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Embellence Group AB (EMBELL) AI Stock Analysis

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SE:EMBELL

Embellence Group AB

(Nasdaq OMX AB:EMBELL)

Select Model
Rating:70Outperform
Price Target:SEK 35.00â–²(7.36% Upside)
Action:upgraded
Date:10/23/26

The score is driven primarily by solid financial performance, especially strong profitability and a conservatively levered balance sheet. Valuation is also favorable with a moderate P/E and high dividend yield. These positives are tempered by weak technical momentum, with the stock trading below key moving averages and showing oversold/downtrend signals.

Positive Factors
Strong profitabilityThe combination of a high gross margin and healthy operating margins indicates that Embellence retains meaningful economics in its design-led product portfolio. This profitability provides capacity to fund brand activity, product launches and distribution while preserving resilience if demand remains uneven.
Negative Factors
Revenue contractionThe lower trailing revenue base signals that Embellence has not yet returned to consistent top-line expansion after earlier growth years. Continued softness could limit operating leverage, reduce the benefits of scale across its brands, and make future profit improvement more dependent on efficiency.

Embellence Group AB (EMBELL) vs. iShares MSCI Sweden ETF (EWD)

-20%-15%-10%-5%0%5%10%15%20%SE:EMBELL-11.90%EWD+13.33%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
SEK 767.36M
Dividend Yield
4.60%
Average Volume (3M)
8,606
Price to Earnings (P/E)
12.4
Beta (1Y)
0.29
Revenue Growth
-2.09%
EPS Growth
-8.24%
Country
Sweden
Employees
228
Sector
Consumer Cyclical
Sector Strength
61
Industry
Furnishings, Fixtures & Appliances

Embellence Group AB Business Overview & Revenue Model

Company Description

Embellence Group AB (publ) focuses on the acquisition, ownership, and development of a diverse range of brands specializing in home decor products. Its extensive portfolio includes items such as wallpapers, textiles, rugs, and various other interior...

How the Company Makes Money

Embellence Group makes money primarily by selling interior design products—most notably wallpaper—through its brand portfolio. Revenue is generated from (1) product sales to retailers and distributors (wholesale), where Embellence supplies branded co...

Embellence Group AB Financial Statement Overview

Summary

Fundamentals are solid: strong gross margin (~62%) and healthy operating profitability (EBIT ~11%, EBITDA ~17%) support earnings quality. Balance sheet strength is a key positive with low and improving leverage (debt-to-equity ~0.18). Offsetting this are a mild TTM revenue decline (751m vs 765m prior) and some net margin softening (~8% vs ~9%), plus less-consistent cash conversion (OCF ~0.61x EBITDA) despite positive and improving free cash flow.

Income Statement

74Positive

Balance Sheet

82Very Positive

Cash Flow

71Positive
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue751.00M765.00M778.00M740.47M720.10M646.88M
Gross Profit466.00M472.00M466.00M432.47M423.24M359.05M
EBITDA126.00M132.00M132.26M119.00M124.61M109.55M
Net Income62.00M69.00M57.00M39.29M57.40M59.31M
Balance Sheet
Total Assets797.00M762.00M830.00M801.76M853.18M623.46M
Cash, Cash Equivalents and Short-Term Investments42.00M38.00M40.57M37.90M66.23M57.99M
Total Debt129.00M106.00M139.00M242.25M277.72M183.03M
Total Liabilities268.00M248.00M292.00M386.89M454.12M330.09M
Stockholders Equity529.00M513.00M538.00M414.88M399.06M293.37M
Cash Flow
Free Cash Flow77.00M69.00M99.94M48.92M93.07M43.56M
Operating Cash Flow104.00M91.00M113.00M64.53M107.94M62.10M
Investing Cash Flow-28.00M-22.00M-13.55M-16.19M-156.41M-53.23M
Financing Cash Flow-73.00M-68.00M-98.58M-77.80M54.21M-2.31M

Embellence Group AB Technical Analysis

Technical Analysis SentimentNeutral
Last Price32.60

Price Trends

50DMA32.80Negative
100DMA32.82Negative
200DMA33.37Negative

Market Momentum

MACD-0.36Negative
RSI53.43Neutral
STOCH83.84Negative

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:EMBELL, the sentiment is Neutral. The current price of 32.60 is above the 20-day moving average (MA) of 32.04, below the 50-day MA of 32.80, and below the 200-day MA of 33.37, indicating a neutral trend. The MACD of -0.36 indicates Negative momentum. The RSI at 53.43 is Neutral, neither overbought nor oversold. The STOCH value of 83.84 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:EMBELL.

Embellence Group AB Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

SE:EMBELL against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
SE:NELLYSE:NELLY77OutperformSEK 1.08B8.6529.18%―5.08%-15.03%
SE:SODERSE:SODER72OutperformSEK 170.86M15.6612.07%3.96%7.93%94.40%
SE:EMBELLSE:EMBELL70OutperformSEK 767.36M12.4411.87%4.60%-2.09%-8.24%
SE:RUGSE:RUG69NeutralSEK 1.45B21.1211.99%2.15%11.47%15.20%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
SE:DSNOSE:DSNO59NeutralSEK 125.19M-43.97-2.54%―-8.90%67.39%
SE:USWESE:USWE55NeutralSEK 44.60M-13.62-4.87%―-9.26%72.39%

* Consumer Cyclical Sector Average

Performance Comparison

-50%0%50%SE:EMBELLSE:USWESE:SODERSE:DSNOSE:RUGSE:NELLYDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
SE:EMBELL and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SE:EMBELLEmbellence Group AB32.60-7.18-18.06%
SE:USWEUSWE Sports AB6.25-9.55-60.44%
SE:SODERSoder Sportfiske AB20.20-0.80-3.83%
SE:DSNODesenio Group AB0.130.0567.11%
SE:RUGRugVista Group AB69.90-1.01-1.42%
SE:NELLYNelly Group AB35.82-54.88-60.51%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Oct 22, 2026