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SDOG - ETF AI Analysis

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SDOG

ALPS Sector Dividend Dogs ETF (SDOG)

Rating:69Neutral
Price Target:
SDOG’s overall rating suggests it is a solid but not outstanding dividend-focused ETF, with its quality driven by several strong financial and industrial names. Holdings like Texas Instruments and Prudential Financial support the fund’s rating through strong cash flow, positive earnings sentiment, and strategic investments that back long-term growth and dividends, while companies such as Microchip and HP, which face profitability and operational challenges, likely weigh on the score. The main risk is that several holdings show valuation concerns or signs of being overbought, which could increase volatility if market conditions worsen.
Positive Factors
Broad Sector Diversification
The fund spreads its investments across many different sectors, which can help reduce the impact if any one industry struggles.
Strong Recent Performance
The ETF has shown solid gains over the past month, three months, and year-to-date, indicating positive recent momentum.
Moderate Expense Ratio
The fund’s fee is reasonable for an actively constructed dividend strategy, allowing investors to keep more of their returns compared with many higher-cost funds.
Negative Factors
Heavy U.S. Concentration
Almost all of the ETF’s holdings are in U.S. companies, offering little geographic diversification if the U.S. market weakens.
Mixed Performance Among Top Holdings
While several top positions have performed strongly, a couple of key holdings have been weak, which can drag on overall returns.
Financial Sector Exposure Risk
Meaningful exposure to financial stocks, including several banks in the top holdings, could make the fund more sensitive to interest rate and credit market stress.

SDOG vs. SPDR S&P 500 ETF (SPY)

SDOG Summary

SDOG is the ALPS Sector Dividend Dogs ETF, which follows the S-Network Sector Dividend Dogs Index. It invests in large U.S. companies that pay relatively high dividends, picking top dividend payers from many different sectors so no single area of the market dominates. Well-known holdings include Texas Instruments and Target. Someone might consider SDOG if they want a mix of income from dividends and potential long-term growth, while staying diversified across many industries. A key risk is that stock prices and dividend payments can go up and down with the overall market.
How much will it cost me?The ALPS Sector Dividend Dogs ETF (SDOG) has an expense ratio of 0.36%, meaning you’ll pay $3.60 per year for every $1,000 invested. This is slightly higher than average for passively managed ETFs because it uses a unique strategy to select high-dividend stocks across multiple sectors, which requires more specialized management.
What would affect this ETF?The ALPS Sector Dividend Dogs ETF (SDOG) could benefit from stable or rising dividend payouts from its large-cap U.S. holdings, especially if economic conditions improve and undervalued companies recover. However, it may face challenges if interest rates rise further, as higher yields on bonds could make dividend-focused investments less attractive, or if sector-specific downturns, such as in Technology or Energy, impact its balanced portfolio. Its broad diversification across sectors helps reduce risk, but economic or regulatory changes affecting multiple industries could still pose challenges.

SDOG Top 10 Holdings

SDOG’s story right now is all about old-school, dividend-heavy U.S. names with a tech twist. On the upside, Texas Instruments and Microchip are rising and giving the fund a nice lift from the technology corner, while Hewlett Packard Enterprise and HP add more momentum as they ride interest in networking and AI. On the flip side, Truist Financial and Watsco are dragging their feet, tempering some of those gains. Thanks to its sector-balanced “Dogs” approach, no single industry dominates, keeping this U.S.-only fund from leaning too hard on any one theme.
Name
Company Name
Weight %
Market Value
Market Cap
Yearly Gain
Overall Rating
Hewlett Packard Enterprise4.31%$56.85M$71.10B171.67%
68
Neutral
Texas Instruments2.82%$37.23M$277.92B48.14%
78
Outperform
Microchip2.69%$35.56M$52.20B35.39%
54
Neutral
HP2.55%$33.70M$24.05B1.59%
61
Neutral
Ford Motor2.41%$31.84M$61.13B45.22%
71
Outperform
CVS Health2.38%$31.42M$120.98B50.88%
64
Neutral
T Rowe Price2.26%$29.84M$22.92B12.42%
75
Outperform
KeyCorp2.17%$28.71M$23.50B33.25%
69
Neutral
Best Buy Co2.16%$28.50M$14.96B-2.03%
62
Neutral
Prudential Financial2.15%$28.36M$35.85B-0.91%
77
Outperform

SDOG Technical Analysis

Technical Analysis Sentiment
Positive
Last Price
Price Trends
50DMA
66.33
Positive
100DMA
65.48
Positive
200DMA
62.21
Positive
Market Momentum
MACD
0.70
Negative
RSI
60.75
Neutral
STOCH
56.41
Neutral
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For SDOG, the sentiment is Positive. The current price of undefined is equal to the 20-day moving average (MA) of 67.34, equal to the 50-day MA of 66.33, and equal to the 200-day MA of 62.21, indicating a bullish trend. The MACD of 0.70 indicates Negative momentum. The RSI at 60.75 is Neutral, neither overbought nor oversold. The STOCH value of 56.41 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SDOG.

SDOG Peer Comparison

Comparison Results
Name
Price
Price Target
AUM
Expense Ratio
Overall Rating
$1.33B0.36%
69
Neutral
$9.61B0.34%
72
Outperform
$9.04B0.39%
71
Outperform
$8.37B0.60%
79
Outperform
$8.17B0.12%
73
Outperform
$8.11B0.06%
73
Outperform
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SDOG
ALPS Sector Dividend Dogs ETF
68.32
13.13
23.79%
PRF
Invesco FTSE RAFI US 1000 ETF
RWL
Invesco S&P 500 Revenue ETF
QYLD
Global X NASDAQ 100 Covered Call ETF
JQUA
JPMorgan U.S. Quality Factor ETF
VONE
Vanguard Russell 1000 ETF
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
DisclaimerThis AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: ―
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