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Sweden BuyersClub AB (SE:BUY)
:BUY
Sweden Market
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Sweden BuyersClub AB (BUY) AI Stock Analysis

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SE:BUY

Sweden BuyersClub AB

(BUY)

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Neutral 52 (OpenAI - Gpt-5.6Sol)
Rating:52Neutral
Price Target:
kr6.50
▲(91.18% Upside)
Action:Reiterated
Date:09/09/26
Overall score is held back primarily by weak cash generation (free cash flow -5.6M) and continued net losses, despite improving operations and a healthier balance sheet. Technicals add support given an uptrend versus moving averages and positive MACD, but valuation remains constrained by negative earnings (P/E -24.8) and no indicated dividend yield.
Positive Factors
Revenue Growth
Continued revenue expansion indicates the business is still increasing its sales base and maintaining demand for its offering. If sustained, this growth can provide operating leverage, support reinvestment, and create a foundation for improved profitability over the next several quarters.
Negative Factors
Deeply Negative Free Cash Flow
Persistent negative free cash flow means the company is not yet converting its operations into funds available after investment and working-capital needs. Continued cash deficits can increase reliance on external funding and limit the resources available for durable expansion.
Read all positive and negative factors
Positive Factors
Negative Factors
Revenue Growth
Continued revenue expansion indicates the business is still increasing its sales base and maintaining demand for its offering. If sustained, this growth can provide operating leverage, support reinvestment, and create a foundation for improved profitability over the next several quarters.
Read all positive factors

Sweden BuyersClub AB (BUY) vs. iShares MSCI Sweden ETF (EWD)

Sweden BuyersClub AB Business Overview & Revenue Model

Company Description
Sweden Buyersclub AB is an online retail company operating within Sweden. It provides a wide range of consumer goods through its digital platform, including products for homes and households, technology, beauty, toys, and pets. Furthermore, the co...
How the Company Makes Money
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Sweden BuyersClub AB Financial Statement Overview

Summary
Mixed fundamentals. Income statement momentum is improving (TTM revenue 120.2M, +6.0% YoY; EBITDA positive at 2.2M), but the company remains unprofitable (operating income -2.5M; net loss -3.6M) and gross margin has compressed to ~34% from the low-40% range previously. Balance sheet is reasonably supported with improving leverage (debt-to-equity ~0.43) and higher equity (15.0M). The largest financial risk is cash generation: despite slightly positive operating cash flow (1.3M), free cash flow is deeply negative (-5.6M), keeping funding needs elevated.
Income Statement
42
Neutral
Balance Sheet
58
Neutral
Cash Flow
28
Negative
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue120.20M103.92M82.77M52.56M42.27M28.59M
Gross Profit41.94M36.50M30.01M22.52M18.71M14.08M
EBITDA2.15M1.11M-2.75M-6.47M-10.48M-6.72M
Net Income-3.56M-3.97M-6.79M-9.72M-14.81M-7.40M
Balance Sheet
Total Assets33.47M29.66M25.69M23.96M22.86M16.43M
Cash, Cash Equivalents and Short-Term Investments2.33M2.34M3.02M3.96M5.79M1.89M
Total Debt6.83M6.97M7.00M3.97M3.79M5.12M
Total Liabilities18.47M21.39M17.55M16.35M11.26M7.98M
Stockholders Equity15.01M8.27M7.98M7.61M11.60M8.46M
Cash Flow
Free Cash Flow-5.61M-4.47M-8.86M-9.91M-13.61M-13.15M
Operating Cash Flow1.27M996.00K-3.90M-6.09M-9.86M-9.13M
Investing Cash Flow-6.90M-5.49M-4.97M-3.82M-4.05M-5.12M
Financing Cash Flow4.77M3.83M7.92M8.08M17.81M15.63M

Sweden BuyersClub AB Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price3.40
Price Trends
50DMA
5.71
Positive
100DMA
4.80
Positive
200DMA
4.26
Positive
Market Momentum
MACD
0.21
Positive
RSI
46.16
Neutral
STOCH
25.93
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SE:BUY, the sentiment is Neutral. The current price of 3.4 is below the 20-day moving average (MA) of 6.24, below the 50-day MA of 5.71, and below the 200-day MA of 4.26, indicating a neutral trend. The MACD of 0.21 indicates Positive momentum. The RSI at 46.16 is Neutral, neither overbought nor oversold. The STOCH value of 25.93 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for SE:BUY.

Sweden BuyersClub AB Peers Comparison

Overall Rating
UnderperformOutperform
Sector (55)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
kr1.09B12.515.69%3.43%69.60%
60
Neutral
kr388.15M-60.9529.79%31.66%68.15%
55
Neutral
$6.65B3.83-15.92%6.20%10.91%7.18%
53
Neutral
kr115.37M-22.92-4.08%-13.70%92.84%
52
Neutral
kr130.09M-23.40
51
Neutral
kr177.22M-8.80
49
Neutral
kr538.21M-7.977.99%33.84%
* General Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
SE:BUY
Sweden BuyersClub AB
5.85
3.01
105.99%
SE:DSNO
Desenio Group AB
0.11
-0.03
-20.86%
SE:BOKUS
Bokusgruppen AB
66.80
-1.07
-1.57%
SE:CDON
CDON AB
45.50
-16.90
-27.08%
SE:OBAB
Online Brands Nordic AB
15.20
3.20
26.67%
SE:BBROOM
New Bubbleroom Sweden AB
10.30
5.30
106.00%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 09, 2026