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Desenio Group AB (SE:DSNO)
:DSNO
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Desenio Group AB (DSNO) AI Stock Analysis

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SE:DSNO

Desenio Group AB

(Frankfurt:DSNO)

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Underperform 40 (OpenAI - 4o)
Rating:40Underperform
Price Target:
kr0.00
▼(-100.00% Downside)
Desenio Group AB's overall stock score is primarily impacted by its weak financial performance and poor valuation metrics. The technical analysis also suggests bearish momentum, further weighing down the score. The absence of earnings call data and corporate events means these factors do not influence the score.

Desenio Group AB (DSNO) vs. iShares MSCI Sweden ETF (EWD)

Desenio Group AB Business Overview & Revenue Model

Company DescriptionDesenio Group AB (publ), an online-based direct-to-consumer company, provides affordable wall art in Europe and North America. It offers approximately 9,000 designs of posters and prints, as well as wall calendars, frames and accessories, mat boards, picture ledges, art clips, phone covers, and tote bags through 44 websites in 35 countries. The company was founded in 2010 and is based in Stockholm, Sweden.
How the Company Makes MoneyDesenio Group AB generates revenue primarily through the sale of its art products via its e-commerce platform. The company’s key revenue streams include direct sales of wall art, prints, and associated home decor items. Desenio also leverages partnerships with artists and designers to expand its product offerings and appeal to broader market segments. Additionally, the company may benefit from repeat purchases and customer loyalty through targeted marketing strategies and seasonal promotions. E-commerce operations allow for lower overhead costs compared to traditional retail, enhancing profitability.

Desenio Group AB Financial Statement Overview

Summary
Desenio Group AB is experiencing financial difficulties with declining revenues, negative profitability, and high leverage. Despite strong gross profit margins, the company faces challenges with consistent net losses and negative cash flows, indicating potential financial instability.
Income Statement
45
Neutral
Desenio Group AB has faced declining revenues from 2021 to TTM, with a negative revenue growth rate. Despite maintaining a strong gross profit margin, competitive pressures have led to negative net income in recent years, impacting the net profit margin. The EBIT and EBITDA margins have also been inconsistent, reflecting operational challenges.
Balance Sheet
40
Negative
The company shows a high level of leverage with a significant debt-to-equity ratio, although it has improved from previous years. The equity ratio indicates potential financial instability, as liabilities outweigh assets significantly. Return on Equity is negative due to continued losses, indicating challenges in generating returns for shareholders.
Cash Flow
35
Negative
Desenio Group AB's cash flow situation is concerning, with negative operating and free cash flows in recent periods. The operating cash flow to net income ratio reflects poor cash generation relative to reported losses, and the free cash flow to net income is similarly negative, indicating inadequate cash flow to cover operations.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue814.70M856.20M967.20M964.90M1.23B1.29B
Gross Profit693.40M728.60M812.10M810.50M1.01B770.00M
EBITDA-161.60M117.90M-107.40M119.70M192.90M278.40M
Net Income-271.40M-21.90M-284.20M-22.40M57.20M-100.00M
Balance Sheet
Total Assets971.00M1.29B1.34B1.65B1.70B2.00B
Cash, Cash Equivalents and Short-Term Investments83.50M115.60M149.90M155.70M162.20M647.40M
Total Debt40.30M50.70M65.70M1.15B1.14B1.07B
Total Liabilities608.60M1.36B1.38B1.41B1.44B1.91B
Stockholders Equity362.40M-67.60M-46.20M238.60M260.70M89.70M
Cash Flow
Free Cash Flow10.20M-17.40M41.50M7.40M-40.30M246.30M
Operating Cash Flow10.50M-16.80M43.60M25.30M26.30M253.60M
Investing Cash Flow1.90M1.30M-1.80M-36.60M-67.60M-587.50M
Financing Cash Flow-1.30M-18.90M-47.60M-13.20M-443.80M863.20M

Desenio Group AB Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.11
Price Trends
50DMA
0.13
Negative
100DMA
0.13
Negative
200DMA
0.17
Negative
Market Momentum
MACD
>-0.01
Positive
RSI
47.94
Neutral
STOCH
17.09
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:DSNO, the sentiment is Negative. The current price of 0.11 is below the 20-day moving average (MA) of 0.12, below the 50-day MA of 0.13, and below the 200-day MA of 0.17, indicating a bearish trend. The MACD of >-0.01 indicates Positive momentum. The RSI at 47.94 is Neutral, neither overbought nor oversold. The STOCH value of 17.09 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:DSNO.

Desenio Group AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
62
Neutral
kr353.45M23.51%-301.08%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
56
Neutral
kr71.51M
40
Underperform
kr108.50M-193.46%-11.18%96.64%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:DSNO
Desenio Group AB
0.12
-0.21
-63.86%
SE:BUY
Sweden BuyersClub AB
2.70
-0.82
-23.30%
SE:REFINE
Refine Group AB
0.21
-0.46
-68.66%
SE:CDON
CDON AB
64.00
-8.40
-11.60%
SE:OBAB
Online Brands Nordic AB
13.30
0.80
6.40%
SE:BBROOM
New Bubbleroom Sweden AB
4.76
-1.94
-28.96%

Desenio Group AB Corporate Events

Desenio Group AB Reports Strategic Focus on Profitability and Market Expansion in Q3 2025
Oct 23, 2025

Desenio Group AB’s Q3 2025 interim report highlights its strategic focus on profitability and market expansion, particularly in North America. The company emphasizes its agile organizational structure to adapt to market conditions, ensuring cash flow and profitability while exploring new market opportunities. This approach is expected to strengthen its industry positioning and benefit stakeholders by leveraging its market-leading product assortment and innovative business model.

Desenio Group Appoints Carl Caap as Interim CFO
Oct 20, 2025

Desenio Group AB has appointed Carl Caap as the interim Chief Financial Officer, effective October 20, 2025. Caap brings extensive financial leadership experience from previous roles at PS of Sweden AB, Tiger of Sweden, and other companies. This change in leadership comes as Johan Roslund departs from the CFO position, aligning with prior communications. The appointment of Caap is expected to support Desenio’s strategic growth and operational efficiency as it continues to expand its market presence.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 14, 2025