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HOG Stock Chart & Stats
$27.84
-$0.70(-2.75%)
At close: 4:00 PM EDT
$27.84
-$0.70(-2.75%)
Day’s Range― - ―
52-Week Range$17.09 - $31.25
Previous Close$24.79
Volume3.33M
Average Volume (3M)2.18M
Market Cap
$2.89B
Enterprise Value$3.08K
Total Cash (Recent Filing)$1.90B
Total Debt (Recent Filing)$2.31B
Price to Earnings (P/E)16.7
Beta0.86
Next Earnings
Oct 28, 2026EPS Estimate
0.46Next Dividend Ex-DateN/A
Dividend Yield2.66%
Share Statistics
EPS (TTM)1.66
Shares Outstanding104,072,510
10 Day Avg. Volume1,679,954
30 Day Avg. Volume2,177,620
Financial Highlights & Ratios
PEG Ratio-0.39
Price to Book (P/B)0.78
Price to Sales (P/S)0.55
P/FCF Ratio5.92
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$27.67Price Target Upside-0.62% Downside
Rating ConsensusHold
Number of Analyst Covering10
EPS Forecast (FY)0.71
Revenue Forecast (FY)$3.85B
Bulls Say, Bears Say
Bulls Say
Balance Sheet DeleveragingMaterial debt reduction and improved debt-to-equity strengthen financial resilience. A less leveraged balance sheet can reduce solvency risk, improve flexibility for investment, and help the company withstand demand or margin volatility.
North America Position And Product DemandGrowth in the core North American market, leading share, and strong early response to new Super Glide and Deadwood models support brand relevance. This can sustain dealer engagement, pricing discipline, and future parts and accessories demand.
Raised Operating OutlookHigher unit and segment profit guidance signals management sees a credible recovery path, supported by healthier dealer inventories and improved retail trends. If delivered, the outlook could stabilize earnings across the motorcycle and financing businesses.
Bears Say
Structural Profitability DeteriorationMulti-year revenue weakness and sharp margin compression indicate reduced earnings power rather than a single-quarter issue. Lower operating leverage may limit the benefit of future volume growth and make results more sensitive to mix, pricing, and costs.
Weak Cash ConversionNegative recent free cash flow and much weaker conversion of earnings into cash raise concerns about funding flexibility. Persistent working-capital or financing-related cash pressure could constrain investment, shareholder returns, and resilience during downturns.
Tariff And Regional HeadwindsTariffs create an ongoing cost burden while European weakness shows geographic pressure beyond North America. Together, these headwinds can weigh on margins, require pricing or portfolio changes, and complicate the company’s recovery over coming quarters.
Harley-Davidson News
HOG FAQ
What was Harley-Davidson’s price range in the past 12 months?
Harley-Davidson lowest stock price was $17.09 and its highest was $31.25 in the past 12 months.
What is Harley-Davidson’s market cap?
Harley-Davidson’s market cap is $2.89B.
When is Harley-Davidson’s upcoming earnings report date?
Harley-Davidson’s upcoming earnings report date is Oct 28, 2026 which is in 54 days.
How were Harley-Davidson’s earnings last quarter?
Harley-Davidson released its earnings results on Jul 23, 2026. The company reported $0.75 earnings per share for the quarter, beating the consensus estimate of $0.645 by $0.105.
Is Harley-Davidson overvalued?
According to Wall Street analysts Harley-Davidson’s price is currently Overvalued.
Does Harley-Davidson pay dividends?
Harley-Davidson pays a Quarterly dividend of $0.188 which represents an annual dividend yield of 2.66%. See more information on Harley-Davidson dividends here
What is Harley-Davidson’s EPS estimate?
Harley-Davidson’s EPS estimate is 0.46.
How many shares outstanding does Harley-Davidson have?
Harley-Davidson has 104,072,510 shares outstanding.
What happened to Harley-Davidson’s price movement after its last earnings report?
Harley-Davidson reported an EPS of $0.75 in its last earnings report, beating expectations of $0.645. Following the earnings report the stock price went down -3.983%.
Which hedge fund is a major shareholder of Harley-Davidson?
Currently, no hedge funds are holding shares in HOG
What is the TipRanks Smart Score and how is it calculated?
Smart Score combines eight research factors - such as analyst recommendations, hedge fund trends, and technical indicators - to measure a stock’s outlook. These signals are unified into a single score that reflects bullish or bearish momentum. See detailed methodology
Harley-Davidson Stock Smart Score
Outperform
1
2
3
4
5
6
7
8
9
10
Analyst Consensus
Hold
Average Price Target:
$27.67 (-0.62% Downside)
$27.67 (-0.62% Downside)
Blogger Sentiment
Neutral
HOG Sentiment 50%
Sector Average ―
Sector Average ―
Hedge Fund Trend
Decreased
By 813.9K Shares
Last Quarter.
Last Quarter.
Insider Transactions
Bought Shares
Worth $1.4M over
the Last 3 Months
the Last 3 Months
Crowd Wisdom
Positive
Last 7 Days ▲ 1.2%
Last 30 Days ▲ 1.1%
Last 30 Days ▲ 1.1%
News Sentiment
Neutral
Bullish news 50%
Bearish news 50%
Bearish news 50%
Technicals
SMA
Positive
20 days / 200 days
Momentum
-2.78%
12-Months-Change
Fundamentals
Return on Equity
2.66%
Trailing 12-Months
Asset Growth
-39.87%
Trailing 12-Months
Learn more about TipRanks Smart Score
Company Description
Harley-Davidson
Harley-Davidson, Inc., publicly traded under the symbol HOG, is fundamentally a manufacturer and seller of motorcycles. The company's operations are divided into two primary divisions: Motorcycle Products and Related Offerings, and Financial Services. The Motorcycle Products and Related Offerings segment focuses on the design, production, and worldwide distribution of Harley-Davidson motorcycles, encompassing various styles such as cruiser, touring, standard, sportbike, and dual models. This division also supplies motorcycle components, aftermarket accessories, branded apparel, and associated services. Its products are distributed to retail customers through a broad network of independent dealers and via e-commerce channels throughout the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific region. The Financial Services segment provides extensive financing solutions. These include wholesale financing options for dealerships, such as floorplan and open account arrangements for motorcycles, parts, and accessories inventory. It also offers retail financing directly to consumers, primarily through installment loans for purchasing both new and pre-owned Harley-Davidson motorcycles. Additionally, this segment markets various point-of-sale protection products, including motorcycle insurance, extended service contracts, and maintenance protection plans. Furthermore, it licenses third-party financial institutions to issue co-branded credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is headquartered in Milwaukee, Wisconsin.
HOG Company Deck
HOG Earnings Call
Q2 2026
0:00 / 0:00
Earnings Call Sentiment|Neutral
The call presented a mixed but constructive picture: HDMC showed clear operational improvement (NA retail growth, healthier dealer inventory, successful new product launches, revenue growth at the Motor Company and raised guidance), while structural and transitional items weighed on consolidated results (large HDFS revenue decline from the capital-light transition, lower consolidated operating income and EPS, tariff exposure, supplier challenges and European weakness). Management raised guidance and reiterated multi-year targets and cost-savings plans, indicating confidence in the recovery path, but near-term cash flow, tariff risk and regional headwinds remain material.View all HOG earnings summariesHOG Revenue Breakdown
83.01% Harley-Davidson Motor Company
16.34% Harley-Davidson Financial Services
0.66% LiveWire
HOG Stock 12 Month Forecast
Average Price Target
$27.67
▼(-0.62% Downside)
Technical Analysis
Ownership Overview
0.29% Insiders
21.74% Mutual Funds
31.42% Other Institutional Investors
11.49% Public Companies and
Individual Investors