Hasbro (HAS)
NASDAQ:HAS
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Hasbro
(NASDAQ:HAS)
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Rating:58Neutral
Price Target:
$92.00
▼(-3.41% Downside)
Action:Reiterated
Date:05/21/26
The score is driven by strong cash flow and a constructive earnings outlook with reiterated guidance and strong Q1 execution, partially offset by very high leverage and inconsistent profitability. Technical indicators are weak (below key moving averages with subdued momentum), while valuation is reasonable with a moderate P/E and a ~3.16% dividend yield.
Positive Factors
Cash Generation
Robust operating and free cash flow provides durable liquidity to fund investments, dividends and debt servicing even while accounting earnings lapse. Positive cash conversion supports strategic flexibility for digital investment, cost programs and gradual deleveraging without immediate reliance on equity markets.
Negative Factors
High Leverage
Very elevated leverage materially increases financial risk and reduces strategic optionality. Large fixed-interest obligations limit capacity for incremental investment or aggressive buybacks, amplify earnings volatility impact on solvency, and constrain the pace at which management can deleverage if cash generation softens.
Read all positive and negative factors
Positive Factors
Negative Factors
Cash Generation
Robust operating and free cash flow provides durable liquidity to fund investments, dividends and debt servicing even while accounting earnings lapse. Positive cash conversion supports strategic flexibility for digital investment, cost programs and gradual deleveraging without immediate reliance on equity markets.
Read all positive factors
Hasbro Key Performance Indicators (KPIs)
Any
Revenue by Geography
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Breaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Data provided by:
The Fly
The FlyHasbro (HAS) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$11.95B
Dividend Yield3.44%
Average Volume (3M)1.96M
Price to Earnings (P/E)―
Beta (1Y)0.86
Revenue Growth12.74%
EPS Growth-152.25%
CountryUS
Employees4,985
SectorConsumer Cyclical
Sector Strength84
IndustryLeisure
Share Statistics
EPS (TTM)-1.60
Shares Outstanding141,490,690
10 Day Avg. Volume2,344,512
30 Day Avg. Volume1,962,679
Financial Highlights & Ratios
PEG Ratio0.20
Price to Book (P/B)21.57
Price to Sales (P/S)2.47
P/FCF Ratio13.99
Enterprise Value/Market Cap1.27
Enterprise Value/Revenue3.16
Enterprise Value/Gross Profit4.53
Enterprise Value/Ebitda53.70
Forecast
1Y Price Target
$113.33Price Target Upside18.99% Upside
Rating ConsensusStrong Buy
Number of Analyst Covering10
EPS Forecast (FY)5.97
Revenue Forecast (FY)$4.98B
Hasbro Business Overview & Revenue Model
Company Description
Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-...
How the Company Makes Money
Hasbro makes money primarily by monetizing its brands and intellectual property through (1) sales of toys, games, and trading cards and (2) licensing and entertainment-related revenues.
1) Consumer products sales (toys, games, and trading cards):...
Hasbro Earnings Call Summary
Earnings Call Date:May 20, 2026
(Q1-2026)
| % Change Since: |
Next Earnings Date:Jul 29, 2026
Earnings Call Sentiment Positive
The call was largely positive: Hasbro reported a strong Q1 with double-digit revenue growth overall, outsized contributions from Wizards of the Coast, meaningful margin expansion, substantial EPS upside and healthy cash generation. Management maintained full‑year guidance, signaled continued cost-transformation progress and highlighted several product and franchise momentum indicators (record Magic set performance, sold-out events, digital partnerships and upcoming tentpole releases). Key risks discussed were a recent cyber incident (causing one-time remediation costs and temporary revenue/cash-timing shifts), input cost pressure from oil/resin/freight (~$30M estimated) and Consumer Products near-term headwinds (flat Q1 revenue, licensing declines and an adjusted operating loss). Management outlined mitigation actions and maintained guidance, leaving the tone constructive but cautious about back-half moderation and timing impacts.Positive Updates
Strong Top-Line Growth in Q1
Net revenue of $1.0 billion, up 13% year-over-year, driven primarily by Wizards of the Coast.
Negative Updates
Consumer Products Segment Pressure
Consumer Products revenue was essentially flat at $398 million year-over-year; adjusted operating loss of $41 million, approximately $10 million worse versus prior year, driven by higher royalty expense, incremental tariffs and lapping strong prior-year licensing.
Read all updates
Q1-2026 Updates
Positive
Negative
Strong Top-Line Growth in Q1
Net revenue of $1.0 billion, up 13% year-over-year, driven primarily by Wizards of the Coast.
Read all positive updates
Company Guidance
Hasbro reiterated full‑year guidance calling for consolidated revenue growth of 3–5% (constant currency), adjusted operating margins of 24–25% and adjusted EBITDA of $1.4–$1.45 billion; by segment, Wizards is expected to deliver mid‑single‑digit revenue growth with operating margins in the low‑40% range, Consumer Products low‑single‑digit revenue growth with adjusted operating margins of 6–8%, and Entertainment slightly positive revenue with ~50% operating margins. Management noted Q1 results that underpin the outlook: net revenue $1.0B (+13%), adjusted operating profit $287M (28.7% margin, +29%), adjusted EPS $1.47 (+41%), adjusted EBITDA $339M (+24%); segment Q1s included Wizards revenue $582M (+26%) and operating profit $298M (51.2% margin) and Consumer Products revenue $398M with an adjusted operating loss of $41M. The company expects to deliver $150M in full‑year cost transformation savings (Q1: $37M) and flagged embedded impacts from the March cyber incident — ~$20M of one‑time remediation expense (excluded from adjusted EBITDA), $40–60M of CP revenue shifted from Q2 into the back half, and some receivables moving into Q3 — as well as macro offsets: an estimated ~$30M oil‑related cost headwind (at $100/barrel), roughly $15M of tariff favorability, a ~$50M tariff claim not yet reflected in guidance, continued investment behind 2027 digital game launches, and capital actions (Q1 operating cash flow $338M, $50M strategic investments, $99M returned to shareholders via dividend, share repurchases started, and $400M of notes issued).Hasbro Financial Statement Overview
Summary
Income Statement
44
Neutral
Balance Sheet
24
Negative
Cash Flow
72
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 4.81B | 4.70B | 4.14B | 5.00B | 5.86B | 6.42B |
| Gross Profit | 3.36B | 3.30B | 2.67B | 2.87B | 3.45B | 3.87B |
| EBITDA | 283.20M | 232.70M | 880.50M | -863.20M | 1.22B | 1.67B |
| Net Income | -221.50M | -322.40M | 385.60M | -1.49B | 203.50M | 428.70M |
Balance Sheet | ||||||
| Total Assets | 5.93B | 5.55B | 6.34B | 6.54B | 9.30B | 10.04B |
| Cash, Cash Equivalents and Short-Term Investments | 1.36B | 882.00M | 694.70M | 544.80M | 498.60M | 983.40M |
| Total Debt | 3.87B | 3.40B | 3.41B | 3.50B | 4.01B | 4.07B |
| Total Liabilities | 5.26B | 4.99B | 5.16B | 5.45B | 6.43B | 6.95B |
| Stockholders Equity | 648.30M | 538.50M | 1.16B | 1.06B | 2.83B | 3.03B |
Cash Flow | ||||||
| Free Cash Flow | 1.02B | 829.90M | 760.20M | 516.30M | 198.70M | 685.20M |
| Operating Cash Flow | 1.09B | 893.20M | 847.40M | 725.60M | 372.90M | 817.90M |
| Investing Cash Flow | -704.10M | -284.40M | -203.70M | 117.60M | -313.00M | 242.00M |
| Financing Cash Flow | -153.80M | -531.30M | -497.50M | -818.10M | -553.30M | -1.46B |
Hasbro Technical Analysis
Negative
95.25
Price Trends
91.29
Negative
92.39
Negative
84.81
Negative
Market Momentum
-2.52
Positive
34.77
Neutral
20.99
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Negative. The current price of 95.25 is above the 20-day moving average (MA) of 89.46, above the 50-day MA of 91.29, and above the 200-day MA of 84.81, indicating a bearish trend. The MACD of -2.52 indicates Positive momentum. The RSI at 34.77 is Neutral, neither overbought nor oversold. The STOCH value of 20.99 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HAS.
Hasbro Risk Analysis
Hasbro disclosed 32 risk factors in its most recent earnings report. Hasbro reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Hasbro Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
67 Neutral | $475.24M | -30.63 | -3.57% | 3.22% | 17.59% | 68.88% | |
63 Neutral | $4.13B | 8.40 | 22.75% | ― | -0.25% | 2.23% | |
62 Neutral | $248.46M | 31.09 | 3.24% | 5.97% | -21.02% | -82.84% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
58 Neutral | $11.95B | -53.40 | -48.30% | 3.44% | 12.74% | -152.25% | |
58 Neutral | $5.21B | 31.57 | 20.87% | 1.15% | 6.34% | -21.30% | |
55 Neutral | $295.87M | -4.89 | -32.19% | ― | -10.39% | -191.24% |
* Consumer Cyclical Sector Average
HAS
Hasbro
84.18
20.02
31.20%
GOLF
Acushnet Holdings
90.00
19.72
28.05%
JAKK
Jakks Pacific
21.66
1.06
5.16%
JOUT
Johnson Outdoors
44.84
17.69
65.14%
MAT
Mattel
14.08
-4.78
-25.34%
FNKO
Funko
5.10
0.29
6.03%
Hasbro Corporate Events
Business Operations and StrategyRegulatory Filings and Compliance
Hasbro Investigates Cybersecurity Breach and Operational Disruptions
Negative
Apr 1, 2026
On March 28, 2026, Hasbro identified unauthorized access to its network, prompting the company to activate its security incident response protocols, take certain systems offline, and engage third-party cybersecurity experts to investigate. While t...
Business Operations and StrategyPrivate Placements and Financing
Hasbro Completes $400 Million Senior Notes Offering
Positive
Mar 12, 2026
On March 12, 2026, Hasbro completed a $400 million registered public offering of senior unsecured notes bearing interest at 4.650% and maturing on March 12, 2031. The notes, issued under an existing indenture structure, include optional redemption...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.