Hasbro AI Stock Analysis
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Hasbro (HAS) AI Stock Analysis
Hasbro
(NASDAQ:HAS)
The score is driven primarily by strong cash generation and improved profitability, reinforced by a very positive earnings call with raised guidance and strong Wizards/Magic execution. Offsetting these positives are substantial balance-sheet leverage and near-term technical overbought conditions, while valuation and dividend provide moderate support.
Hasbro Key Performance Indicators (KPIs)
Revenue by GeographyBreaks down revenue across different regions, revealing where Hasbro is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Hasbro’s recovery is being driven almost entirely by North America, where seasonal holiday and product‑launch spikes—amplified by Wizards/Magic and recent Consumer Products wins—concentrate the upside; Europe is showing a steady mid‑cycle recovery, while Asia‑Pacific and Latin America remain smaller and more volatile. Management’s raised guidance and bigger buyback bet on continued North American strength, but back‑half royalty step‑ups, higher marketing for game launches and consumer‑product margin pressures mean outcomes hinge on holiday execution and a narrow geographic footprint.
Hasbro (HAS) vs. SPDR S&P 500 ETF (SPY)
- Market Cap
- $16.99B
- Dividend Yield
- 2.30%
- Average Volume (3M)
- 1.93M
- Price to Earnings (P/E)
- 18.1
- Beta (1Y)
- 0.78
- Revenue Growth
- 18.79%
- EPS Growth
- ―
- Country
- US
- Employees
- 4,520
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Leisure
Hasbro Business Overview & Revenue Model
Company Description
Hasbro, Inc., alongside its various subsidiaries, operates as a global leader in the play and entertainment industry. Its Consumer Products segment focuses on the procurement, marketing, and global distribution of toys and games. This division furthe...
How the Company Makes Money
Hasbro makes money primarily by (1) selling toys and games and (2) monetizing its brand and character IP through licensing and related entertainment arrangements. 1) Product sales (toys, games, and consumer products) - Wholesale revenue: Hasbro desig...
Hasbro Earnings Call Summary
The call was strongly positive, characterized by record profitability, 15% revenue growth, broad-based segment growth, raised full-year guidance, strong Magic momentum, improving Consumer Products margins, healthy cash flow, and increased shareholder returns. The main negatives were timing-related fourth-quarter declines, licensing revenue down 4%, expected Consumer Products margin normalization, input-cost and tariff pressures, and anticipated 2027 amortization-related margin pressure.
Q3-2026 Updates
Positive Updates
Negative Updates
Company Guidance
Hasbro raised full-year guidance to consolidated revenue growth of 7% to 9% year over year on a constant currency basis and adjusted EBITDA in the range of $1.575 billion to $1.625 billion; Wizzards revenue is expected to grow between 16% to 18% with operating margins of approximately 44% to 45%, Consumer Products revenue is expected to grow 1% to 3% with adjusted operating margin of 8% to 10%, and Entertainment revenue is expected to grow 3% to 5% with operating margins of approximately 65%. For the back half, Wizzards is expected to grow at a high single digits, low double digit rate, Consumer Products is expected to be up Low single digits, and Q4 Consumer Products will be flattish, maybe slightly positive; Magic would have been up around 8% to 10% in Q4 absent timing shifts but will probably be down, call it low single digits, mid single digits. Hasbro is not giving 2027 guidance today, but expects Magic to grow at mid to high single digits, Wizzards to continue operating at a healthy margin profile in the high 30s and low 40% range, and 2027 margins in the high 30s range including noncash amortization from Exodus and Warlock; digital development costs are expected to be down 20% to 25% by 2028, and the share repurchase target for the year was increased from $200 million to $400 million.
Hasbro Financial Statement Overview
Summary
Strong cash generation (TTM operating cash flow ~$1.31B; free cash flow ~$1.23B with solid cash conversion) and improved profitability (TTM net margin ~16% and revenue back to growth) are key positives. However, very high leverage (TTM debt ~$3.51B vs equity ~$0.94B; debt-to-equity ~5.1x) and profit volatility across recent years materially raise financial risk and cap the score.
Income Statement
72PositiveBalance Sheet
34NegativeCash Flow
78Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 5.18B | 4.70B | 4.14B | 5.00B | 5.86B | 6.42B |
| Gross Profit | 3.76B | 3.00B | 2.67B | 2.87B | 3.45B | 3.87B |
| EBITDA | 1.49B | 1.20B | 880.50M | -863.20M | 1.22B | 1.67B |
| Net Income | 956.50M | -322.40M | 385.60M | -1.49B | 203.50M | 428.70M |
Balance Sheet | ||||||
| Total Assets | 6.40B | 5.55B | 6.34B | 6.54B | 9.30B | 10.04B |
| Cash, Cash Equivalents and Short-Term Investments | 1.43B | 882.00M | 694.70M | 544.80M | 498.60M | 983.40M |
| Total Debt | 3.51B | 3.40B | 3.41B | 3.50B | 4.01B | 4.07B |
| Total Liabilities | 5.47B | 4.99B | 5.16B | 5.45B | 6.43B | 6.95B |
| Stockholders Equity | 913.60M | 538.50M | 1.16B | 1.06B | 2.83B | 3.03B |
Cash Flow | ||||||
| Free Cash Flow | 1.20B | 829.90M | 760.20M | 516.30M | 198.70M | 685.20M |
| Operating Cash Flow | 1.31B | 893.20M | 847.40M | 725.60M | 372.90M | 817.90M |
| Investing Cash Flow | -711.00M | -284.40M | -203.70M | 117.60M | -313.00M | 242.00M |
| Financing Cash Flow | -370.70M | -531.30M | -497.50M | -818.10M | -553.30M | -1.46B |
Hasbro Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HAS, the sentiment is Positive. The current price of 121.48 is above the 20-day moving average (MA) of 116.68, above the 50-day MA of 101.05, and above the 200-day MA of 93.07, indicating a bullish trend. The MACD of 6.28 indicates Positive momentum. The RSI at 71.28 is Negative, neither overbought nor oversold. The STOCH value of 72.78 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HAS.
Hasbro Risk Analysis
Hasbro disclosed 32 risk factors in its most recent earnings report. Hasbro reported the most risks in the "Production" category.
Latest Risks Added
3 New RisksHasbro Peers Comparison
Overall Rating
JAKK79Outperform
AS70Outperform
HAS69Neutral
MAT67Neutral
FNKO61.3Neutral
PLAY38Underperform
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| 79Outperform | $423.45M | 15.91 | 10.30% | 2.77% | 9.22% | 330.79% | |
| 70Outperform | $18.08B | 31.15 | 8.72% | ― | 30.49% | 134.07% | |
| 69Neutral | $17.35B | 18.09 | 136.37% | 2.30% | 18.79% | ― | |
| 67Neutral | $4.59B | 9.01 | 23.17% | ― | 6.37% | 28.22% | |
| 61Neutral | $405.81M | 90.46 | 1.96% | ― | 1.21% | ― | |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| 38Underperform | $279.69M | -3.09 | -86.54% | ― | -1.49% | -795.27% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| HAS | Hasbro | 121.48 | 46.85 | 62.77% | |
| JAKK | Jakks Pacific | 36.12 | 21.05 | 139.63% | |
| MAT | Mattel Inc | 15.53 | -3.19 | -17.04% | |
| PLAY | Dave & Busters Entertainment Inc | 7.85 | -6.89 | -46.74% | |
| FNKO | Funko Inc | 6.90 | 3.84 | 125.49% | |
| AS | Amer Sports, Inc. | 30.19 | -0.57 | -1.85% |
Hasbro Corporate Events
Hasbro Names Dan Ayoub President of Digital Games
PositiveOn October 27, 2026, Hasbro announced that Dan Ayoub, a 25-year video games veteran and lifelong fan of the company’s fantasy brands, has been appointed President of Wizards of the Coast and Hasbro Digital Games, effective November 2, 2026. Ayoub bec...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Oct 27, 2026
