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Samsonite Group (SMSGY)
OTHER OTC:SMSGY
US Market
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Samsonite Group (SMSGY) AI Stock Analysis

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SMSGY

Samsonite Group

(OTC:SMSGY)

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Outperform 70 (OpenAI - 5.2)
Rating:70Outperform
Price Target:
$10.00
▲(25.00% Upside)
Action:Upgraded
Date:08/07/26
The score is driven primarily by solid financial performance with some leverage and slowing momentum, plus an attractive valuation (low P/E and strong dividend yield). Technicals are mildly positive near-term but still below the 200-day average, keeping the overall score in the low-70 range.
Positive Factors
Diversified brand portfolio
A portfolio spanning premium, mid-tier, and value brands lets Samsonite serve varied budgets and travel use cases across regions. This diversification, combined with direct-to-consumer and wholesale reach, can broaden demand and strengthen resilience across consumer segments.
Negative Factors
Meaningful leverage
Debt remains substantial relative to equity for a consumer discretionary company, despite improving materially from 2020–2021. This leverage can constrain financial flexibility, increase pressure during softer demand, and limit the pace of balance-sheet strengthening.
Read all positive and negative factors
Positive Factors
Negative Factors
Diversified brand portfolio
A portfolio spanning premium, mid-tier, and value brands lets Samsonite serve varied budgets and travel use cases across regions. This diversification, combined with direct-to-consumer and wholesale reach, can broaden demand and strengthen resilience across consumer segments.
Read all positive factors

Samsonite Group (SMSGY) vs. SPDR S&P 500 ETF (SPY)

Samsonite Group Business Overview & Revenue Model

Company Description
Samsonite International S.A. engages in the design, manufacture, sourcing, and distribution of travel luggage bags in North America, Asia, Europe, and Latin America. It offers luggage, business, computer, outdoor, casual, and women's bags; and tra...
How the Company Makes Money
Samsonite Group generates revenue primarily by selling travel and lifestyle bags and accessories across multiple brands and price points. Its revenue model is product-sales driven and is typically organized around the following key streams: (1) Di...

Samsonite Group Earnings Call Summary

Earnings Call Date:Nov 12, 2025
(Q3-2025)
|
% Change Since: |
Next Earnings Date:Nov 18, 2026
Earnings Call Sentiment Neutral
The earnings call reflects a business in recovery mode, with strong sequential improvements in sales and gross margin, despite continued challenges in North America and wholesale channels. The positive trends in Asia, Europe, and the resurgence of the TUMI brand are promising, while the company continues to face headwinds in certain regions.
Positive Updates
Sequential Improvement in Sales
Net sales decline improved to 1.3% in Q3 from 5.8% in Q2, with positive sales growth in August, September, and October across all regions and brands.
Negative Updates
Challenges in North America
North America's net sales were down 4.5%, mainly due to wholesale challenges and cautious purchasing behavior.
Read all updates
Q3-2025 Updates
Negative
Sequential Improvement in Sales
Net sales decline improved to 1.3% in Q3 from 5.8% in Q2, with positive sales growth in August, September, and October across all regions and brands.
Read all positive updates
Company Guidance
During the Samsonite Group's 2025 Third Quarter Results Conference Call, the company reported several key metrics indicating positive momentum. Net sales experienced a decline of 1.3% in constant currency for Q3 compared to a 5.8% decline in Q2, with notable sales growth in August, September, and October. The direct-to-consumer sales mix increased to 42% from 38.9% the previous year, showing a 3.5% increase period-over-period. E-commerce sales grew by over 10%, and company-owned store sales rose by 1.1%. Despite a 4.5% decline in the wholesale channel, e-retailer sales saw a significant increase of 12.3%. Non-travel sales also grew by nearly 7%, contributing to an overall gross margin expansion of 30 basis points year-over-year to 59.6%. The company anticipates sequential improvement in Q4 sales, driven by strong product launches and advertising campaigns, positioning itself for medium- and long-term growth amidst ongoing global travel trends.

Samsonite Group Financial Statement Overview

Summary
Profitability and free cash flow are solid (TTM net margin ~8% with meaningful FCF generation), reflecting a strong recovery versus 2020. However, revenue/margins have cooled versus 2023, and leverage remains meaningful (~1.5x debt-to-equity), limiting balance-sheet resilience if demand softens.
Income Statement
74
Positive
Balance Sheet
57
Neutral
Cash Flow
67
Positive
Breakdown
Income Statement
Total Revenue
Gross Profit
EBITDA
Net Income
Balance Sheet
Total Assets
Cash, Cash Equivalents and Short-Term Investments
Total Debt
Total Liabilities
Stockholders Equity
Cash Flow
Free Cash Flow
Operating Cash Flow
Investing Cash Flow
Financing Cash Flow

Samsonite Group Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price8.00
Price Trends
50DMA
8.57
Negative
100DMA
8.71
Negative
200DMA
10.05
Negative
Market Momentum
MACD
-0.22
Positive
RSI
43.21
Neutral
STOCH
48.63
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SMSGY, the sentiment is Neutral. The current price of 8 is below the 20-day moving average (MA) of 8.22, below the 50-day MA of 8.57, and below the 200-day MA of 10.05, indicating a bearish trend. The MACD of -0.22 indicates Positive momentum. The RSI at 43.21 is Neutral, neither overbought nor oversold. The STOCH value of 48.63 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SMSGY.

Samsonite Group Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
78
Outperform
$11.25B11.3641.10%7.48%8.03%
70
Outperform
$2.25B9.4619.23%5.11%0.71%-7.27%
64
Neutral
$3.16B21.5116.05%1.93%18.33%56.39%
63
Neutral
$5.48B9.5343.41%-2.03%205.97%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
59
Neutral
$5.80B14.7412.12%19.55%19.15%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SMSGY
Samsonite Group
7.99
-2.18
-21.42%
CROX
Crocs
111.09
29.92
36.86%
DECK
Deckers Outdoor
80.23
-33.90
-29.70%
SHOO
Steven Madden
43.46
13.63
45.71%
BIRK
Birkenstock Holding plc
31.56
-15.32
-32.68%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 07, 2026