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comScore
(NASDAQ:SCOR)
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Rating:50Neutral
Price Target:
$5.00
▲(1.42% Upside)
Action:Reiterated
Date:08/17/26
The score is held back primarily by still-negative profitability and shrinking revenue, plus a clear bearish technical setup (price below all key moving averages and negative MACD). Balance sheet deleveraging and positive (though weakening) free cash flow provide support, while the low P/E improves the valuation backdrop. The latest earnings call reinforced the key risk: significant near-term revenue/EBITDA deterioration, with improvement dependent on executing the announced cost-savings plan.
Positive Factors
Debt Reduction
Debt elimination materially improves financial flexibility by reducing mandatory cash obligations and refinancing risk. Combined with debt-to-equity of about 0.05 and positive equity, the stronger balance sheet gives management more capacity to fund product investment and restructuring.
Negative Factors
Revenue Contraction
Broad-based revenue declines indicate pressure across core offerings rather than weakness isolated to one product. Continued contraction can reduce scale, weaken customer momentum and make it harder to absorb the company’s data and employee-related fixed costs.
Read all positive and negative factors
Positive Factors
Negative Factors
Debt Reduction
Debt elimination materially improves financial flexibility by reducing mandatory cash obligations and refinancing risk. Combined with debt-to-equity of about 0.05 and positive equity, the stronger balance sheet gives management more capacity to fund product investment and restructuring.
Read all positive factors
comScore Key Performance Indicators (KPIs)
Any
Revenue by Segment
Breaks revenue down by product or business line (for example, digital audience measurement, advertising analytics, subscription services). Helps investors see which offerings produce recurring income versus one‑time projects, which segments carry higher margins, and whether growth depends on a few key products or clients — all important for judging stability and upside potential.
Breaks revenue down by product or business line (for example, digital audience measurement, advertising analytics, subscription services). Helps investors see which offerings produce recurring income versus one‑time projects, which segments carry higher margins, and whether growth depends on a few key products or clients — all important for judging stability and upside potential.
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The Fly
The FlycomScore (SCOR) vs. SPDR S&P 500 ETF (SPY)
Market Cap
$74.86M
Dividend YieldN/A
Average Volume (3M)108.70K
Price to Earnings (P/E)0.8
Beta (1Y)1.41
Revenue Growth-3.23%
EPS GrowthN/A
CountryUS
Employees1,158
SectorTechnology
Sector Strength88
IndustrySoftware - Application
Share Statistics
EPS (TTM)6.64
Shares Outstanding15,184,326
10 Day Avg. Volume18,777
30 Day Avg. Volume108,705
Financial Highlights & Ratios
PEG Ratio-0.01
Price to Book (P/B)0.17
Price to Sales (P/S)0.10
P/FCF Ratio1.57
Enterprise Value/Market Cap<0.01
Enterprise Value/Revenue<0.01
Enterprise Value/Gross Profit<0.01
Enterprise Value/Ebitda<0.01
Forecast
1Y Price Target
$5.00Price Target Upside1.42% Upside
Rating ConsensusHold
Number of Analyst Covering1
EPS Forecast (FY)0.46
Revenue Forecast (FY)$325.45M
comScore Business Overview & Revenue Model
Company Description
comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–Na...
How the Company Makes Money
comScore primarily makes money by selling measurement and analytics products and services—typically on a subscription and/or contractual basis—to customers in advertising and media. Key revenue streams include: (1) Audience measurement and ratings...
comScore Earnings Call Summary
Earnings Call Date:Aug 12, 2026
(Q2-2026)
| % Change Since: |
Next Earnings Date:Nov 09, 2026
Earnings Call Sentiment Negative
The call outlined a clear strategic plan (ROI realignment) and several tangible positives — debt elimination (~$40M, freeing ~$7M annually), an expected $20–$25M in annual run-rate savings, progress on next-generation TV measurement and validated AI/commercial opportunities. However, Comscore reported meaningful near-term deterioration: double-digit revenue declines across key segments, an 85% drop in adjusted EBITDA, margin compression to 1.7%, loss of a healthy-margin Movies business, and ongoing fixed-cost pressure. Management does not expect near-term growth and is implementing headcount and structural changes with one-time costs. Overall, the lowlights (large revenue and profitability deterioration plus near-term headwinds) outweigh the strategic positives and cost-saving potential.Positive Updates
Elimination of Long-Term Debt
Closed the quarter with elimination of $40 million in long-term debt (sale of Movies business), which freed up roughly $7 million in related annual interest and principal payments, improving financial flexibility.
Negative Updates
Significant Revenue Declines Across Segments
Total Q2 revenue down 11.3% YoY to $79.2M; Content & Ad Measurement revenue $67.8M down 11.7% YoY; Syndicated Audience $55.2M down 13.6% YoY (impacted by Movies divestiture and lower renewals); Cross-Platform $12.5M down 2.1% YoY; Research & Insight $11.5M down 9.2% YoY.
Read all updates
Q2-2026 Updates
Positive
Negative
Elimination of Long-Term Debt
Closed the quarter with elimination of $40 million in long-term debt (sale of Movies business), which freed up roughly $7 million in related annual interest and principal payments, improving financial flexibility.
Read all positive updates
Company Guidance
Comscore guided that Q2 revenue was $79.2M (−11.3% YoY; pro forma ex‑Movies $73M, −8.5% vs $79.8M), with Content & Ad Measurement $67.8M (−11.7%), Syndicated Audience $55.2M (−13.6%), Cross‑Platform $12.5M (−2.1%), Research & Insight Solutions $11.5M (−9.2%); adjusted EBITDA fell to $1.3M (−85% vs $8.9M) with a 1.7% margin (vs 10% prior year) and core operating expenses were $87.9M (−2.8%). Management said the May Movies divestiture enabled elimination of $40M of long‑term debt (freeing roughly $7M of annual interest/principal), announced a realignment to deliver $20–25M of annual run‑rate cost savings with $7–9M of one‑time severance/employee costs (mostly paid by year‑end), and set 2026 revenue guidance of $315–325M with adjusted EBITDA margins in the low‑to‑mid single digits as they reposition to enter 2027 with a leaner, more flexible cost base.comScore Financial Statement Overview
Summary
Income Statement
36
Negative
Balance Sheet
64
Positive
Cash Flow
62
Positive
| Breakdown | TTM | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 346.94M | 357.47M | 356.05M | 371.34M | 376.42M | 367.01M |
| Gross Profit | 132.53M | 142.18M | 147.34M | 165.76M | 171.13M | 163.97M |
| EBITDA | 7.58M | 29.87M | -28.65M | -49.46M | -17.63M | 1.64M |
| Net Income | -17.55M | -10.00M | -60.25M | -79.36M | -66.56M | -50.04M |
Balance Sheet | ||||||
| Total Assets | 327.53M | 407.71M | 430.25M | 491.30M | 580.59M | 663.47M |
| Cash, Cash Equivalents and Short-Term Investments | 25.71M | 23.62M | 29.94M | 22.75M | 20.04M | 21.85M |
| Total Debt | 9.31M | 54.32M | 64.12M | 46.98M | 53.23M | 59.59M |
| Total Liabilities | 148.41M | 206.55M | 438.51M | 435.19M | 436.42M | 440.30M |
| Stockholders Equity | 179.12M | 201.16M | -8.26M | 56.10M | 144.16M | 223.18M |
Cash Flow | ||||||
| Free Cash Flow | 13.85M | 21.78M | 17.29M | 5.14M | 17.11M | 9.05M |
| Operating Cash Flow | 20.78M | 22.74M | 18.10M | 28.93M | 34.94M | 9.86M |
| Investing Cash Flow | 31.46M | -23.39M | -24.06M | -23.79M | -17.82M | -14.65M |
| Financing Cash Flow | -51.96M | -7.00M | 17.62M | -3.39M | -18.13M | -22.45M |
comScore Technical Analysis
Negative
4.93
Price Trends
6.89
Negative
7.13
Negative
7.19
Negative
Market Momentum
-0.61
Positive
33.80
Neutral
17.85
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For SCOR, the sentiment is Negative. The current price of 4.93 is below the 20-day moving average (MA) of 6.33, below the 50-day MA of 6.89, and below the 200-day MA of 7.19, indicating a bearish trend. The MACD of -0.61 indicates Positive momentum. The RSI at 33.80 is Neutral, neither overbought nor oversold. The STOCH value of 17.85 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for SCOR.
comScore Risk Analysis
comScore disclosed 40 risk factors in its most recent earnings report. comScore reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks
comScore Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | $988.90M | 17.01 | 18.41% | ― | 20.55% | ― | |
72 Outperform | $753.85M | -54.17 | -5.41% | ― | -1.04% | -710.67% | |
70 Outperform | $648.16M | -21.28 | -14.05% | ― | 11.85% | 47.54% | |
67 Neutral | $818.74M | 29.29 | 11.42% | ― | 21.99% | 271.66% | |
64 Neutral | $782.27M | -36.08 | -94.75% | ― | 10.16% | 28.29% | |
61 Neutral | $37.18B | 12.37 | -10.20% | 1.83% | 8.50% | -7.62% | |
50 Neutral | $74.86M | 0.79 | -9.29% | ― | -3.23% | ― |
* Technology Sector Average
SCOR
comScore
5.24
-1.65
-23.95%
SPT
Sprout Social
10.64
-5.19
-32.79%
PUBM
PubMatic
16.25
7.49
85.50%
DSP
Viant Technology
12.43
2.40
23.93%
SMWB
Similarweb
9.06
-1.34
-12.88%
MNTN
MNTN, Inc Class A
13.05
-7.35
-36.03%
comScore Corporate Events
Business Operations and StrategyExecutive/Board Changes
Comscore Launches Major Cost-Cutting and Governance Realignment
Negative
Aug 11, 2026
On August 11, 2026, Comscore unveiled a broad ROI Strategy centered on realigning its business, optimizing operations and investing in future growth, anchored by a significant workforce reduction and potential exits from certain geographic activit...
Business Operations and StrategyExecutive/Board ChangesShareholder Meetings
comScore Expands Equity Plan, Shareholders Back Governance
Positive
Jun 23, 2026
At its annual meeting on June 16, 2026, comScore stockholders approved an amendment to the company’s 2018 Equity and Incentive Compensation Plan, increasing the pool of common shares available for grants by 3,000,000, a move that expands the...
Business Operations and Strategy
comScore Schedules Investor Call to Discuss Strategic Plans
Positive
Jun 10, 2026
On June 10, 2026, comScore, Inc. plans to host an investor conference call at 5:00 p.m. ET, offering a live audio webcast for participants to access through its investor relations website. During the call, management will discuss the company’...
Business Operations and StrategyExecutive/Board ChangesRegulatory Filings and Compliance
comScore Announces Executive Departures and Leadership Consolidation
Negative
Jun 9, 2026
On June 9, 2026, comScore, Inc. announced that Chief Operating Officer Greg Dale and Head of Measurement and Chief Data and Analytics Officer Frank Friedman will depart the company effective the same day. Their responsibilities will be assumed by ...
Business Operations and StrategyExecutive/Board Changes
comScore Appoints Matt McLaughlin as New CEO
Positive
Jun 3, 2026
On May 28, 2026, comScore, Inc. appointed board member Matt McLaughlin as chief executive officer, succeeding Jon Carpenter, who moved into a senior advisor role and resigned from the board, while Stuart Frankel joined as an independent director a...
Business Operations and StrategyM&A Transactions
comScore Sells Movies Business and Reduces Debt Load
Positive
Jun 2, 2026
On May 27, 2026, comScore, Inc. sold its box office measurement, reporting and analytics operations and its Hollywood Software business, together known as the Movies Business and including 100% of Rentrak, LLC, to Advaya Capital affiliate Flix Buy...
Business Operations and StrategyExecutive/Board ChangesM&A Transactions
Comscore appoints Matt McLaughlin as new chief executive
Positive
May 28, 2026
On May 28, 2026, Comscore appointed board member and major shareholder Matt McLaughlin as chief executive officer, replacing Jon Carpenter, who will remain as a senior advisor to the board and CEO until October 2026. McLaughlin, a former chief ope...
Business Operations and StrategyM&A TransactionsPrivate Placements and Financing
comScore Divests Entertainment Assets and Repays Debt Facility
Positive
May 27, 2026
On May 27, 2026, comScore, Inc. sold its box office measurement, reporting and analytics business and its Hollywood Software business to Flix Buyer Inc., an affiliate of Advaya Capital, for a base cash purchase price of $70 million, with customary...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.