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Rumble (RUM) AI Stock Analysis

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RUM

Rumble

(NASDAQ:RUM)

Select Model
Rating:48Neutral
Price Target:$5.00â–¼(-2.15% Downside)
Action:reiterated
Date:11/03/26

The score is primarily weighed down by weak financial performance—deep losses and ongoing negative operating/free cash flow—alongside bearish technicals with the stock trading below major moving averages. Offsetting these are a more upbeat earnings outlook and strategic AI infrastructure expansion (including formal Q3 revenue guidance and high GPU utilization), but valuation support is limited given negative earnings and no dividend.

Positive Factors
Revenue GrowthRapid revenue growth demonstrates expanding commercial activity across the platform and newly acquired infrastructure operations. If sustained, this scale can improve operating leverage, broaden monetization, and provide a stronger base for funding investment in both video and AI services.
Negative Factors
Persistent Losses and Cash BurnDeep losses and negative operating and free cash flow show that current operations are not yet self-funding. Continued cash burn can require external capital, reduce flexibility for strategic investment, and make execution of the growth plan more dependent on future financing.

Rumble (RUM) vs. SPDR S&P 500 ETF (SPY)

-40%-20%0%20%40%60%80%RUM-13.24%SPY+15.63%Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
Market Cap
$2.22B
Dividend Yield
―
Average Volume (3M)
4.64M
Price to Earnings (P/E)
-8.6
Beta (1Y)
2.37
Revenue Growth
13.05%
EPS Growth
59.37%
Country
US
Employees
156
Sector
Communication Services
Sector Strength
60
Industry
Internet Content & Information

Rumble Business Overview & Revenue Model

Company Description

Rumble Inc. provides video sharing and cloud services platform in the United States, Canada, and internationally. The company offers Rumble Video, a free and subscription-based video sharing platform; Rumble Studio, a multi-platform livestreaming and...

How the Company Makes Money

Rumble’s revenue model primarily combines (1) advertising and monetization tied to video consumption on its platform and (2) fees from cloud and hosting services. On the media side, the company earns advertising revenue from ads served against video...

Rumble Earnings Call Summary

Earnings Call Date:Aug 09, 2026(Q2-2026)|% Change Since:-17.71%|Next Earnings Date:Nov 10, 2026
Earnings Call SentimentPositive

The call conveyed a transformational and growth‑oriented narrative: record revenue growth (61% YoY), a strategic acquisition that materially expanded GPU capacity (~22,000 GPUs) and led to the formation of Quake AI, improved utilization (>85%), a marquee customer contract, formal Q3 guidance ($87M–$93M) and solid liquidity. Offsetting these positives were a substantially wider net loss ($80.3M) driven by one‑time acquisition costs and higher noncash D&A, rising operating expenses, ongoing adjusted EBITDA losses, heavy near‑term CapEx and execution/supply risks to monetize targeted capacity. On balance the highlights—large revenue growth, meaningful strategic assets and clear pathway to much larger AI revenue—materially outweigh the current lowlights tied largely to integration and investment costs and execution risk.

Positive Updates

Record Revenue and Strong YoY Growth
Q2 2026 revenue of $40.4 million, up 61% year‑over‑year from $25.1 million in Q2 2025; company called it an all‑time record and expects another record in the upcoming quarter.

Negative Updates

Wide Net Loss Driven by Acquisition and Noncash Charges
Net loss for Q2 was $80.3 million (or $79.1 million attributable to RUM Group), vs. a $30.2 million loss in Q2 2025. Year‑over‑year increase primarily driven by $28.3 million of acquisition‑related transaction costs and higher noncash depreciation and amortization following the Northern Data acquisition.

Company Guidance

Management issued its first formal revenue guidance of $87–$93 million for Q3 2026 (the first full quarter including Quake AI) and will move to segment reporting (Rumble Video and Quake AI) starting in Q3 rather than reporting company-level MAU/ARPU; for context Q2 revenue was $40.4M (+61% YoY from $25.1M), adjusted EBITDA loss was $16.6M (improved from a $20.5M loss), net loss was $80.3M, total liquidity was $220.5M (cash $203.3M plus 293.14 BTC valued at roughly $17.2M), and investing activities included about $47M of IT CapEx — Rumble reported 57M average monthly active users and ARPU of $0.48 (+20% QoQ), while Quake AI brings ~22,000 NVIDIA H100/H200 GPUs running >85% utilization, a Together AI HGX B300 agreement, and 250 MW of targeted power for 2027 (including ~180 MW near Atlanta, ~50 MW in Sweden and ~20 MW in Norway) which the company says represents a $3B+ annual run‑rate opportunity.

Rumble Financial Statement Overview

Summary

Financial fundamentals are weak despite solid top-line growth. Revenue is expanding (TTM +14.9%) and gross margin has turned positive (~11.5%), but profitability remains deeply negative (net margin ~-135%) and cash burn persists (TTM operating cash flow about -$56.7M; free cash flow about -$62.3M). The balance sheet is comparatively better with sizeable equity (~$1.36B) and moderate leverage (debt-to-equity ~0.37), but rising debt (to ~$502M) and negative returns elevate execution risk.

Income Statement

27Negative

Balance Sheet

58Neutral

Cash Flow

24Negative
Financial statement breakdown
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue117.66M100.62M95.49M80.96M39.38M9.47M
Gross Profit24.92M14.24M-42.98M-65.19M-4.36M1.66M
EBITDA-96.06M-67.20M-326.76M-131.47M-32.40M-10.37M
Net Income-158.37M-81.83M-338.36M-116.42M-11.40M-13.41M
Balance Sheet
Total Assets2.12B336.85M195.31M295.71M366.98M55.80M
Cash, Cash Equivalents and Short-Term Investments203.27M237.92M114.02M219.47M338.27M46.85M
Total Debt501.78M1.91M1.80M2.61M1.42M1.51M
Total Liabilities698.47M62.00M258.43M44.09M27.35M25.43M
Stockholders Equity1.34B274.84M-63.12M251.62M339.63M30.37M
Cash Flow
Free Cash Flow-153.97M-74.50M-89.68M-107.48M-41.33M-7.15M
Operating Cash Flow-106.20M-70.43M-87.01M-92.91M-32.29M-5.31M
Investing Cash Flow-276.60K-26.05M-15.64M-23.77M-10.14M1.58M
Financing Cash Flow25.53M220.39M-1.67M-2.15M332.79M49.13M

Rumble Technical Analysis

Technical Analysis SentimentNegative
Last Price5.11

Price Trends

50DMA7.42Negative
100DMA7.04Negative
200DMA6.71Negative

Market Momentum

MACD-0.61Positive
RSI30.11Neutral
STOCH10.73Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Negative. The current price of 5.11 is below the 20-day moving average (MA) of 5.98, below the 50-day MA of 7.42, and below the 200-day MA of 6.71, indicating a bearish trend. The MACD of -0.61 indicates Positive momentum. The RSI at 30.11 is Neutral, neither overbought nor oversold. The STOCH value of 10.73 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUM.

Rumble Risk Analysis

Rumble disclosed 52 risk factors in its most recent earnings report. Rumble reported the most risks in the "Finance & Corporate" category.

Higher RiskSector Avg.Lower RiskFinance & CorporateTech & InnovationLegal & RegulatoryProductionAbility to SellMacro & Political
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy

Latest Risks Added

0 New Risks

Rumble Peers Comparison

Overall Rating

UnderperformOutperform
Sector (60)

Financial Indicators

RUM against its peers
NameOverall RatingMarket CapP/E RatioROEDividend YieldRevenue GrowthEPS Growth
JOYYJOYY79Outperform$3.88B19.003.35%6.65%7.52%―
GOOGLGOOGL73Outperform$3.41T14.8242.62%0.30%22.21%89.60%
BILIBILI68Neutral$5.60B24.329.84%―10.34%620.66%
Sector *60Neutral$48.67B4.58-11.27%4.14%2.83%-41.78%
SNAPSNAP58Neutral$9.45B-63.25-14.61%―12.65%42.94%
RUMRUM48Neutral$2.54B-8.63-29.27%―13.05%59.37%
DJTDJT38Underperform$1.65B-0.95-84.13%―21.61%-854.66%

* Communication Services Sector Average

Performance Comparison

-50%0%50%RUMGOOGLJOYYSNAPBILIDJTDec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26Nov '26
RUM and its peers over the selected period
Show on chartTickerCompany NamePriceChange% Change
RUMRumble Inc5.11-0.78-13.24%
GOOGLAlphabet Inc. Class A288.934.921.73%
JOYYJoyy, Inc.81.2126.4748.35%
SNAPSnap Inc5.92-2.09-26.09%
BILIBilibili13.88-14.54-51.16%
DJTTrump Media & Technology Group Corp.4.49-8.84-66.32%

Rumble Corporate Events

Business Operations and StrategyM&A Transactions

Rumble boosts Northern Data stake, nears full control

Positive
Oct 2, 2026

On September 30, 2026, RUM Group Inc. completed the acquisition of an additional 8,256,155 outstanding shares of Northern Data AG from Tether Investments, S.A. de C.V., under a previously agreed Transaction Support Agreement. As consideration, the co...

Business Operations and StrategyM&A Transactions

Rumble Moves Toward Full Ownership of Northern Data AG

Positive
Sep 10, 2026

On September 10, 2026, RUM Group Inc. announced plans to acquire additional outstanding shares of Northern Data AG, a leading AI and high-performance computing infrastructure provider, from Tether Investments under an existing Transaction Support Agr...

Business Operations and StrategyExecutive/Board Changes

Rumble Announces Board Resignation and Governance Streamlining

Neutral
Aug 26, 2026

On August 21, 2026, RUM Group Inc. announced that director Paul Cappuccio resigned from its Board of Directors to concentrate on his new role as Chief Legal Officer at Reddit, Inc., which he is set to begin in September 2026. The company stated that...

Business Operations and StrategyRegulatory Filings and Compliance

Rumble Signs Major GPU Cloud Services Agreement

Negative
Aug 24, 2026

On August 23, 2026, RUM Group Inc. entered into a six-year commercial agreement with an unaffiliated U.S. cloud customer for GPU services at its under-development Maysville, Ga., data center, covering three tranches with a total order value of about...

Business Operations and StrategyFinancial DisclosuresM&A Transactions

Rumble Reports Record Revenue Amid AI Expansion Strategy

Positive
Aug 10, 2026

In the fiscal quarter ended June 30, 2026, RUM Group Inc. reported record revenue of $40.4 million, up 61% year-on-year and 58% quarter-on-quarter, with $30.3 million coming from its Rumble video business and $10.1 million contributed by the recently...

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.

Date of analysis: Nov 03, 2026