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Samsonite Group (SMSGY) AI Stock Analysis

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SMSGY

Samsonite Group

(Other OTC:SMSGY)

Select Model
Rating:70Outperform
Price Target:$8.50▲(3.22% Upside)
Action:upgraded
Date:08/07/26

The score is driven primarily by solid financial performance with some leverage and slowing momentum, plus an attractive valuation (low P/E and strong dividend yield). Technicals are mildly positive near-term but still below the 200-day average, keeping the overall score in the low-70 range.

Positive Factors
Diversified global brand and channel portfolioA portfolio spanning multiple brands, price points, regions, and sales channels can broaden the customer base and reduce reliance on any single product or route to market. This supports durable revenue reach while allowing the group to serve both premium and mass-market travel demand.
Negative Factors
Meaningful leverageDebt of roughly 1.5 times equity remains significant for a consumer discretionary company whose demand can vary with travel activity. This leverage can reduce financial flexibility, increase pressure on cash allocation, and make it harder to absorb weaker demand while continuing strategic investment.

Samsonite Group (SMSGY) vs. SPDR S&P 500 ETF (SPY)

-30%-20%-10%0%10%20%30%40%SMSGY-17.27%SPY+11.79%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
$2.82B
Dividend Yield
5.03%
Average Volume (3M)
46.07K
Price to Earnings (P/E)
9.5
Beta (1Y)
0.36
Revenue Growth
0.71%
EPS Growth
-9.22%
Country
US
Employees
12,100
Sector
Consumer Cyclical
Sector Strength
61
Industry
Apparel - Footwear & Accessories

Samsonite Group Business Overview & Revenue Model

Company Description

Samsonite International S.A. engages in the design, manufacture, sourcing, and distribution of travel luggage bags in North America, Asia, Europe, and Latin America. It offers luggage, business, computer, outdoor, casual, and women's bags; and travel...

How the Company Makes Money

Samsonite Group primarily makes money by selling travel and lifestyle products—especially luggage—across a portfolio of brands and price points. Revenue is generated from (1) wholesale sales to third-party retailers (e.g., department stores, specialt...

Samsonite Group Earnings Call Summary

Earnings Call Date:Nov 11, 2025(Q3-2025)|% Change Since:-20.01%|Next Earnings Date:Nov 17, 2026
Earnings Call SentimentNeutral

The earnings call reflects a business in recovery mode, with strong sequential improvements in sales and gross margin, despite continued challenges in North America and wholesale channels. The positive trends in Asia, Europe, and the resurgence of the TUMI brand are promising, while the company continues to face headwinds in certain regions.

Positive Updates

Sequential Improvement in Sales
Net sales decline improved to 1.3% in Q3 from 5.8% in Q2, with positive sales growth in August, September, and October across all regions and brands.

Negative Updates

Challenges in North America
North America's net sales were down 4.5%, mainly due to wholesale challenges and cautious purchasing behavior.

Company Guidance

During the Samsonite Group's 2025 Third Quarter Results Conference Call, the company reported several key metrics indicating positive momentum. Net sales experienced a decline of 1.3% in constant currency for Q3 compared to a 5.8% decline in Q2, with notable sales growth in August, September, and October. The direct-to-consumer sales mix increased to 42% from 38.9% the previous year, showing a 3.5% increase period-over-period. E-commerce sales grew by over 10%, and company-owned store sales rose by 1.1%. Despite a 4.5% decline in the wholesale channel, e-retailer sales saw a significant increase of 12.3%. Non-travel sales also grew by nearly 7%, contributing to an overall gross margin expansion of 30 basis points year-over-year to 59.6%. The company anticipates sequential improvement in Q4 sales, driven by strong product launches and advertising campaigns, positioning itself for medium- and long-term growth amidst ongoing global travel trends.

Samsonite Group Financial Statement Overview

Summary

Profitability and free cash flow are solid (TTM net margin ~8% with meaningful FCF generation), reflecting a strong recovery versus 2020. However, revenue/margins have cooled versus 2023, and leverage remains meaningful (~1.5x debt-to-equity), limiting balance-sheet resilience if demand softens.

Income Statement

74Positive

Balance Sheet

57Neutral

Cash Flow

67Positive

Samsonite Group Technical Analysis

Technical Analysis SentimentPositive
Last Price8.23

Price Trends

50DMA8.08Positive
100DMA8.40Negative
200DMA9.29Negative

Market Momentum

MACD0.02Positive
RSI51.13Neutral
STOCH15.26Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMSGY, the sentiment is Positive. The current price of 8.23 is below the 20-day moving average (MA) of 8.26, above the 50-day MA of 8.08, and below the 200-day MA of 9.29, indicating a neutral trend. The MACD of 0.02 indicates Positive momentum. The RSI at 51.13 is Neutral, neither overbought nor oversold. The STOCH value of 15.26 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SMSGY.

Samsonite Group Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

SMSGY against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
SMSGYSMSGY70Outperform$2.29B9.4619.23%5.03%0.71%-9.22%
CPRICPRI68Neutral$2.12B10.46214.43%―-13.93%―
SHOOSHOO64Neutral$3.18B21.5316.05%1.93%18.33%56.39%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
VRAVRA61Neutral$189.35M-18.59-7.73%―-9.42%87.85%
FOSLFOSL57Neutral$392.68M-5.17-69.12%―-9.10%-15.30%
NKENKE57Neutral$57.44B18.5021.24%4.24%-1.36%6.80%

* Consumer Cyclical Sector Average

Performance Comparison

0%100%200%SMSGYFOSLCPRINKESHOOVRADec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
SMSGY and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SMSGYSamsonite Group S.A.8.23-1.80-17.95%
FOSLFossil Group, Inc.6.644.58222.33%
CPRICapri Holdings18.68-2.04-9.85%
NKENike Inc38.67-21.98-36.24%
SHOOSteven Madden43.5011.3835.41%
VRAVera Bradley6.604.20175.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Aug 06, 2026