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Sweden BuyersClub AB (SE:BUY)
:BUY
Sweden Market
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Sweden BuyersClub AB (BUY) AI Stock Analysis

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SE:BUY

Sweden BuyersClub AB

(BUY)

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Neutral 50 (OpenAI - Gpt-5.6Sol)
Rating:50Neutral
Price Target:
kr6.50
▲(91.18% Upside)
Action:Reiterated
Date:09/17/26
The score is primarily held back by weak financial performance driven by continued net losses and especially negative free cash flow, despite improving operating trends and a reasonably supported balance sheet. Technicals are a key offset with the stock trading above major moving averages and positive MACD. Valuation remains constrained because the company is loss-making (negative P/E) and no dividend yield is available.
Positive Factors
Continued Revenue Expansion
Revenue growth provides evidence that the business is still expanding its top line and reaching customers despite current losses. If maintained, this scale can support operating leverage and give management a larger base over which to spread fixed costs, although conversion into profit remains necessary.
Negative Factors
Persistent Net Losses
Ongoing operating and net losses show that revenue growth has not yet translated into sustainable earnings. Persistent losses can weaken retained capital, limit internally funded investment, and increase pressure on management to achieve profitable scale before financial flexibility deteriorates.
Read all positive and negative factors
Positive Factors
Negative Factors
Continued Revenue Expansion
Revenue growth provides evidence that the business is still expanding its top line and reaching customers despite current losses. If maintained, this scale can support operating leverage and give management a larger base over which to spread fixed costs, although conversion into profit remains necessary.
Read all positive factors

Sweden BuyersClub AB (BUY) vs. iShares MSCI Sweden ETF (EWD)

Sweden BuyersClub AB Business Overview & Revenue Model

Company Description
Sweden Buyersclub AB is an online retail company operating within Sweden. It provides a wide range of consumer goods through its digital platform, including products for homes and households, technology, beauty, toys, and pets. Furthermore, the co...
How the Company Makes Money
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Sweden BuyersClub AB Financial Statement Overview

Summary
Income statement shows modest revenue growth (TTM +6.0%) and improving profitability trends (positive EBITDA), but the company remains unprofitable with negative operating income and a net loss. Balance sheet is relatively supportive with improving leverage and higher equity, yet cash flow is the main weakness: free cash flow is deeply negative despite slightly positive operating cash flow.
Income Statement
42
Neutral
Balance Sheet
58
Neutral
Cash Flow
28
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue120.20M103.92M82.77M52.56M42.27M28.59M
Gross Profit41.94M36.50M30.01M22.52M18.71M14.08M
EBITDA2.15M1.11M-2.75M-6.47M-10.48M-6.72M
Net Income-3.56M-3.97M-6.79M-9.72M-14.81M-7.40M
Balance Sheet
Total Assets33.47M29.66M25.69M23.96M22.86M16.43M
Cash, Cash Equivalents and Short-Term Investments2.33M2.34M3.02M3.96M5.79M1.89M
Total Debt6.83M6.97M7.00M3.97M3.79M5.12M
Total Liabilities18.47M21.39M17.55M16.35M11.26M7.98M
Stockholders Equity15.01M8.27M7.98M7.61M11.60M8.46M
Cash Flow
Free Cash Flow-5.61M-4.47M-8.86M-9.91M-13.61M-13.15M
Operating Cash Flow1.27M996.00K-3.90M-6.09M-9.86M-9.13M
Investing Cash Flow-6.90M-5.49M-4.97M-3.82M-4.05M-5.12M
Financing Cash Flow4.77M3.83M7.92M8.08M17.81M15.63M

Sweden BuyersClub AB Technical Analysis

Technical Analysis Sentiment
Positive
Last Price3.40
Price Trends
50DMA
5.79
Positive
100DMA
4.95
Positive
200DMA
4.33
Positive
Market Momentum
MACD
0.07
Positive
RSI
52.13
Neutral
STOCH
41.67
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BUY, the sentiment is Positive. The current price of 3.4 is below the 20-day moving average (MA) of 6.23, below the 50-day MA of 5.79, and below the 200-day MA of 4.33, indicating a neutral trend. The MACD of 0.07 indicates Positive momentum. The RSI at 52.13 is Neutral, neither overbought nor oversold. The STOCH value of 41.67 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BUY.

Sweden BuyersClub AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
kr1.07B12.775.57%3.43%69.60%
60
Neutral
kr502.21M-71.5729.79%31.66%68.15%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
53
Neutral
kr95.83M-21.67-4.08%-13.70%92.84%
51
Neutral
kr161.68M-8.80
50
Neutral
kr124.84M-24.80
49
Neutral
kr494.30M-7.957.99%33.84%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BUY
Sweden BuyersClub AB
6.20
3.56
134.85%
SE:DSNO
Desenio Group AB
0.10
-0.03
-22.39%
SE:BOKUS
Bokusgruppen AB
68.20
-0.62
-0.90%
SE:CDON
CDON AB
45.40
-26.60
-36.94%
SE:OBAB
Online Brands Nordic AB
17.85
4.50
33.71%
SE:BBROOM
New Bubbleroom Sweden AB
10.30
4.90
90.74%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 17, 2026