The STOCH value of 28.21 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
kr1.40B20.4211.99%1.87%11.47%15.20%
67
Neutral
kr28.73B24.7741.51%1.88%7.63%32.28%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
54
Neutral
kr12.50B22.501.71%6.50%14.07%
53
Neutral
kr84.24M-18.21-4.08%-13.70%92.84%
53
Neutral
kr3.48B38.427.07%
49
Neutral
kr605.77M-9.287.99%33.84%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:DSNO
Desenio Group AB
0.09
-0.05
-36.50%
SE:CLAS.B
Clas Ohlson AB
455.60
124.85
37.75%
SE:BHG
BHG Group AB
18.92
-7.14
-27.40%
SE:RUG
RugVista Group AB
67.60
-3.12
-4.42%
SE:RUSTA
Rusta AB
81.00
7.20
9.76%
SE:CDON
CDON AB
53.00
-13.20
-19.94%

Desenio Group AB Corporate Events

Desenio Group sharpens art‑brand focus as it expands globally
Jul 16, 2026
Desenio Group is repositioning itself from a poster retailer into a curated and credible art brand, aiming to become the leading art destination for modern homes while maintaining commercial scalability. Its offering is driven by original art crea...
Desenio AGM backs major warrant programs and expands capital-raising flexibility
Jun 9, 2026
Desenio Group AB’s annual general meeting approved the 2025 income statements and balance sheets, granted discharge from liability to the board and CEOs, and decided to retain all earnings without distributing a dividend, underscoring a focu...
Desenio Group Appoints ABG Sundal Collier to Boost Share Liquidity
May 29, 2026
Desenio Group AB has appointed ABG Sundal Collier as liquidity provider for its shares on Nasdaq Stockholm First North Growth Market, with the assignment starting on June 3, 2026. Under Nasdaq Stockholm’s liquidity provider framework, ABG Su...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 23, 2026