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boohoo group Plc
(LSE:DEBS)
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Rating:49Neutral
Price Target:
21.00 p
▼(-3.00% Downside)
Action:Reiterated
Date:09/11/26
The score is held back primarily by weak financial performance: ongoing losses, negative equity, and recent cash burn create elevated balance-sheet and funding risk. Technicals are a partial offset as the stock trades above major moving averages with positive MACD, though momentum looks stretched (high RSI). Valuation remains constrained by loss-making status (negative P/E) and no provided dividend yield.
Positive Factors
Revenue rebound
The 2026 sales rebound indicates renewed top-line traction after the earlier contraction. If maintained, stronger revenue can improve operating leverage, support brand investment, and provide a broader base from which the group can work toward restoring profitability.
Negative Factors
Persistent losses
Persistent operating losses and renewed widening of net losses show that gross profitability has not translated into viable company-wide earnings. Without a durable improvement in operating performance, future revenue growth may continue to consume resources rather than build shareholder value.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue rebound
The 2026 sales rebound indicates renewed top-line traction after the earlier contraction. If maintained, stronger revenue can improve operating leverage, support brand investment, and provide a broader base from which the group can work toward restoring profitability.
Read all positive factors
boohoo group Plc (DEBS) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£403.03M
Dividend YieldN/A
Average Volume (3M)3.16M
Price to Earnings (P/E)―
Beta (1Y)1.21
Revenue Growth120.30%
EPS Growth66.52%
CountryUK
Employees3,601
SectorConsumer Cyclical
Sector Strength84
IndustryApparel - Retail
Share Statistics
EPS (TTM)-0.05
Shares Outstanding1,619,818,800
10 Day Avg. Volume2,703,554
30 Day Avg. Volume3,158,694
Financial Highlights & Ratios
PEG Ratio0.04
Price to Book (P/B)-5.34
Price to Sales (P/S)0.34
P/FCF Ratio-11.98
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£34.00Price Target Upside57.04% Upside
Rating ConsensusModerate Buy
Number of Analyst Covering3
EPS Forecast (FY)<0.01
Revenue Forecast (FY)£870.80M
boohoo group Plc Business Overview & Revenue Model
Company Description
Boohoo Group Plc operates as a major international e-commerce fashion retailer. The company is involved in the entire product lifecycle, from designing and sourcing to marketing and selling a wide array of fashion apparel, footwear, accessories, a...
How the Company Makes Money
Boohoo Group primarily makes money by retailing fashion and related products online through its portfolio of owned brands and platforms. Revenue is mainly generated from (1) direct product sales to consumers via the group’s e-commerce websites/app...
boohoo group Plc Financial Statement Overview
Summary
Income Statement
22
Negative
Balance Sheet
18
Very Negative
Cash Flow
24
Negative
| Breakdown | TTM | Feb 2025 | Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.03B | 917.00M | 790.30M | 1.46B | 1.77B | 1.98B |
| Gross Profit | 491.70M | 422.20M | 389.70M | 756.10M | 895.20M | 1.04B |
| EBITDA | 45.60M | 49.10M | -184.90M | -53.70M | -10.80M | 63.20M |
| Net Income | -79.10M | -108.30M | -326.40M | -137.80M | -75.60M | -4.00M |
Balance Sheet | ||||||
| Total Assets | 505.00M | 458.10M | 525.90M | 1.08B | 1.23B | 998.40M |
| Cash, Cash Equivalents and Short-Term Investments | 46.90M | 52.10M | 44.70M | 230.00M | 330.90M | 101.30M |
| Total Debt | 214.50M | 219.70M | 243.10M | 446.90M | 463.60M | 151.90M |
| Total Liabilities | 533.40M | 515.80M | 522.00M | 795.70M | 825.70M | 534.10M |
| Stockholders Equity | -28.40M | -57.70M | 3.90M | 279.70M | 400.00M | 464.30M |
Cash Flow | ||||||
| Free Cash Flow | 1.20M | -25.70M | -34.00M | -62.90M | 45.50M | -251.20M |
| Operating Cash Flow | 3.70M | -23.10M | -12.70M | 1.90M | 136.70M | 10.30M |
| Investing Cash Flow | -12.90M | -10.90M | 32.20M | -54.80M | -103.30M | -261.50M |
| Financing Cash Flow | 26.70M | 42.50M | -202.90M | -48.00M | 196.20M | 76.50M |
boohoo group Plc Technical Analysis
Positive
21.65
Price Trends
23.19
Positive
23.16
Positive
21.41
Positive
Market Momentum
0.60
Negative
64.09
Neutral
66.00
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:DEBS, the sentiment is Positive. The current price of 21.65 is below the 20-day moving average (MA) of 24.48, below the 50-day MA of 23.19, and above the 200-day MA of 21.41, indicating a bullish trend. The MACD of 0.60 indicates Negative momentum. The RSI at 64.09 is Neutral, neither overbought nor oversold. The STOCH value of 66.00 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:DEBS.
boohoo group Plc Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
70 Outperform | £3.87B | 10.55 | 15.67% | 4.55% | 8.13% | 28.46% | |
66 Neutral | £4.34B | 8.06 | 18.67% | 1.30% | 2.06% | 14.07% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
54 Neutral | £525.26M | -2.26 | -155.17% | ― | -15.00% | 21.71% | |
54 Neutral | £22.02M | 48.81 | 2.09% | ― | 13.86% | ― | |
51 Neutral | £735.07M | -10.15 | -16.03% | ― | 10.14% | 57.54% | |
49 Neutral | £403.03M | -3.47 | 415.28% | ― | 120.30% | 66.52% |
* Consumer Cyclical Sector Average
GB:DEBS
boohoo group Plc
26.30
13.60
107.09%
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boohoo group Plc Corporate Events
Other
Debenhams Group Non-Executive Director Increases Stake With Share Purchase
Positive
Sep 22, 2026
Debenhams Group, part of boohoo group plc, reported that Non-Executive Director Tom Handley has purchased 390,966 ordinary shares at 25.45 pence each on the London Stock Exchange. Following this transaction, Handley’s beneficial holding rise...
Business Operations and StrategyExecutive/Board Changes
Debenhams Group refreshes board as turnaround shifts to value rebuild
Positive
Sep 18, 2026
Debenhams Group has reshaped its board, reappointing former director Iain McDonald as non-executive chair and adding Michael Stewart and technology entrepreneur Stephen Rothwell as independent non-executive directors, while outgoing chair Tim Morr...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Debenhams Group accelerates turnaround with marketplace push and asset-light shift
Positive
Sep 17, 2026
Boohoo’s Debenhams Group reported accelerating growth in the six months to 31 August 2026, with GMV up 1.8% year on year and second-quarter momentum outpacing the first. The Debenhams brand led the performance with 14.1% GMV growth and now a...
Business Operations and StrategyFinancial DisclosuresM&A Transactions
Debenhams Group Sells Nasty Gal Brand for $16 Million to Support Turnaround
Positive
Sep 15, 2026
Debenhams Group has sold the Nasty Gal brand, including global intellectual property rights, to White Space Group New York, LLC, for a cash consideration of US$16 million. Nasty Gal generated GMV of £12 million and Adjusted EBITDA of £0....
Business Operations and StrategyM&A Transactions
Debenhams Group sells Sheffield hub to Primark in £90m debt-cutting deal
Positive
Sep 10, 2026
Boohoo Group Plc, trading as Debenhams Group, operates a multi-brand online platform for fashion, home and beauty, anchored by the historic Debenhams department store brand alongside fashion-focused sites such as Karen Millen, boohoo, MAN and Pret...
Business Operations and StrategyRegulatory Filings and Compliance
Debenhams Group Updates Block Listing for Employee Share Schemes
Neutral
Sep 4, 2026
Boohoo Group plc, through its Debenhams Group arm, operates a multi-brand online retail platform across fashion, home and beauty, including Debenhams, Karen Millen, boohoo, MAN and PLT. With historical roots in the U.K.’s first department st...
Business Operations and Strategy
Debenhams Group Adds Peel Hunt as Joint Broker to Bolster Market Support
Positive
Jul 31, 2026
Debenhams Group has strengthened its capital markets support by appointing Peel Hunt LLP as a joint corporate broker, joining existing brokers Zeus Capital and Panmure Liberum. The move enhances the company’s advisory bench as it continues t...
Business Operations and StrategyStock BuybackShareholder Meetings
Debenhams Group AGM Backs Core Resolutions but Blocks Pre-Emption Changes
Neutral
Jul 14, 2026
Debenhams Group, part of boohoo group plc, runs a multi-brand online retail platform spanning fashion, home and beauty, anchored by the Debenhams online department store and complemented by fashion marketplaces boohoo, PLT, MAN and Karen Millen. T...
Business Operations and StrategyFinancial DisclosuresShareholder Meetings
Debenhams Group Reports Strong Trading and Progress on Turnaround
Positive
Jul 14, 2026
Debenhams Group reported continued positive trading ahead of its AGM, highlighting year-on-year growth in gross merchandise value, higher margins and lower returns through June and July. The company credited its platform model and diversified prod...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.