Hasbro (HAS) AI Stock Analysis

• Market Cap: $9.62B
• Dividend Yield: 4.08%
• Average Volume (3M): 1.89M
• Price to Earnings (P/E): 22.6
• Beta (1Y): 0.97
• Revenue Growth: -10.31%
• EPS Growth: N/A
• Country: US
• Employees: 4,985
• Sector: Consumer Cyclical
• Sector Strength: 58
• Industry: Leisure
• EPS (TTM): 1.04
• Shares Outstanding: 140,129,380
• 10 Day Avg. Volume: 2,041,218
• 30 Day Avg. Volume: 1,888,073
• PEG Ratio: 2.14
• Price to Book (P/B): 8.01
• Price to Sales (P/S): 0.00
• P/FCF Ratio: 14.98
• Enterprise Value/Market Cap: 1.28
• Enterprise Value/Revenue: 0.71
• Enterprise Value/Gross Profit: 4.36
• Enterprise Value/Ebitda: 12.21
• 1Y Price Target: $77.29
• Price Target Upside: 12.62% Upside
• Rating Consensus: Strong Buy
• Number of Analyst Covering: 7

• Rating: 72 Outperform
• Price Target: $74.00 ▲(7.82%Upside)

Hasbro's stock is supported by a strong technical outlook and reasonable valuation. Financial performance shows recovery, but high debt and revenue consistency remain challenges. Recent earnings call and corporate events provide a positive sentiment, although some external uncertainties persist.

Positive Factors

Digital Game Strategy

The launch of Hasbro’s first self-published video game, Exodus, marks an important milestone in the company's digital game strategy.

Tariff Impact

The reduced China tariff rate lowers the gross cost headwind, offering more flexibility on pricing.

Wizards of the Coast Performance

Strong Wizards segment revenue led to a significant 1Q beat.

Negative Factors

Supply Chain Challenges

Major retailers are shifting away from a direct import supply chain model, causing a projected 20% decline in consumer products for 2Q25.

Tariff Concerns

HAS is being prudent in its planning assumptions for consumer products, expecting higher tariff rates as a tax on the toy consumer.

Hasbro Business Overview & Revenue Model

Company Description

Hasbro, Inc., together with its subsidiaries, operates as a play and entertainment company. Its Consumer Products segment engages in the sourcing, marketing, and sale of toy and game products. This segment also promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparels. Its toys and games include action figures, arts and crafts and creative play products, fashion and other dolls, play sets, preschool toys, plush products, sports action blasters and accessories, vehicles and toy-related specialty products, games, and other consumer products; and licensed products, such as apparels, publishing products, home goods and electronics, and toy products. The company's Wizards of the Coast and Digital Gaming segment engages in the promotion of its brands through the development of trading card, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games. Its Entertainment segment engages in the development, acquisition, production, distribution, and sale of world-class entertainment content, including film, scripted and unscripted television, family programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers; and directly to customer through Hasbro PULSE e-commerce website. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

How the Company Makes Money

Hasbro generates revenue through a diversified model comprising product sales, entertainment, and licensing arrangements. The primary source of income is the sale of toys and games, including action figures, board games, and other related products. Hasbro capitalizes on its strong brand portfolio and consumer loyalty, driving sales through both retail and direct-to-consumer channels. Additionally, the acquisition of eOne has strengthened Hasbro's entertainment segment, providing revenue from film and TV production, distribution, and digital content. Licensing is another critical revenue stream, with Hasbro leveraging its intellectual properties by licensing out its brands to other manufacturers and content creators, adding a steady flow of royalty income. Partnerships, such as with Disney for Star Wars and Marvel merchandise, further enhance Hasbro's market reach and profitability.

Hasbro Financial Statement Overview

Summary

Hasbro's financial performance is on a recovery path with improving margins and cash flow metrics. Income statement reflects moderate growth and profitability, while balance sheet shows progress in managing leverage. Cash flow remains robust, supporting operational activities, but company faces challenges with revenue consistency and high debt levels.

Income Statement

Hasbro's TTM (Trailing-Twelve-Months) revenue showed moderate growth with a 3.13% increase. Gross profit margin remains healthy at 66.31%, but the net profit margin is relatively low at 9.99%. The EBIT and EBITDA margins are at 18.04% and 21.91%, respectively, indicating stable operational efficiency. The company experienced a significant revenue drop from 2021 to 2023, but recent trends show recovery.

Balance Sheet

The debt-to-equity ratio stands at 2.78, indicating higher leverage, though it has been slightly reduced from previous levels. The equity ratio is 19.70%, showing a moderate level of equity financing. Return on equity is solid at 35.58%, reflecting efficient use of equity to generate profits. Overall, the balance sheet shows improvement but still carries a risk of high leverage.

Cash Flow

Hasbro's cash flow from operations remains strong, with an operating cash flow to net income ratio of 1.90, suggesting healthy cash generation. Free cash flow to net income is 1.51, indicating that the company effectively converts its earnings into free cash flow. However, the free cash flow growth has been inconsistent, showing a decrease from previous years.

Breakdown
TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement		Total Revenue
4.27B	4.14B	5.00B	5.86B	6.42B	5.47B
	Gross Profit
2.83B	2.67B	2.87B	3.45B	3.87B	3.18B
	EBIT
769.50M	690.00M	-1.54B	407.70M	763.30M	501.80M
	EBITDA
934.40M	880.50M	-863.20M	1.22B	1.67B	1.18B
	Net Income Common Stockholders
426.00M	385.60M	-1.49B	203.50M	428.70M	222.50M
Balance Sheet		Cash, Cash Equivalents and Short-Term Investments
621.10M	695.00M	544.80M	513.10M	1.02B	1.45B
	Total Assets
6.08B	6.34B	6.54B	9.30B	10.04B	10.82B
	Total Debt
3.33B	3.41B	3.62B	3.97B	4.03B	5.10B
	Net Debt
2.71B	2.72B	3.07B	3.45B	3.01B	3.65B
	Total Liabilities
4.88B	5.16B	5.45B	6.43B	6.95B	7.86B
	Stockholders Equity
1.20B	1.16B	1.06B	2.86B	3.06B	2.94B
Cash Flow		Free Cash Flow
642.20M	760.20M	516.30M	198.70M	685.20M	850.59M
	Operating Cash Flow
807.70M	847.40M	725.60M	372.90M	817.90M	976.34M
	Investing Cash Flow
-208.00M	-203.70M	117.60M	-313.00M	242.00M	-4.50B
	Financing Cash Flow
-551.00M	-497.50M	-818.10M	-553.30M	-1.46B	405.95M

Hasbro Technical Analysis

• Technical Analysis Sentiment: Positive
• Last Price: 68.63
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Positive. The current price of 68.63 is above the 20-day moving average (MA) of 67.21, above the 50-day MA of 62.40, and above the 200-day MA of 62.16, indicating a bullish trend. The MACD of 1.46 indicates Positive momentum. The RSI at 59.18 is Neutral, neither overbought nor oversold. The STOCH value of 58.42 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HAS.

Hasbro Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
MAT	77 Outperform	$6.15B	12.28	25.50%	―	-0.73%	88.76%
M	73 Outperform	$3.00B	5.59	12.92%	6.60%	-3.77%	4607.98%
HAS	72 Outperform	$9.62B	22.64	39.16%	4.08%	-10.31%	―
MTN	72 Outperform	$5.82B	20.04	30.55%	5.67%	2.38%	6.01%
Sector *	61 Neutral	C$5.13B	10.59	18.84%	4.14%	5.08%	6.52%
GME	54 Neutral	$10.49B	50.87	6.62%	―	-25.30%	479.26%
CPRI	49 Neutral	$1.98B	―	-120.18%	―	-12.34%	-574.65%

Hasbro Corporate Events

Hasbro Shareholders Approve Board and Executive Compensation

On May 21, 2025, Hasbro conducted its annual meeting of shareholders where 91.03% of eligible shares were represented. During the meeting, shareholders elected ten directors to the board, approved executive compensation, and ratified KPMG LLP as the independent accounting firm for 2025, reflecting strong shareholder support for the company’s governance and financial oversight.

The most recent analyst rating on (HAS) stock is a Buy with a $82.00 price target. To see the full list of analyst forecasts on Hasbro stock, see the HAS Stock Forecast page.