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Greenlane Holdings (GNLN)
:GNLN

Greenlane Holdings (GNLN) AI Stock Analysis

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Greenlane Holdings

(NASDAQ:GNLN)

Rating:38Underperform
Price Target:
$5.00
▲(31.23%Upside)
Greenlane Holdings' overall score reflects significant financial and strategic challenges. Persistent financial instability, bearish technical indicators, and recent negative corporate events heavily weigh on the stock's outlook. The need for strategic restructuring and compliance resolution is critical for future improvement.

Greenlane Holdings (GNLN) vs. SPDR S&P 500 ETF (SPY)

Greenlane Holdings Business Overview & Revenue Model

Company DescriptionGreenlane Holdings, Inc. develops and distributes cannabis accessories, child-resistant packaging, vape solutions, and lifestyle products in the United States, Canada, and Europe. It operates through two segments, Consumer Goods and Industrial Goods. The company provides consumption accessories, vaporizers, pipes, rolling papers and packaging, grinders, and apparel lines, as well as bubblers, rigs, and other smoking and vaporization related accessories and merchandise. It offers its products under the VIBES rolling papers, Pollen Gear, the Marley Natural accessory line, Aerospaced & Groove grinders, Marley Natural, K. Haring Glass Collections, Eyce silicone pipes, Higher Standards, and DaVinci vaporizers brands. The company also operates e-commerce websites, such as Vapor.com, Higherstandards.com, Aerospaced.com, DaVincivaporizer.com, Harringglass.com, Eycemolds.com, Vapor.ca, Vaposhop.com, and Puffitup.com. It serves customers through a network of 8,500 smoke shops, cannabis dispensaries, and specialty retailers. Greenlane Holdings, Inc. was founded in 2005 and is headquartered in Boca Raton, Florida.
How the Company Makes MoneyGreenlane Holdings generates revenue primarily through the sale of cannabis-related accessories and lifestyle products, operating as both a retailer and a distributor. The company earns money by selling directly to consumers via its e-commerce platforms and retail locations, as well as through wholesale distribution to other retailers and businesses. Key revenue streams include the sale of proprietary brands, such as Higher Standards and VIBES, alongside a curated selection of third-party brands. Additionally, Greenlane engages in significant partnerships with leading cannabis brands and manufacturers to expand its product offerings and market reach, contributing to its overall earnings.

Greenlane Holdings Financial Statement Overview

Summary
Greenlane Holdings faces significant financial challenges with declining revenues and persistent net losses. Despite improvements in balance sheet stability, notably in equity ratios, the company struggles to generate positive cash flow, highlighting the need for strategic restructuring.
Income Statement
35
Negative
Greenlane Holdings has faced significant revenue decline, with total revenue dropping sharply from $137.1M in 2022 to $9.8M in the TTM period. The company's gross profit margin is strong at 55.9%, but the net profit margin is deeply negative at -173.3%, indicating substantial net losses. The EBIT and EBITDA margins also reflect negative profitability, showing operational inefficiencies.
Balance Sheet
45
Neutral
The balance sheet shows improvement in stockholders' equity, increasing to $23.3M in the TTM period. However, the debt-to-equity ratio has improved to a low 0.03, indicating lower leverage risk. The equity ratio stands at 61.2%, which is a positive sign of financial stability. Despite these improvements, the company still faces challenges with asset utilization and liquidity.
Cash Flow
40
Negative
Greenlane Holdings shows negative free cash flow, although there is a moderate improvement in operating cash flow over the periods. The free cash flow to net income ratio is negative, indicating cash flow issues. Despite positive financing cash flow, the company's operational cash flow remains negative, highlighting ongoing liquidity challenges.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue9.82M13.28M65.37M137.09M166.06M138.30M
Gross Profit5.49M6.28M17.83M24.98M27.68M22.77M
EBITDA-10.57M-10.92M-24.63M-172.38M-48.15M-44.55M
Net Income-17.01M-17.64M-32.17M-169.51M-30.58M-14.52M
Balance Sheet
Total Assets38.10M28.63M38.09M146.05M285.83M122.65M
Cash, Cash Equivalents and Short-Term Investments8.52M899.00K463.00K6.46M12.86M30.43M
Total Debt780.00K8.68M9.17M19.80M31.70M11.90M
Total Liabilities14.95M22.35M27.10M50.69M89.46M53.39M
Stockholders Equity23.31M6.43M11.12M38.97M174.53M15.06M
Cash Flow
Free Cash Flow-6.79M-6.99M-2.80M-29.21M-42.05M-14.61M
Operating Cash Flow-10.11M-6.75M-1.79M-26.43M-37.33M-12.30M
Investing Cash Flow-125.00K-244.00K30.00K12.03M-19.69M-4.14M
Financing Cash Flow18.60M7.43M-10.14M13.93M38.96M-1.06M

Greenlane Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price3.81
Price Trends
50DMA
183.26
Negative
100DMA
580.81
Negative
200DMA
1837.13
Negative
Market Momentum
MACD
-60.52
Negative
RSI
20.12
Positive
STOCH
12.18
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GNLN, the sentiment is Negative. The current price of 3.81 is below the 20-day moving average (MA) of 43.14, below the 50-day MA of 183.26, and below the 200-day MA of 1837.13, indicating a bearish trend. The MACD of -60.52 indicates Negative momentum. The RSI at 20.12 is Positive, neither overbought nor oversold. The STOCH value of 12.18 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GNLN.

Greenlane Holdings Risk Analysis

Greenlane Holdings disclosed 83 risk factors in its most recent earnings report. Greenlane Holdings reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Greenlane Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (65)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
RLRLX
73
Outperform
$2.92B33.104.07%0.33%75.72%-6.45%
TPTPB
68
Neutral
$1.32B32.3627.53%0.41%3.17%-2.23%
65
Neutral
$27.33B15.36-4.01%3.14%1.00%1.98%
55
Neutral
$170.29M-110.47%-1.69%-106.13%
42
Neutral
$3.25M-385.90%-56.65%99.11%
38
Underperform
$5.28M-113.32%-78.81%92.54%
31
Underperform
$5.48M-88.92%-71.85%59.22%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
GNLN
Greenlane Holdings
3.81
-2,382.09
-99.84%
XXII
22nd Century
6.50
-2,070.43
-99.69%
TPB
Turning Point Brands
73.87
40.05
118.42%
KAVL
Kaival Brands Innovations Group
0.48
-0.80
-62.50%
RLX
RLX Technology
2.40
0.60
33.33%
ISPR
Ispire Technology, Inc.
2.98
-4.82
-61.79%

Greenlane Holdings Corporate Events

Executive/Board ChangesBusiness Operations and Strategy
Greenlane Holdings Terminates Chief Growth Officer
Negative
Jun 26, 2025

On June 20, 2025, Greenlane Holdings, Inc. terminated Rob Shields from the position of Chief Growth Officer. This decision may impact the company’s strategic direction and growth initiatives, potentially affecting its market positioning and stakeholder interests.

Shareholder MeetingsStock Split
Greenlane Holdings Approves Reverse Stock Split Proposal
Neutral
Jun 18, 2025

On June 16, 2025, Greenlane Holdings, Inc. held a Special Meeting of Stockholders where a proposal for a reverse stock split was approved. The proposal allows the board to amend the articles of incorporation to combine shares at a ratio between one-for-250 to one-for-750, with the exact ratio to be determined by the board within a year.

Delistings and Listing ChangesStock SplitBusiness Operations and StrategyRegulatory Filings and Compliance
Greenlane Holdings Granted Nasdaq Compliance Extension
Neutral
Jun 2, 2025

On June 2, 2025, Greenlane Holdings announced that it received an extension from the Nasdaq Hearings Panel to comply with listing rules after failing to meet the minimum bid price requirement. The company must achieve a minimum closing bid price of $1.00 per share for ten consecutive business days by July 11, 2025, following a reverse stock split, to maintain its Nasdaq listing. The extension allows Greenlane to continue its strategic initiatives aimed at enhancing shareholder value and regaining compliance, which is crucial for its market positioning and investor confidence.

Business Operations and Strategy
Greenlane Holdings Relocates Executive Offices in Boca Raton
Neutral
May 30, 2025

On May 29, 2025, Greenlane Holdings, Inc. announced a relocation of its principal executive offices within Boca Raton, Florida, moving from 1095 Broken Sound Parkway to 4800 North Federal Highway. This move could potentially impact the company’s operational dynamics and may reflect strategic positioning within the industry.

Delistings and Listing ChangesRegulatory Filings and Compliance
Greenlane Holdings Faces Potential Nasdaq Delisting Notice
Negative
May 9, 2025

On May 5, 2025, Greenlane Holdings received a notification from Nasdaq about the potential delisting of its securities due to concerns over shareholder dilution from a recent securities issuance. The company plans to present a compliance plan to Nasdaq and is considering trading on the OTCQB market if delisted.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Jul 01, 2025