Growth PotentialMacro trends in consumer finance are supportive of rapid growth for Atlanticus's credit card and private-label, second-look point-of-sale financing.
Market Share ExpansionPrime lenders are effectively exiting the near-prime lending space, and it is expected that these near-prime consumers will shift demand to second-look personal lenders and credit card providers such as Atlanticus.
Technological AdvancementsAtlanticus's work on technology, including merchant integration and easy consumer user interfaces, will make acceptance of Atlanticus's finance offers at the point of sale even more appealing.