Want to see GB:FRAS full AI Analyst Report?
Top Page
Frasers Group
(LSE:FRAS)
Select Model
Select Model
Rating:67Neutral
Price Target:
906.00 p
▲(9.49% Upside)
Action:Downgraded
Date:07/18/26
The score is driven primarily by solid overall financial health (notably improved leverage and sustained profitability) tempered by a meaningful deterioration in free cash flow and weaker 2026 operating profit. Valuation is supportive with a low P/E, while technical indicators are neutral and do not provide a strong momentum tailwind.
Positive Factors
Resilient revenue growth
Revenue resilience indicates the group continues to attract consumer spending across its retail portfolio despite year-to-year variation. A rebound in 2026 and a higher multi-year revenue base support the durability of its store, e-commerce, brand and category reach.
Negative Factors
Free cash flow deterioration
The reversal to negative free cash flow indicates that investment or working-capital demands absorbed more cash than the business generated after capital spending. If this pattern persists, it could reduce funding flexibility and make shareholder returns more dependent on trading and capital allocation.
Read all positive and negative factors
Positive Factors
Negative Factors
Resilient revenue growth
Revenue resilience indicates the group continues to attract consumer spending across its retail portfolio despite year-to-year variation. A rebound in 2026 and a higher multi-year revenue base support the durability of its store, e-commerce, brand and category reach.
Read all positive factors
Frasers Group (FRAS) vs. iShares MSCI United Kingdom ETF (EWC)
Market Cap
£3.63B
Dividend Yield4.55%
Average Volume (3M)303.03K
Price to Earnings (P/E)9.7
Beta (1Y)1.33
Revenue Growth8.13%
EPS Growth28.46%
CountryUK
Employees33,000
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.86
Shares Outstanding445,020,400
10 Day Avg. Volume145,961
30 Day Avg. Volume303,034
Financial Highlights & Ratios
PEG Ratio0.25
Price to Book (P/B)1.17
Price to Sales (P/S)0.53
P/FCF Ratio-17.23
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price Target
£832.50Price Target Upside0.60% Upside
Rating ConsensusHold
Number of Analyst Covering4
EPS Forecast (FY)1.02
Revenue Forecast (FY)£5.41B
Frasers Group Business Overview & Revenue Model
Company Description
Frasers Group plc, which changed its name from Sports Direct International plc in December 2019, is a major global retailer focused on athletic and casual clothing, footwear, and equipment. The company conducts its business through an extensive ne...
How the Company Makes Money
Frasers Group makes money primarily by selling consumer goods through its retail channels (both stores and online). Its core revenue stream is merchandise sales across its sports and lifestyle portfolio (e.g., apparel, footwear, sports equipment a...
Frasers Group Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
78
Positive
Cash Flow
52
Neutral
| Breakdown | Apr 2026 | Apr 2025 | Apr 2024 | Apr 2023 | Apr 2022 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 5.33B | 4.93B | 5.54B | 5.56B | 4.69B |
| Gross Profit | 2.60B | 2.31B | 2.40B | 2.37B | 2.04B |
| EBITDA | 702.90M | 778.70M | 883.10M | 976.20M | 609.70M |
| Net Income | 375.00M | 292.10M | 380.80M | 491.70M | 249.80M |
Balance Sheet | |||||
| Total Assets | 6.49B | 5.13B | 4.45B | 4.29B | 4.14B |
| Cash, Cash Equivalents and Short-Term Investments | 388.90M | 252.20M | 358.60M | 332.90M | 336.80M |
| Total Debt | 2.53B | 1.86B | 1.45B | 1.43B | 1.45B |
| Total Liabilities | 4.03B | 3.14B | 2.58B | 2.63B | 2.83B |
| Stockholders Equity | 2.42B | 1.96B | 1.84B | 1.62B | 1.29B |
Cash Flow | |||||
| Free Cash Flow | -164.50M | 531.70M | 415.00M | 44.90M | 159.20M |
| Operating Cash Flow | 490.30M | 943.40M | 682.20M | 514.30M | 482.40M |
| Investing Cash Flow | -696.90M | -1.21B | -355.80M | -201.40M | -123.50M |
| Financing Cash Flow | 337.70M | 161.90M | -297.60M | -320.40M | -479.20M |
Frasers Group Technical Analysis
Positive
827.50
Price Trends
806.61
Positive
776.63
Positive
727.49
Positive
Market Momentum
8.41
Negative
61.82
Neutral
86.88
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For GB:FRAS, the sentiment is Positive. The current price of 827.5 is above the 20-day moving average (MA) of 801.80, above the 50-day MA of 806.61, and above the 200-day MA of 727.49, indicating a bullish trend. The MACD of 8.41 indicates Negative momentum. The RSI at 61.82 is Neutral, neither overbought nor oversold. The STOCH value of 86.88 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for GB:FRAS.
Frasers Group Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
69 Neutral | £1.59B | 10.23 | 99.65% | 9.63% | 3.08% | -0.17% | |
67 Neutral | £3.63B | 9.73 | 15.67% | 4.55% | 8.13% | 28.46% | |
66 Neutral | £1.49B | 9.54 | 7.10% | 2.03% | 6.29% | 55.06% | |
66 Neutral | £3.95B | 7.34 | 18.67% | 1.43% | 2.06% | 14.07% | |
65 Neutral | £894.39M | 14.81 | 6.50% | 3.55% | -0.84% | -27.69% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
45 Neutral | £555.45M | -3.62 | -90.46% | 4.68% | -30.52% | -2064.92% |
* Consumer Cyclical Sector Average
GB:FRAS
Frasers Group
835.00
137.50
19.71%
GB:DNLM
Dunelm Group
788.00
-242.14
-23.51%
GB:PETS
Pets at Home
208.40
7.92
3.95%
GB:SMWH
WH Smith
369.40
-263.00
-41.59%
GB:CURY
Currys plc
147.70
10.73
7.83%
GB:JD
JD Sports Fashion
84.02
-9.72
-10.37%
Frasers Group Corporate Events
Business Operations and StrategyStock Buyback
Frasers Group Buys Back Additional Shares for Treasury
Positive
Oct 5, 2026
Frasers Group has repurchased 3,817 of its ordinary shares between 29 and 30 September 2026 at a price of 800 pence per share, as part of a previously announced buyback programme, with all acquired shares to be held in treasury. Following these tr...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights
Neutral
Oct 1, 2026
Frasers Group PLC has updated the market on its capital structure and total voting rights, as required under the FCA’s transparency rules. The company’s issued share capital consists of 640,602,369 ordinary shares of 10p each, of which...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights and Share Capital
Neutral
Oct 1, 2026
Frasers Group has confirmed that its issued share capital stands at 640,602,369 ordinary shares of 10 pence each, of which 195,581,981 are held in treasury. This leaves 445,020,388 voting rights in circulation, a figure that will serve as the refe...
Business Operations and StrategyStock Buyback
Frasers Group Tightens Capital Base with Latest Share Buyback Tranche
Positive
Sep 28, 2026
Frasers Group has continued to execute its previously announced share buyback programme, repurchasing 389,543 ordinary shares between 21 and 25 September 2026 at volume-weighted average prices just under 800 pence. All of the acquired shares will ...
Business Operations and StrategyStock Buyback
Frasers Group Adds 285,847 Shares to Treasury in Latest Buyback
Positive
Sep 21, 2026
Frasers Group has executed a share buyback over 17–18 September 2026, repurchasing a total of 285,847 ordinary shares via its broker Panmure Liberum across the London Stock Exchange and alternative venues, with all acquired shares to be held...
Business Operations and StrategyStock Buyback
Frasers Group Launches £80m Share Buyback Ahead of Closed Period
Positive
Sep 17, 2026
Frasers Group PLC has mandated Panmure Liberum Limited to conduct a share buyback programme under authority granted at its 16 September 2026 AGM, allowing market purchases of up to 10,000,000 ordinary shares before the next closed period. The aggr...
Business Operations and StrategyStock BuybackFinancial DisclosuresShareholder Meetings
Frasers Group Wins Strong Shareholder Backing at 2026 AGM
Positive
Sep 16, 2026
Frasers Group PLC reported the results of its 2026 annual general meeting, showing near-unanimous shareholder approval for the company’s report and accounts and the reappointment and remuneration of its auditor. The vote tallies indicate bro...
Business Operations and StrategyStock Buyback
Frasers Group Adds 297,069 Shares to Treasury in Ongoing Buyback
Positive
Sep 16, 2026
Frasers Group PLC has continued its previously announced share buyback programme, repurchasing a total of 297,069 ordinary shares between 14 and 15 September 2026 via its broker Panmure Liberum Limited. The shares, bought across multiple European ...
Business Operations and StrategyExecutive/Board ChangesM&A Transactions
Frasers Group Tightens Grip on HUGO BOSS With Board Reshuffle
Positive
Sep 14, 2026
Frasers Group PLC is a U.K.-based retail and brands group with a growing presence in the premium and luxury fashion segment. The company has been building strategic stakes in brands such as HUGO BOSS as it seeks to strengthen its position in highe...
Business Operations and StrategyStock Buyback
Frasers Group Tightens Free Float with Latest Share Buyback
Positive
Sep 14, 2026
Frasers Group has continued executing its previously announced share buyback programme, purchasing a total of 871,624 ordinary shares between 7 and 11 September 2026 via broker Panmure Liberum on multiple trading venues. All of these shares will b...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock With New Share Buybacks
Positive
Sep 7, 2026
Frasers Group PLC has continued its capital management strategy with a fresh tranche of share repurchases. The U.K. retailer, whose shares trade on the London Stock Exchange and other European platforms, holds a substantial number of ordinary shar...
Regulatory Filings and Compliance
Frasers Group Updates Share Capital and Voting Rights Structure
Neutral
Sep 1, 2026
Frasers Group PLC has reported its latest share capital and voting rights position, confirming an issued share capital of 640,602,369 ordinary shares of 10p each. Of these, 193,474,686 shares are held in treasury, leaving 447,127,683 voting rights...
Business Operations and StrategyM&A TransactionsRegulatory Filings and Compliance
Frasers Group Moves Toward Majority Control of Hugo Boss, Weighs Governance Shift
Positive
Sep 1, 2026
Frasers Group has increased its direct shareholding in German fashion group Hugo Boss to 47.89% and signalled an intention to lift its stake above 50%, aiming for a controlling interest in the brand. The company indicated it may continue buying or...
Business Operations and StrategyStock Buyback
Frasers Group Adds to Treasury Stock with Latest Share Buyback Tranche
Positive
Aug 24, 2026
Frasers Group PLC has continued its previously announced share buyback programme, repurchasing 55,530 ordinary shares on 17 August 2026 across several London trading venues at a volume-weighted average price of 798.40 pence. All of the repurchased...
Business Operations and StrategyM&A Transactions
Frasers Group Lifts Hugo Boss Stake to Nearly 48% After Takeover Offer
Positive
Aug 18, 2026
Frasers Group has confirmed the results of its voluntary public takeover offer for Hugo Boss, receiving valid acceptances for 12,157,598 shares, equal to about 17.62% of the German fashion group’s share capital and voting rights. Combined wi...
Business Operations and StrategyStock BuybackRegulatory Filings and ComplianceShareholder Meetings
Frasers Group Seeks Shareholder Approval for Major Off‑Market Buyback Authorities at 2026 AGM
Neutral
Aug 18, 2026
Frasers Group has published its 2026 Annual Report, AGM notice and proxy materials online, ahead of its annual general meeting scheduled for 16 September 2026 in Shirebrook. Shareholders can access the documents electronically, with hard copies se...
Business Operations and StrategyStock Buyback
Frasers Group Expands Treasury Stock with Latest Share Buyback
Positive
Aug 17, 2026
Frasers Group has repurchased 216,821 ordinary shares between 11 and 13 August 2026 under its recently announced buyback programme, at a volume-weighted average price just under 800 pence. All the repurchased shares will be held in treasury, a mov...
Business Operations and StrategyM&A Transactions
Frasers Group Buys Harvey Nichols in Bid to Revive Luxury Retailer
Neutral
Aug 13, 2026
Frasers Group has acquired luxury department store chain Harvey Nichols from administrator FTI Consulting, taking over six U.K. stores, the online business, inventory, more than 1,000 employees and associated international franchise agreements. Ce...
Business Operations and StrategyStock Buyback
Frasers Group Tightens Free Float with Ongoing Share Buyback
Positive
Aug 3, 2026
Frasers Group PLC has continued its previously announced share buyback programme, repurchasing a total of 54,630 ordinary shares between 27 and 29 July 2026 through its broker Panmure Liberum at volume-weighted average prices ranging from about 78...
Regulatory Filings and Compliance
Frasers Group Updates Market on Total Voting Rights and Share Capital
Neutral
Aug 3, 2026
Frasers Group PLC has confirmed that its issued share capital consists of 640,602,369 ordinary shares of 10p each, of which 193,202,335 are held in treasury, leaving 447,400,034 voting rights in the company. This disclosure, made under the FCAR...
Business Operations and StrategyM&A TransactionsRegulatory Filings and Compliance
Frasers Group Extends HUGO BOSS Takeover Offer After EU Clearance
Positive
Jul 30, 2026
Frasers Group PLC has confirmed that its voluntary public takeover offer for HUGO BOSS AG has progressed following merger control clearance from the European Commission, removing the final regulatory hurdle to completion. Including shares already ...
Business Operations and StrategyM&A TransactionsRegulatory Filings and Compliance
Frasers Group Offer for Hugo Boss Turns Unconditional After EU Clearance
Positive
Jul 28, 2026
Frasers Group plc has confirmed that its voluntary public takeover offer for the remaining shares in German fashion group Hugo Boss AG has become unconditional after securing merger control clearance from the European Commission. The offer, priced...
Business Operations and StrategyStock Buyback
Frasers Group Tightens Free Float With July Share Buyback
Positive
Jul 27, 2026
On 27 July 2026, Frasers Group disclosed that it repurchased 206,831 ordinary shares over the period 20 to 24 July as part of its newly launched buyback programme, with trades conducted across the London Stock Exchange and multiple alternative ven...
Business Operations and StrategyM&A Transactions
Frasers Group Extends Offer Period for Accent Takeover Bid
Positive
Jul 23, 2026
Frasers Group plc has extended the offer period for its all-cash on-market takeover bid for Accent Group Limited, an Australian-listed retailer, maintaining the offer price at A$0.65 per share. The extension, announced via broker Barrenjoey Market...
Business Operations and StrategyM&A Transactions
Frasers Group Crosses Mandatory Bid Threshold in Hugo Boss Takeover Push
Positive
Jul 21, 2026
Frasers Group has increased its stake in German fashion house Hugo Boss to about 30.28% of share capital and voting rights after counterparties exercised put options on 2,549,900 shares. By crossing the 30% threshold set by the German Takeover Cod...
Business Operations and StrategyStock BuybackRegulatory Filings and Compliance
Frasers Group Launches £80m Share Buyback to Cut Equity Base
Positive
Jul 20, 2026
Frasers Group plc has mandated Panmure Liberum Limited to conduct a share buyback programme on its behalf under authority granted at its September 2025 AGM. The arrangement permits the broker to purchase up to 10,000,000 ordinary shares of 10 penc...
Business Operations and Strategy
Frasers Group Adds Panmure Liberum as Joint Corporate Broker
Positive
Jul 20, 2026
Frasers Group PLC has appointed Panmure Liberum Limited as a joint corporate broker, joining Barclays Bank PLC, Deutsche Numis and Jefferies International Limited in its panel of advisers. The expanded broker line-up is expected to enhance the com...
Business Operations and StrategyFinancial DisclosuresM&A TransactionsPrivate Placements and Financing
Frasers Group lifts margins and trading profit as international push gathers pace
Positive
Jul 16, 2026
Frasers Group reported revenue growth of 8.7% to £5.33bn for FY26, driven largely by a 59.2% surge in international retail sales, with retail gross margin improving 150 basis points as Sports Direct and Flannels gained share of group sales. R...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.