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Dollar General (DG)
NYSE:DG
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Dollar General (DG) AI Stock Analysis

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DG

Dollar General

(NYSE:DG)

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Neutral 68 (OpenAI - 4o)
Rating:68Neutral
Price Target:
$111.00
▲(7.07% Upside)
Dollar General's overall stock score reflects a mix of strong earnings growth and strategic digital initiatives, counterbalanced by financial challenges such as high leverage and declining cash flow. Technical indicators suggest bearish momentum, while valuation metrics are moderate. The company's focus on expanding delivery options and digital growth is promising, but financial and market pressures remain significant.
Positive Factors
Revenue Growth
Consistent revenue growth indicates strong market demand and effective sales strategies, supporting long-term business expansion.
Digital Initiatives
Digital growth through initiatives like DG Media Network enhances customer engagement and positions the company for future market trends.
Delivery Expansion
Expanding delivery options through partnerships improves customer convenience and access, potentially increasing market share.
Negative Factors
High Leverage
Significant leverage can limit financial flexibility and increase vulnerability to interest rate changes, impacting long-term stability.
Declining Profit Margins
Decreasing profit margins suggest challenges in maintaining cost efficiency, which could pressure future profitability.
Weak Cash Flow Generation
Weak cash flow generation limits the company's ability to reinvest in growth opportunities or reduce debt, affecting long-term financial health.

Dollar General (DG) vs. SPDR S&P 500 ETF (SPY)

Dollar General Business Overview & Revenue Model

Company DescriptionDollar General Corporation, a discount retailer, provides various merchandise products in the southern, southwestern, Midwestern, and eastern United States. It offers consumable products, including paper and cleaning products, such as paper towels, bath tissues, paper dinnerware, trash and storage bags, disinfectants, and laundry products; packaged food comprising cereals, pasta, canned soups, fruits and vegetables, condiments, spices, sugar, and flour; and perishables that include milk, eggs, bread, refrigerated and frozen food, beer, and wine. The company's consumable products also comprise snacks, such as candies, cookies, crackers, salty snacks, and carbonated beverages; health and beauty products, including over-the-counter medicines and personal care products, such as soaps, body washes, shampoos, cosmetics, and dental hygiene and foot care products; pet supplies and pet food; and tobacco products. In addition, it offers seasonal products comprising holiday items, toys, batteries, small electronics, greeting cards, stationery, prepaid phones and accessories, gardening supplies, hardware, and automotive and home office supplies; and home products that include kitchen supplies, cookware, small appliances, light bulbs, storage containers, frames, candles, craft supplies and kitchen, and bed and bath soft goods. Further, the company provides apparel, which comprise casual everyday apparel for infants, toddlers, girls, boys, women, and men, as well as socks, underwear, disposable diapers, shoes, and accessories. As of February 25, 2022, it operated 18,190 stores in 47 states in the United States. The company was formerly known as J.L. Turner & Son, Inc. and changed its name to Dollar General Corporation in 1968. Dollar General Corporation was founded in 1939 and is based in Goodlettsville, Tennessee.
How the Company Makes MoneyDollar General generates revenue primarily through the sale of a diverse array of consumer products. The company's revenue model is based on offering a broad selection of goods at competitive prices, which attracts price-sensitive customers. Key revenue streams include grocery items, consumables, seasonal merchandise, and apparel. Dollar General's strategy often revolves around maintaining low operational costs, which allows them to keep prices down while still achieving healthy margins. Additionally, the company has engaged in partnerships with suppliers and manufacturers to optimize its supply chain and enhance product offerings. The success of its private label brands also contributes significantly to its earnings, as these products typically have higher profit margins compared to national brands.

Dollar General Key Performance Indicators (KPIs)

Any
Any
Store Count
Store Count
Indicates the total number of stores in operation, providing insight into the company's market reach and expansion strategy.
Chart InsightsDollar General's store count has consistently increased, with a notable expansion in 2025 despite a slight dip in Q1. The latest earnings call highlights a strong Q1 performance, driven by opening 156 new stores and market share growth. However, challenges such as increased SG&A expenses and tariff uncertainties could impact future growth. The company remains optimistic, focusing on store remodels to enhance customer experience and sustain mature store performance, while managing potential headwinds from tariffs and increased compensation costs.
Data provided by:Main Street Data

Dollar General Earnings Call Summary

Earnings Call Date:Aug 28, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Dec 04, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong financial performance with significant earnings growth, increased net sales, and improved margins. However, the company faces increased SG&A expenses and potential consumer spending pressure in the future. The expansion of delivery options and digital initiatives show promise for long-term growth, balancing out current challenges.
Q2-2025 Updates
Positive Updates
Strong Earnings Growth
Earnings growth significantly exceeded internal expectations, showcasing strong operating and financial performance.
Net Sales Increase
Net sales increased by 5.1% to $10.7 billion in Q2 compared to last year's $10.2 billion.
Improved Gross Profit Margin
Gross profit as a percentage of sales increased by 137 basis points, driven by lower shrink, higher inventory markups, and lower inventory damages.
Inventory Management Success
Merchandise inventories decreased by $391 million or 5.6% compared to the prior year, contributing to strong cash flow.
Expansion of Delivery Options
Partnerships with DoorDash and Uber Eats expanded delivery options, with sales through DoorDash increasing by more than 60% year-over-year.
Digital Initiative Growth
The DG Media Network is driving significant growth in retail media volume, contributing to the company's long-term growth framework.
Non-Consumables Growth Strategy
Positive quarterly same-store sales growth in each of the three non-consumable categories for the second consecutive quarter, with at least 2.5% growth.
Negative Updates
Increased SG&A Expenses
SG&A as a percentage of sales increased by 121 basis points due to higher incentive compensation, repairs and maintenance, and benefits.
Potential Consumer Spending Pressure
Guidance reflects potential increasing pressure on consumer spending in the back half of the year, particularly in Q4.
LIFO Provision Increase
Gross margin was partially offset by an increased LIFO provision, which reflects current tariff rates and cost increases.
Company Guidance
During the Dollar General Second Quarter 2025 Earnings Call, the company reported a robust financial performance, highlighted by a 5.1% increase in net sales, totaling $10.7 billion. Same-store sales rose by 2.8%, driven by balanced growth in customer traffic (1.5%) and average basket size (1.2%). The gross profit margin improved by 137 basis points to 31.3%, largely due to a reduction in shrink by 108 basis points, while operating profit increased by 8.3% to $595 million. The company also updated its financial outlook for fiscal 2025, projecting net sales growth of 4.3% to 4.8% and same-store sales growth of 2.1% to 2.6%. In terms of earnings, diluted EPS is expected to range between $5.08 and $6.30. Capital expenditure is anticipated between $1.3 billion and $1.4 billion, supporting strategic expansions and remodels. Additionally, Dollar General highlighted its progress in digital initiatives, including expanding delivery partnerships with DoorDash and Uber Eats, and its DG Media Network, all contributing to customer growth and value enhancement.

Dollar General Financial Statement Overview

Summary
Dollar General demonstrates steady revenue growth and stable gross margins, but faces challenges with declining profitability margins and high leverage. The balance sheet's high debt levels and reduced return on equity highlight potential financial risks. Cash flow generation has weakened, impacting the company's ability to fund operations and growth initiatives.
Income Statement
75
Positive
Dollar General's income statement shows a consistent revenue growth trajectory, with a TTM revenue growth rate of 1.26%. The gross profit margin remains stable around 30%, indicating efficient cost management. However, the net profit margin has decreased over time, currently at 2.86% TTM, suggesting pressure on profitability. The EBIT and EBITDA margins have also declined, reflecting potential challenges in operational efficiency.
Balance Sheet
70
Positive
The balance sheet reveals a high debt-to-equity ratio of 2.13 TTM, indicating significant leverage, which could pose risks in a rising interest rate environment. Return on equity has decreased to 15.64% TTM, down from previous years, suggesting reduced profitability from shareholders' equity. The equity ratio is relatively low, highlighting a reliance on debt financing.
Cash Flow
65
Positive
Cash flow analysis shows a decline in free cash flow growth, with a negative growth rate of -3.67% TTM. The operating cash flow to net income ratio is 0.47 TTM, indicating moderate cash generation relative to net income. The free cash flow to net income ratio is 0.59 TTM, reflecting a decrease in cash available for reinvestment or debt reduction.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue41.65B40.61B38.69B37.84B34.22B33.75B
Gross Profit12.56B12.02B11.72B11.82B10.81B10.72B
EBITDA2.80B2.69B3.30B4.05B3.86B4.13B
Net Income1.19B1.13B1.66B2.42B2.40B2.66B
Balance Sheet
Total Assets31.65B31.13B30.80B29.08B26.33B25.86B
Cash, Cash Equivalents and Short-Term Investments1.28B932.58M537.28M381.58M344.83M1.38B
Total Debt17.07B17.46B18.09B17.66B14.25B13.59B
Total Liabilities23.64B23.72B24.05B23.54B20.07B19.20B
Stockholders Equity8.01B7.41B6.75B5.54B6.26B6.66B
Cash Flow
Free Cash Flow1.85B1.69B691.58M423.97M1.80B2.85B
Operating Cash Flow3.16B3.00B2.39B1.98B2.87B3.88B
Investing Cash Flow-1.30B-1.31B-1.69B-1.56B-1.07B-1.02B
Financing Cash Flow-1.79B-1.29B-542.07M-392.46M-2.83B-1.71B

Dollar General Technical Analysis

Technical Analysis Sentiment
Negative
Last Price103.67
Price Trends
50DMA
109.50
Negative
100DMA
107.09
Negative
200DMA
92.74
Positive
Market Momentum
MACD
-2.07
Positive
RSI
40.34
Neutral
STOCH
30.58
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For DG, the sentiment is Negative. The current price of 103.67 is below the 20-day moving average (MA) of 106.95, below the 50-day MA of 109.50, and above the 200-day MA of 92.74, indicating a neutral trend. The MACD of -2.07 indicates Positive momentum. The RSI at 40.34 is Neutral, neither overbought nor oversold. The STOCH value of 30.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for DG.

Dollar General Risk Analysis

Dollar General disclosed 23 risk factors in its most recent earnings report. Dollar General reported the most risks in the "Production" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Dollar General Peers Comparison

Overall Rating
UnderperformOutperform
Sector (62)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
8.15B38.1211.94%10.14%5.01%
72
Outperform
39.33B10.0925.47%5.17%-1.55%-11.41%
68
Neutral
$22.42B18.8915.60%2.28%4.98%-15.98%
68
Neutral
42.76B16.3332.17%2.00%-2.13%3.22%
60
Neutral
9.92B10.8029.60%3.24%1.96%-14.99%
53
Neutral
19.27B-6.97-82.21%-29.67%-178.03%
62
Neutral
$20.33B14.63-3.31%3.23%1.93%-12.26%
* Consumer Defensive Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
DG
Dollar General
103.67
20.89
25.24%
DLTR
Dollar Tree
94.65
23.36
32.77%
KR
Kroger Company
65.35
10.41
18.95%
TGT
Target
87.05
-63.33
-42.11%
OLLI
Ollie's Bargain Outlet Holding
131.54
29.48
28.88%
ACI
Albertsons Companies
17.58
-0.42
-2.33%

Dollar General Corporate Events

DividendsBusiness Operations and Strategy
Dollar General Declares Quarterly Cash Dividend
Positive
Aug 28, 2025

On August 27, 2025, Dollar General‘s Board of Directors declared a quarterly cash dividend of $0.59 per share, payable by October 21, 2025, to shareholders recorded by October 7, 2025. This announcement reflects the company’s financial strategy and commitment to returning value to its shareholders, potentially impacting investor confidence and market perception.

Executive/Board Changes
Dollar General Appoints New CFO Amid Leadership Changes
Neutral
Aug 20, 2025

On August 19, 2025, Dollar General announced the appointment of Donny H. Lau as the new Executive Vice President and Chief Financial Officer, effective October 20, 2025, following the resignation of Kelly M. Dilts. Todd J. Vasos, the CEO, will temporarily assume the role of principal financial officer until Mr. Lau’s commencement. Mr. Lau, who has extensive experience within the company and other organizations, will receive a comprehensive compensation package, including a base salary, bonuses, and equity awards. This leadership change is expected to maintain the company’s strategic financial direction and stability.

Executive/Board Changes
Dollar General CFO Resignation Announced July 2025
Neutral
Jul 16, 2025

On July 11, 2025, Dollar General Corporation announced that Kelly M. Dilts, their Executive Vice President and Chief Financial Officer, will resign effective August 28, 2025, to pursue another opportunity. The company has initiated a search for her replacement, which could impact its financial leadership and strategic planning.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 20, 2025