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HOG Stock Chart & Stats
$23.49
-$0.70(-2.38%)
At close: 4:00 PM EST
$23.49
-$0.70(-2.38%)
Day’s Range― - ―
52-Week Range$17.09 - $31.25
Previous CloseN/A
Volume436.61K
Average Volume (3M)2.65M
Market Cap
$2.80B
Enterprise Value$2.65K
Total Cash (Recent Filing)$1.81B
Total Debt (Recent Filing)$2.20B
Price to Earnings (P/E)15.4
Beta0.83
Next Earnings
Jul 23, 2026EPS Estimate
0.65Next Dividend Ex-DateN/A
Dividend Yield2.64%
Share Statistics
EPS (TTM)1.81
Shares Outstanding105,268,300
10 Day Avg. Volume2,011,644
30 Day Avg. Volume2,651,739
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$25.88Price Target Upside10.15% Upside
Rating ConsensusHold
Number of Analyst Covering11
EPS Forecast (FY)0.41
Revenue Forecast (FY)$3.85B
Bulls Say, Bears Say
Bulls Say
Improved LeverageMaterial reduction in leverage meaningfully lowers financial risk, cutting interest burdens and increasing flexibility for capex, buybacks or strategic investments. Stronger balance-sheet footing improves resilience across cycles and supports funding of medium-term initiatives.
Retail Sales Growth (North America)Sustained retail momentum and outsized North American demand indicate resilient end-market fundamentals and healthy replacement/customization dynamics. Durable retail strength supports recurring P&A/apparel sales, dealer ecosystem stability and longer-term lifetime value.
Clear Strategic Plan & Cost TargetsA defined multi-year roadmap with explicit cost-savings and margin targets provides structural levers to restore profitability. If executed, run-rate savings and opex discipline can sustainably improve margins and underpin medium-term EBITDA and cash-flow recovery.
Bears Say
Weak Cash GenerationSharp deterioration in cash conversion weakens self-funding capacity for growth, LiveWire losses, and capital returns. Persistent low FCF increases reliance on external financing or asset sales and constrains the pace of strategic investments over the medium term.
Revenue And Margin DeteriorationMulti-year topline declines and margin compression reflect softer demand, mix shifts and cost pressure. Continued revenue shrinkage and lower margins would undermine return on capital and make meeting medium-term EBITDA and profitability targets more difficult without structural demand recovery.
Tariff Exposure & Margin HeadwindsOngoing tariff costs are a structural earnings headwind that erode gross margins and complicate pricing. Persistent trade-policy risk forces supply‑chain adjustments or higher product costs, which can be hard to fully pass-through and may compress long-term profitability.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $17.09 and its highest was $31.25 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $2.80B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Jul 23, 2026 which is in 2 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on May 05, 2026. The company reported $0.22 earnings per share for the quarter, beating the consensus estimate of $0.218 by $0.002.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Undervalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.188 which represents an annual dividend yield of 2.64%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.65.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 105,268,300 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $0.22 in its last earnings report, beating expectations of $0.218. Following the earnings report the stock price went up 8.184%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Neutral
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10
Analyst Consensus
Hold
Average Price Target:
$25.88 (10.15% Upside)
$25.88 (10.15% Upside)
Blogger Sentiment
Neutral
HOG Sentiment 50%
Sector Average 65%
Sector Average 65%
Hedge Fund Trend
Decreased
By 41.0K Shares
Last Quarter.
Last Quarter.
Crowd Wisdom
Negative
Last 7 Days ▲ 0.8%
Last 30 Days ▼ 2.4%
Last 30 Days ▼ 2.4%
News Sentiment
Very Bullish
Bullish news 100%
Bearish news 0%
Bearish news 0%
Technicals
SMA
Positive
20 days / 200 days
Momentum
15.99%
12-Months-Change
Fundamentals
Return on Equity
2.64%
Trailing 12-Months
Asset Growth
-41.48%
Trailing 12-Months
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
HOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$25.88
▲(10.15% Upside)
Technical Analysis
Ownership Overview
0.23% Insiders
21.49% Mutual Funds
0.67% Other Institutional Investors
43.84% Public Companies and
Individual Investors