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VPR Brands
(OTC:VPRB)
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Rating:57Neutral
Price Target:
$0.10
▼(-19.17% Downside)
Action:Reiterated
Date:08/19/26
The score is driven mainly by uneven financial performance: despite a TTM rebound in earnings and strong free cash flow, revenue decline, margin compression, and past volatility in profitability/equity keep the financial profile only moderate. Valuation is supportive with a low P/E, while technical indicators are mixed/neutral. Corporate events are a clear positive due to sizable IP settlement/license payments and reduced royalty burden, but they are weighted lower than core financial performance.
Positive Factors
Strategic IP monetization
The JUUL agreement validates the commercial value of VPR's patent portfolio and creates substantial contractual cash inflows. It also broadens industry adoption of the licensed technology while preserving VPR's ability to enforce or monetize other intellectual property.
Negative Factors
Shrinking revenue base
Declining revenue indicates weakening demand, distribution, product mix, or competitive position in VPR's core markets. Without a sustained top-line recovery, fixed costs and commercialization efforts become harder to spread, limiting the durability of recent earnings improvement.
Read all positive and negative factors
Positive Factors
Negative Factors
Strategic IP monetization
The JUUL agreement validates the commercial value of VPR's patent portfolio and creates substantial contractual cash inflows. It also broadens industry adoption of the licensed technology while preserving VPR's ability to enforce or monetize other intellectual property.
Read all positive factors
VPR Brands (VPRB) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$8.71M
Dividend YieldN/A
Average Volume (3M)10.40K
Price to Earnings (P/E)8.2
Beta (1Y)0.97
Revenue Growth-32.50%
EPS GrowthN/A
CountryUS
Employees10
SectorConsumer Defensive
Sector Strength42
IndustryTobacco
Share Statistics
EPS (TTM)N/A
Shares Outstanding91,746,800
10 Day Avg. Volume12,055
30 Day Avg. Volume10,401
Financial Highlights & Ratios
PEG Ratio>-0.01
Price to Book (P/B)-4.78
Price to Sales (P/S)0.63
P/FCF Ratio-2.01
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
VPR Brands Business Overview & Revenue Model
Company Description
VPR Brands, LP operates in the electronic cigarette, electronic cigar, personal vaporizer, and pocket lighter industry in the United States and internationally. The company designs, markets, and distributes a line of pocket lighters under the DISS...
How the Company Makes Money
VPR Brands generates revenue primarily by selling vapor and nicotine-related consumer products through wholesale and distribution channels and, where applicable, direct-to-consumer sales. Key revenue streams include (1) product sales of vape devic...
VPR Brands Financial Statement Overview
Summary
Income Statement
52
Neutral
Balance Sheet
46
Neutral
Cash Flow
58
Neutral
| Breakdown | TTM | Dec 2025 | Mar 2025 | Mar 2024 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.94M | 3.62M | 5.68M | 9.85M | 4.93M | 6.22M |
| Gross Profit | 737.52K | 1.04M | 1.53M | 4.88M | 1.64M | 2.14M |
| EBITDA | 1.44M | -1.38M | 344.19K | 4.18M | 463.83K | 621.39K |
| Net Income | 1.00M | -1.20M | -143.22K | 2.93M | -203.70K | -389.56K |
Balance Sheet | ||||||
| Total Assets | 3.33M | 1.59M | 2.75M | 3.19M | 1.63M | 1.25M |
| Cash, Cash Equivalents and Short-Term Investments | 2.14M | 125.34K | 1.42M | 1.77M | 22.42K | 2.59K |
| Total Debt | 391.69K | 437.83K | 584.23K | 1.19M | 2.89M | 2.76M |
| Total Liabilities | 2.22M | 2.07M | 2.04M | 2.58M | 3.95M | 3.37M |
| Stockholders Equity | 1.11M | -477.90K | 718.28K | 614.31K | -2.32B | -10.21M |
Cash Flow | ||||||
| Free Cash Flow | 1.47M | -1.14M | 274.09K | 3.45M | -312.42K | -280.90K |
| Operating Cash Flow | 1.49M | -1.12M | 274.09K | 3.48M | -312.42K | -280.90K |
| Investing Cash Flow | 0.00 | -16.00K | 0.00 | -30.00K | 0.00 | 0.00 |
| Financing Cash Flow | -74.32K | -157.36K | -621.42K | -1.71M | 332.25K | 283.49K |
VPR Brands Technical Analysis
Positive
0.12
Price Trends
0.07
Positive
0.05
Positive
0.04
Positive
Market Momentum
<0.01
Positive
50.22
Neutral
40.56
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For VPRB, the sentiment is Positive. The current price of 0.12 is above the 20-day moving average (MA) of 0.10, above the 50-day MA of 0.07, and above the 200-day MA of 0.04, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 50.22 is Neutral, neither overbought nor oversold. The STOCH value of 40.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for VPRB.
VPR Brands Risk Analysis
VPR Brands disclosed 53 risk factors in its most recent earnings report. VPR Brands reported the most risks in the "Ability to Sell" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
VPR Brands Peers Comparison
UnderperformOutperform
Sector (62)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
62 Neutral | $20.33B | 14.63 | -3.31% | 3.23% | 1.93% | -12.26% | |
57 Neutral | $8.71M | 8.18 | -388.03% | ― | -32.50% | ― | |
47 Neutral | $2.12M | -0.02 | -268.27% | ― | -66.96% | 99.54% | |
44 Neutral | $1.40M | -0.03 | -25.03% | ― | -27.44% | 99.95% | |
38 Underperform | $437.59K | -0.02 | -441.46% | ― | -78.48% | 14.33% |
* Consumer Defensive Sector Average
VPRB
VPR Brands
0.09
0.04
91.49%
XXII
22nd Century
3.98
-653.02
-99.39%
GNLN
Greenlane Holdings
2.99
-22.05
-88.06%
KAVL
Kaival Brands Innovations Group
0.02
-1.01
-97.67%
VPR Brands Corporate Events
Business Operations and StrategyLegal Proceedings
VPR Brands Secures Major Licensing Deal with JUUL
Positive
Jul 23, 2026
On July 22, 2026, VPR Brands, LP entered into a License and Release Agreement with JUUL Labs, Inc., under which JUUL will pay $11 million in installments for a non-exclusive, worldwide, perpetual license to VPR’s U.S. Patent No. 8,205,622 B2...
Business Operations and Strategy
VPR Brands Ends Dissim Royalty Obligations, Retains IP
Positive
Jul 20, 2026
On September 22, 2020, VPR Brands acquired the Dissim business and its assets, including key intellectual property, from the Dissim Sellers, with an agreement to pay ongoing royalties on lighters sold under the Dissim brand. On July 15, 2026, the ...
Business Operations and StrategyLegal Proceedings
VPR Brands Secures Major Patent License Settlement
Positive
Jul 17, 2026
On July 10, 2026, VPR Brands, LP entered into a Settlement and Patent License Agreement with R.J. Reynolds Vapor Company to resolve litigation in the U.S. District Court for the District of Delaware concerning U.S. Patent No. 8,205,622 B2. The agr...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.