Rumble (RUM) AI Stock Analysis

• Market Cap: $3.02B
• Dividend Yield: N/A
• Average Volume (3M): 3.90M
• Price to Earnings (P/E): ―
• Beta (1Y): 1.76
• Revenue Growth: 32.45%
• EPS Growth: -125.99%
• Country: US
• Employees: 135
• Sector: Communication Services
• Sector Strength: 97
• Industry: Software - Application
• EPS (TTM): -0.12
• Shares Outstanding: 215,187,230
• 10 Day Avg. Volume: 3,016,245
• 30 Day Avg. Volume: 3,904,134
• PEG Ratio: N/A
• Price to Book (P/B): N/A
• Price to Sales (P/S): N/A
• P/FCF Ratio: N/A
• Enterprise Value/Market Cap: 0.68
• Enterprise Value/Revenue: 19.76
• Enterprise Value/Gross Profit: -76.00
• Enterprise Value/Ebitda: -6.39
• 1Y Price Target: $14.50
• Price Target Upside: 104.23% Upside
• Rating Consensus: Moderate Buy
• Number of Analyst Covering: 3

• Rating: 50 Neutral
• Price Target: $7.50 ▲(5.63% Upside)

Rumble's overall stock score reflects significant financial challenges, including negative profitability and cash flow issues. While the earnings call provided a positive outlook with strategic initiatives and revenue growth, technical indicators suggest a bearish trend. The valuation remains unattractive due to the negative P/E ratio and lack of dividends. Improvements in financial performance and successful execution of strategic plans are crucial for future stock performance.

Positive Factors

Revenue Growth

Consistent revenue growth indicates successful monetization strategies and expanding market reach, supporting long-term business sustainability.

Strategic Partnerships

The partnership with Perplexity enhances Rumble's platform capabilities, potentially increasing user engagement and content discoverability, fostering growth.

ARPU Growth

Rising ARPU reflects improved monetization, indicating effective revenue strategies that can enhance financial performance over time.

Negative Factors

Negative Profit Margins

Persistent negative profit margins highlight operational inefficiencies, posing a challenge to achieving sustainable profitability and long-term viability.

Cash Flow Issues

Negative free cash flow indicates difficulties in converting earnings into cash, which can strain financial health and limit growth opportunities.

Content and Programming Costs

High content costs can pressure margins and profitability, necessitating improved cost management to ensure long-term financial stability.

Rumble Business Overview & Revenue Model

Company Description

Rumble (RUM) is a video-sharing platform that emphasizes free speech and user-generated content. Founded in 2013, Rumble provides a space for creators to upload, share, and monetize their videos across various genres, including news, entertainment, and education. The platform primarily targets users looking for alternative views and content not typically found on mainstream platforms, thus carving out a niche in the online media landscape.

How the Company Makes Money

Rumble generates revenue through several key streams. Primarily, the company earns money via advertising, where advertisers pay to display ads on videos and throughout the platform. Additionally, Rumble offers a subscription service that allows users to access premium content and ad-free experiences for a monthly fee. The platform also monetizes videos through a revenue-sharing model with content creators, incentivizing them to produce and share more content while Rumble takes a percentage of the ad revenue generated. Strategic partnerships with various content creators and brands further enhance its revenue potential by broadening its audience reach and increasing advertising opportunities.

Rumble Financial Statement Overview

Summary

Rumble faces significant financial challenges with negative profitability and cash flow metrics, alongside a weak balance sheet. While revenue is growing, the company struggles with substantial losses and liquidity issues, posing high financial risk.

Income Statement

Rumble showed significant revenue growth from 2020 to 2024, but profitability metrics such as gross profit margin and net profit margin are deeply negative, indicating substantial operational challenges. EBIT and EBITDA margins are also negative, reflecting high operating losses.

Balance Sheet

The balance sheet reveals a troubling scenario with a negative equity position in 2020, improving slightly but still weak in subsequent years. The debt-to-equity ratio is undefined due to zero equity in the latest year, highlighting potential financial instability.

Cash Flow

Rumble's cash flow performance is poor, with negative free cash flow and operating cash flow in several years. Despite some improvement in operating cash flow over time, the free cash flow remains negative, indicating ongoing liquidity challenges.

Breakdown	TTM	Dec 2024	Dec 2023	Dec 2022	Dec 2021	Dec 2020
Income Statement
Total Revenue	104.08M	95.49M	80.96M	39.38M	9.47M	4.56M
Gross Profit	-27.06M	-42.98M	-65.19M	-4.36M	2.27M	1.84M
EBITDA	-322.04M	-326.76M	-131.47M	-32.40M	-10.37M	-1.16M
Net Income	-301.17M	-338.36M	-116.42M	-11.40M	-13.41M	-1.26M
Balance Sheet
Total Assets	379.93M	195.31M	295.71M	366.98M	55.80M	2.68M
Cash, Cash Equivalents and Short-Term Investments	283.81M	114.02M	219.47M	338.27M	46.85M	1.45M
Total Debt	2.42M	1.80M	2.61M	1.42M	1.51M	424.99K
Total Liabilities	65.70M	258.43M	44.09M	27.35M	25.43M	3.02M
Stockholders Equity	314.22M	-63.12M	251.62M	339.63M	47.16M	-340.94K
Cash Flow
Free Cash Flow	-47.17M	-89.68M	-110.40M	-41.37M	-7.03M	-17.61K
Operating Cash Flow	116.12M	-87.01M	-92.91M	-32.33M	-5.19M	51.19K
Investing Cash Flow	-47.12M	-15.64M	-23.77M	-10.14M	1.58M	-68.81K
Financing Cash Flow	440.82M	-1.67M	-2.15M	332.79M	49.01M	-423.52K

Rumble Technical Analysis

• Technical Analysis Sentiment: Negative
• Last Price: 7.10
• 50DMA: Negative
• 100DMA: Negative
• 200DMA: Negative
• MACD: Positive
• RSI: Neutral
• STOCH: Positive

Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For RUM, the sentiment is Negative. The current price of 7.1 is below the 20-day moving average (MA) of 7.59, below the 50-day MA of 7.54, and below the 200-day MA of 8.85, indicating a bearish trend. The MACD of -0.12 indicates Positive momentum. The RSI at 43.24 is Neutral, neither overbought nor oversold. The STOCH value of 15.50 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for RUM.

Rumble Peers Comparison

Name	Overall Rating	Market Cap	P/E Ratio	ROE	Dividend Yield	Revenue Growth	EPS Growth
VMEO	72 Outperform	$1.29B	102.37	3.26%	―	-1.35%	-59.67%
BILL	67 Neutral	$5.38B	―	0.59%	―	13.36%	―
Sector *	60 Neutral	$48.67B	4.58	-11.27%	4.14%	2.83%	-41.78%
RUM	50 Neutral	$3.02B	―	-118.83%	―	32.45%	-125.99%
GRND	49 Neutral	$2.53B	―	-76.08%	―	28.35%	24.57%
OCFT	47 Neutral	$293.73M	50.30	-24.21%	―	-48.61%	-2291.48%
BMBL	46 Neutral	$583.50M	―	-75.71%	―	-5.06%	-2318.18%

Rumble Corporate Events

Rumble Board Member Nancy Armstrong Resigns

On September 8, 2025, Nancy Armstrong resigned from the Board of Directors of Rumble Inc. Her resignation was not due to any disagreements with the company, and the board size was subsequently reduced to six directors.

The most recent analyst rating on (RUM) stock is a Hold with a $7.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.

Rumble Inc. Earnings Call Highlights Growth and Strategy

Rumble Inc.’s recent earnings call showcased a generally positive sentiment, underscored by robust revenue growth, strategic partnerships, and strong user engagement. However, the optimism was somewhat tempered by ongoing financial losses and high service costs.

Rumble Inc. Reports Growth and Strategic Expansions

Rumble Inc. is a video-sharing platform and cloud services provider focused on creating an independent infrastructure to restore a free and open internet. In its second quarter of 2025, Rumble reported a 12% increase in revenue year-over-year, reaching $25.1 million, alongside strategic expansions and partnerships. Key financial metrics included a 24% rise in Average Revenue Per User (ARPU) to $0.42, despite a net loss of $30.2 million, which was higher than the previous year’s loss. The company also improved its adjusted EBITDA loss by $8.2 million compared to the same quarter in 2024. Notable strategic moves included partnerships with the Tampa Bay Buccaneers and TRON DAO, as well as the addition of its Class A shares to the Russell 2000 and 3000 indexes. Looking ahead, Rumble’s management is optimistic about its growth trajectory, driven by new initiatives like the Rumble Wallet and expanding cloud and AI projects, positioning the company for sustained growth while maintaining its commitment to a free and open internet.

Rumble Reports Q2 Revenue Growth Amid User Decline

Rumble reported a 12% increase in revenue to $25.1 million for Q2 2025, despite a decrease in monthly active users to 51 million. The company achieved a 24% rise in average revenue per user and announced strategic partnerships with the Tampa Bay Buccaneers, TRON DAO, and Cumulus Media. Rumble’s Class A shares were added to the Russell 2000 and 3000 Indexes, enhancing its market visibility. The company is also preparing to launch the Rumble Wallet in partnership with MoonPay and has appointed new leadership to drive its cloud infrastructure business.

The most recent analyst rating on (RUM) stock is a Buy with a $20.00 price target. To see the full list of analyst forecasts on Rumble stock, see the RUM Stock Forecast page.