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VPR Brands (VPRB) Stock Price & Analysis
VPRB Stock Chart & Stats
- Day’s Range
- $0.10 - $0.10
- 52-Week Range
- $0.02 - $0.14
- Previous Close
- $0.10
- Volume
- 13.65K
- Average Volume (3M)
- 30.66K
- Market Cap
- $9.17M
- Enterprise Value
- $2.93M
- Total Cash (Recent Filing)
- $2.14M
- Total Debt (Recent Filing)
- $391.69K
- Price to Earnings (P/E)
- 9.1
- Beta
- 0.90
- Next Earnings
- N/A
- EPS Estimate
- N/A
- Next Dividend Ex-Date
- N/A
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
TTM Profitability
The return to approximately $1.0M of net income and a 34% net margin shows meaningful earnings recovery in the latest period. If maintained, this profitability can support internal investment, improve financial resilience, and provide a stronger base for rebuilding consistent operating performance.
Cash Generation
Operating and free cash flow are both strongly positive, with free cash flow closely tracking net income, supporting the quality of reported earnings. This gives VPR Brands internally generated funds for operations and investment without relying as heavily on external financing.
Manageable Debt
The latest capital structure shows relatively modest total debt and a manageable debt-to-equity ratio. This limits recurring financing pressure and preserves some capacity to absorb operating volatility or direct internally generated cash toward the company’s vape and nicotine-delivery products.
Bears Say
Shrinking Revenue
Revenue contraction and pronounced multi-year volatility indicate that demand, distribution, or product mix has not yet established a dependable growth trajectory. Continued top-line weakness could limit operating leverage, reduce investment capacity, and make the recent earnings recovery harder to sustain.
Margin Compression
The substantial decline in gross margin suggests weaker economics per unit of revenue than in 2023. Even with positive current earnings, sustained margin pressure would leave less room to cover operating costs, fund product development, and protect profitability if revenue remains uneven.
Financial Volatility
The move from negative equity to positive equity, combined with negative cash flow in 2025, demonstrates that the latest improvement has followed significant financial swings. This history reduces confidence in durability and raises the risk that future weak periods could again pressure capital and liquidity.
VPR Brands News
VPRB FAQ
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Company Description
VPR Brands
VPR Brands, LP operates in the electronic cigarette, electronic cigar, personal vaporizer, and pocket lighter industry in the United States and internationally. The company designs, markets, and distributes a line of pocket lighters under the DISSIM brand; vaporizers for essential oils, concentrates, and dry herbs under the HoneyStick brand; cannabidiol products under the Goldline brand; and electronic cigarettes and vaporizers under the KRAVE brand; and e-liquids, as well as licenses vaporizers under the ELF brand. It also licenses its intellectual property; and develops private label manufacturing programs. The company sells its products directly to retailers, as well as through independent and online distributors, wholesalers, Internet/e-commerce sales, and dispensaries. Soleil Capital Management LLC serves as the general partner for VPR Brands, LP. The company was formerly known as Soleil Capital L.P. and changed its name to VPR Brands, LP in September 2015. VPR Brands, LP was founded in 2003 and is based in Sunrise, Florida.
- Sector
- Consumerdefensive
- Industry
- Tobacco
- CEO
- Kevin Frija
- Employees
- 10
- Website
- vprbrands.com
- Address
- 1141 Sawgrass Corporate Parkway, Sunrise, FL, 33323, US
VPR Brands (VPRB) Earnings & Revenues
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 15 | 2 | 4 |
| Technical Analysis | 3 | 2 | 4 |
| Moving Averages | 12 | 0 | 0 |







