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Mattel Inc (MAT)
:MAT
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Mattel (MAT) AI Stock Analysis

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MAT

Mattel

(NASDAQ:MAT)

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Outperform 72 (OpenAI - 4o)
Rating:72Outperform
Price Target:
$20.50
▲(7.72% Upside)
Mattel's overall stock score reflects a stable financial position with strong cash flow and improved leverage. Positive technical indicators suggest potential for upward momentum, while valuation remains reasonable. Challenges in revenue growth and profitability margins, along with shifts in U.S. retailer ordering patterns, are key risks. Optimism for a strong holiday season and international growth provide a positive outlook.
Positive Factors
Strong Cash Flow Generation
Strong cash flow generation enhances Mattel's ability to invest in growth opportunities, manage debt, and return capital to shareholders, supporting long-term financial health.
International Market Growth
Growth in international markets indicates successful global expansion strategies, diversifying revenue sources and reducing reliance on the U.S. market.
Digital and Licensing Expansion
Expanding digital and licensing initiatives positions Mattel to capitalize on new revenue streams and adapt to changing consumer preferences, enhancing long-term competitiveness.
Negative Factors
Revenue Decline
A decline in revenue growth highlights challenges in maintaining sales momentum, potentially impacting profitability and market share if not addressed.
Gross Margin Pressure
Decreasing gross margins due to cost pressures can erode profitability, necessitating cost control measures to sustain long-term financial performance.
Inventory Management Challenges
Rising inventory levels may indicate inefficiencies in supply chain management, leading to potential write-downs and impacting cash flow if not managed effectively.

Mattel (MAT) vs. SPDR S&P 500 ETF (SPY)

Mattel Business Overview & Revenue Model

Company DescriptionMattel, Inc. is a global leader in the design, manufacture, and marketing of toys and family products, known for iconic brands such as Barbie, Hot Wheels, Fisher-Price, and American Girl. Founded in 1945, the company operates in the toy industry, creating engaging products that inspire creativity and play among children. Mattel also leverages its brands through licensing agreements in various sectors, including entertainment, fashion, and digital media, expanding its reach and influence in the marketplace.
How the Company Makes MoneyMattel generates revenue primarily through the sale of toys, games, and related products, with a significant portion of its earnings coming from its well-known brands. The company employs a multi-faceted revenue model that includes direct sales to retailers, e-commerce platforms, and licensing agreements. Key revenue streams include the sale of Barbie dolls, Hot Wheels cars, and Fisher-Price toys, as well as royalties from licensed merchandise and collaborations with entertainment franchises. Additionally, Mattel invests in digital gaming and content creation to diversify its offerings and tap into new markets. Strategic partnerships with film studios and entertainment companies further enhance its revenue potential by creating synergies with media properties and character-based products.

Mattel Key Performance Indicators (KPIs)

Any
Any
Gross Billings by Category
Gross Billings by Category
Reveals the sales performance across different product categories, highlighting which segments are driving revenue and where the company might focus its growth strategies.
Chart InsightsMattel's Vehicles segment is thriving, driven by strong consumer demand and a 10% rise in gross billings, especially for Hot Wheels. However, the Dolls and Infant, Toddler, and Preschool segments are struggling, with declines of 19% and 25%, respectively, due to fewer new launches and strategic exits. Despite a 6% drop in net sales, Mattel's international growth and margin improvements highlight operational resilience. The company is also focusing on entertainment collaborations, which could diversify revenue streams amid global trade challenges.
Data provided by:Main Street Data

Mattel Earnings Call Summary

Earnings Call Date:Oct 21, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 11, 2026
Earnings Call Sentiment Neutral
The earnings call highlighted strong consumer demand and successful product launches, with strategic expansions in digital gaming and global licensing. However, the company faced challenges with shifts in U.S. retailer ordering patterns, resulting in declines in key financial metrics. Despite these challenges, the company remains optimistic about a strong fourth quarter and holiday season.
Q3-2025 Updates
Positive Updates
Consumer Demand Growth
Consumer demand for Mattel's products grew in every region, including the U.S., with an increase in gross billings in the international market.
Share Repurchase Program
Mattel repurchased $202 million of shares in the third quarter, bringing the total to $412 million for the year, with a target of $600 million for the full year.
New Product Launch Success
Strong starts for new product lines such as Mattel Brick Shop in building sets and Hot Wheel Speed Snap Track system in vehicles.
American Girl Growth
American Girl achieved its fourth consecutive quarter of growth, driven by strength in direct-to-consumer, omnichannel retail, and wholesale channels.
Digital Games and Entertainment Expansion
Progress on self-published digital games, new live-action television series, and strategic collaboration with OpenAI.
Global Licensing Rights and Market Share
Mattel awarded global licensing rights for K-Pop Demon Hunter's products and renewed multiyear licensing agreement for Disney Princess and Frozen franchises.
POS Growth
Point of Sale (POS) increased overall with growth in every region, including the U.S.
Toy Industry Growth
The toy industry grew high single digits in the third quarter, indicating strong momentum.
Negative Updates
U.S. Retailer Ordering Patterns
Shifts in U.S. retailer ordering patterns from direct import to domestic shipping affected net sales, adjusted operating income, and adjusted earnings per share.
Decline in Key Financial Metrics
Net sales decreased by 6%, with a 7% decline in constant currency, and adjusted operating income decreased by $117 million.
Gross Margin Decrease
Adjusted gross margin decreased by 290 basis points to 50.2% due to unfavorable foreign exchange, inflation, tariff costs, and higher sales adjustments.
Category Performance Discrepancies
Doll category declined by 12%, primarily due to Barbie and Polly Pocket, and Infant, Toddler, and Preschool (ITPS) declined by 26%.
Inventory Levels
Mattel's inventory increased by $89 million compared to the prior year, reflecting tariff-related costs and foreign exchange.
Company Guidance
During the third quarter of 2025, Mattel faced challenges in the U.S. market due to shifts in retailer ordering patterns, yet experienced growing consumer demand across all regions. The company maintained a gross margin above 50% and repurchased $202 million in shares, totaling $412 million for the year with a target of $600 million for the full year. Net sales decreased by 6% as reported, with an adjusted operating income decline of $117 million to $387 million, and adjusted earnings per share dropped by $0.25 to $0.89. However, the international business saw growth, with EMEA and Asia Pacific increasing gross billings by 3% and 11%, respectively. For the full year, Mattel reiterated its guidance of 1% to 3% net sales growth in constant currency, an adjusted gross margin of approximately 50%, and adjusted EPS ranging from $1.54 to $1.66. The company is optimistic about a strong holiday season, supported by positive POS growth and accelerated retailer orders in the U.S., while preparing for a robust fourth-quarter performance.

Mattel Financial Statement Overview

Summary
Mattel's financial performance is stable with strong cash flow generation and improved leverage. However, challenges in revenue growth and profitability margins persist, requiring focus on operational efficiency and cost control.
Income Statement
72
Positive
Mattel's income statement shows a mixed performance. The TTM gross profit margin is strong at 50.32%, indicating efficient production and sales processes. However, the net profit margin has decreased to 8.27% from 10.07% in the previous year, reflecting challenges in controlling costs or pricing strategies. Revenue growth is negative at -2.02% TTM, suggesting a decline in sales compared to the previous period. The EBIT and EBITDA margins have also decreased, indicating reduced operational efficiency.
Balance Sheet
65
Positive
The balance sheet reveals a moderate financial position. The debt-to-equity ratio has improved to 0.76 TTM from 1.19 the previous year, showing reduced leverage and a more balanced capital structure. Return on equity is solid at 18.81% TTM, although it has decreased from 23.93% the previous year, indicating a slight decline in profitability relative to shareholder equity. The equity ratio is stable, suggesting a consistent asset base.
Cash Flow
78
Positive
Mattel's cash flow statement is robust, with a significant free cash flow growth rate of 126.1% TTM, indicating strong cash generation capabilities. The operating cash flow to net income ratio is healthy at 0.33, although it has decreased from 0.61 the previous year, suggesting a need for improved cash conversion. The free cash flow to net income ratio is high at 93.07%, reflecting efficient cash management.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.23B5.38B5.44B5.43B5.46B4.59B
Gross Profit2.63B2.73B2.58B2.48B2.63B2.24B
EBITDA768.67M987.23M818.37M875.37M956.38M569.44M
Net Income432.26M541.82M214.35M393.91M902.99M123.58M
Balance Sheet
Total Assets6.59B6.54B6.44B6.18B6.39B5.53B
Cash, Cash Equivalents and Short-Term Investments691.90M1.39B1.26B761.24M731.36M762.18M
Total Debt1.99B2.69B2.67B2.67B2.93B3.18B
Total Liabilities3.97B4.28B4.29B4.12B4.83B4.92B
Stockholders Equity2.63B2.26B2.15B2.06B1.57B610.14M
Cash Flow
Free Cash Flow613.13M597.95M709.49M256.34M334.11M166.90M
Operating Cash Flow658.80M800.57M869.79M442.84M485.46M285.70M
Investing Cash Flow-134.80M-189.04M-142.42M-144.22M-105.10M-132.10M
Financing Cash Flow-135.12M-449.35M-226.57M-260.64M-402.07M-5.84M

Mattel Technical Analysis

Technical Analysis Sentiment
Positive
Last Price19.03
Price Trends
50DMA
17.95
Positive
100DMA
18.37
Positive
200DMA
18.57
Positive
Market Momentum
MACD
0.37
Negative
RSI
58.73
Neutral
STOCH
87.26
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MAT, the sentiment is Positive. The current price of 19.03 is above the 20-day moving average (MA) of 18.24, above the 50-day MA of 17.95, and above the 200-day MA of 18.57, indicating a bullish trend. The MACD of 0.37 indicates Negative momentum. The RSI at 58.73 is Neutral, neither overbought nor oversold. The STOCH value of 87.26 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MAT.

Mattel Risk Analysis

Mattel disclosed 37 risk factors in its most recent earnings report. Mattel reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Mattel Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
$4.63B21.6527.51%1.14%3.83%28.57%
$6.13B14.2118.89%-2.36%-16.05%
$198.86M5.5217.82%4.20%1.31%23.14%
$2.81B16.5023.49%3.63%-2.60%
$18.38B12.79-2.54%3.03%1.52%-15.83%
$10.93B-64.88%3.59%0.88%14.02%
$171.08M-2.56-32.24%-9.07%-38.09%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MAT
Mattel
19.03
-1.31
-6.44%
GOLF
Acushnet Holdings
78.98
18.11
29.75%
HAS
Hasbro
77.96
14.01
21.91%
JAKK
Jakks Pacific
17.84
-8.67
-32.70%
FNKO
Funko
3.09
-8.89
-74.21%
YETI
Yeti Holdings
34.58
-1.15
-3.22%

Mattel Corporate Events

Mattel Inc. Navigates Challenges with Optimism in Earnings Call
Oct 23, 2025

Mattel Inc.’s recent earnings call painted a picture of mixed sentiment, highlighting strong consumer demand and successful product launches. The company is making strategic expansions in digital gaming and global licensing. However, challenges persist due to shifts in U.S. retailer ordering patterns, which have led to declines in key financial metrics. Despite these hurdles, Mattel remains optimistic about a strong fourth quarter and holiday season.

Mattel Reports Decline in Q3 2025 Sales
Oct 22, 2025

Mattel Inc., a prominent player in the global toy and family entertainment industry, is known for its iconic brand portfolio, including Barbie, Hot Wheels, and Fisher-Price. The company engages consumers through toys, content, and digital experiences, collaborating with leading retail and e-commerce companies worldwide.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 26, 2025