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Playboy
(NASDAQ:PLBY)
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Rating:46Neutral
Price Target:
$1.00
▼(-18.70% Downside)
Action:Reiterated
Date:08/11/26
The score is held down primarily by weak financial strength (leveraged balance sheet despite improving profitability) and a weak technical trend (trading below major moving averages with negative MACD). These are partially offset by a more positive earnings-call setup (improving EBITDA/cash flow and a deleveraging plan) but valuation support is limited given the high P/E and no dividend yield.
Positive Factors
Contracted Licensing Revenue
The contracted licensing backlog provides visibility into future revenue without requiring PLBY to manufacture or distribute every product itself. Multi-year royalty arrangements can support recurring monetization of the brand, broaden category reach, and reduce dependence on any single product launch.
Negative Factors
Persistent Leverage
Debt remains substantial relative to operating earnings, limiting financial flexibility and leaving less capacity for investment or unexpected costs. The targeted improvement depends on receiving proceeds and executing future repayments, so leverage will remain a material constraint over the coming quarters.
Read all positive and negative factors
Positive Factors
Negative Factors
Contracted Licensing Revenue
The contracted licensing backlog provides visibility into future revenue without requiring PLBY to manufacture or distribute every product itself. Multi-year royalty arrangements can support recurring monetization of the brand, broaden category reach, and reduce dependence on any single product launch.
Read all positive factors
Playboy (PLBY) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$130.59M
Dividend YieldN/A
Average Volume (3M)583.79K
Price to Earnings (P/E)129.8
Beta (1Y)1.11
Revenue Growth-18.17%
EPS GrowthN/A
CountryUS
Employees588
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)<0.01
Shares Outstanding119,807,686
10 Day Avg. Volume610,799
30 Day Avg. Volume583,793
Financial Highlights & Ratios
PEG Ratio0.17
Price to Book (P/B)10.26
Price to Sales (P/S)1.56
P/FCF Ratio-187.37
Enterprise Value/Market Cap2.19
Enterprise Value/Revenue2.28
Enterprise Value/Gross Profit3.14
Enterprise Value/Ebitda17.31
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)-0.01
Revenue Forecast (FY)$128.91M
Playboy Business Overview & Revenue Model
Company Description
Playboy, Inc. operates as a leading media and lifestyle enterprise. It engages consumers globally, providing an array of products, services, and experiences aimed at enhancing their appearance, fostering well-being, and promoting enjoyment. The fi...
How the Company Makes Money
PLBY’s revenue model is primarily driven by monetizing its intellectual property through licensing and brand partnerships. Under licensing arrangements, third parties (licensees) manufacture, market, and sell products that use Playboy trademarks a...
Playboy Earnings Call Summary
Earnings Call Date:Aug 10, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 05, 2026
Earnings Call Sentiment Positive
The call presents a predominantly positive picture: revenue and adjusted EBITDA grew meaningfully, the company returned to operating profitability and positive operating cash flow, Honey Birdette continued strong comp growth, licensing shows durable contracted revenue, audience engagement and early subscription metrics are encouraging, and management is actively reducing gross debt and executing a strategic share repurchase. Key risks include remaining leverage, litigation costs, a modest near‑term licensing headwind in China due to a JV transition, and careful capital allocation choices (repurchase vs. debt reduction vs. retail expansion). Overall the positives — growth, profitability, cash flow, and strategic momentum — outweigh the contained lowlights.Positive Updates
Revenue Growth
Consolidated revenue rose to $31.2 million, up approximately 10.9% year‑over‑year (≈$3.1M increase vs Q2 2025).
Negative Updates
Ongoing Debt Load and Leverage
Gross debt remains meaningful at $144.9M quarter end (down from $159.9M at year end 2025 but well above pro forma targets). Current leverage is near 4x on a trailing basis (management expects to fall below 3x only after receiving remaining UTG proceeds).
Read all updates
Q2-2026 Updates
Positive
Negative
Revenue Growth
Consolidated revenue rose to $31.2 million, up approximately 10.9% year‑over‑year (≈$3.1M increase vs Q2 2025).
Read all positive updates
Company Guidance
Management's guidance focused on continued deleveraging and disciplined growth: they expect to apply the remaining $36.7M of UTG proceeds to reduce gross debt from Q2's ~$144.9M (down from a $218M peak) toward ~$108M by January 2028, which together with trailing 12‑month adjusted EBITDA of $23.2M (≈$28M excluding >$700K of litigation) should lower leverage from just under ~4x to under 3x; they finished Q2 with ~$37.1M cash (incl. restricted) and positive operating cash flow of ~$2M, are executing a $17M share buyback for ~16.6M shares at $1.05 (15% of shares, $2M paid, $3M due by Aug 31), and expect incremental revenue from sponsorships and paid voting (contest entries ~17K then ~50K, the latter ≈2.5x the first) plus subscription monetization (site ~2M uniques in Q2; July best month) to begin contributing in Q3 as they selectively invest behind proven digital and media initiatives.Playboy Financial Statement Overview
Summary
Income Statement
48
Neutral
Balance Sheet
35
Negative
Cash Flow
43
Neutral
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 125.36M | 120.93M | 116.14M | 142.95M | 185.54M | 246.59M |
| Gross Profit | 91.13M | 85.85M | 74.36M | 88.17M | 102.59M | 137.92M |
| EBITDA | 16.52M | 2.68M | -38.52M | -164.08M | -29.30M | -34.49M |
| Net Income | 283.00K | -12.67M | -79.40M | -180.42M | -277.70M | -77.68M |
Balance Sheet | ||||||
| Total Assets | 288.85M | 292.37M | 284.70M | 334.25M | 587.66M | 935.41M |
| Cash, Cash Equivalents and Short-Term Investments | 31.85M | 37.80M | 30.90M | 28.12M | 31.82M | 69.25M |
| Total Debt | 177.44M | 196.34M | 202.04M | 222.00M | 265.25M | 274.08M |
| Total Liabilities | 266.20M | 274.20M | 292.64M | 288.57M | 432.62M | 513.12M |
| Stockholders Equity | 22.05M | 18.38M | -7.73M | 45.89M | 155.25M | 422.49M |
Cash Flow | ||||||
| Free Cash Flow | 1.46M | -1.01M | -21.40M | -46.84M | -66.86M | -54.25M |
| Operating Cash Flow | 2.85M | 18.00K | -19.14M | -43.29M | -59.43M | -36.74M |
| Investing Cash Flow | 14.94M | 550.00K | -318.00K | 12.95M | 8.75M | -273.18M |
| Financing Cash Flow | -2.53M | 8.59M | 21.59M | 26.18M | 11.56M | 370.47M |
Playboy Technical Analysis
Negative
1.23
Price Trends
1.11
Negative
1.19
Negative
1.45
Negative
Market Momentum
<0.01
Negative
53.04
Neutral
84.13
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For PLBY, the sentiment is Negative. The current price of 1.23 is above the 20-day moving average (MA) of 1.04, above the 50-day MA of 1.11, and below the 200-day MA of 1.45, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 53.04 is Neutral, neither overbought nor oversold. The STOCH value of 84.13 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for PLBY.
Playboy Risk Analysis
Playboy disclosed 73 risk factors in its most recent earnings report. Playboy reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
Playboy Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
72 Outperform | $349.30M | 13.44 | 10.30% | 3.28% | 9.22% | 330.79% | |
70 Outperform | $16.56B | 17.35 | 135.18% | 2.38% | 18.79% | ― | |
67 Neutral | $4.69B | 12.16 | 19.88% | 7.86% | 2.90% | -12.28% | |
64 Neutral | $3.12B | 18.44 | 27.27% | ― | 6.24% | 10.22% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
54 Neutral | $383.07M | -185.09 | -1.09% | ― | -3.92% | 96.88% | |
46 Neutral | $130.59M | 129.76 | 1.46% | ― | -18.17% | ― |
* Consumer Cyclical Sector Average
PLBY
Playboy
1.09
-0.22
-16.79%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.