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Reed's
(OTC:REED)
Reed's (REED) vs. S&P 500 (SPY)
Reed's Business Overview & Revenue Model
Reed's Financial Statement Overview
| Breakdown | ||||
| Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 |
|---|---|---|---|---|
| Income Statement | Total Revenue | |||
| 37.95M | 44.71M | 53.04M | 49.60M | 41.62M | Gross Profit |
| 11.38M | 9.71M | 12.11M | 13.60M | 12.77M | EBIT |
| -8.12M | -9.42M | -13.99M | -15.97M | -8.62M | EBITDA |
| -7.38M | -9.28M | -14.73M | -14.96M | -8.67M | Net Income Common Stockholders |
| -13.15M | -15.52M | -19.11M | -17.60M | -11.48M |
| Balance Sheet | Cash, Cash Equivalents and Short-Term Investments | |||
| 10.39M | 603.00K | 533.00K | 49.00K | 595.00K | Total Assets |
| 25.14M | 18.88M | 26.32M | 26.32M | 20.06M | Total Debt |
| 10.41M | 27.58M | 21.89M | 10.78M | 1.46M | Net Debt |
| 17.00K | 26.97M | 21.36M | 10.73M | 860.00K | Total Liabilities |
| 18.49M | 38.06M | 33.96M | 22.12M | 9.65M | Stockholders Equity |
| 6.65M | -19.18M | -7.63M | 4.20M | 10.40M |
| Cash Flow | Free Cash Flow | |||
| -6.28M | -4.35M | -15.44M | -17.92M | -9.66M | Operating Cash Flow |
| -6.12M | -4.27M | -15.43M | -17.59M | -9.50M | Investing Cash Flow |
| -167.00K | -20.00K | -2.00K | -335.00K | -161.00K | Financing Cash Flow |
| 16.08M | 4.36M | 15.92M | 17.38M | 9.34M |
Reed's Technical Analysis
Reed's Risk Analysis
Reed's Peers Comparison
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | $3.64B | 12.61 | 23.07% | 4.00% | 13.22% | 11.37% | |
79 Outperform | $1.88B | 33.39 | 24.86% | ― | 8.01% | 11.26% | |
77 Outperform | $4.08B | 21.75 | 40.81% | ― | 0.34% | 9.48% | |
64 Neutral | $8.66B | 14.63 | 4.98% | 174.64% | 3.54% | 3.46% | |
54 Neutral | $214.50M | ― | -28.87% | ― | -6.83% | 19.09% | |
50 Neutral | $293.89M | ― | -85.68% | ― | 4.56% | 57.03% | |
39 Underperform | $79.40M | ― | 71.20% | ― | -11.03% | 49.65% |
Reed's Earnings Call Summary
Reed's Corporate Events
Reed’s, Inc. reported a 4.5% increase in net sales to $10.0 million for the first quarter of 2025, driven by higher volumes with national customers. Despite the sales growth, the company experienced a flat gross profit and an increased operating loss of $1.7 million due to higher costs and investments in growth initiatives. CEO Cyril Wallace highlighted operational improvements, such as reduced short shipments and increased production capacity, which are expected to drive future growth and profitability. The company is focusing on expanding its distribution and launching new functional beverages to enhance its market position.
The most recent analyst rating on (REED) stock is a Buy with a $3.00 price target. To see the full list of analyst forecasts on Reed’s stock, see the REED Stock Forecast page.
Spark’s Take on REED Stock
According to Spark, TipRanks’ AI Analyst, REED is a Neutral.
Reed’s overall stock score reflects significant financial challenges, including declining revenues, negative earnings, and high leverage risks. While positive technical indicators and strategic initiatives are underway, the negative P/E ratio and governance concerns weigh heavily on the stock’s prospects.
To see Spark’s full report on REED stock, click here.
On April 16, 2025, Reed’s, Inc. announced the retirement of CEO Norman E. Snyder, Jr., with Cyril Wallace appointed as the new CEO and board member. Wallace, who has over 20 years of experience at PepsiCo, is expected to drive the company’s growth through strategic vision and operational expertise. Additionally, Ruud Bakker, a seasoned executive with global experience in the beverage industry, has joined Reed’s board of directors. These leadership changes are aimed at expanding distribution, launching new products, and enhancing profitability, positioning Reed’s for its next chapter of growth.
Spark’s Take on REED Stock
According to Spark, TipRanks’ AI Analyst, REED is a Neutral.
Reed’s overall stock score reflects significant financial challenges, including declining revenues, negative earnings, and high leverage risks. While there are positive technical indicators and strategic initiatives underway, the negative P/E ratio and governance concerns weigh heavily on the stock’s prospects.
To see Spark’s full report on REED stock, click here.
Reed’s, Inc. reported its financial results for the fourth quarter and full year of 2024, showing a decrease in net sales but a significant increase in gross profit and margin due to one-time charges in the previous year. The company improved its operating loss and reduced delivery costs, while also securing new distribution deals with major retailers. Reed’s strengthened its leadership team and plans to expand its product portfolio in 2025, aiming for growth and profitability with a solid financial foundation.
On March 17, 2025, Lewis Jaffe resigned from the Board of Directors of Reed’s, Inc., effective March 31, 2025. Jaffe, who served as Chair of the Governance Committee and was a member of the Compensation and Audit Committees, cited recent changes in ownership, leadership, and decision-making processes as reasons for his departure. He expressed a fundamental difference in views on corporate governance and the board’s role in guiding the company’s strategic direction, as well as concerns about the majority investor’s intent to replace independent directors over time.