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Quebecor (TSE:QBR.B)
TSX:QBR.B
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Quebecor (QBR.B) AI Stock Analysis

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TSE:QBR.B

Quebecor

(TSX:QBR.B)

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Outperform 74 (OpenAI - 4o)
Rating:74Outperform
Price Target:
C$52.00
â–²(11.61% Upside)
Quebecor's strong financial performance and positive earnings call sentiment are the most significant factors driving the score. The company's robust profitability and cash flow management, coupled with strategic growth in the telecom segment, outweigh concerns about high leverage and media segment challenges. The technical indicators suggest caution due to overbought conditions, but the attractive valuation supports a favorable outlook.
Positive Factors
Telecom Segment Growth
Consistent revenue growth in the telecom segment indicates strong demand and effective market positioning, supporting long-term business stability.
Cash Flow Management
Improved cash flow management enhances financial flexibility, enabling Quebecor to invest in growth opportunities and manage debt effectively.
Wireless Network Expansion
Expanding wireless coverage strengthens Quebecor's market position and customer base, driving future revenue growth and competitive advantage.
Negative Factors
High Leverage
High leverage poses financial risks, potentially limiting strategic flexibility and increasing vulnerability to interest rate changes.
Media Segment Challenges
Structural challenges in the media segment could hinder profitability and growth, necessitating strategic adjustments to sustain performance.
Aggressive Pricing Competition
Intense pricing competition may pressure margins and affect revenue growth, requiring strategic pricing and differentiation to maintain market share.

Quebecor (QBR.B) vs. iShares MSCI Canada ETF (EWC)

Quebecor Business Overview & Revenue Model

Company DescriptionQuebecor Inc. (QBR.B) is a leading Canadian telecommunications and media company based in Quebec. It operates primarily through two segments: Telecommunications and Media. The Telecommunications segment includes services such as cable television, internet access, and mobile telephony, primarily under the brand Videotron. The Media segment encompasses a wide range of operations, including publishing, broadcasting, and digital media, featuring well-known properties such as newspapers, magazines, and television channels. Quebecor is committed to providing innovative services and content that cater to the diverse needs of its customers.
How the Company Makes MoneyQuebecor generates revenue through multiple key streams. Its Telecommunications segment earns a significant portion of its income from subscription fees for cable and internet services, as well as mobile plans. Additionally, the company benefits from advertising revenue through its media properties, including newspapers and television networks, which attract substantial audiences. Quebecor leverages partnerships with content creators and advertisers to enhance its offerings and expand its market reach. The company also engages in e-commerce and digital services, contributing further to its revenue. Overall, Quebecor’s diversified portfolio allows it to capitalize on both traditional and digital media consumption trends.

Quebecor Earnings Call Summary

Earnings Call Date:Nov 06, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Feb 19, 2026
Earnings Call Sentiment Positive
Quebecor's earnings call highlighted strong wireless growth, network expansion, and improved financial metrics, indicating positive operational momentum. However, challenges in the media segment and lack of government support pose significant industry concerns. The sentiment is positive overall, driven by strong operational performance and strategic initiatives.
Q3-2025 Updates
Positive Updates
Strong Wireless Service Revenue Growth
Quebecor reported its strongest quarterly wireless service revenue growth since the acquisition of Freedom Mobile, with a 6.4% increase in mobile service revenue. This was complemented by 114,000 net additions in the quarter and 323,000 new lines year-over-year.
Telecom Segment Performance
The telecom segment showed a 2% increase in service revenues for the second consecutive quarter. Mobile service revenue grew by $27 million in the quarter, and the consolidated mobile ARPU continued to improve, recording its best performance since the acquisition of Freedom Mobile.
Network Expansion and Improvements
Quebecor expanded its wireless coverage and services, including in Ontario and Quebec regions, and announced further expansion of Helix technology-based services in new territories, enhancing connectivity for more than 10,000 residents in the Haute-Mauricie region.
Media Segment EBITDA Growth
TVA Group generated EBITDA of $18.5 million in Q3 2025, an increase of $6 million compared to the same period in 2024, attributed to streamlining initiatives and favorable nonrecurring adjustments.
Improved Financial Metrics
Quebecor's EBITDA increased by $34 million or 6% to $628 million, and cash flows from operating activities rose by $36 million or 7% compared to the same quarter last year.
Successful Refinancing
Videotron issued $800 million of senior notes yielding 3.95%, with high investor demand and favorable conditions, including the lowest 7-year credit spread in the Canadian telecommunications sector.
Negative Updates
Challenges in Media Segment
The Quebec television industry is facing structural challenges, particularly due to declining advertising revenues and lack of foreign blockbusters in MELS' studios. There is a call for government action to support the industry.
Government Support Lacking
The federal budget ignored the television broadcasting crisis, with no tax credits for television journalism or tax incentives for advertising in Quebec and Canadian media. Increased funding for CBC/Radio-Canada without addressing unfair competition was also highlighted as a concern.
Aggressive Pricing Competition
There is aggressive pricing competition in Montreal and Quebec, especially in the combo plans market, which could impact future pricing strategies.
Company Guidance
In the third quarter of 2025, Quebecor Inc. reported a 1% increase in consolidated revenues to $1.4 billion and a 6% rise in EBITDA to $628 million. The company's telecom segment saw total revenue growth of 1%, driven by a 6.4% increase in mobile service revenue and a 1.1% increase in Internet service revenue. Quebecor added 114,000 new mobile lines in the quarter, reaching over 4.3 million active lines across its brands. The company's mobile ARPU showed improvement with a $0.35 increase compared to the previous quarter. In addition, Quebecor's Media segment saw a $6 million increase in EBITDA to $18.5 million, and its Sports and Entertainment segment recorded a 7% revenue increase to $68 million. The company maintained strong cash flows from operating activities, which grew by 7% to $582 million, and ended the quarter with a net debt-to-EBITDA ratio of 3.03x, the lowest among Canadian telecom competitors.

Quebecor Financial Statement Overview

Summary
Quebecor demonstrates strong profitability with stable margins and impressive cash flow growth. However, the decline in revenue growth and high leverage are concerns that need monitoring. The company is well-positioned in terms of operational efficiency but should focus on reducing debt levels to mitigate financial risk.
Income Statement
75
Positive
Quebecor's income statement shows a solid gross profit margin of approximately 55% in TTM, indicating efficient cost management. However, the revenue growth rate has declined by 11.6% in TTM, which is a concern. The net profit margin is stable at around 13.6%, reflecting consistent profitability. EBIT and EBITDA margins are healthy, suggesting strong operational performance despite the revenue dip.
Balance Sheet
65
Positive
The balance sheet reveals a high debt-to-equity ratio of 3.60 in TTM, indicating significant leverage, which could pose a risk if interest rates rise. However, the return on equity is robust at 35.3%, showcasing effective use of equity to generate profits. The equity ratio is moderate, suggesting a balanced asset structure.
Cash Flow
80
Positive
Cash flow analysis shows a strong free cash flow growth rate of 43.9% in TTM, highlighting improved cash generation capabilities. The operating cash flow to net income ratio is healthy, indicating efficient cash conversion. The free cash flow to net income ratio is over 50%, reflecting good cash flow management relative to earnings.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue5.61B5.64B5.43B4.53B4.55B4.32B
Gross Profit3.11B3.12B2.99B2.63B2.66B2.59B
EBITDA2.30B2.35B2.18B1.89B1.89B1.92B
Net Income775.10M747.50M650.50M599.70M578.40M607.20M
Balance Sheet
Total Assets12.59B13.00B12.74B10.63B10.76B9.86B
Cash, Cash Equivalents and Short-Term Investments21.00M61.80M11.10M6.60M64.70M136.70M
Total Debt7.48B8.00B8.17B6.83B6.86B6.10B
Total Liabilities10.11B10.73B10.90B9.14B9.38B8.65B
Stockholders Equity2.38B2.16B1.73B1.36B1.26B1.11B
Cash Flow
Free Cash Flow1.29B820.60M898.90M653.10M-265.40M778.40M
Operating Cash Flow1.90B1.72B1.46B1.26B1.18B1.43B
Investing Cash Flow-630.00M-921.90M-2.68B-631.30M-1.54B-713.90M
Financing Cash Flow-1.24B-712.20M1.18B-812.60M281.90M-602.00M

Quebecor Technical Analysis

Technical Analysis Sentiment
Positive
Last Price46.59
Price Trends
50DMA
43.64
Positive
100DMA
41.76
Positive
200DMA
38.42
Positive
Market Momentum
MACD
0.64
Negative
RSI
70.54
Negative
STOCH
76.90
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For TSE:QBR.B, the sentiment is Positive. The current price of 46.59 is above the 20-day moving average (MA) of 44.17, above the 50-day MA of 43.64, and above the 200-day MA of 38.42, indicating a bullish trend. The MACD of 0.64 indicates Negative momentum. The RSI at 70.54 is Negative, neither overbought nor oversold. The STOCH value of 76.90 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for TSE:QBR.B.

Quebecor Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
74
Outperform
$10.29B13.5534.72%2.90%-0.29%15.30%
73
Outperform
C$28.17B4.1547.62%3.81%2.75%342.54%
69
Neutral
$31.71B32.176.08%7.88%2.56%21.28%
67
Neutral
$2.72B8.4110.26%5.72%-2.22%-2.36%
64
Neutral
C$580.11M6.7310.16%6.13%-2.14%4.40%
61
Neutral
$29.48B69.3231.28%8.82%0.11%7109.23%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
TSE:QBR.B
Quebecor
47.42
15.85
50.21%
TSE:BCE
BCE
32.53
-3.78
-10.41%
TSE:RCI.B
Rogers Communication
52.49
4.23
8.77%
TSE:T
Telus
20.77
0.50
2.44%
TSE:CGO
Cogeco Inc. SV
61.16
2.52
4.30%
TSE:CCA
Cogeco Communications
64.98
-3.21
-4.70%

Quebecor Corporate Events

Quebecor Inc. Reports Strong Q3 2025 Results
Nov 7, 2025

Quebecor Inc., a prominent Canadian telecommunications and media company, has reported its financial results for the third quarter of 2025, showcasing its robust performance across various segments. The company, known for its integrated communications services, operates in telecommunications, media, and sports and entertainment sectors, with a strong presence in Quebec and beyond.

Quebecor Inc. Reports Strong Q2 2025 Performance
Aug 8, 2025

Quebecor Inc. is a leading Canadian telecommunications and media company, known for its comprehensive range of services in telecommunications, entertainment, and news media sectors, with a strong commitment to innovation and customer satisfaction. In its second quarter of 2025, Quebecor reported a notable increase in cash flows from operating activities, reaching $538 million, a 37.4% rise from the previous year, despite a slight decrease in overall revenues. The company’s adjusted EBITDA saw a minor decline due to increased stock-based compensation charges, but excluding these, it showed a modest growth. The Telecommunications segment remained stable, with a slight increase in adjusted EBITDA and a significant rise in mobile telephony connections. Quebecor’s net income attributable to shareholders rose by 4.9% to $217.7 million, with adjusted income from operating activities increasing by 10.6%. The company also made strategic expansions, notably in its GIGA Internet service and the rollout of 5G+ technology. Looking ahead, Quebecor remains focused on growth through innovation and operational excellence, aiming to enhance customer experience and expand its service reach across Canada.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 07, 2025