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Online Brands Nordic AB (SE:OBAB)
:OBAB
Sweden Market
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Online Brands Nordic AB (OBAB) AI Stock Analysis

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SE:OBAB

Online Brands Nordic AB

(OBAB)

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Neutral 53 (OpenAI - 5.2)
Rating:53Neutral
Price Target:
kr15.00
▼(-17.13% Downside)
Action:Reiterated
Date:08/17/26
The score is primarily held back by ongoing unprofitability (continued net losses and negative ROE), despite improving fundamentals in cash generation and moderate leverage. Technicals are supportive with a strong uptrend, but momentum is overextended (high RSI/Stoch), adding near-term risk. Valuation is constrained by negative earnings and no dividend data, limiting support from traditional valuation metrics.
Positive Factors
Revenue Growth
Continued top-line expansion indicates ongoing customer demand and business activity. If sustained, revenue growth can improve operating leverage and provide a foundation for eventual profitability, even though earnings remain negative today.
Negative Factors
Persistent Net Losses
The company has not converted revenue growth into sustainable earnings, with losses continuing in both 2025 and the TTM period. Persistent unprofitability can constrain reinvestment, weaken shareholder returns, and require further operational restructuring.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Continued top-line expansion indicates ongoing customer demand and business activity. If sustained, revenue growth can improve operating leverage and provide a foundation for eventual profitability, even though earnings remain negative today.
Read all positive factors

Online Brands Nordic AB (OBAB) vs. iShares MSCI Sweden ETF (EWD)

Online Brands Nordic AB Business Overview & Revenue Model

Company Description
Online Brands Nordic AB (publ) engages in the online sale of carpets under Trendcarpet brand. It operates through Retail of Home Furnishings; Retail of Apparel; Retail of Outdoor Recreation and Camping; Retail of Beauty and Cosmetics; Jewelry Reta...

Online Brands Nordic AB Financial Statement Overview

Summary
Top-line growth is solid (TTM revenue ~500.3M, ~+7% YoY) and cash generation has turned positive (TTM operating cash flow ~17.6M; TTM free cash flow ~13.7M). However, profitability remains the key weakness with continued net losses (TTM net income ~-12.8M; net margin ~-2.6%) and negative returns on equity, keeping the financial profile below average despite manageable leverage (debt-to-equity ~0.29 TTM).
Income Statement
39
Negative
Balance Sheet
62
Positive
Cash Flow
57
Neutral
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue529.10M469.90M365.60M301.14M286.91M146.43M
Gross Profit140.80M264.43M183.60M136.93M167.68M99.20M
EBITDA30.70M13.00M35.10M14.59M2.10M12.72M
Net Income-6.40M-14.80M-8.00M-10.49M-18.30M9.32M
Balance Sheet
Total Assets340.70M330.30M278.80M274.81M294.10M164.02M
Cash, Cash Equivalents and Short-Term Investments11.70M23.90M16.60M12.28M15.25M66.24M
Total Debt35.80M42.30M21.10M39.43M49.96M4.17M
Total Liabilities122.70M133.30M103.10M98.03M133.31M35.18M
Stockholders Equity218.00M196.90M175.70M176.78M160.79M128.84M
Cash Flow
Free Cash Flow10.50M11.20M27.20M-14.10M-15.05M-9.89M
Operating Cash Flow13.00M14.70M27.20M-11.34M-12.61M-8.16M
Investing Cash Flow-11.80M-8.50M-3.20M-1.57M-78.99M8.60M
Financing Cash Flow2.10M1.10M-19.70M9.94M40.61M61.39M

Online Brands Nordic AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price18.10
Price Trends
50DMA
12.38
Positive
100DMA
12.16
Positive
200DMA
13.62
Positive
Market Momentum
MACD
0.63
Positive
RSI
64.97
Neutral
STOCH
49.42
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:OBAB, the sentiment is Positive. The current price of 18.1 is above the 20-day moving average (MA) of 13.94, above the 50-day MA of 12.38, and above the 200-day MA of 13.62, indicating a bullish trend. The MACD of 0.63 indicates Positive momentum. The RSI at 64.97 is Neutral, neither overbought nor oversold. The STOCH value of 49.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:OBAB.

Online Brands Nordic AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
71
Outperform
kr1.45B20.7311.99%1.87%11.47%15.20%
68
Neutral
kr1.04B11.874.49%3.43%69.60%
61
Neutral
kr216.09M-11.45
58
Neutral
kr113.40M-25.00-4.08%-13.70%92.84%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
55
Neutral
kr555.10M-8.557.99%33.84%
53
Neutral
kr375.30M-58.5431.24%-39.12%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:OBAB
Online Brands Nordic AB
14.60
2.10
16.80%
SE:DSNO
Desenio Group AB
0.12
-0.01
-10.45%
SE:RUG
RugVista Group AB
68.60
-3.59
-4.97%
SE:BOKUS
Bokusgruppen AB
63.40
-18.34
-22.44%
SE:CDON
CDON AB
48.80
-17.40
-26.28%
SE:BBROOM
New Bubbleroom Sweden AB
13.40
8.20
157.69%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 17, 2026