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Pierce Group AB
(PIERCE)
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Rating:62Neutral
Price Target:
kr9.50
▼(-33.57% Downside)
Action:Reiterated
Date:08/22/26
The score is driven primarily by improving financial performance—positive TTM profitability, low leverage, and solid current free cash flow—tempered by thin margins and historically uneven cash conversion. Technicals are a secondary drag because the stock trades below key moving averages despite only moderately positive momentum. Valuation also weighs on the score given the ~27 P/E without a provided dividend yield.
Positive Factors
Profitability Recovery
The return to positive operating profit and net income indicates meaningful stabilization in the business. If sustained, this recovery can improve reinvestment capacity and reduce dependence on external financing, although consistency remains important.
Negative Factors
Thin Profit Margins
Very thin margins leave earnings exposed to supplier costs, discounting, marketing expenses, fulfillment costs, and weaker demand. Even modest adverse changes in the e-commerce cost structure could materially reduce operating profit and net income.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability Recovery
The return to positive operating profit and net income indicates meaningful stabilization in the business. If sustained, this recovery can improve reinvestment capacity and reduce dependence on external financing, although consistency remains important.
Read all positive factors
Pierce Group AB (PIERCE) vs. iShares MSCI Sweden ETF (EWD)
Market Cap
kr664.24M
Dividend YieldN/A
Average Volume (3M)407.79K
Price to Earnings (P/E)17.9
Beta (1Y)0.93
Revenue Growth6.26%
EPS GrowthN/A
CountrySE
Employees295
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)0.49
Shares Outstanding79,573,540
10 Day Avg. Volume187,984
30 Day Avg. Volume407,794
Financial Highlights & Ratios
PEG Ratio-2.17
Price to Book (P/B)1.71
Price to Sales (P/S)0.63
P/FCF Ratio-113.50
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)0.88
Revenue Forecast (FY)kr1.95B
Pierce Group AB Business Overview & Revenue Model
Company Description
Pierce Group AB (publ) operates as an e-commerce enterprise, providing an array of products such as riding gear, parts, accessories, and casual apparel to various rider communities throughout Europe via its digital storefronts. The company organiz...
How the Company Makes Money
Pierce Group primarily makes money by selling motorcycle and powersports-related products directly to consumers through its e-commerce channels. Revenue is mainly generated from product sales (e.g., riding gear, accessories, and parts) across its ...
Pierce Group AB Financial Statement Overview
Summary
Income Statement
62
Positive
Balance Sheet
76
Positive
Cash Flow
71
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.85B | 1.82B | 1.63B | 1.54B | 1.67B | 1.59B |
| Gross Profit | 760.00M | 773.00M | 725.00M | 607.00M | 657.00M | 728.00M |
| EBITDA | 82.00M | 79.00M | 113.00M | -34.00M | 8.00M | 98.00M |
| Net Income | 39.00M | 29.00M | 36.00M | -96.00M | -58.00M | 26.00M |
Balance Sheet | ||||||
| Total Assets | 1.24B | 1.13B | 1.10B | 970.00M | 1.08B | 1.03B |
| Cash, Cash Equivalents and Short-Term Investments | 319.00M | 235.00M | 297.00M | 222.00M | 136.00M | 18.00M |
| Total Debt | 98.00M | 117.00M | 52.00M | 54.00M | 103.00M | 249.00M |
| Total Liabilities | 538.00M | 463.00M | 437.00M | 343.00M | 364.00M | 594.00M |
| Stockholders Equity | 700.00M | 663.00M | 666.00M | 627.00M | 719.00M | 441.00M |
Cash Flow | ||||||
| Free Cash Flow | 140.00M | -10.00M | 100.00M | 124.00M | -5.00M | -87.00M |
| Operating Cash Flow | 146.00M | -3.00M | 105.00M | 127.00M | 9.00M | -61.00M |
| Investing Cash Flow | 7.00M | -21.00M | -8.00M | -8.00M | -16.00M | -12.00M |
| Financing Cash Flow | -21.00M | -26.00M | -29.00M | -28.00M | 124.00M | 2.00M |
Pierce Group AB Technical Analysis
Negative
14.30
Price Trends
9.74
Negative
9.73
Negative
10.65
Negative
Market Momentum
-0.20
Positive
28.81
Positive
5.55
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Negative. The current price of 14.3 is above the 20-day moving average (MA) of 9.79, above the 50-day MA of 9.74, and above the 200-day MA of 10.65, indicating a bearish trend. The MACD of -0.20 indicates Positive momentum. The RSI at 28.81 is Positive, neither overbought nor oversold. The STOCH value of 5.55 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SE:PIERCE.
Pierce Group AB Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
71 Outperform | kr1.40B | 20.42 | 11.99% | 1.87% | 11.47% | 15.20% | |
62 Neutral | kr664.24M | 17.87 | 4.09% | ― | 6.26% | ― | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
53 Neutral | kr84.24M | -18.21 | -4.08% | ― | -13.70% | 92.84% | |
53 Neutral | kr366.30M | -26.60 | ― | ― | 31.24% | -39.12% | |
49 Neutral | kr605.77M | -9.28 | ― | ― | 7.99% | 33.84% | |
41 Neutral | kr219.19M | -12.05 | ― | ― | ― | ― |
* Consumer Cyclical Sector Average
SE:PIERCE
Pierce Group AB
8.75
-5.05
-36.59%
SE:DSNO
Desenio Group AB
0.09
-0.05
-36.50%
SE:RUG
RugVista Group AB
67.60
-3.12
-4.42%
SE:CDON
CDON AB
53.00
-13.20
-19.94%
SE:OBAB
Online Brands Nordic AB
14.35
1.35
10.38%
SE:BBROOM
New Bubbleroom Sweden AB
14.10
9.74
223.39%
Pierce Group AB Corporate Events
Pierce Group lifts margins and cash flow despite warehouse transition
Aug 21, 2026
Pierce Group AB, a Nordic e-commerce retailer specialising in motorcycle and powersports equipment, continued to build on its position in the European online gear and accessories market. The company leverages its digital platforms to reach riders ...
Pierce Group schedules Q2 2026 report release and investor webcast
Aug 12, 2026
Pierce Group AB will publish its interim report for the second quarter of 2026 on August 21 at 08:00 CEST and will follow up with an English-language webcast and telephone conference at 09:00 CEST the same day, led by CEO Göran Dahlin. The co...
Pierce Group Accelerates European Push with Launch in Nine New Markets
Jul 1, 2026
Pierce Group is accelerating its European expansion by launching localized websites in nine additional markets, including Croatia, Cyprus, Estonia, Greece, Hungary, Latvia, Lithuania, Portugal and Slovakia. The company is leveraging its upgraded e...
Pierce Group Updates Share and Vote Structure After Incentive Share Conversion
Jun 30, 2026
Pierce Group AB has adjusted its share capital structure following the conversion of 199,437 series C shares into ordinary shares under its long-term incentive program. After the change, the company has 82,199,100 shares outstanding, comprising 79...
Pierce Group Revamps Raven Brand to Boost Private-Label Growth
Jun 17, 2026
Pierce Group is a leading European e‑commerce retailer of gear, parts and accessories for motocross, motorcycle and snowmobile riders, operating localized websites and a central warehouse in Poland. The Stockholm‑listed company focuses...
Pierce Group Converts C Shares and Transfers Stock Under 2023 Incentive Plan
Jun 4, 2026
Pierce Group AB’s board has approved the transfer of 199,437 ordinary shares to participants in its 2023 long-term incentive program, aligning management and key employees more closely with shareholder interests. To facilitate the transfer, ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.