ProShares Online Retail ETF
ONLN - ETF AI Analysis
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ProShares Online Retail ETF (ONLN)
ONLN, the ProShares Online Retail ETF, has a solid overall rating driven mainly by its large position in Amazon and other strong online retailers like Mercadolibre and Williams-Sonoma, which show robust financial performance and positive business momentum. However, weaker holdings such as RealReal and Wayfair, which face significant financial challenges and leverage concerns, weigh on the fund’s quality. The main risk factor is the fund’s concentration in a single niche—online retail—where several holdings show high valuations, cash flow issues, and bearish technical signals that could increase volatility.
ONLN vs. SPDR S&P 500 ETF (SPY)
- AUM
- 62.53M
- Region
- Global
- Expense Ratio
- 0.58%
- Beta
- 1.29
- Issuer
- ProShares
- Inception Date
- Jul 13, 2018
- Dividend Yield
- 0.28%
- Asset Class
- Equity
- Index Tracked
- ProShares Online Retail Index
ONLN Summary
ProShares Online Retail ETF (ONLN) is an exchange-traded fund that follows the ProShares Online Retail Index, focusing on companies that make most of their sales online. It mainly holds U.S. consumer and tech businesses that run e-commerce websites and digital storefronts. Well-known names in the fund include Amazon and eBay, along with other online shopping platforms. Someone might invest in ONLN to benefit from the long-term growth of online shopping and to get diversified exposure to many e-commerce companies in a single investment. A key risk is that it is heavily tied to online retail, so it can rise or fall sharply with changes in consumer spending and internet shopping trends.
How much will it cost me?
This ETF has an expense ratio of 0.58%, which means you’ll pay about $5.80 per year for every $1,000 you invest. That’s higher than the average low-cost index ETF because ONLN is a more specialized, sector-focused fund that requires more active management to track the online retail niche.
What would affect this ETF?
ONLN could benefit from continued growth in global e-commerce, stronger consumer spending, and innovation at major online retailers like Amazon and Alibaba, especially as more shopping shifts from physical stores to digital platforms. On the downside, the ETF is highly sensitive to economic slowdowns, rising interest rates that can hurt consumer discretionary stocks, and regulatory or competitive pressures on large online retailers across different countries.
ONLN Top 10 Holdings
ONLN is essentially a bet on the global shift to online shopping, with Amazon sitting in the driver’s seat and steadily lifting the fund. U.S. names like Etsy, FIGS, and Williams-Sonoma have been rising, giving the portfolio a nice tailwind, while Wayfair’s mixed picture adds some bumpiness. On the other side of the ledger, Chinese platforms Alibaba and PDD, along with Mercadolibre in Latin America, have been lagging, acting like ballast. Overall, it’s a consumer-cyclical, e-commerce-heavy play with a global footprint but U.S. growth stories doing most of the heavy lifting.
| Name | Company Name | Weight % | Market Value | Market Cap | Yearly Gain | Overall Rating |
|---|---|---|---|---|---|---|
 AMZN | Amazon | 24.02% | $14.97M | $2.93T | 6.85% | 71Outperform |
 EBAY | eBay | 8.85% | $5.51M | $54.23B | 40.59% | 70Outperform |
 BABA | Alibaba | 7.60% | $4.74M | $257.78B | -36.87% | 68Neutral |
 CVNA | Carvana Co | 5.34% | $3.33M | $80.56B | 12.99% | 66Neutral |
 PDD | PDD Holdings | 4.94% | $3.08M | $113.02B | -42.37% | 70Outperform |
 CPNG | Coupang | 4.00% | $2.49M | $29.27B | -44.19% | 60Neutral |
 MELI | Mercadolibre | 3.69% | $2.30M | $75.55B | -27.98% | 77Outperform |
 WSM | Williams-Sonoma | 3.78% | $2.36M | $30.81B | 36.87% | 75Outperform |
 REAL | RealReal | 3.67% | $2.29M | $1.86B | -6.01% | 54Neutral |
 PTRN | Pattern Group, Inc. Class A | 3.53% | $2.20M | $3.52B | 10.65% | ―― |
ONLN Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For ONLN, the sentiment is Positive. The current price of 59.33 is above the 20-day moving average (MA) of 57.90, above the 50-day MA of 56.63, and above the 200-day MA of 56.65, indicating a bullish trend. The MACD of 0.75 indicates Negative momentum. The RSI at 57.80 is Neutral, neither overbought nor oversold. The STOCH value of 60.19 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for ONLN.
ONLN Peer Comparison
Comparison Results
| Name | Price | Price Target | AUM | Expense Ratio | Overall Rating |
|---|---|---|---|---|---|
| ONLN | $59.33 | $62.00(4.50% Upside) | $62.53M | 0.58% | 66Neutral |
 EVX | $41.00 | $46.92(14.44% Upside) | $100.21M | 0.55% | 64Neutral |
 IBOT | $61.37 | $77.69(26.59% Upside) | $96.46M | 0.47% | 68Neutral |
 FFND | $31.74 | $38.38(20.92% Upside) | $94.38M | 0.98% | 65Neutral |
 AWAY | $17.65 | $24.39(38.17% Upside) | $23.82M | 0.75% | 61Neutral |
 WNDR | $28.43 | $31.97(12.47% Upside) | $711.34K | 0.35% | 66Neutral |
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| ONLN | ProShares Online Retail ETF | 59.33 | 1.78 | 3.09% | |
| EVX | VanEck Environmental Services ETF | 41.00 | 3.88 | 10.46% | |
| IBOT | Vaneck Robotics ETF | 61.37 | 11.18 | 22.28% | |
| FFND | Future Fund Active ETF | 31.74 | 2.10 | 7.10% | |
| AWAY | ETFMG Travel Tech ETF | 17.65 | -3.67 | -17.22% | |
| WNDR | Corgi Travel & Leisure ETF | 28.43 | 2.18 | 8.30% |
This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.