Want to see SE:PIERCE full AI Analyst Report?
Pierce Group AB (PIERCE) AI Stock Analysis
Pierce Group AB
(Nasdaq OMX AB:PIERCE)
The overall score of 62 reflects a company with a strong financial foundation and impressive cash flow turnaround, weighed down by a weak technical trend and a stretched valuation. The most significant positive factor is the robust, high-quality cash generation and a very healthy balance sheet, which provide stability. The primary risks are the stock trading below its major moving averages and a high P/E multiple that leaves little room for error given the company's razor-thin profit margins.
Pierce Group AB (PIERCE) vs. iShares MSCI Sweden ETF (EWD)
- Market Cap
- SEK 717.01M
- Dividend Yield
- ―
- Average Volume (3M)
- 204.34K
- Price to Earnings (P/E)
- 18.9
- Beta (1Y)
- 0.84
- Revenue Growth
- 6.26%
- EPS Growth
- ―
- Country
- Sweden
- Employees
- 295
- Sector
- Consumer Cyclical
- Sector Strength
- 61
- Industry
- Specialty Retail
Pierce Group AB Business Overview & Revenue Model
Company Description
Pierce Group AB (publ) operates as an e-commerce enterprise, providing an array of products such as riding gear, parts, accessories, and casual apparel to various rider communities throughout Europe via its digital storefronts. The company organizes...
How the Company Makes Money
Pierce Group primarily makes money by selling motorcycle and powersports-related products directly to consumers through its e-commerce channels. Revenue is mainly generated from product sales (e.g., riding gear, accessories, and parts) across its onl...
Pierce Group AB Financial Statement Overview
Summary
Strong financial recovery driven by exceptional cash flow generation (Score 85) and a solid, low-leverage balance sheet (Score 78). Dramatic TTM revenue growth of 76.3% and a swing to positive free cash flow of SEK 140M are key strengths. This is partially offset by the income statement (Score 62), which shows thin net profit margins of 1.5% and slight gross margin compression, indicating profitability remains vulnerable.
Income Statement
62PositiveBalance Sheet
78PositiveCash Flow
85Very Positive| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 1.85B | 1.82B | 1.63B | 1.54B | 1.67B | 1.59B |
| Gross Profit | 760.00M | 773.00M | 725.00M | 607.00M | 657.00M | 728.00M |
| EBITDA | 83.00M | 79.00M | 113.00M | -34.00M | 8.00M | 98.00M |
| Net Income | 39.00M | 29.00M | 36.00M | -96.00M | -58.00M | 26.00M |
Balance Sheet | ||||||
| Total Assets | 1.24B | 1.13B | 1.10B | 970.00M | 1.08B | 1.03B |
| Cash, Cash Equivalents and Short-Term Investments | 319.00M | 235.00M | 297.00M | 222.00M | 136.00M | 18.00M |
| Total Debt | 98.00M | 117.00M | 52.00M | 54.00M | 103.00M | 249.00M |
| Total Liabilities | 538.00M | 463.00M | 437.00M | 343.00M | 364.00M | 594.00M |
| Stockholders Equity | 700.00M | 663.00M | 666.00M | 627.00M | 719.00M | 441.00M |
Cash Flow | ||||||
| Free Cash Flow | 140.00M | -10.00M | 100.00M | 124.00M | -5.00M | -87.00M |
| Operating Cash Flow | 146.00M | -3.00M | 105.00M | 127.00M | 9.00M | -61.00M |
| Investing Cash Flow | 7.00M | -21.00M | -8.00M | -8.00M | -16.00M | -12.00M |
| Financing Cash Flow | -21.00M | -26.00M | -29.00M | -28.00M | 124.00M | 2.00M |
Pierce Group AB Technical Analysis
Price Trends
Market Momentum
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:PIERCE, the sentiment is Neutral. The current price of 9.20 is above the 20-day moving average (MA) of 8.85, above the 50-day MA of 8.85, and below the 200-day MA of 9.70, indicating a neutral trend. The MACD of 0.06 indicates Negative momentum. The RSI at 64.12 is Neutral, neither overbought nor oversold. The STOCH value of 84.36 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:PIERCE.
Pierce Group AB Peers Comparison
Overall Rating
SE:RUG69Neutral- SE:PIERCE62Neutral
SE:DSNO59.2Neutral
SE:OBAB59Neutral
SE:BBROOM58Neutral
SE:CDON58Neutral
Financial Indicators
| Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
| SE:RUG | 69Neutral | SEK 1.45B | 21.12 | 11.99% | 2.15% | 11.47% | 15.20% |
| SE:PIERCE | 62Neutral | SEK 717.01M | 18.87 | 5.81% | ― | 6.26% | ― |
| Sector * | 61Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% |
| SE:DSNO | 59Neutral | SEK 125.19M | -43.97 | -2.54% | ― | -8.90% | 67.39% |
| SE:OBAB | 59Neutral | SEK 572.93M | -79.59 | ― | ― | 34.11% | ― |
| SE:BBROOM | 58Neutral | SEK 157.54M | 56.11 | ― | ― | ― | ― |
| SE:CDON | 58Neutral | SEK 528.08M | -6.61 | ― | ― | 7.12% | 8.47% |
* Consumer Cyclical Sector Average
Performance Comparison
| Show on chart | Ticker | Company Name | Price | Change | % Change |
|---|---|---|---|---|---|
| SE:PIERCE | Pierce Group AB | 9.20 | -3.75 | -28.96% | |
| SE:DSNO | Desenio Group AB | 0.12 | 0.04 | 54.43% | |
| SE:RUG | RugVista Group AB | 69.90 | 0.28 | 0.40% | |
| SE:CDON | CDON AB | 48.00 | -12.00 | -20.00% | |
| SE:OBAB | Online Brands Nordic AB | 18.70 | 5.45 | 41.13% | |
| SE:BBROOM | New Bubbleroom Sweden AB | 9.55 | 5.05 | 112.22% |
Pierce Group AB Corporate Events
Pierce Group lifts margins and cash flow despite warehouse transition
Pierce Group AB, a Nordic e-commerce retailer specialising in motorcycle and powersports equipment, continued to build on its position in the European online gear and accessories market. The company leverages its digital platforms to reach riders acr...
Pierce Group schedules Q2 2026 report release and investor webcast
Pierce Group AB will publish its interim report for the second quarter of 2026 on August 21 at 08:00 CEST and will follow up with an English-language webcast and telephone conference at 09:00 CEST the same day, led by CEO Göran Dahlin. The compa...
Pierce Group Accelerates European Push with Launch in Nine New Markets
Pierce Group is accelerating its European expansion by launching localized websites in nine additional markets, including Croatia, Cyprus, Estonia, Greece, Hungary, Latvia, Lithuania, Portugal and Slovakia. The company is leveraging its upgraded e-co...
Pierce Group Updates Share and Vote Structure After Incentive Share Conversion
Pierce Group AB has adjusted its share capital structure following the conversion of 199,437 series C shares into ordinary shares under its long-term incentive program. After the change, the company has 82,199,100 shares outstanding, comprising 79,57...
Pierce Group Revamps Raven Brand to Boost Private-Label Growth
Pierce Group is a leading European e‑commerce retailer of gear, parts and accessories for motocross, motorcycle and snowmobile riders, operating localized websites and a central warehouse in Poland. The Stockholm‑listed company focuses on...
Pierce Group Converts C Shares and Transfers Stock Under 2023 Incentive Plan
Pierce Group AB’s board has approved the transfer of 199,437 ordinary shares to participants in its 2023 long-term incentive program, aligning management and key employees more closely with shareholder interests. To facilitate the transfer, an...
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.
Date of analysis: Aug 22, 2026