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Rumble (RUM)
NASDAQ:RUM
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Rumble (RUM) AI Stock Analysis

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RUM

Rumble

(NASDAQ:RUM)

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Neutral 45 (OpenAI - 4o)
Rating:45Neutral
Price Target:
$6.00
▲(1.87% Upside)
Rumble's overall stock score is primarily impacted by its financial struggles, including negative profitability and cash flow issues. Technical analysis indicates bearish momentum, while valuation concerns persist due to a negative P/E ratio. The earnings call offers some optimism with revenue growth and strategic initiatives, but challenges remain.
Positive Factors
Revenue Growth
The consistent revenue growth highlights Rumble's ability to expand its market reach and improve monetization strategies, which is crucial for long-term sustainability.
Strategic Partnerships
These partnerships enhance Rumble's platform capabilities and broaden its audience reach, strengthening its competitive position in the market.
Regulatory Win in France
Restoring access in France expands Rumble's user base and reinforces its commitment to free speech, aligning with its core values and growth strategy.
Negative Factors
Negative Profit Margins
Persistent negative profit margins indicate operational inefficiencies and challenges in achieving profitability, which could hinder long-term financial health.
Cash Flow Issues
Negative free cash flow suggests difficulties in converting earnings into cash, potentially impacting the company's ability to invest in growth and manage debt.
High Content Costs
High content costs can erode margins and limit profitability, necessitating improved cost management to ensure sustainable growth.

Rumble (RUM) vs. SPDR S&P 500 ETF (SPY)

Rumble Business Overview & Revenue Model

Company DescriptionRumble Inc. operates video sharing platforms. The company operates rumble.com, a platform that enables video creators to host, livestream, manage, distribute, and create OTT feeds, as well as monetize their content. It also operates locals.com, a subscription-based video sharing platform. The company was founded in 2013 and is based in Longboat Key, Florida.
How the Company Makes MoneyRumble generates revenue through several key streams. Primarily, the company earns money via advertising, where advertisers pay to display ads on videos and throughout the platform. Additionally, Rumble offers a subscription service that allows users to access premium content and ad-free experiences for a monthly fee. The platform also monetizes videos through a revenue-sharing model with content creators, incentivizing them to produce and share more content while Rumble takes a percentage of the ad revenue generated. Strategic partnerships with various content creators and brands further enhance its revenue potential by broadening its audience reach and increasing advertising opportunities.

Rumble Earnings Call Summary

Earnings Call Date:Aug 10, 2025
(Q2-2025)
|
Next Earnings Date:Nov 12, 2025
Earnings Call Sentiment Positive
The earnings call presented a generally positive outlook with strong revenue growth, strategic partnerships, and successful user retention, despite some challenges in advertising revenue and ongoing high content costs. The company is positioned for aggressive growth with the upcoming Rumble Wallet launch and improved EBITDA losses.
Q2-2025 Updates
Positive Updates
Revenue Growth
Rumble Inc. reported $25.1 million in revenue, marking a 12% increase year-over-year and a sequential quarterly increase. This growth was driven by a $1.7 million increase in audience monetization revenues and a $0.9 million increase in other initiatives.
User Retention
Rumble maintained 51 million monthly active users (MAUs) for the eighth consecutive quarter, despite losing their largest live streamer, Dan Bongino.
ARPU Growth
Average Revenue Per User (ARPU) increased to $0.42, up 24% sequentially, indicating enhanced monetization strategy success through higher subscription and licensing revenue.
Strategic Partnerships
Rumble announced significant partnerships, including agreements with Cumulus Media, a leading AI player for advertising and tech integration, and MoonPay for Rumble Wallet's crypto functionalities.
Rumble Wallet Launch
Rumble plans to launch Rumble Wallet in Q3, allowing for crypto transactions on their platform, in partnership with Tether and MoonPay.
Improvement in EBITDA Loss
Adjusted EBITDA loss improved to $20.5 million from $28.7 million last year, showing an $8.2 million improvement.
Negative Updates
Content and Programming Costs
Cost of services was $26.5 million, though improved 26% year-over-year, indicating ongoing high expenses in programming and content.
Cash Usage
Rumble used $17.5 million of cash and cash equivalents during the quarter, reflecting cash burn despite revenue growth.
Advertising Revenue Challenges
Advertising revenue faced challenges, with the need to enhance connections with SSPs and monetize outside network inventory.
Company Guidance
During the second quarter of 2025 earnings call, Rumble Inc. outlined several key performance metrics and strategic initiatives that highlight the company's growth trajectory. Rumble reported revenues of $25.1 million, reflecting a 12% year-over-year increase, driven by a $1.7 million rise in audience monetization revenues and a $0.9 million increase in other initiatives. The company's ARPU increased to $0.42, up 24% sequentially, indicating successful monetization strategies. Despite a decrease in cost of services by 26% to $26.5 million, the company saw an adjusted EBITDA loss improvement to $20.5 million from a loss of $28.7 million in the previous year. Rumble maintained a strong liquidity position with $306.4 million, including $283.8 million in cash and $22.6 million in Bitcoin holdings. The company also sustained its user base at 51 million MAUs for the eighth consecutive quarter. Looking forward, Rumble is focused on creative monetization strategies, including the launch of the Rumble Wallet in Q3 and expanding its cloud business, evidenced by its participation in RFP processes alongside major tech companies.

Rumble Financial Statement Overview

Summary
Rumble faces significant financial challenges with negative profit margins and cash flow issues. Despite low leverage, profitability and cash conversion remain problematic, requiring improvements in operational efficiency and cash management.
Income Statement
30
Negative
Rumble's income statement reveals significant challenges. The company has consistently negative gross and net profit margins, indicating that it is struggling to achieve profitability. Despite a slight revenue growth in the TTM period, the EBIT and EBITDA margins remain deeply negative, suggesting operational inefficiencies. The company needs to focus on improving its cost structure and revenue generation to enhance profitability.
Balance Sheet
45
Neutral
The balance sheet shows a relatively low debt-to-equity ratio, which is a positive sign of financial stability. However, the negative return on equity indicates that the company is not generating sufficient returns on its equity base. The equity ratio is reasonable, but the company needs to improve its profitability to enhance shareholder value.
Cash Flow
40
Negative
Rumble's cash flow statement highlights significant issues with free cash flow, which is negative and declining. The operating cash flow to net income ratio is positive in the TTM period, indicating some improvement in cash generation from operations. However, the negative free cash flow to net income ratio suggests that the company is not converting its earnings into cash effectively. Improving cash flow management is crucial for the company's financial health.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue104.08M95.49M80.96M39.38M9.47M4.56M
Gross Profit-27.06M-42.98M-65.19M-4.36M2.27M1.84M
EBITDA-322.04M-326.76M-131.47M-32.40M-10.37M-1.16M
Net Income-301.17M-338.36M-116.42M-11.40M-13.41M-1.26M
Balance Sheet
Total Assets379.93M195.31M295.71M366.98M55.80M2.68M
Cash, Cash Equivalents and Short-Term Investments283.81M114.02M219.47M338.27M46.85M1.45M
Total Debt2.42M1.80M2.61M1.42M1.51M424.99K
Total Liabilities65.70M258.43M44.09M27.35M25.43M3.02M
Stockholders Equity314.22M-63.12M251.62M339.63M47.16M-340.94K
Cash Flow
Free Cash Flow-47.17M-89.68M-110.40M-41.37M-7.03M-17.61K
Operating Cash Flow116.12M-87.01M-92.91M-32.33M-5.19M51.19K
Investing Cash Flow-47.12M-15.64M-23.77M-10.14M1.58M-68.81K
Financing Cash Flow440.82M-1.67M-2.15M332.79M49.01M-423.52K

Rumble Technical Analysis

Technical Analysis Sentiment
Negative
Last Price5.89
Price Trends
50DMA
7.29
Negative
100DMA
7.96
Negative
200DMA
8.55
Negative
Market Momentum
MACD
-0.42
Positive
RSI
30.96
Neutral
STOCH
12.95
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Negative. The current price of 5.89 is below the 20-day moving average (MA) of 6.96, below the 50-day MA of 7.29, and below the 200-day MA of 8.55, indicating a bearish trend. The MACD of -0.42 indicates Positive momentum. The RSI at 30.96 is Neutral, neither overbought nor oversold. The STOCH value of 12.95 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUM.

Rumble Risk Analysis

Rumble disclosed 52 risk factors in its most recent earnings report. Rumble reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rumble Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
61
Neutral
$4.63B-167.300.30%11.63%50.72%
61
Neutral
$1.31B1,044.000.35%-0.67%-95.68%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
53
Neutral
$2.61B-171.54%28.97%-4.18%
50
Neutral
$441.00M-25.34%-7.43%61.29%
47
Neutral
$308.28M-3.06-24.21%-48.61%-2291.48%
45
Neutral
$2.56B-118.83%32.45%-125.99%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
RUM
Rumble
5.89
-1.32
-18.31%
BILL
Bill.com Holdings
45.59
-40.30
-46.92%
OCFT
OneConnect Financial Technology
7.91
5.24
196.22%
GRND
Grindr
15.09
>-0.01
-0.07%
BMBL
Bumble
4.27
-4.59
-51.81%
VMEO
Vimeo
7.83
0.69
9.66%

Rumble Corporate Events

Executive/Board Changes
Rumble Board Member Nancy Armstrong Resigns
Neutral
Sep 8, 2025

On September 8, 2025, Nancy Armstrong resigned from the Board of Directors of Rumble Inc. Her resignation was not due to any disagreements with the company, and the board size was subsequently reduced to six directors.

The most recent analyst rating on (RUM) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.

Rumble Inc. Earnings Call Highlights Growth and Strategy
Aug 13, 2025

Rumble Inc.’s recent earnings call showcased a generally positive sentiment, underscored by robust revenue growth, strategic partnerships, and strong user engagement. However, the optimism was somewhat tempered by ongoing financial losses and high service costs.

Rumble Inc. Reports Growth and Strategic Expansions
Aug 12, 2025

Rumble Inc. is a video-sharing platform and cloud services provider focused on creating an independent infrastructure to restore a free and open internet. In its second quarter of 2025, Rumble reported a 12% increase in revenue year-over-year, reaching $25.1 million, alongside strategic expansions and partnerships. Key financial metrics included a 24% rise in Average Revenue Per User (ARPU) to $0.42, despite a net loss of $30.2 million, which was higher than the previous year’s loss. The company also improved its adjusted EBITDA loss by $8.2 million compared to the same quarter in 2024. Notable strategic moves included partnerships with the Tampa Bay Buccaneers and TRON DAO, as well as the addition of its Class A shares to the Russell 2000 and 3000 indexes. Looking ahead, Rumble’s management is optimistic about its growth trajectory, driven by new initiatives like the Rumble Wallet and expanding cloud and AI projects, positioning the company for sustained growth while maintaining its commitment to a free and open internet.

Business Operations and StrategyExecutive/Board ChangesDelistings and Listing ChangesFinancial Disclosures
Rumble Reports Q2 Revenue Growth Amid User Decline
Positive
Aug 11, 2025

Rumble reported a 12% increase in revenue to $25.1 million for Q2 2025, despite a decrease in monthly active users to 51 million. The company achieved a 24% rise in average revenue per user and announced strategic partnerships with the Tampa Bay Buccaneers, TRON DAO, and Cumulus Media. Rumble’s Class A shares were added to the Russell 2000 and 3000 Indexes, enhancing its market visibility. The company is also preparing to launch the Rumble Wallet in partnership with MoonPay and has appointed new leadership to drive its cloud infrastructure business.

The most recent analyst rating on (RUM) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Nov 04, 2025