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JD Sports Fashion
(LSE:JD)
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Rating:68Neutral
Price Target:
87.00 p
▲(1.75% Upside)
Action:Downgraded
Date:08/21/26
The score is primarily driven by solid financial performance (strong revenue growth, improved EBIT margin, and robust cash flow) tempered by leverage and net-margin volatility. Technicals are a headwind with the price below key short-term moving averages and weak RSI, while valuation is supportive due to a low P/E and a modest dividend yield.
Positive Factors
Strong Revenue Growth
The substantial multi-year revenue expansion indicates continued consumer demand and successful international and channel growth. A larger sales base can strengthen purchasing scale, support fixed-cost absorption and improve JD’s competitive position.
Negative Factors
Elevated Leverage
Debt remains above equity, increasing financial risk and limiting flexibility if consumer demand weakens or operating costs rise. Interest and repayment obligations may also compete with investment, dividends and other uses of cash.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Revenue Growth
The substantial multi-year revenue expansion indicates continued consumer demand and successful international and channel growth. A larger sales base can strengthen purchasing scale, support fixed-cost absorption and improve JD’s competitive position.
Read all positive factors
JD Sports Fashion (JD) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£3.95B
Dividend Yield1.46%
Average Volume (3M)16.30M
Price to Earnings (P/E)9.4
Beta (1Y)1.28
Revenue Growth10.51%
EPS Growth-9.26%
CountryUK
Employees96,084
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Retail
Share Statistics
EPS (TTM)0.09
Shares Outstanding4,782,152,000
10 Day Avg. Volume20,356,157
30 Day Avg. Volume16,299,105
Financial Highlights & Ratios
PEG Ratio-1.02
Price to Book (P/B)1.38
Price to Sales (P/S)0.33
P/FCF Ratio4.13
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£92.00Price Target Upside7.60% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering7
EPS Forecast (FY)0.1
Revenue Forecast (FY)£12.57B
JD Sports Fashion Business Overview & Revenue Model
Company Description
JD Sports Fashion plc stands as a leading global retailer, specializing in athletic and outdoor apparel, footwear, and accessories. The company serves a diverse customer base of men, women, and children through its dedicated Sports Fashion and Out...
How the Company Makes Money
JD primarily makes money by retailing sports-fashion products to consumers through physical stores and online channels. The core revenue stream is product sales—especially athletic footwear (a major category for the sector), apparel and accessorie...
JD Sports Fashion Earnings Call Summary
Earnings Call Date:Sep 24, 2025
(Q2-2026)
| % Change Since: |
Next Earnings Date:Sep 23, 2026
Earnings Call Sentiment Neutral
The earnings call demonstrated JD Sports' strong market position and strategic growth, particularly in North America, alongside challenges in profitability and margin pressures. While growth and market gains are promising, financial metrics such as operating profit and margin are under pressure, leading to a cautious outlook.Positive Updates
Strong Organic Growth and Market Share Gains
JD Sports reported a 20% year-on-year increase in total sales at constant FX rates, with organic sales growth of 2.7%. The company gained market share in North America and Europe, reflecting a robust strategic execution.
Negative Updates
Decline in Operating Profit and Margin
Operating profit decreased by 6.3% at constant FX rates, and the group's operating margin fell by 170 basis points to 6.2%, impacted by new store costs and lower gross margins.
Read all updates
Q2-2026 Updates
Positive
Negative
Strong Organic Growth and Market Share Gains
JD Sports reported a 20% year-on-year increase in total sales at constant FX rates, with organic sales growth of 2.7%. The company gained market share in North America and Europe, reflecting a robust strategic execution.
Read all positive updates
Company Guidance
In the call, JD Sports reported a solid set of first-half results, indicating they are on track to meet full-year expectations despite tough trading conditions. Key metrics include a 20% increase in total sales year-on-year, driven by acquisitions, while organic sales growth was 2.7%. The gross margin was 48%, 60 basis points lower than the previous year, and the operating profit stood at GBP 369 million, down 6.3% at constant FX rates. The operating margin was 6.2%, 170 basis points lower year-on-year, and profit before tax and adjusting items was GBP 351 million, 11.8% lower. Adjusted earnings per share decreased by 8.5%. A 5% increase in operating cash flow to GBP 546 million was achieved, alongside a net debt position of GBP 125 million before lease liabilities. The interim dividend was maintained at 0.33p per share, and a new GBP 100 million share buyback program was announced. The company also reported limited U.S. tariff impacts for the year and emphasized market share gains in North America and Europe.JD Sports Fashion Financial Statement Overview
Summary
Income Statement
76
Positive
Balance Sheet
62
Positive
Cash Flow
71
Positive
| Breakdown | Jan 2026 | Jan 2025 | Jan 2024 | Jan 2023 | Jan 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 12.66B | 11.46B | 10.54B | 10.13B | 8.56B |
| Gross Profit | 5.95B | 5.46B | 5.05B | 4.84B | 4.21B |
| EBITDA | 1.90B | 1.65B | 1.58B | 1.15B | 1.30B |
| Net Income | 436.00M | 490.00M | 538.80M | 142.50M | 369.70M |
Balance Sheet | |||||
| Total Assets | 9.79B | 9.95B | 8.05B | 8.02B | 7.07B |
| Cash, Cash Equivalents and Short-Term Investments | 854.00M | 731.00M | 1.15B | 1.58B | 1.31B |
| Total Debt | 3.68B | 3.74B | 2.61B | 2.45B | 2.37B |
| Total Liabilities | 6.35B | 6.58B | 5.18B | 5.39B | 4.73B |
| Stockholders Equity | 2.99B | 2.92B | 2.46B | 2.12B | 1.93B |
Cash Flow | |||||
| Free Cash Flow | 1.00B | 713.00M | 611.30M | 735.00M | 1.02B |
| Operating Cash Flow | 1.37B | 1.23B | 1.14B | 1.08B | 1.27B |
| Investing Cash Flow | -402.00M | -1.49B | -543.50M | -320.90M | -848.10M |
| Financing Cash Flow | -813.00M | -141.00M | -1.01B | -479.20M | -83.60M |
JD Sports Fashion Technical Analysis
Negative
85.50
Price Trends
87.60
Negative
82.33
Positive
80.06
Positive
Market Momentum
-1.53
Positive
40.95
Neutral
32.48
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:JD, the sentiment is Negative. The current price of 85.5 is below the 20-day moving average (MA) of 88.62, below the 50-day MA of 87.60, and above the 200-day MA of 80.06, indicating a neutral trend. The MACD of -1.53 indicates Positive momentum. The RSI at 40.95 is Neutral, neither overbought nor oversold. The STOCH value of 32.48 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for GB:JD.
JD Sports Fashion Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | £3.95B | 9.37 | 15.14% | 1.35% | 10.51% | -9.26% | |
67 Neutral | £3.40B | 9.27 | 15.67% | ― | 8.13% | 28.46% | |
66 Neutral | £1.74B | 11.93 | 105.88% | 8.75% | 4.39% | -1.37% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | £499.53M | -2.17 | -155.17% | ― | -15.00% | 21.71% | |
55 Neutral | £596.01M | -5.03 | 12.75% | ― | -1.91% | ― | |
49 Neutral | £334.29M | -2.80 | 415.28% | ― | 16.03% | 70.19% |
* Consumer Cyclical Sector Average
GB:JD
JD Sports Fashion
82.38
-10.79
-11.58%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.