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Rush Enterprises B (RUSHB)
NASDAQ:RUSHB
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Rush Enterprises B (RUSHB) AI Stock Analysis

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RUSHB

Rush Enterprises B

(NASDAQ:RUSHB)

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Neutral 61 (OpenAI - Gpt-5.6Sol)
Rating:61Neutral
Price Target:
$55.00
▼(-28.76% Downside)
Action:Reiterated
Date:09/06/26
Overall score reflects stable-but-mixed fundamentals: improved leverage and improved TTM cash generation support resilience, but the sharp TTM revenue decline and margin compression weigh heavily on financial performance. Technical indicators are mostly neutral with slightly soft momentum. Valuation is reasonable (P/E ~15) but the dividend yield is modest. Earnings-call tone and guidance are supportive, pointing to stronger 2H 2026 and strong aftermarket contribution, though constraints and uncertainty remain.
Positive Factors
Aftermarket earnings resilience
The aftermarket business provides recurring revenue tied to commercial-truck maintenance, repair and uptime needs. Its large gross-profit contribution and strong absorption help diversify cyclical vehicle sales, supporting earnings resilience through uneven truck-demand conditions.
Negative Factors
Revenue and margin contraction
The sharp revenue reset and lower margins show that current earnings power is materially below prior peak levels. Continued normalization or competitive pressure could limit operating leverage, reduce internally generated capital and make recovery dependent on stronger truck demand.
Read all positive and negative factors
Positive Factors
Negative Factors
Aftermarket earnings resilience
The aftermarket business provides recurring revenue tied to commercial-truck maintenance, repair and uptime needs. Its large gross-profit contribution and strong absorption help diversify cyclical vehicle sales, supporting earnings resilience through uneven truck-demand conditions.
Read all positive factors

Rush Enterprises B (RUSHB) vs. SPDR S&P 500 ETF (SPY)

Rush Enterprises B Business Overview & Revenue Model

Company Description
Rush Enterprises, Inc., operating through its various divisions, functions as a comprehensive provider within the commercial vehicle industry across the United States. The company manages a vast network of commercial vehicle dealerships, collectiv...
How the Company Makes Money
Rush Enterprises generates revenue through multiple dealership-based streams tied to the commercial truck lifecycle. (1) New and used truck sales: The company sells new commercial vehicles (including heavy- and medium-duty trucks) and also sells u...

Rush Enterprises B Earnings Call Summary

Earnings Call Date:Jul 28, 2026
(Q2-2026)
|
% Change Since: |
Next Earnings Date:Oct 27, 2026
Earnings Call Sentiment Positive
The call conveyed a cautiously optimistic outlook: solid Q2 financial results (revenue, net income, dividend increase, and buy-side actions), strategic expansion via acquisitions and a JV, improving aftermarket and used-vehicle demand, and stable leasing performance. Offsetting these positives were medium-duty sales declines, lingering aftermarket recovery and margin pressure, production constraints that limit near-term deliveries, and external uncertainties (EPA, tariffs, financing). Management emphasized improving market momentum and a view that the second half of 2026 should be stronger, but noted the recovery is still early and subject to variable factors.
Positive Updates
Quarterly Revenue and Profitability
Reported Q2 2026 revenues of $1.9 billion and net income of $72.8 million, or $0.91 per diluted share, demonstrating solid profitability during an industry recovery.
Negative Updates
Medium-Duty Sales Decline
New Class 4–7 commercial vehicle sales in the U.S. totaled 3,170 in Q2, down 12.7% year-over-year, driven largely by timing shifts in orders and deliveries from larger fleet customers.
Read all updates
Q2-2026 Updates
Negative
Quarterly Revenue and Profitability
Reported Q2 2026 revenues of $1.9 billion and net income of $72.8 million, or $0.91 per diluted share, demonstrating solid profitability during an industry recovery.
Read all positive updates
Company Guidance
Management guided that the second half of 2026 should be considerably stronger than the first for Class 8 sales, noting Q2 results of $1.9 billion revenue, $72.8 million net income ($0.91 diluted EPS), a three-for-two stock split and a post-split quarterly dividend of $0.14 (a 10.5% increase), while aftermarket comprised ~64% of total gross profit with parts, service and collision revenues of $605 million (up 1.5% YoY) and a 130.8% absorption rate; Rush Truck Leasing delivered $94.8 million of revenue (up 1.9% YoY). Management reported selling 3,170 U.S. Class 8 trucks in Q2 (flat YoY) and raising U.S. Class 8 market share to 5.8%, sold 3,170 Class 4–7 vehicles (down 12.7% YoY), described backlog as “as big as it has been in a couple years” (basically sold out for large fleets with roughly three quarters of backlog), and accordingly expects Class 8 deliveries to ramp in Q3/Q4 (with some carryover into Q1), medium‑duty to be roughly in line with 2025, used-truck demand and parts & service to continue improving, and the 50% JV with MCT to close in Q3.

Rush Enterprises B Financial Statement Overview

Summary
Mixed fundamentals: TTM revenue fell sharply (-42.7%) and margins compressed versus 2022–2023, but profitability remains positive. Balance sheet leverage improved (debt-to-equity ~0.64 TTM vs ~0.97 in 2023) and equity has grown, supporting resilience. Cash flow improved with positive free cash flow, though cash conversion has been volatile historically (including negative FCF in 2023), reflecting working-capital/inventory swings.
Income Statement
56
Neutral
Balance Sheet
66
Positive
Cash Flow
62
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue7.24B7.43B7.80B7.93B7.10B5.13B
Gross Profit1.37B1.39B1.53B1.59B1.49B1.09B
EBITDA536.40M646.86M705.94M736.90M702.81M477.10M
Net Income265.23M263.78M304.15M347.06M391.38M241.41M
Balance Sheet
Total Assets4.66B4.43B4.62B4.36B3.82B3.12B
Cash, Cash Equivalents and Short-Term Investments264.94M212.65M228.13M183.72M201.04M148.15M
Total Debt1.49B1.55B1.73B1.81B1.44B1.15B
Total Liabilities2.31B2.20B2.46B2.47B2.06B1.65B
Stockholders Equity2.33B2.20B2.14B1.87B1.74B1.47B
Cash Flow
Free Cash Flow125.47M573.25M186.50M-73.17M51.34M255.17M
Operating Cash Flow701.04M973.09M619.55M295.71M294.40M422.35M
Investing Cash Flow-379.29M-417.11M-445.58M-387.03M-240.93M-432.90M
Financing Cash Flow-267.41M-571.60M-129.32M73.96M-690.00K-153.34M

Rush Enterprises B Technical Analysis

Technical Analysis Sentiment
Negative
Last Price77.20
Price Trends
50DMA
51.23
Negative
100DMA
48.75
Positive
200DMA
44.68
Positive
Market Momentum
MACD
-0.44
Positive
RSI
44.68
Neutral
STOCH
27.95
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUSHB, the sentiment is Negative. The current price of 77.2 is above the 20-day moving average (MA) of 51.26, above the 50-day MA of 51.23, and above the 200-day MA of 44.68, indicating a neutral trend. The MACD of -0.44 indicates Positive momentum. The RSI at 44.68 is Neutral, neither overbought nor oversold. The STOCH value of 27.95 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUSHB.

Rush Enterprises B Risk Analysis

Rush Enterprises B disclosed 26 risk factors in its most recent earnings report. Rush Enterprises B reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rush Enterprises B Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
68
Neutral
$6.85B9.2533.18%-0.06%35.87%
65
Neutral
$3.75B7.7913.04%4.12%-2.47%
62
Neutral
$5.65B14.2111.76%1.08%-5.86%-5.73%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
61
Neutral
$5.65B14.2111.76%1.04%-5.86%-5.73%
56
Neutral
$2.42B11.9020.45%2.04%5.25%37.36%
54
Neutral
$3.36B11.579.96%0.77%0.81%-33.60%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RUSHB
Rush Enterprises B
49.88
11.80
30.99%
ABG
Asbury
208.50
-35.74
-14.63%
AN
AutoNation
203.67
-18.31
-8.25%
GPI
Group 1 Automotive
278.27
-184.93
-39.92%
RUSHA
Rush Enterprises A
48.31
11.64
31.75%
SAH
Sonic Automotive
75.90
-2.23
-2.86%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 06, 2026