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Bumble (BMBL)
NASDAQ:BMBL
US Market
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Bumble (BMBL) AI Stock Analysis

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BMBL

Bumble

(NASDAQ:BMBL)

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Neutral 52 (OpenAI - 4o)
Rating:52Neutral
Price Target:
$6.50
▼(-7.80% Downside)
Bumble's overall stock score reflects significant challenges in financial performance, particularly with profitability and leverage. While strategic shifts have improved operational efficiency, they have also led to revenue and user base declines. Technical indicators and valuation metrics further highlight the stock's current risks.
Positive Factors
Operational Efficiency
Bumble's focus on operational efficiency by reducing costs and restructuring enhances its ability to maintain profitability and invest in growth.
Cash Flow Strength
Strong cash flow generation supports Bumble's financial stability, enabling reinvestment in strategic initiatives and buffering against economic volatility.
Increase in Full-Price Payers
The shift towards full-price subscriptions indicates a more sustainable revenue model, enhancing long-term revenue stability and customer quality.
Negative Factors
Revenue Decline
The decline in revenue suggests challenges in maintaining growth, impacting Bumble's ability to scale and compete effectively in the market.
Impairment Loss
Significant impairment losses indicate potential overvaluation of assets, affecting financial health and investor confidence.
Decline in Paying Users
A decline in paying users can hinder revenue growth and market share, posing challenges to Bumble's competitive positioning and user engagement.

Bumble (BMBL) vs. SPDR S&P 500 ETF (SPY)

Bumble Business Overview & Revenue Model

Company DescriptionBumble Inc. (BMBL) is a technology company that operates a suite of dating and social networking applications, including its flagship platform Bumble, as well as Badoo and Bumble BFF. Founded in 2014, Bumble distinguishes itself by empowering women to make the first move in heterosexual matches, promoting safety and respect in online dating. The company focuses on creating a positive and inclusive community for users seeking romantic relationships, friendships, or business networking opportunities.
How the Company Makes MoneyBumble generates revenue primarily through its subscription services and in-app purchases. The company offers various premium subscription tiers, such as Bumble Boost and Bumble Premium, which provide users with enhanced features like the ability to see who liked them, rematch with expired connections, and extend matches. Additionally, Bumble earns revenue through the sale of in-app features, such as SuperSwipes and Bumble Coins, which allow users to enhance their profiles and boost their visibility. Strategic partnerships and advertising opportunities further contribute to Bumble's earnings, as the company collaborates with brands to create engaging ad content within its platforms.

Bumble Key Performance Indicators (KPIs)

Any
Any
Total Paying Users
Total Paying Users
Counts the number of users who have subscribed or made purchases, indicating the company's success in converting free users to paying customers and driving revenue.
Chart InsightsBumble's total paying users have experienced a decline, reflecting a strategic pivot towards quality over quantity. Despite the drop to 3.8 million users, the focus on full-price subscriptions has increased their share to 80%, boosting ARPPU. This aligns with Bumble's cost-cutting measures and AI-driven product enhancements, which have led to record EBITDA margins. However, the company faces challenges with a projected revenue decline and user reduction, underscoring the importance of its new initiatives like the Bumble BFF app for future growth.
Data provided by:Main Street Data

Bumble Earnings Call Summary

Earnings Call Date:Aug 07, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 05, 2025
Earnings Call Sentiment Neutral
Bumble's earnings call reflects a strategic shift towards improving user quality and operational efficiency, resulting in cost savings and improved profitability metrics. However, this comes at the expense of a significant revenue decline and user base contraction. While the company is focused on long-term sustainable growth, current challenges suggest a balanced outlook.
Q2-2025 Updates
Positive Updates
Cost Reduction and Operational Efficiency
Bumble removed over $100 million from its cost base by streamlining operations, restructuring headcount, and shifting to a more efficient organic marketing engine. These efforts contributed to record EBITDA margins in Q2.
Increase in Full-Price Payers and ARPPU
Bumble's emphasis on sustainable full-price subscriptions led to an increase in full-price payer base quarter-over-quarter. Subscriptions now represent approximately 80% of total payers, up from 70% in Q1, reflected in ARPPU increases.
Strong Cash Flow and Adjusted EBITDA
Bumble reported strong cash flow of $71 million in Q2 and year-to-date adjusted EBITDA totaled $159 million, representing a 32% margin.
Introduction of Trust and Safety Features
Bumble introduced new trust-first product updates, including phone and ID verification, mandatory selfie checks, and richer profile building tools to enhance user experience and safety.
Negative Updates
Revenue Decline
Bumble's Q3 revenue guidance reflects a year-over-year decrease of 12% to 9%, attributed to ongoing efforts to improve member base quality and reduce performance marketing.
Impairment Loss
Bumble reported a GAAP net loss of $367 million in Q2, primarily driven by an impairment loss of $405 million.
Decline in Total Paying Users
Total paying users in Q2 were 3.8 million, showing a decline due to strategic shifts in member base improvement and reduced performance marketing.
Company Guidance
During the Bumble Q2 2025 earnings call, CEO Whitney Wolfe Herd highlighted the company's strategic shift towards prioritizing quality over quantity, which has included removing over $100 million from the cost base through streamlining operations and marketing strategies. This shift helped achieve record EBITDA margins in Q2. The company also emphasized improving the quality of its member base, noting that full-price subscriptions now account for approximately 80% of total payers, up from 70% in Q1. The focus on quality has resulted in a decline in payer numbers due to the phase-out of low-monetization promotions and the removal of low-quality profiles. Despite a GAAP net loss driven by a $405 million impairment, Bumble reported a Q2 adjusted EBITDA of $95 million, representing 38% of revenue, with $71 million in cash flow from operations. Guidance for Q3 includes expected revenue between $240 million and $248 million, and adjusted EBITDA between $79 million and $84 million, with marketing spend anticipated to increase in H2 2025 in support of brand initiatives.

Bumble Financial Statement Overview

Summary
Bumble faces challenges with declining revenue growth and negative profit margins, as reflected in the income statement. The balance sheet shows increased leverage, posing potential risks. However, resilience in cash flow generation provides some support for future initiatives.
Income Statement
45
Neutral
Bumble's income statement shows a concerning trend with declining revenue growth and negative profit margins. The TTM data reveals a revenue decline of 1.94% and a significant net loss, indicating challenges in maintaining profitability. The gross profit margin remains strong at over 70%, but the negative EBIT and EBITDA margins highlight operational inefficiencies and cost management issues.
Balance Sheet
50
Neutral
The balance sheet reflects a moderate financial position with a debt-to-equity ratio of 1.07 in the TTM, indicating increased leverage. The return on equity is negative, suggesting that the company is not generating sufficient returns on shareholder investments. However, the equity ratio remains stable, showing a reasonable proportion of equity financing.
Cash Flow
60
Neutral
Cash flow analysis shows some positive aspects, with a notable free cash flow growth of 23.52% in the TTM. The operating cash flow to net income ratio is strong, indicating good cash generation relative to reported earnings. However, the free cash flow to net income ratio suggests that cash flow is not fully translating into profitability.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue1.03B1.07B1.05B903.50M760.91M582.18M
Gross Profit725.39M752.81M744.00M654.13M555.34M332.59M
EBITDA-647.19M-634.68M121.40M7.60M-19.03M-20.28M
Net Income-849.32M-557.01M-4.21M-79.75M309.81M98.12M
Balance Sheet
Total Assets2.16B2.52B3.63B3.69B3.78B3.64B
Cash, Cash Equivalents and Short-Term Investments261.74M204.32M355.64M402.56M369.18M128.03M
Total Debt626.99M629.52M635.37M641.86M654.59M836.98M
Total Liabilities1.16B1.18B1.29B1.24B1.31B1.55B
Stockholders Equity577.61M824.53M1.64B1.63B1.61B2.08B
Cash Flow
Free Cash Flow191.87M96.69M167.15M116.61M91.18M2.40B
Operating Cash Flow202.58M123.44M182.09M132.94M104.84M2.41B
Investing Cash Flow-28.14M-26.75M-24.75M-86.05M-12.48M-2.85B
Financing Cash Flow-201.23M-250.83M-198.89M-14.95M151.49M505.82M

Bumble Technical Analysis

Technical Analysis Sentiment
Positive
Last Price7.05
Price Trends
50DMA
6.91
Positive
100DMA
6.25
Positive
200DMA
6.34
Positive
Market Momentum
MACD
0.10
Negative
RSI
57.81
Neutral
STOCH
75.58
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For BMBL, the sentiment is Positive. The current price of 7.05 is above the 20-day moving average (MA) of 6.61, above the 50-day MA of 6.91, and above the 200-day MA of 6.34, indicating a bullish trend. The MACD of 0.10 indicates Negative momentum. The RSI at 57.81 is Neutral, neither overbought nor oversold. The STOCH value of 75.58 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for BMBL.

Bumble Risk Analysis

Bumble disclosed 51 risk factors in its most recent earnings report. Bumble reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Bumble Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
73
Outperform
3.77B45.205.75%-0.54%626.94%
72
Outperform
1.28B101.840.00%-1.35%-59.67%
70
Neutral
1.90B17.2622.11%6.08%153.79%
62
Neutral
838.10M-15.01-37.20%14.79%27.52%
52
Neutral
$733.27M-75.71%-5.06%-2318.18%
49
Neutral
394.53M-6.82-41.02%4.05%-100.64%
60
Neutral
$48.67B4.58-11.27%4.14%2.83%-41.78%
* Communication Services Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
BMBL
Bumble
7.05
1.14
19.29%
SPT
Sprout Social
14.24
-14.59
-50.61%
GTM
ZoomInfo Technologies
11.83
1.55
15.08%
VMEO
Vimeo
7.73
2.75
55.22%
CXM
Sprinklr
7.79
0.24
3.18%
LAW
CS Disco
6.39
0.70
12.30%

Bumble Corporate Events

Executive/Board ChangesFinancial Disclosures
Bumble Appoints Kevin D. Cook as New CFO
Negative
Aug 6, 2025

Bumble Inc. announced the appointment of Kevin D. Cook as its new Chief Financial Officer, effective August 12, 2025, succeeding Ronald J. Fior. Cook brings over 30 years of financial management experience, having previously served as CFO at Cloudera, Inc. In its second quarter 2025 financial results, Bumble reported an 8% decrease in total revenue to $248 million, with a net loss of $367 million due to non-cash impairment charges. Despite the revenue decline, the company exceeded its adjusted EBITDA guidance and is focusing on improving operational efficiency and member quality.

Business Operations and Strategy
Bumble Announces Major Workforce Reduction for Realignment
Negative
Jun 25, 2025

On June 23, 2025, Bumble Inc. announced a significant reduction in its global workforce by approximately 240 roles, about 30% of its employees, as part of a strategic realignment to optimize execution on its priorities. The company expects to incur $13 million to $18 million in non-recurring charges due to this restructuring, with anticipated annual cost savings of up to $40 million, which will be reinvested in product and technology development. This move aims to enhance Bumble’s agility and focus on core product innovation, member health, and adapting to industry changes.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 05, 2025