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Sweden BuyersClub AB (BUY) AI Stock Analysis

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SE:BUY

Sweden BuyersClub AB

(Nasdaq OMX AB:BUY)

Select Model
Rating:50Neutral
Price Target:SEK 6.50â–¼(-1.52% Downside)
Action:reiterated
Date:09/17/26

The score is primarily held back by weak financial performance driven by continued net losses and especially negative free cash flow, despite improving operating trends and a reasonably supported balance sheet. Technicals are a key offset with the stock trading above major moving averages and positive MACD. Valuation remains constrained because the company is loss-making (negative P/E) and no dividend yield is available.

Positive Factors
Revenue GrowthContinued top-line expansion indicates the business is still increasing sales despite its profitability challenges. Revenue growth provides a foundation for operating leverage if the company can improve gross margin and control costs, supporting stronger earnings potential over the next several quarters.
Negative Factors
Negative Free Cash FlowDeeply negative free cash flow shows that accounting improvements have not yet translated into cash generation after investment and working-capital needs. Persistent cash outflows could increase reliance on external funding and limit the company’s ability to invest or absorb weaker trading.

Sweden BuyersClub AB (BUY) vs. iShares MSCI Sweden ETF (EWD)

-25%0%25%50%75%100%125%150%175%SE:BUY+142.65%EWD+13.33%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
Market Cap
SEK 93.44M
Dividend Yield
―
Average Volume (3M)
17.28K
Price to Earnings (P/E)
-26.4
Beta (1Y)
0.05
Revenue Growth
―
EPS Growth
―
Country
Sweden
Employees
13
Sector
General
Sector Strength
55
Industry
Specialty Retail

Sweden BuyersClub AB Business Overview & Revenue Model

Company Description

Sweden Buyersclub AB is an online retail company operating within Sweden. It provides a wide range of consumer goods through its digital platform, including products for homes and households, technology, beauty, toys, and pets. Furthermore, the compa...

How the Company Makes Money

null

Sweden BuyersClub AB Financial Statement Overview

Summary

Income statement shows modest revenue growth (TTM +6.0%) and improving profitability trends (positive EBITDA), but the company remains unprofitable with negative operating income and a net loss. Balance sheet is relatively supportive with improving leverage and higher equity, yet cash flow is the main weakness: free cash flow is deeply negative despite slightly positive operating cash flow.

Income Statement

42Neutral

Balance Sheet

58Neutral

Cash Flow

28Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue120.20M103.92M82.77M52.56M42.27M28.59M
Gross Profit41.94M36.50M30.01M22.52M18.71M14.08M
EBITDA2.15M1.11M-2.75M-6.47M-10.48M-6.72M
Net Income-3.56M-3.97M-6.79M-9.72M-14.81M-7.40M
Balance Sheet
Total Assets33.47M29.66M25.69M23.96M22.86M16.43M
Cash, Cash Equivalents and Short-Term Investments2.33M2.34M3.02M3.96M5.79M1.89M
Total Debt6.83M6.97M7.00M3.97M3.79M5.12M
Total Liabilities18.47M21.39M17.55M16.35M11.26M7.98M
Stockholders Equity15.01M8.27M7.98M7.61M11.60M8.46M
Cash Flow
Free Cash Flow-5.61M-4.47M-8.86M-9.91M-13.61M-13.15M
Operating Cash Flow1.27M996.00K-3.90M-6.09M-9.86M-9.13M
Investing Cash Flow-6.90M-5.49M-4.97M-3.82M-4.05M-5.12M
Financing Cash Flow4.77M3.83M7.92M8.08M17.81M15.63M

Sweden BuyersClub AB Technical Analysis

Technical Analysis SentimentPositive
Last Price6.60

Price Trends

50DMA6.42Positive
100DMA5.79Positive
200DMA4.68Positive

Market Momentum

MACD0.00Positive
RSI52.28Neutral
STOCH55.56Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BUY, the sentiment is Positive. The current price of 6.60 is below the 20-day moving average (MA) of 6.62, above the 50-day MA of 6.42, and above the 200-day MA of 4.68, indicating a neutral trend. The MACD of 0.00 indicates Positive momentum. The RSI at 52.28 is Neutral, neither overbought nor oversold. The STOCH value of 55.56 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for SE:BUY.

Sweden BuyersClub AB Peers Comparison

Overall Rating

UnderperformOutperform
Sector (55)

Financial Indicators

SE:BUY against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
SE:BOKUSSE:BOKUS70OutperformSEK 1.19B13.59―5.21%4.48%34.85%
SE:DSNOSE:DSNO59NeutralSEK 125.19M-43.97-2.54%―-8.90%67.39%
SE:OBABSE:OBAB59NeutralSEK 572.93M-79.59――34.11%―
SE:BBROOMSE:BBROOM58NeutralSEK 157.54M56.11――――
SE:CDONSE:CDON58NeutralSEK 528.08M-6.61――7.12%8.47%
Sector *55Neutral$6.65B3.83-15.92%6.20%10.91%7.18%
SE:BUYSE:BUY50NeutralSEK 138.48M-26.40――――

* General Sector Average

Performance Comparison

0%50%100%150%200%SE:BUYSE:DSNOSE:BOKUSSE:CDONSE:OBABSE:BBROOMDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26
SE:BUY and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
SE:BUYSweden BuyersClub AB6.603.88142.65%
SE:DSNODesenio Group AB0.130.0567.11%
SE:BOKUSBokusgruppen AB73.00-8.74-10.70%
SE:CDONCDON AB46.90-12.10-20.51%
SE:OBABOnline Brands Nordic AB19.856.8052.11%
SE:BBROOMNew Bubbleroom Sweden AB10.105.44116.74%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Sep 17, 2026