Pierce Group AB (PIERCE) AI Stock Analysis

• Market Cap: €940.58M
• Dividend Yield: N/A
• Average Volume (3M): 577.06K
• Price to Earnings (P/E): 19.1
• Beta (1Y): 0.82
• Revenue Growth: 11.32%
• EPS Growth: 80.28%
• Country: SE
• Employees: 320
• Sector: Consumer Cyclical
• Sector Strength: 84
• Industry: Specialty Retail
• EPS (TTM): 0.38
• Shares Outstanding: 79,374,100
• 10 Day Avg. Volume: 940,235
• 30 Day Avg. Volume: 577,056
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: N/A
• Enterprise Value/Revenue: N/A
• Enterprise Value/Gross Profit: N/A
• Enterprise Value/Ebitda: N/A
• 1Y Price Target: €12.48
• Price Target Upside: 4.84% Upside
• Rating Consensus: Hold
• Number of Analyst Covering: 0

• Rating: 54 Neutral
• Price Target: kr12.50 ▲(5.04% Upside)

The overall stock score is primarily impacted by financial performance challenges, including negative profitability and cash flow issues. Technical analysis shows positive momentum, providing some support to the stock's outlook. However, valuation concerns due to negative earnings and lack of dividend yield weigh heavily on the score.

Pierce Group AB Business Overview & Revenue Model

Company Description

Pierce Group AB (PIERCE) is a leading e-commerce company specializing in the sale of motorcycle and motocross gear, parts, and accessories. Operating primarily in the European market, the company offers a wide range of products through its various online retail platforms, catering to motorcycle enthusiasts and professionals alike. Pierce Group AB is known for its extensive product catalog, competitive pricing, and robust customer service.

How the Company Makes Money

Pierce Group AB generates revenue primarily through the online sale of motorcycle and motocross-related products. The company's key revenue streams include direct-to-consumer sales via its e-commerce websites, which feature an extensive selection of gear, parts, and accessories for motorcycles and motocross bikes. Additionally, Pierce Group AB benefits from partnerships with various suppliers and manufacturers, enabling it to offer a diverse and competitive product range. The company also leverages targeted digital marketing strategies to attract customers and drive sales growth across its platforms.

Pierce Group AB Financial Statement Overview

Summary

Pierce Group AB demonstrates a promising financial recovery, with improvements in profitability and operational efficiency. The balance sheet shows strong equity and manageable debt levels, indicating financial soundness. Cash flow stability supports ongoing operations, but historical volatility in earnings and cash flow requires cautious progress monitoring.

Income Statement

Pierce Group AB has shown a significant turnaround in profitability. The gross profit margin improved to 44.5% in 2024 from 39.5% in 2023, and the net profit margin turned positive at 2.2% from -6.2%. Revenue grew by 5.9% from 2023 to 2024, indicating healthy growth. The EBIT and EBITDA margins also improved substantially, reflecting better operational efficiency. However, historical volatility in earnings suggests a need for cautious optimism.

Balance Sheet

The balance sheet shows a solid equity position with the equity ratio rising to 60.4% in 2024. The debt-to-equity ratio is low at 0.08, indicating low leverage. ROE improved to 5.4% in 2024, reflecting better profitability, yet it remains relatively modest. The company has consistently reduced debt, enhancing financial stability, but past leverage issues require ongoing attention.

Cash Flow

Pierce Group AB's cash flow is strong with a free cash flow of SEK 105 million in 2024, despite a decrease from the previous year. The operating cash flow to net income ratio is 2.92, indicating efficient cash generation relative to income. Historical fluctuations in cash flow metrics highlight potential risks, but current figures suggest good liquidity management.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	1.74B	1.63B	1.54B	1.67B	1.59B	1.52B
Gross Profit	761.00M	725.00M	607.00M	657.00M	728.00M	711.00M
EBITDA	63.00M	113.00M	-34.00M	8.00M	98.00M	95.00M
Net Income	-14.00M	36.00M	-96.00M	-58.00M	26.00M	-1.00M
Balance Sheet
Total Assets	1.19B	1.10B	970.00M	1.08B	1.03B	920.00M
Cash, Cash Equivalents and Short-Term Investments	188.00M	297.00M	222.00M	136.00M	18.00M	87.00M
Total Debt	136.00M	52.00M	54.00M	65.00M	249.00M	548.00M
Total Liabilities	528.00M	437.00M	343.00M	364.00M	594.00M	863.00M
Stockholders Equity	658.00M	666.00M	627.00M	719.00M	441.00M	57.00M
Cash Flow
Free Cash Flow	-132.00M	100.00M	124.00M	-5.00M	-87.00M	127.00M
Operating Cash Flow	-128.00M	105.00M	127.00M	9.00M	-61.00M	156.00M
Investing Cash Flow	-22.00M	-8.00M	-8.00M	-16.00M	-12.00M	-42.00M
Financing Cash Flow	-29.00M	-29.00M	-28.00M	124.00M	2.00M	-133.00M

Pierce Group AB Technical Analysis

• Technical Analysis Sentiment: Neutral
• Last Price: 11.90
• 50DMA: Positive
• 100DMA: Positive
• 200DMA: Positive
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Neutral. The current price of 11.9 is below the 20-day moving average (MA) of 12.51, above the 50-day MA of 10.92, and above the 200-day MA of 9.28, indicating a neutral trend. The MACD of 0.18 indicates Positive momentum. The RSI at 49.91 is Neutral, neither overbought nor oversold. The STOCH value of 12.78 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:PIERCE.

Pierce Group AB Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
NELLY	72 Outperform	2.38B	18.62	41.57%	―	8.68%	137.29%
BOKUS	65 Neutral	1.12B	21.64	9.10%	4.96%	10.14%	11.14%
OBAB	61 Neutral	358.59M	-17.85	-4.55%	―	23.51%	-301.08%
PIERCE	54 Neutral	€940.58M	19.05	-2.02%	―	11.32%	80.28%
Sector *	61 Neutral	$18.38B	12.79	-2.54%	3.03%	1.52%	-15.83%

Pierce Group AB Corporate Events

Pierce Group AB’s AGM Decisions Focus on Growth and Incentives

Pierce Group AB’s Annual General Meeting on May 20, 2025, resulted in several key resolutions. The company decided not to distribute dividends, re-elected board members, approved a remuneration report, and authorized the board to issue new shares to potentially finance acquisitions. Additionally, a long-term incentive program was introduced for key employees, allowing them to earn shares based on performance targets. These decisions aim to strengthen the company’s capital structure and incentivize its management team.