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Hasbro (HAS) AI Stock Analysis

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HAS

Hasbro

(NASDAQ:HAS)

Select Model
Rating:69Neutral
Price Target:$129.00â–²(6.19% Upside)
Action:downgraded
Date:10/28/26

The score is driven primarily by strong cash generation and improved profitability, reinforced by a very positive earnings call with raised guidance and strong Wizards/Magic execution. Offsetting these positives are substantial balance-sheet leverage and near-term technical overbought conditions, while valuation and dividend provide moderate support.

Positive Factors
Revenue and profit growthBroad-based revenue acceleration and sharply higher operating profit indicate improving execution across Hasbro’s portfolio. Raised guidance provides evidence that growth is expected to persist beyond one quarter, supporting stronger earnings capacity and reinvestment over the next several periods.
Negative Factors
High financial leverageVery high leverage reduces financial flexibility and makes Hasbro more exposed to refinancing, interest, and operating downturn risks. The smaller equity base further limits balance-sheet resilience, potentially constraining investment or shareholder-return choices if cash generation weakens.

Hasbro Key Performance Indicators (KPIs)

Revenue by GeographyBreaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.

$0.00$250.00M$500.00M$750.00M$1.00B$1.25BMar 21Jun 21Sep 21Dec 21Mar 22Jun 22Sep 22Dec 22Mar 23Jun 23Sep 23Dec 23Mar 24Jun 24Sep 24Dec 24Mar 25Jun 25Sep 25Dec 25Mar 26Jun 26Sep 26
Chart Insights

Hasbro’s recovery is being driven almost entirely by North America, where seasonal holiday and product‑launch spikes—amplified by Wizards/Magic and recent Consumer Products wins—concentrate the upside; Europe is showing a steady mid‑cycle recovery, while Asia‑Pacific and Latin America remain smaller and more volatile. Management’s raised guidance and bigger buyback bet on continued North American strength, but back‑half royalty step‑ups, higher marketing for game launches and consumer‑product margin pressures mean outcomes hinge on holiday execution and a narrow geographic footprint.

Data provided by:The Fly

Hasbro (HAS) vs. SPDR S&P 500 ETF (SPY)

-20%0%20%40%60%80%HAS+64.91%SPY+14.97%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$16.99B
Dividend Yield
2.30%
Average Volume (3M)
1.93M
Price to Earnings (P/E)
18.1
Beta (1Y)
0.78
Revenue Growth
18.79%
EPS Growth
―
Country
US
Employees
4,520
Sector
Consumer Cyclical
Sector Strength
61
Industry
Leisure

Hasbro Business Overview & Revenue Model

Company Description

Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division furthe...

How the Company Makes Money

Hasbro makes money primarily by (1) selling toys and games and (2) monetizing its brand and character IP through licensing and related entertainment arrangements. 1) Product sales (toys, games, and consumer products) - Wholesale revenue: Hasbro desig...

Hasbro Earnings Call Summary

Earnings Call Date:Oct 20, 2026(Q3-2026)|% Change Since:23.34%|Next Earnings Date:Feb 16, 2027
Earnings Call SentimentPositive

The call was strongly positive, characterized by record profitability, 15% revenue growth, broad-based segment growth, raised full-year guidance, strong Magic momentum, improving Consumer Products margins, healthy cash flow, and increased shareholder returns. The main negatives were timing-related fourth-quarter declines, licensing revenue down 4%, expected Consumer Products margin normalization, input-cost and tariff pressures, and anticipated 2027 amortization-related margin pressure.

Positive Updates

Strong Third-Quarter Revenue and Profit Growth
Hasbro reported third-quarter net revenue of $1.6 billion, up 15% year over year. Adjusted operating profit increased 52% to $541 million, adjusted operating margin expanded to 33.9% from 33.5%, adjusted diluted EPS rose 73% to $2.90, and adjusted EBITDA increased 46% to $605 million.

Negative Updates

Expected Fourth-Quarter Magic Decline
Magic is expected to decline modestly in the fourth quarter, described as low single digits to mid single digits. Management attributed the decline to approximately $40 million of Reality Fracture and backlist revenue recognized in the third quarter rather than the fourth quarter, as well as product timing shifted into the first quarter of 2027, and stated that it was not a demand signal.

Company Guidance

Hasbro raised full-year guidance to consolidated revenue growth of 7% to 9% year over year on a constant currency basis and adjusted EBITDA in the range of $1.575 billion to $1.625 billion; Wizzards revenue is expected to grow between 16% to 18% with operating margins of approximately 44% to 45%, Consumer Products revenue is expected to grow 1% to 3% with adjusted operating margin of 8% to 10%, and Entertainment revenue is expected to grow 3% to 5% with operating margins of approximately 65%. For the back half, Wizzards is expected to grow at a high single digits, low double digit rate, Consumer Products is expected to be up Low single digits, and Q4 Consumer Products will be flattish, maybe slightly positive; Magic would have been up around 8% to 10% in Q4 absent timing shifts but will probably be down, call it low single digits, mid single digits. Hasbro is not giving 2027 guidance today, but expects Magic to grow at mid to high single digits, Wizzards to continue operating at a healthy margin profile in the high 30s and low 40% range, and 2027 margins in the high 30s range including noncash amortization from Exodus and Warlock; digital development costs are expected to be down 20% to 25% by 2028, and the share repurchase target for the year was increased from $200 million to $400 million.

Hasbro Financial Statement Overview

Summary

Strong cash generation (TTM operating cash flow ~$1.31B; free cash flow ~$1.23B with solid cash conversion) and improved profitability (TTM net margin ~16% and revenue back to growth) are key positives. However, very high leverage (TTM debt ~$3.51B vs equity ~$0.94B; debt-to-equity ~5.1x) and profit volatility across recent years materially raise financial risk and cap the score.

Income Statement

72Positive

Balance Sheet

34Negative

Cash Flow

78Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue5.18B4.70B4.14B5.00B5.86B6.42B
Gross Profit3.76B3.00B2.67B2.87B3.45B3.87B
EBITDA1.49B1.20B880.50M-863.20M1.22B1.67B
Net Income956.50M-322.40M385.60M-1.49B203.50M428.70M
Balance Sheet
Total Assets6.40B5.55B6.34B6.54B9.30B10.04B
Cash, Cash Equivalents and Short-Term Investments1.43B882.00M694.70M544.80M498.60M983.40M
Total Debt3.51B3.40B3.41B3.50B4.01B4.07B
Total Liabilities5.47B4.99B5.16B5.45B6.43B6.95B
Stockholders Equity913.60M538.50M1.16B1.06B2.83B3.03B
Cash Flow
Free Cash Flow1.20B829.90M760.20M516.30M198.70M685.20M
Operating Cash Flow1.31B893.20M847.40M725.60M372.90M817.90M
Investing Cash Flow-711.00M-284.40M-203.70M117.60M-313.00M242.00M
Financing Cash Flow-370.70M-531.30M-497.50M-818.10M-553.30M-1.46B

Hasbro Technical Analysis

Technical Analysis SentimentPositive
Last Price121.48

Price Trends

50DMA101.05Positive
100DMA94.70Positive
200DMA93.07Positive

Market Momentum

MACD6.28Positive
RSI71.28Negative
STOCH72.78Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Positive. The current price of 121.48 is above the 20-day moving average (MA) of 116.68, above the 50-day MA of 101.05, and above the 200-day MA of 93.07, indicating a bullish trend. The MACD of 6.28 indicates Positive momentum. The RSI at 71.28 is Negative, neither overbought nor oversold. The STOCH value of 72.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HAS.

Hasbro Risk Analysis

Hasbro disclosed 32 risk factors in its most recent earnings report. Hasbro reported the most risks in the "Production" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Production - Risks related to the company’s ability to manufacture goods and services

Latest Risks Added

3 New Risks
1.Public health crises may disrupt our business.Q4, 2025
2.Third party licensees and partners of our brands or intellectual property may fail to honor their obligations to us or their actions may put us at risk.Q4, 2024
3.Failure to achieve of our anticipated cost-savings may impact our ability to operate efficiently and profitably.Q4, 2024

Hasbro Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

HAS against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JAKKJAKK79Outperform$423.45M15.9110.30%2.77%9.22%330.79%
ASAS70Outperform$18.08B31.158.72%―30.49%134.07%
HASHAS69Neutral$17.35B18.09136.37%2.30%18.79%―
MATMAT67Neutral$4.59B9.0123.17%―6.37%28.22%
FNKOFNKO61Neutral$405.81M90.461.96%―1.21%―
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
PLAYPLAY38Underperform$279.69M-3.09-86.54%―-1.49%-795.27%

* Consumer Cyclical Sector Average

Performance Comparison

-50%0%50%100%HASJAKKMATPLAYFNKOASDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
HAS and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
HASHasbro121.4846.8562.77%
JAKKJakks Pacific36.1221.05139.63%
MATMattel Inc15.53-3.19-17.04%
PLAYDave & Busters Entertainment Inc7.85-6.89-46.74%
FNKOFunko Inc6.903.84125.49%
ASAmer Sports, Inc.30.19-0.57-1.85%

Hasbro Corporate Events

Business Operations and StrategyExecutive/Board Changes

Hasbro Names Dan Ayoub President of Digital Games

Positive
Oct 27, 2026

On October 27, 2026, Hasbro announced that Dan Ayoub, a 25-year video games veteran and lifelong fan of the company’s fantasy brands, has been appointed President of Wizards of the Coast and Hasbro Digital Games, effective November 2, 2026. Ayoub bec...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 27, 2026