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Frasers Group
(LSE:FRAS)
Select Model
Select Model
Rating:67Neutral
Price Target:
903.00 p
▲(9.12% Upside)
Action:Downgraded
Date:07/18/26
The score is driven primarily by solid overall financial health (notably improved leverage and sustained profitability) tempered by a meaningful deterioration in free cash flow and weaker 2026 operating profit. Valuation is supportive with a low P/E, while technical indicators are neutral and do not provide a strong momentum tailwind.
Positive Factors
Improved Balance Sheet
Lower leverage and a stronger equity base improve financial resilience, reduce balance-sheet risk and provide greater flexibility to fund stores, logistics and other strategic investments.
Negative Factors
Negative Free Cash Flow
The reversal reduces internally generated funds available for expansion, debt reduction and shareholder returns. If driven by persistent working-capital needs or investment, it could constrain funding flexibility over the medium term.
Read all positive and negative factors
Positive Factors
Negative Factors
Improved Balance Sheet
Lower leverage and a stronger equity base improve financial resilience, reduce balance-sheet risk and provide greater flexibility to fund stores, logistics and other strategic investments.
Read all positive factors
Frasers Group (FRAS) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£3.43B
Dividend Yield4.55%
Average Volume (3M)121.30K
Price to Earnings (P/E)9.2
Beta (1Y)1.40
Revenue Growth8.13%
EPS Growth28.46%
CountryUK
Employees33,000
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.86
Shares Outstanding446,868,300
10 Day Avg. Volume119,859
30 Day Avg. Volume121,303
Financial Highlights & Ratios
PEG Ratio0.25
Price to Book (P/B)1.17
Price to Sales (P/S)0.53
P/FCF Ratio-17.23
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£832.50Price Target Upside0.60% Upside
Rating ConsensusHold
Number of Analyst Covering4
EPS Forecast (FY)1.02
Revenue Forecast (FY)£5.43B
Frasers Group Business Overview & Revenue Model
Company Description
Frasers Group plc, which changed its name from Sports Direct International plc in December 2019, is a major global retailer focused on athletic and casual clothing, footwear, and equipment. The company conducts its business through an extensive ne...
How the Company Makes Money
Frasers Group makes money primarily by selling consumer goods through its retail channels (both stores and online). Its core revenue stream is merchandise sales across its sports and lifestyle portfolio (e.g., apparel, footwear, sports equipment a...
Frasers Group Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
78
Positive
Cash Flow
52
Neutral
| Breakdown | Apr 2026 | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 5.33B | 4.93B | 5.54B | 5.56B | 4.69B |
| Gross Profit | 2.60B | 2.31B | 2.40B | 2.37B | 2.04B |
| EBITDA | 702.90M | 778.70M | 883.10M | 976.20M | 609.70M |
| Net Income | 375.00M | 292.10M | 380.80M | 491.70M | 249.80M |
Balance Sheet | |||||
| Total Assets | 6.49B | 5.13B | 4.45B | 4.29B | 4.14B |
| Cash, Cash Equivalents and Short-Term Investments | 388.90M | 252.20M | 358.60M | 332.90M | 336.80M |
| Total Debt | 2.53B | 1.86B | 1.45B | 1.43B | 1.45B |
| Total Liabilities | 4.03B | 3.14B | 2.58B | 2.63B | 2.83B |
| Stockholders Equity | 2.42B | 1.96B | 1.84B | 1.62B | 1.29B |
Cash Flow | |||||
| Free Cash Flow | -164.50M | 531.70M | 415.00M | 44.90M | 159.20M |
| Operating Cash Flow | 490.30M | 943.40M | 682.20M | 514.30M | 482.40M |
| Investing Cash Flow | -696.90M | -1.21B | -355.80M | -201.40M | -123.50M |
| Financing Cash Flow | 337.70M | 161.90M | -297.60M | -320.40M | -479.20M |
Frasers Group Technical Analysis
Neutral
827.50
Price Trends
786.94
Positive
749.01
Positive
716.27
Positive
Market Momentum
1.66
Positive
43.86
Neutral
17.20
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:FRAS, the sentiment is Neutral. The current price of 827.5 is above the 20-day moving average (MA) of 810.08, above the 50-day MA of 786.94, and above the 200-day MA of 716.27, indicating a neutral trend. The MACD of 1.66 indicates Positive momentum. The RSI at 43.86 is Neutral, neither overbought nor oversold. The STOCH value of 17.20 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for GB:FRAS.
Frasers Group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | £1.58B | 9.72 | 7.10% | 1.99% | 6.29% | 55.06% | |
69 Neutral | £1.79B | 10.27 | 105.88% | 9.98% | 3.08% | -0.17% | |
68 Neutral | £3.96B | 9.20 | 15.14% | 1.48% | 10.51% | -9.26% | |
67 Neutral | £3.43B | 9.17 | 15.67% | 4.55% | 8.13% | 28.46% | |
65 Neutral | £932.75M | 14.73 | 6.50% | 3.57% | -0.84% | -27.69% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
45 Neutral | £569.28M | -3.67 | -90.46% | 4.62% | -30.52% | -2064.92% |
* Consumer Cyclical Sector Average
GB:FRAS
Frasers Group
787.50
83.50
11.86%
GB:DNLM
Dunelm Group
760.00
-246.85
-24.52%
GB:PETS
Pets at Home
207.20
-9.09
-4.20%
GB:SMWH
WH Smith
374.60
-285.55
-43.26%
GB:CURY
Currys plc
150.60
19.01
14.45%
GB:JD
JD Sports Fashion
80.88
-10.14
-11.14%
Frasers Group Corporate Events
Business Operations and StrategyStock Buyback
Frasers Group Adds to Treasury Stock with Latest Share Buyback Tranche
Positive
Aug 24, 2026
Frasers Group PLC has continued its previously announced share buyback programme, repurchasing 55,530 ordinary shares on 17 August 2026 across several London trading venues at a volume-weighted average price of 798.40 pence. All of the repurchased...
Business Operations and StrategyM&A Transactions
Frasers Group Lifts Hugo Boss Stake to Nearly 48% After Takeover Offer
Positive
Aug 18, 2026
Frasers Group has confirmed the results of its voluntary public takeover offer for Hugo Boss, receiving valid acceptances for 12,157,598 shares, equal to about 17.62% of the German fashion group’s share capital and voting rights. Combined wi...
Business Operations and StrategyStock BuybackRegulatory Filings and ComplianceShareholder Meetings
Frasers Group Seeks Shareholder Approval for Major Off‑Market Buyback Authorities at 2026 AGM
Neutral
Aug 18, 2026
Frasers Group has published its 2026 Annual Report, AGM notice and proxy materials online, ahead of its annual general meeting scheduled for 16 September 2026 in Shirebrook. Shareholders can access the documents electronically, with hard copies se...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buyback
Positive
Aug 17, 2026
Frasers Group has repurchased 216,821 ordinary shares between 11 and 13 August 2026 under its recently announced buyback programme, at a volume-weighted average price just under 800 pence. All the repurchased shares will be held in treasury, a mov...
Business Operations and StrategyM&A Transactions
Frasers Group Buys Harvey Nichols in Bid to Revive Luxury Retailer
Neutral
Aug 13, 2026
Frasers Group has acquired luxury department store chain Harvey Nichols from administrator FTI Consulting, taking over six U.K. stores, the online business, inventory, more than 1,000 employees and associated international franchise agreements. Ce...
Business Operations and StrategyStock Buyback
Frasers Group Tightens Free Float with Ongoing Share Buyback
Positive
Aug 3, 2026
Frasers Group PLC has continued its previously announced share buyback programme, repurchasing a total of 54,630 ordinary shares between 27 and 29 July 2026 through its broker Panmure Liberum at volume-weighted average prices ranging from about 78...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights and Share Capital
Neutral
Aug 3, 2026
Frasers Group PLC has confirmed that its issued share capital consists of 640,602,369 ordinary shares of 10p each, of which 193,202,335 are held in treasury, leaving 447,400,034 voting rights in the company. This disclosure, made under the FCAR...
Business Operations and StrategyM&A TransactionsRegulatory Filings and Compliance
Frasers Group Extends HUGO BOSS Takeover Offer After EU Clearance
Positive
Jul 30, 2026
Frasers Group PLC has confirmed that its voluntary public takeover offer for HUGO BOSS AG has progressed following merger control clearance from the European Commission, removing the final regulatory hurdle to completion. Including shares already ...
Business Operations and StrategyM&A TransactionsRegulatory Filings and Compliance
Frasers Group Offer for Hugo Boss Turns Unconditional After EU Clearance
Positive
Jul 28, 2026
Frasers Group plc has confirmed that its voluntary public takeover offer for the remaining shares in German fashion group Hugo Boss AG has become unconditional after securing merger control clearance from the European Commission. The offer, priced...
Business Operations and StrategyStock Buyback
Frasers Group Tightens Free Float With July Share Buyback
Positive
Jul 27, 2026
On 27 July 2026, Frasers Group disclosed that it repurchased 206,831 ordinary shares over the period 20 to 24 July as part of its newly launched buyback programme, with trades conducted across the London Stock Exchange and multiple alternative ven...
Business Operations and StrategyM&A Transactions
Frasers Group Extends Offer Period for Accent Takeover Bid
Positive
Jul 23, 2026
Frasers Group plc has extended the offer period for its all-cash on-market takeover bid for Accent Group Limited, an Australian-listed retailer, maintaining the offer price at A$0.65 per share. The extension, announced via broker Barrenjoey Market...
Business Operations and StrategyM&A Transactions
Frasers Group Crosses Mandatory Bid Threshold in Hugo Boss Takeover Push
Positive
Jul 21, 2026
Frasers Group has increased its stake in German fashion house Hugo Boss to about 30.28% of share capital and voting rights after counterparties exercised put options on 2,549,900 shares. By crossing the 30% threshold set by the German Takeover Cod...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Frasers Group Launches £80m Share Buyback to Cut Equity Base
Positive
Jul 20, 2026
Frasers Group plc has mandated Panmure Liberum Limited to conduct a share buyback programme on its behalf under authority granted at its September 2025 AGM. The arrangement permits the broker to purchase up to 10,000,000 ordinary shares of 10 penc...
Business Operations and Strategy
Frasers Group Adds Panmure Liberum as Joint Corporate Broker
Positive
Jul 20, 2026
Frasers Group PLC has appointed Panmure Liberum Limited as a joint corporate broker, joining Barclays Bank PLC, Deutsche Numis and Jefferies International Limited in its panel of advisers. The expanded broker line-up is expected to enhance the com...
Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Frasers Group lifts margins and trading profit as international push gathers pace
Positive
Jul 16, 2026
Frasers Group reported revenue growth of 8.7% to £5.33bn for FY26, driven largely by a 59.2% surge in international retail sales, with retail gross margin improving 150 basis points as Sports Direct and Flannels gained share of group sales. R...
Business Operations and StrategyM&A Transactions
Frasers Group Sells Sports Direct Malaysia to MAP Active in Southeast Asia Expansion Push
Positive
Jul 1, 2026
Frasers Group has agreed to sell 100% of its interest in Sports Direct Malaysia to strategic partner MAP Active for approximately US$150 million, subject to completion adjustments. As part of the deal, Frasers will enter a long-term arrangement th...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights and Share Capital
Neutral
Jul 1, 2026
Frasers Group PLC has reported that its issued share capital consists of 640,602,369 ordinary shares of 10 pence each, of which 192,940,874 are held in treasury, leaving 447,661,495 shares carrying voting rights. The company stated that this total...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights and Share Capital
Neutral
Jul 1, 2026
Frasers Group PLC has updated the market on its total voting rights, confirming that its issued share capital consists of 640,602,369 ordinary shares of 10p each, of which 192,940,874 are held in treasury. As a result, the total number of voting r...
Business Operations and StrategyStock Buyback
Frasers Group Adds to Treasury Stock with Latest Share Buyback Tranche
Positive
Jun 29, 2026
Frasers Group PLC has continued its previously announced share buyback programme, repurchasing a total of 23,843 ordinary shares between 22 June and 26 June 2026 through its broker Jefferies International at a volume-weighted average price of abou...
Business Operations and StrategyStock Buyback
Frasers Group Adds to Treasury Stock with Latest Share Buyback Tranche
Positive
Jun 29, 2026
Frasers Group PLC has repurchased 23,843 of its ordinary shares between 22 June and 26 June 2026 under its previously announced share buyback programme, at a volume-weighted average price of about 699.83 pence. The shares, acquired via broker Jeff...
Business Operations and StrategyM&A TransactionsRegulatory Filings and Compliance
Frasers Group Sets Final €1.93bn Cash Offer Terms for Hugo Boss
Positive
Jun 25, 2026
Frasers Group has confirmed further details of its voluntary cash takeover offer for German fashion house Hugo Boss, seeking to acquire the roughly 73% of shares it does not already own. The company has set a final offer price of €38 per sha...
Business Operations and StrategyM&A TransactionsRegulatory Filings and Compliance
Frasers Group Launches A$316m All-Cash Takeover Bid for Accent Group
Positive
Jun 15, 2026
Frasers Group PLC has launched an all-cash on-market takeover offer to acquire all Accent Group Limited shares it does not already own, at A$0.65 per share, valuing the remaining stake at about A$316 million (£166 million). Frasers, which cur...
Business Operations and StrategyM&A Transactions
Frasers Group Launches €2 Billion Offer to Take Full Control of Hugo Boss
Positive
Jun 10, 2026
Frasers Group PLC has launched a voluntary public takeover offer to acquire all remaining shares in HUGO BOSS AG that it does not already own, equivalent to about 74% of the share capital, at €38 per share in cash, valuing the targeted stake...
Business Operations and StrategyStock Buyback
Frasers Group Launches £70m Share Buyback During Closed Period
Positive
Jun 9, 2026
Frasers Group has entered into a non-discretionary arrangement with Jefferies International to buy back up to 10,000,000 of its ordinary shares during its next closed period, expected to start on 16 June 2026. The programme sits within authority g...
Regulatory Filings and Compliance
Frasers Group Updates Share Capital and Voting Rights Structure
Neutral
Jun 1, 2026
Frasers Group has reported that its issued share capital consists of 640,602,369 ordinary shares of 10 pence each, of which 192,917,031 are held in treasury, leaving 447,685,338 shares carrying voting rights. The updated voting-rights figure provi...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.