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Hasbro
(NASDAQ:HAS)
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Rating:70Outperform
Price Target:
$120.00
▲(24.62% Upside)
Action:Reiterated
Date:10/21/26
The score is driven primarily by strong cash generation and improved profitability, supported by a very positive earnings update with raised guidance. These strengths are tempered by substantial balance-sheet leverage and an overbought technical setup, while valuation remains broadly reasonable given the P/E and dividend yield.
Positive Factors
Magic ecosystem expansion
Magic is demonstrating durable engagement and distribution expansion, not merely a single successful release. Growth in players, partner stores, mass distribution, and repeat backlist demand broadens Hasbro’s monetization base and supports recurring product and digital opportunities.
Negative Factors
High financial leverage
The heavily leveraged balance sheet reduces financial flexibility and makes Hasbro more exposed to earnings weakness, refinancing needs, and interest-related demands on cash. Declining equity further limits the cushion available to absorb setbacks or fund growth internally.
Read all positive and negative factors
Positive Factors
Negative Factors
Magic ecosystem expansion
Magic is demonstrating durable engagement and distribution expansion, not merely a single successful release. Growth in players, partner stores, mass distribution, and repeat backlist demand broadens Hasbro’s monetization base and supports recurring product and digital opportunities.
Read all positive factors
Hasbro Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyHasbro (HAS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$16.56B
Dividend Yield2.38%
Average Volume (3M)2.19M
Price to Earnings (P/E)17.3
Beta (1Y)0.75
Revenue Growth18.79%
EPS GrowthN/A
CountryUS
Employees4,520
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)6.77
Shares Outstanding141,044,460
10 Day Avg. Volume2,995,684
30 Day Avg. Volume2,188,291
Financial Highlights & Ratios
PEG Ratio0.20
Price to Book (P/B)21.57
Price to Sales (P/S)2.47
P/FCF Ratio13.99
Enterprise Value/Market Cap0.88
Enterprise Value/Revenue2.82
Enterprise Value/Gross Profit3.90
Enterprise Value/Ebitda9.83
Forecast
1Y Price Target
$119.63Price Target Upside24.23% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering8
EPS Forecast (FY)6.68
Revenue Forecast (FY)$5.13B
Hasbro Business Overview & Revenue Model
Company Description
Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division fur...
How the Company Makes Money
Hasbro makes money primarily by (1) selling toys and games and (2) monetizing its brand and character IP through licensing and related entertainment arrangements.
1) Product sales (toys, games, and consumer products)
- Wholesale revenue: Hasbro d...
Hasbro Earnings Call Summary
Earnings Call Date:Oct 20, 2026
(Q3-2026)
| % Change Since: |
Next Earnings Date:Feb 16, 2027
Earnings Call Sentiment Positive
The call was strongly positive, characterized by record profitability, 15% revenue growth, broad-based segment growth, raised full-year guidance, strong Magic momentum, improving Consumer Products margins, healthy cash flow, and increased shareholder returns. The main negatives were timing-related fourth-quarter declines, licensing revenue down 4%, expected Consumer Products margin normalization, input-cost and tariff pressures, and anticipated 2027 amortization-related margin pressure.Positive Updates
Strong Third-Quarter Revenue and Profit Growth
Hasbro reported third-quarter net revenue of $1.6 billion, up 15% year over year. Adjusted operating profit increased 52% to $541 million, adjusted operating margin expanded to 33.9% from 33.5%, adjusted diluted EPS rose 73% to $2.90, and adjusted EBITDA increased 46% to $605 million.
Negative Updates
Expected Fourth-Quarter Magic Decline
Magic is expected to decline modestly in the fourth quarter, described as low single digits to mid single digits. Management attributed the decline to approximately $40 million of Reality Fracture and backlist revenue recognized in the third quarter rather than the fourth quarter, as well as product timing shifted into the first quarter of 2027, and stated that it was not a demand signal.
Read all updates
Q3-2026 Updates
Positive
Negative
Strong Third-Quarter Revenue and Profit Growth
Hasbro reported third-quarter net revenue of $1.6 billion, up 15% year over year. Adjusted operating profit increased 52% to $541 million, adjusted operating margin expanded to 33.9% from 33.5%, adjusted diluted EPS rose 73% to $2.90, and adjusted EBITDA increased 46% to $605 million.
Read all positive updates
Company Guidance
Hasbro raised full-year guidance to consolidated revenue growth of 7% to 9% year over year on a constant currency basis and adjusted EBITDA in the range of $1.575 billion to $1.625 billion; Wizzards revenue is expected to grow between 16% to 18% with operating margins of approximately 44% to 45%, Consumer Products revenue is expected to grow 1% to 3% with adjusted operating margin of 8% to 10%, and Entertainment revenue is expected to grow 3% to 5% with operating margins of approximately 65%. For the back half, Wizzards is expected to grow at a high single digits, low double digit rate, Consumer Products is expected to be up Low single digits, and Q4 Consumer Products will be flattish, maybe slightly positive; Magic would have been up around 8% to 10% in Q4 absent timing shifts but will probably be down, call it low single digits, mid single digits. Hasbro is not giving 2027 guidance today, but expects Magic to grow at mid to high single digits, Wizzards to continue operating at a healthy margin profile in the high 30s and low 40% range, and 2027 margins in the high 30s range including noncash amortization from Exodus and Warlock; digital development costs are expected to be down 20% to 25% by 2028, and the share repurchase target for the year was increased from $200 million to $400 million.Hasbro Financial Statement Overview
Summary
Income Statement
72
Positive
Balance Sheet
34
Negative
Cash Flow
78
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 5.18B | 4.70B | 4.14B | 5.00B | 5.86B | 6.42B |
| Gross Profit | 3.76B | 3.00B | 2.67B | 2.87B | 3.45B | 3.87B |
| EBITDA | 1.49B | 1.20B | 880.50M | -863.20M | 1.22B | 1.67B |
| Net Income | 956.50M | -322.40M | 385.60M | -1.49B | 203.50M | 428.70M |
Balance Sheet | ||||||
| Total Assets | 6.40B | 5.55B | 6.34B | 6.54B | 9.30B | 10.04B |
| Cash, Cash Equivalents and Short-Term Investments | 1.43B | 882.00M | 694.70M | 544.80M | 498.60M | 983.40M |
| Total Debt | 3.51B | 3.40B | 3.41B | 3.50B | 4.01B | 4.07B |
| Total Liabilities | 5.47B | 4.99B | 5.16B | 5.45B | 6.43B | 6.95B |
| Stockholders Equity | 938.20M | 538.50M | 1.16B | 1.06B | 2.83B | 3.03B |
Cash Flow | ||||||
| Free Cash Flow | 1.23B | 829.90M | 760.20M | 516.30M | 198.70M | 685.20M |
| Operating Cash Flow | 1.31B | 893.20M | 847.40M | 725.60M | 372.90M | 817.90M |
| Investing Cash Flow | -711.00M | -284.40M | -203.70M | 117.60M | -313.00M | 242.00M |
| Financing Cash Flow | -370.70M | -531.30M | -497.50M | -818.10M | -553.30M | -1.46B |
Hasbro Technical Analysis
Positive
96.29
Price Trends
93.91
Positive
89.59
Positive
90.68
Positive
Market Momentum
6.05
Negative
87.63
Negative
99.45
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Positive. The current price of 96.29 is below the 20-day moving average (MA) of 97.24, above the 50-day MA of 93.91, and above the 200-day MA of 90.68, indicating a bullish trend. The MACD of 6.05 indicates Negative momentum. The RSI at 87.63 is Negative, neither overbought nor oversold. The STOCH value of 99.45 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HAS.
Hasbro Risk Analysis
Hasbro disclosed 32 risk factors in its most recent earnings report. Hasbro reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Hasbro Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | $349.30M | 13.44 | 10.30% | 3.28% | 9.22% | 330.79% | |
70 Outperform | $16.56B | 17.35 | 135.18% | 2.38% | 18.79% | ― | |
70 Outperform | $16.43B | 29.11 | 8.72% | ― | 30.49% | 134.07% | |
67 Neutral | $4.69B | 12.16 | 19.88% | 7.86% | 2.90% | -12.28% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
54 Neutral | $383.07M | -185.09 | -1.09% | ― | -3.92% | 96.88% | |
45 Neutral | $242.42M | -2.72 | -86.54% | 1.51% | -1.49% | -795.27% |
* Consumer Cyclical Sector Average
HAS
Hasbro
117.44
41.79
55.24%
JAKK
Jakks Pacific
30.52
12.46
69.00%
MAT
Mattel
16.41
-2.63
-13.81%
PLAY
Dave & Busters Entertainment
6.96
-10.76
-60.72%
FNKO
Funko
6.83
3.67
116.14%
AS
Amer Sports, Inc.
28.24
-4.32
-13.27%
Hasbro Corporate Events
Business Operations and StrategyExecutive/Board Changes
Hasbro Announces Leadership Transition at Wizards of the Coast
Neutral
Jul 27, 2026
On July 27, 2026, Hasbro, Inc. announced that John Hight, President of its Wizards of the Coast division, entered into a Transitional Advisory Services Agreement covering his planned move from the president role into an advisory position. He will ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.