Pierce Group AB AI Stock Analysis
Want to see SE:PIERCE full AI Analyst Report?
Pierce Group AB (PIERCE) AI Stock Analysis
Pierce Group AB
(Nasdaq OMX AB:PIERCE)
The score is driven primarily by improving financial performance—positive TTM profitability, low leverage, and solid current free cash flow—tempered by thin margins and historically uneven cash conversion. Technicals are a secondary drag because the stock trades below key moving averages despite only moderately positive momentum. Valuation also weighs on the score given the ~27 P/E without a provided dividend yield.
Pierce Group AB (PIERCE) vs. iShares MSCI Sweden ETF (EWD)
- Market Cap
- SEK 705.37M
- Dividend Yield
- ―
- Average Volume (3M)
- 200.29K
- Price to Earnings (P/E)
- 18.6
- Beta (1Y)
- 0.84
- Revenue Growth
- 6.26%
- EPS Growth
- ―
- Country
- Sweden
- Employees
- 295
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Specialty Retail
Pierce Group AB Business Overview & Revenue Model
Company Description
Pierce Group AB (publ) operates as an e-commerce enterprise, providing an array of products such as riding gear, parts, accessories, and casual apparel to various rider communities throughout Europe via its digital storefronts. The company organizes...
How the Company Makes Money
Pierce Group primarily makes money by selling motorcycle and powersports-related products directly to consumers through its e-commerce channels. Revenue is mainly generated from product sales (e.g., riding gear, accessories, and parts) across its onl...
Pierce Group AB Financial Statement Overview
Summary
Financials show stabilization after 2022–2023 losses: TTM profitability is positive with very strong revenue growth, leverage is low (debt-to-equity ~0.15), and current operating/free cash flow is solid. Offsetting this, margins remain thin (~1–2% net) and both earnings and cash flow have been historically uneven, making results sensitive to cost and demand swings.
Income Statement
62PositiveBalance Sheet
76PositiveCash Flow
71Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.85B | 1.82B | 1.63B | 1.54B | 1.67B | 1.59B |
| Gross Profit | 760.00M | 773.00M | 725.00M | 607.00M | 657.00M | 728.00M |
| EBITDA | 83.00M | 79.00M | 113.00M | -34.00M | 8.00M | 98.00M |
| Net Income | 39.00M | 29.00M | 36.00M | -96.00M | -58.00M | 26.00M |
Balance Sheet | ||||||
| Total Assets | 1.24B | 1.13B | 1.10B | 970.00M | 1.08B | 1.03B |
| Cash, Cash Equivalents and Short-Term Investments | 319.00M | 235.00M | 297.00M | 222.00M | 136.00M | 18.00M |
| Total Debt | 98.00M | 117.00M | 52.00M | 54.00M | 103.00M | 249.00M |
| Total Liabilities | 538.00M | 463.00M | 437.00M | 343.00M | 364.00M | 594.00M |
| Stockholders Equity | 700.00M | 663.00M | 666.00M | 627.00M | 719.00M | 441.00M |
Cash Flow | ||||||
| Free Cash Flow | 140.00M | -10.00M | 100.00M | 124.00M | -5.00M | -87.00M |
| Operating Cash Flow | 146.00M | -3.00M | 105.00M | 127.00M | 9.00M | -61.00M |
| Investing Cash Flow | 7.00M | -21.00M | -8.00M | -8.00M | -16.00M | -12.00M |
| Financing Cash Flow | -21.00M | -26.00M | -29.00M | -28.00M | 124.00M | 2.00M |
Pierce Group AB Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Positive. The current price of 9.09 is above the 20-day moving average (MA) of 8.97, above the 50-day MA of 8.87, and below the 200-day MA of 9.55, indicating a neutral trend. The MACD of 0.06 indicates Negative momentum. The RSI at 54.35 is Neutral, neither overbought nor oversold. The STOCH value of 43.12 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:PIERCE.
Pierce Group AB Peers Comparison
Overall Rating
SE:RUG75Outperform- SE:PIERCE62Neutral
SE:DSNO59.2Neutral
SE:BBROOM58Neutral
SE:CDON58Neutral
SE:OBAB52Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| SE:RUG | 75Outperform | SEK 1.71B | 19.88 | 15.28% | 1.82% | 11.96% | 44.41% |
| SE:PIERCE | 62Neutral | SEK 705.37M | 18.57 | 5.81% | ― | 6.26% | ― |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| SE:DSNO | 59Neutral | SEK 124.70M | -43.79 | -2.54% | ― | -8.90% | 67.39% |
| SE:BBROOM | 58Neutral | SEK 148.18M | 51.39 | ― | ― | ― | ― |
| SE:CDON | 58Neutral | SEK 511.19M | -6.29 | ― | ― | 7.12% | 8.47% |
| SE:OBAB | 52Neutral | SEK 575.81M | 510.00 | ― | ― | 34.11% | ― |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| SE:PIERCE | Pierce Group AB | 9.09 | -2.91 | -24.25% | |
| SE:DSNO | Desenio Group AB | 0.13 | 0.05 | 60.76% | |
| SE:RUG | RugVista Group AB | 83.30 | 24.49 | 41.63% | |
| SE:CDON | CDON AB | 44.60 | -24.40 | -35.36% | |
| SE:OBAB | Online Brands Nordic AB | 20.40 | 7.55 | 58.75% | |
| SE:BBROOM | New Bubbleroom Sweden AB | 9.25 | 4.79 | 107.40% |
Pierce Group AB Corporate Events
Pierce Group lifts margins and cash flow despite warehouse transition
Pierce Group AB, a Nordic e-commerce retailer specialising in motorcycle and powersports equipment, continued to build on its position in the European online gear and accessories market. The company leverages its digital platforms to reach riders acr...
Pierce Group schedules Q2 2026 report release and investor webcast
Pierce Group AB will publish its interim report for the second quarter of 2026 on August 21 at 08:00 CEST and will follow up with an English-language webcast and telephone conference at 09:00 CEST the same day, led by CEO Göran Dahlin. The company is...
Pierce Group Accelerates European Push with Launch in Nine New Markets
Pierce Group is accelerating its European expansion by launching localized websites in nine additional markets, including Croatia, Cyprus, Estonia, Greece, Hungary, Latvia, Lithuania, Portugal and Slovakia. The company is leveraging its upgraded e-co...
Pierce Group Updates Share and Vote Structure After Incentive Share Conversion
Pierce Group AB has adjusted its share capital structure following the conversion of 199,437 series C shares into ordinary shares under its long-term incentive program. After the change, the company has 82,199,100 shares outstanding, comprising 79,57...
Pierce Group Revamps Raven Brand to Boost Private-Label Growth
Pierce Group is a leading European e‑commerce retailer of gear, parts and accessories for motocross, motorcycle and snowmobile riders, operating localized websites and a central warehouse in Poland. The Stockholm‑listed company focuses on building st...
Pierce Group Converts C Shares and Transfers Stock Under 2023 Incentive Plan
Pierce Group AB’s board has approved the transfer of 199,437 ordinary shares to participants in its 2023 long-term incentive program, aligning management and key employees more closely with shareholder interests. To facilitate the transfer, an equal...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 22, 2026