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Rush Enterprises B (RUSHB) AI Stock Analysis

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RUSHB

Rush Enterprises B

(NASDAQ:RUSHB)

Select Model
Rating:64Neutral
Price Target:$63.00▲(4.53% Upside)
Action:reiterated
Date:11/07/26

The score is primarily held back by weak and volatile TTM free cash flow despite generally stable earnings and an improving balance sheet. Technicals are supportive (price above major moving averages with neutral RSI), and valuation is moderate (P/E ~13.7) but not strongly reinforced by income (sub-1% dividend yield). The latest earnings call adds a positive tilt on near-term demand/backlog, though regulatory and order-visibility risks constrain the upside.

Positive Factors
Aftermarket resilienceAftermarket operations provide recurring revenue tied to the installed truck base, maintenance requirements, and fleet uptime. Their large contribution to gross profit makes Rush less dependent on new-truck volumes and supports durable earnings through the commercial vehicle lifecycle.
Negative Factors
Weak free cash flowThe sharp decline in free cash flow reduces near-term financial flexibility even though operating cash flow remains positive. Volatility in cash conversion can constrain inventory investment, acquisitions, shareholder returns, and the company's ability to absorb weaker truck demand.

Rush Enterprises B (RUSHB) vs. SPDR S&P 500 ETF (SPY)

-20%0%20%40%60%80%100%RUSHB+84.82%SPY+14.28%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$7.17B
Dividend Yield
0.88%
Average Volume (3M)
138.24K
Price to Earnings (P/E)
14.0
Beta (1Y)
0.73
Revenue Growth
-2.65%
EPS Growth
2.52%
Country
US
Employees
7,937
Sector
Consumer Cyclical
Sector Strength
61
Industry
Auto - Dealerships

Rush Enterprises B Business Overview & Revenue Model

Company Description

Rush Enterprises, Inc., operating through its various divisions, functions as a comprehensive provider within the commercial vehicle industry across the United States. The company manages a vast network of commercial vehicle dealerships, collectively...

How the Company Makes Money

Rush Enterprises generates revenue through multiple dealership-based streams tied to the commercial truck lifecycle. (1) New and used truck sales: The company sells new commercial vehicles (including heavy- and medium-duty trucks) and also sells used...

Rush Enterprises B Earnings Call Summary

Earnings Call Date:Oct 27, 2026(Q3-2026)|% Change Since:1.91%|Next Earnings Date:Feb 17, 2027
Earnings Call SentimentPositive

The call was predominantly positive, supported by double-digit revenue and earnings growth, Class 8 and medium-duty market-share gains, improving aftermarket activity, healthy used-truck and leasing demand, strong liquidity, and confidence that underlying replacement demand remains intact. The main concerns were EPA 2027 regulatory uncertainty, slower new orders, supplier constraints that may delay deliveries, lower margins year over year, cost pressure on customers, and limited visibility into the second quarter. Overall, the highlights significantly outweighed the lowlights, with management characterizing most challenges as timing or transition issues.

Positive Updates

Strong Third-Quarter Financial Results
Revenue was approximately $2.1 billion, up 12.4% from a year ago. Net income was $78 million, or $0.65 per diluted share, up 18.2% year over year. The company also declared a quarterly cash dividend of $0.14 per share.

Negative Updates

EPA 2027 Emissions-Regulation Uncertainty
Quoting and orders have slowed as customers wait for clarity around the EPA's 2027 emissions rules and manufacturers' pricing. Management said the final decree may be delayed beyond November, potentially requiring manufacturers and customers to work from a draft, and said the timing and terms remain up in the air.

Company Guidance

Management expects rental demand to remain healthy into next year, medium duty demand to remain positive going into early 2020, Class 8 backlog to provide visibility into the strong fourth quarter and first quarter of next year, and parts and service growth to be sustainable as “gradual good growth”; for next year, it would like same-store parts and service growth in the “mid singles, maybe upper,” and is “not looking for double digit” growth. Q4 will include “3 less working days,” with a working day worth “3 plus million dollars a day in gross profits,” while used truck results are expected to remain “solid next year,” potentially “up a little bit,” but not “up 10% next year” on a like-for-like basis. Management feels good about Q4 and Q1, has “some uncertainty” in Q2, expects a “small blip” in the back half of Q1 and “something Q2,” and expects pricing and technology issues to be sorted out in the “next 60 days.”

Rush Enterprises B Financial Statement Overview

Summary

Mixed fundamentals. Income statement is steady but cooling (modest ~3.2% TTM revenue growth and lower margins vs. 2022–2023). Balance sheet is a clear positive with improving leverage (debt-to-equity down to ~0.62) and a stronger equity base. The main drag is cash flow: TTM free cash flow is very low (~$39.8M, ~11% of net income) and volatile versus the prior year, reducing near-term financial flexibility.

Income Statement

66Positive

Balance Sheet

72Positive

Cash Flow

41Neutral
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue7.47B7.43B7.80B7.93B7.10B5.13B
Gross Profit1.40B1.39B1.53B1.59B1.49B1.09B
EBITDA591.82M646.86M705.94M736.90M702.81M477.10M
Net Income276.59M263.78M304.15M347.06M391.38M241.41M
Balance Sheet
Total Assets4.74B4.43B4.62B4.36B3.82B3.12B
Cash, Cash Equivalents and Short-Term Investments226.40M212.65M228.13M183.72M201.04M148.15M
Total Debt1.47B1.55B1.73B1.81B1.44B1.15B
Total Liabilities2.32B2.20B2.46B2.47B2.06B1.65B
Stockholders Equity2.39B2.20B2.14B1.87B1.74B1.47B
Cash Flow
Free Cash Flow-190.25M462.01M186.50M-73.17M51.34M255.17M
Operating Cash Flow370.47M861.84M619.55M295.71M294.40M422.35M
Investing Cash Flow-415.09M-417.11M-445.58M-387.03M-240.93M-432.90M
Financing Cash Flow29.17M-460.36M-129.32M73.96M-690.00K-153.34M

Rush Enterprises B Technical Analysis

Technical Analysis SentimentPositive
Last Price60.27

Price Trends

50DMA55.66Positive
100DMA53.37Positive
200DMA48.64Positive

Market Momentum

MACD1.09Negative
RSI57.93Neutral
STOCH57.79Neutral

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUSHB, the sentiment is Positive. The current price of 60.27 is above the 20-day moving average (MA) of 58.17, above the 50-day MA of 55.66, and above the 200-day MA of 48.64, indicating a bullish trend. The MACD of 1.09 indicates Negative momentum. The RSI at 57.93 is Neutral, neither overbought nor oversold. The STOCH value of 57.79 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for RUSHB.

Rush Enterprises B Risk Analysis

Rush Enterprises B disclosed 26 risk factors in its most recent earnings report. Rush Enterprises B reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

3 New Risks
1.We use AI in our business and challenges with properly incorporating AI into our business and managing its use could result in reputational harm, competitive harm and legal liability.Q4, 2025
2.We are subject to risks associated with commercial vehicles and parts manufactured outside of the United States.Q4, 2024
3.The commercial vehicles that we sell are subject to federal and state regulations focused on reducing engine emissions and we are dependent on the manufacturers that we represent to produce or supply engines that comply with such regulations.Q4, 2023

Rush Enterprises B Peers Comparison

Overall Rating

UnderperformOutperform
Sector (61)

Financial Indicators

RUSHB against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
RUSHBRUSHB64Neutral$5.58B14.0112.03%0.88%-2.65%2.52%
Sector *61Neutral$18.38B12.79-2.54%3.03%1.52%-15.83%
PAGPAG61Neutral$14.01B15.6316.40%2.63%6.12%-3.41%
ANAN58Neutral$5.89B8.8831.76%―-1.77%22.76%
GPIGPI54Neutral$3.16B8.5413.03%0.80%-3.41%11.11%
SAHSAH53Neutral$1.97B10.0019.94%2.50%2.01%64.76%
LADLAD51Neutral$6.61B8.9512.12%0.82%1.46%0.70%

* Consumer Cyclical Sector Average

Performance Comparison

0%50%RUSHBANGPILADPAGSAHDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
RUSHB and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
RUSHBRush Enterprises B60.2727.1782.06%
ANAutoNation Inc187.21-9.61-4.88%
GPIGroup 1 Automotive270.27-119.07-30.58%
LADDriveway Vehicle Solutions312.2515.345.17%
PAGPenske Automotive214.2359.5538.50%
SAHSonic Automotive63.230.280.45%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 07, 2026