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boohoo group Plc
(LSE:DEBS)
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Rating:49Neutral
Price Target:
21.00 p
▼(-3.00% Downside)
Action:Reiterated
Date:06/17/26
The score is held down primarily by weak financial performance (ongoing losses, negative equity, and recent cash burn) and a loss-making valuation profile (negative P/E, no dividend yield provided). Strong technical momentum (price above major moving averages and positive MACD) provides partial support, though overbought indicators suggest near-term stretch.
Positive Factors
Sales Rebound
The 2026 sales rebound and reported positive revenue-growth measure indicate that demand can recover after the prior contraction. If sustained, stronger volume gives the group’s brands more opportunity to spread digital, fulfilment, and operating costs across a larger sales base.
Negative Factors
Persistent Operating Losses
Continued operating losses show that sales recovery has not yet translated into sustainable company-level profitability. Persistently negative earnings reduce internal funding capacity and indicate that operating costs, markdowns, or other expenses remain too high for durable earnings conversion.
Read all positive and negative factors
Positive Factors
Negative Factors
Sales Rebound
The 2026 sales rebound and reported positive revenue-growth measure indicate that demand can recover after the prior contraction. If sustained, stronger volume gives the group’s brands more opportunity to spread digital, fulfilment, and operating costs across a larger sales base.
Read all positive factors
boohoo group Plc (DEBS) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£334.29M
Dividend YieldN/A
Average Volume (3M)2.21M
Price to Earnings (P/E)―
Beta (1Y)1.34
Revenue Growth16.03%
EPS Growth70.19%
CountryUK
Employees3,601
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.07
Shares Outstanding1,619,818,800
10 Day Avg. Volume2,171,454
30 Day Avg. Volume2,211,324
Financial Highlights & Ratios
PEG Ratio0.04
Price to Book (P/B)-5.34
Price to Sales (P/S)0.34
P/FCF Ratio-11.98
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£28.50Price Target Upside31.64% Upside
Rating ConsensusHold
Number of Analyst Covering2
EPS Forecast (FY)<0.01
Revenue Forecast (FY)£880.00M
boohoo group Plc Business Overview & Revenue Model
Company Description
Boohoo Group Plc operates as a major international e-commerce fashion retailer. The company is involved in the entire product lifecycle, from designing and sourcing to marketing and selling a wide array of fashion apparel, footwear, accessories, a...
How the Company Makes Money
boohoo group plc primarily makes money by selling own-brand fashion products directly to consumers through its e-commerce websites and apps. Revenue is generated mainly from product sales (apparel, footwear, and accessories), with the customer tra...
boohoo group Plc Financial Statement Overview
Summary
Income Statement
22
Negative
Balance Sheet
18
Very Negative
Cash Flow
24
Negative
| Breakdown | Feb 2025 | Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 917.00M | 790.30M | 1.46B | 1.77B | 1.98B |
| Gross Profit | 422.20M | 389.70M | 756.10M | 895.20M | 1.04B |
| EBITDA | 49.10M | -184.90M | -53.70M | -10.80M | 63.20M |
| Net Income | -108.30M | -326.40M | -137.80M | -75.60M | -4.00M |
Balance Sheet | |||||
| Total Assets | 458.10M | 525.90M | 1.08B | 1.23B | 998.40M |
| Cash, Cash Equivalents and Short-Term Investments | 52.10M | 44.70M | 230.00M | 330.90M | 101.30M |
| Total Debt | 219.70M | 243.10M | 446.90M | 463.60M | 151.90M |
| Total Liabilities | 515.80M | 522.00M | 795.70M | 825.70M | 534.10M |
| Stockholders Equity | -57.70M | 3.90M | 279.70M | 400.00M | 464.30M |
Cash Flow | |||||
| Free Cash Flow | -25.70M | -34.00M | -62.90M | 45.50M | -251.20M |
| Operating Cash Flow | -23.10M | -12.70M | 1.90M | 136.70M | 10.30M |
| Investing Cash Flow | -10.90M | 32.20M | -54.80M | -103.30M | -261.50M |
| Financing Cash Flow | 42.50M | -202.90M | -48.00M | 196.20M | 76.50M |
boohoo group Plc Technical Analysis
Positive
21.65
Price Trends
22.36
Negative
20.92
Positive
20.87
Positive
Market Momentum
-0.32
Negative
49.22
Neutral
56.25
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DEBS, the sentiment is Positive. The current price of 21.65 is above the 20-day moving average (MA) of 20.88, below the 50-day MA of 22.36, and above the 200-day MA of 20.87, indicating a neutral trend. The MACD of -0.32 indicates Negative momentum. The RSI at 49.22 is Neutral, neither overbought nor oversold. The STOCH value of 56.25 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DEBS.
boohoo group Plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
68 Neutral | £3.94B | 9.37 | 15.14% | 1.46% | 10.51% | -9.26% | |
67 Neutral | £3.42B | 9.27 | 15.67% | 4.55% | 8.13% | 28.46% | |
65 Neutral | £28.60M | 63.10 | 2.09% | ― | 13.86% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
57 Neutral | £504.32M | -2.17 | -155.17% | ― | -15.00% | 21.71% | |
55 Neutral | £593.51M | -5.03 | 12.75% | ― | -1.91% | ― | |
49 Neutral | £334.29M | -2.80 | 415.28% | ― | 16.03% | 70.19% |
* Consumer Cyclical Sector Average
GB:DEBS
boohoo group Plc
21.25
7.33
52.66%
GB:ASC
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421.50
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GB:SOS
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GB:FRAS
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GB:JD
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82.38
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GB:THG
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boohoo group Plc Corporate Events
Business Operations and StrategyRegulatory Filings and Compliance
Debenhams Group Updates Block Listing for Employee Share Schemes
Neutral
Sep 4, 2026
Boohoo Group plc, through its Debenhams Group arm, operates a multi-brand online retail platform across fashion, home and beauty, including Debenhams, Karen Millen, boohoo, MAN and PLT. With historical roots in the U.K.’s first department st...
Business Operations and Strategy
Debenhams Group Adds Peel Hunt as Joint Broker to Bolster Market Support
Positive
Jul 31, 2026
Debenhams Group has strengthened its capital markets support by appointing Peel Hunt LLP as a joint corporate broker, joining existing brokers Zeus Capital and Panmure Liberum. The move enhances the company’s advisory bench as it continues t...
Business Operations and StrategyStock BuybackShareholder Meetings
Debenhams Group AGM Backs Core Resolutions but Blocks Pre-Emption Changes
Neutral
Jul 14, 2026
Debenhams Group, part of boohoo group plc, runs a multi-brand online retail platform spanning fashion, home and beauty, anchored by the Debenhams online department store and complemented by fashion marketplaces boohoo, PLT, MAN and Karen Millen. T...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Debenhams Group Reports Strong Trading and Progress on Turnaround
Positive
Jul 14, 2026
Debenhams Group reported continued positive trading ahead of its AGM, highlighting year-on-year growth in gross merchandise value, higher margins and lower returns through June and July. The company credited its platform model and diversified prod...
Financial DisclosuresShareholder Meetings
Debenhams Group Publishes 2026 Annual Report and Sets July AGM
Neutral
Jun 19, 2026
Debenhams Group has published its Annual Report and Accounts for the year ended 28 February 2026 and made the documents, along with the Notice of Annual General Meeting, available on its website and via post to shareholders who requested paper cop...
Business Operations and StrategyFinancial DisclosuresPrivate Placements and Financing
Debenhams Group boosts profitability as marketplace pivot and restructuring take hold
Positive
Jun 16, 2026
Debenhams Group reported a year of substantial operational restructuring and profitability gains, with adjusted EBITDA rising 34.6% to £53.3m despite a 21.6% drop in group GMV and a 24.7% fall in revenue, reflecting its strategic pivot to a h...
Business Operations and StrategyFinancial Disclosures
Debenhams Group Subleases U.S. Distribution Hub to Cut Lease Costs and Advance Turnaround
Positive
Jun 12, 2026
Debenhams Group has subleased its 1.1 million square foot U.S. distribution centre in Elizabethtown, Pennsylvania, to global third-party logistics operator ID Logistics, after ceasing operations there in November 2024 and reverting U.K.-based fulf...
Business Operations and StrategyProduct-Related Announcements
Debenhams Group Strikes Licensing Deal with Revolution Beauty to Expand into Fragrance
Positive
Jun 8, 2026
Debenhams Group has entered a new licensing partnership with Revolution Beauty to develop beauty and fragrance ranges across its portfolio of fashion and lifestyle brands. The collaboration aims to extend Debenhams Group’s labels, including ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.