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DIVL

Madison Dividend Value ETF (DIVL)

Rating:72Outperform
Price Target:$29.00▲(9.12% Upside)

DIVL’s rating suggests it is a solid, but not flawless, dividend-focused ETF. Strong holdings like Johnson & Johnson and ConocoPhillips support the fund with robust financial performance, strategic growth plans, and attractive dividends, while other major positions such as Chevron and NextEra Energy add income but face issues like bearish technical trends, revenue or cash flow pressures, and valuation concerns. The main risk is the fund’s meaningful exposure to large energy and utility names, which can make it more sensitive to sector-specific downturns and market volatility.

Positive Factors
Strong Top Holdings PerformanceMany of the largest positions, especially in energy and health care, have shown strong gains this year, helping support the ETF’s overall returns.
Broad Sector DiversificationThe fund spreads its investments across several sectors like energy, health care, financials, and industrials, which helps reduce the impact if any one industry struggles.
Solid Recent MomentumThe ETF’s performance over the past month, three months, and year-to-date has been positive, indicating steady recent momentum for investors.
Negative Factors
Higher Expense RatioThe fund’s expense ratio is on the higher side for an ETF, which means more of your returns go toward fees instead of staying in your pocket.
Heavy U.S. ConcentrationAlmost all of the ETF’s holdings are in U.S. companies, offering little geographic diversification if the U.S. market faces a downturn.
Sector Tilts May Increase RiskLarge weights in energy, health care, and financials mean the fund could be more sensitive to problems or volatility in these specific sectors.

DIVL vs. SPDR S&P 500 ETF (SPY)

-10%-5%0%5%10%15%20%25%SPY+14.28%DIVL+19.31%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
AUM
63.87M
Region
Global
Expense Ratio
0.65%
Beta
0.50
Issuer
Madison
Inception Date
Aug 15, 2023
Dividend Yield
1.69%
Asset Class
Equity
Index Tracked
No Underlying Index

DIVL Summary

Madison Dividend Value ETF (DIVL) is a U.S. stock fund that focuses on companies that pay solid dividends and are considered undervalued, following a value-investing theme rather than a specific index. It spreads investments across many sectors, including energy, health care, and financials, and holds well-known names like Chevron and Johnson & Johnson. Someone might invest in DIVL to seek a mix of income from dividends and potential long-term growth, while also gaining diversification across different industries. A key risk is that value stocks and the overall stock market can go up and down, so your investment may lose value at times.

How much will it cost me?

DIVL has an expense ratio of 0.65%, which means you’ll pay about $6.50 per year for every $1,000 invested. This cost is higher than the average ETF because it’s actively managed, with professionals selecting dividend-focused value stocks rather than simply tracking an index.

What would affect this ETF?

DIVL could benefit if global economic growth stays steady, supporting energy, health care, and financial companies like Chevron, Exxon, and Johnson & Johnson, and if investors continue to favor dividend-paying value stocks in a period of market volatility. On the downside, falling oil prices, stricter regulations on energy or health care, or a sharp economic slowdown that hurts industrials and financials could weigh on the fund, and rising interest rates may make its dividend income less attractive compared with safer cash-like investments.

DIVL Top 10 Holdings

DIVL leans heavily on old-school dividend powerhouses, with energy and health care setting the tone. Exxon, Chevron, and ConocoPhillips are the main engines right now, all rising on the back of strong cash generation and solid dividends, giving the fund a clear tilt toward traditional oil and gas. Johnson & Johnson and AbbVie add a steadier, defensive health care backbone, also trending higher. Names like NextEra Energy are more mixed, occasionally losing steam, but the overall story is a globally diversified value fund driven by a handful of U.S. blue-chip cash machines.

DIVL top ten holdings
NameCompany NameWeight %Market ValueMarket CapYearly GainOverall Rating
JNJJNJJohnson & Johnson5.57%$3.56M$675.92B44.67%78Outperform
CVXCVXChevron4.95%$3.17M$415.14B36.51%71Outperform
XOMXOMExxon Mobil4.86%$3.11M$670.91B39.18%74Outperform
CMECMECME Group4.04%$2.59M$110.63B13.28%74Outperform
ABBVABBVAbbVie3.95%$2.53M$519.48B31.00%66Neutral
NEENEENextEra Energy3.73%$2.39M$180.93B0.27%71Outperform
PGPGProcter & Gamble3.64%$2.33M$390.92B12.88%69Neutral
UNPUNPUnion Pacific3.55%$2.27M$178.64B34.39%72Outperform
COPCOPConocophillips3.49%$2.24M$160.31B52.01%78Outperform
ITWITWIllinois Tool Works3.19%$2.04M$81.86B17.67%71Outperform

DIVL Technical Analysis

Technical Analysis SentimentPositive
Last Price26.58

Price Trends

50DMA25.32Positive
100DMA25.19Positive
200DMA24.83Positive

Market Momentum

MACD0.34Negative
RSI63.85Neutral
STOCH62.91Neutral

Evaluating momentum and price trends is crucial in ETF analysis to make informed investment decisions. For DIVL, the sentiment is Positive. The current price of 26.58 is above the 20-day moving average (MA) of 26.06, above the 50-day MA of 25.32, and above the 200-day MA of 24.83, indicating a bullish trend. The MACD of 0.34 indicates Negative momentum. The RSI at 63.85 is Neutral, neither overbought nor oversold. The STOCH value of 62.91 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for DIVL.

DIVL Peer Comparison

Comparison Results

DIVL against its peer funds
NamePricePrice TargetAUMExpense RatioOverall Rating
DIVLDIVL$26.58$29.00(9.12% Upside)$63.87M0.65%72Outperform
ACIVACIV$40.20$46.47(15.60% Upside)$99.25M0.56%67Neutral
MVPAMVPA$36.88$44.98(21.97% Upside)$72.47M0.60%65Neutral
WBIFWBIF$35.87$38.39(7.02% Upside)$22.77M1.70%70Outperform
ARIAARIA$22.67$32.21(42.07% Upside)$10.74M0.78%65Neutral
PCOVPCOV$24.74$27.87(12.63% Upside)$10.29M0.34%72Outperform

Performance Comparison

-10%0%10%20%DIVLACIVMVPAWBIFARIAPCOVDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
DIVL and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
DIVLMadison Dividend Value ETF26.584.2318.95%
ACIVHartford Alpha Capture International Value ETF40.200.380.96%
MVPAMiller Value Partners Appreciation ETF36.885.0215.75%
WBIFWBI BullBear Value 3000 ETF35.874.8915.80%
ARIAARIA Opportunities ETF22.67-2.65-10.48%
PCOVPrincipal Equity Premium Income ETF24.740.110.45%
Glossary
BuyAn ETF rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF is likely to deliver higher returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldAn ETF rated as a "Hold" s expected to perform in line with the overall market or a specific benchmark. This rating indicates that the ETF is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellAn ETF rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the ETF may deliver lower returns compared to other ETFs in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer

This AI Analyst ETF Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in ETFs carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.