Acquisition BenefitsThe deal is expected to be accretive to both Adjusted EBITDA and FCF in year one, as Marigold has both higher gross margins than Zeta and is north of 90% subscription revenue.
AI IntegrationThe impact of AI on the platform is positive with the launch of Athena, Zeta's new conversational AI agent.
Market OpportunityZeta stands in front of a large and compelling market opportunity as customers look to modernize marketing stacks and extract value out of Generative AI technologies.