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Rockwell Automation (ROK)
NYSE:ROK
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Rockwell Automation (ROK) AI Stock Analysis

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ROK

Rockwell Automation

(NYSE:ROK)

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Neutral 68 (OpenAI - 5.2)
Rating:68Neutral
Price Target:
$524.00
â–²(13.38% Upside)
Action:Reiterated
Date:08/04/26
ROK’s score is driven primarily by solid underlying financial quality (strong margins and resilient free cash flow) and a notably positive earnings update with raised FY2026 sales, margin, EPS, and cash-conversion guidance. Technicals also support the view with an uptrend versus major moving averages. The main constraints are a demanding valuation (high P/E with modest yield) and prior TTM revenue decline plus moderate leverage, which raise sensitivity if growth or services/ARR momentum softens.
Positive Factors
Strong margins
Sustained high gross margins and healthy operating/EBITDA margins indicate durable pricing power and cost structure advantages in automation hardware and software. This margin base supports reinvestment, R&D, and resilience through cyclical end-market weakness over the next several quarters.
Negative Factors
Sharp TTM revenue decline
A large trailing revenue decline reflects either portfolio impacts or cyclical weakness that can persist through multi-quarter capex slowdowns. Even with margin recovery, sustained top-line pressure can limit absolute profit growth and test execution on services and software upsell plans.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong margins
Sustained high gross margins and healthy operating/EBITDA margins indicate durable pricing power and cost structure advantages in automation hardware and software. This margin base supports reinvestment, R&D, and resilience through cyclical end-market weakness over the next several quarters.
Read all positive factors

Rockwell Automation Key Performance Indicators (KPIs)

Any
Any
Revenue by Geography
Revenue by Geography
Breaks down revenue across different regions, revealing where Rockwell Automation is strongest and where it may face risk or growth potential due to local economic conditions or market share shifts.
Chart InsightsNorth America is the clear growth engine—sustained, accelerating revenue gains since 2022 are the primary reason Rockwell raised FY26 guidance—while EMEA experienced a big inflection in 2023 and is rebounding toward new highs. APAC peaked in 2023 then flattened and lags the recovery, and Latin America remains a smaller, episodic contributor. Management says software, Intelligent Devices and data‑center demand underpin the upside; the ~-$100M Sensia dissolution masks even stronger organic growth, though H2 tariff and memory pressures could temper regional momentum.
Data provided by:The Fly

Rockwell Automation (ROK) vs. SPDR S&P 500 ETF (SPY)

Rockwell Automation Business Overview & Revenue Model

Company Description
Rockwell Automation, Inc., established in 1903 and headquartered in Milwaukee, Wisconsin, is a global leader in providing industrial automation and digital transformation solutions. The company's operations are segmented into three key areas: Inte...
How the Company Makes Money
Rockwell Automation makes money primarily by selling industrial automation products, software, and lifecycle services to industrial customers and channel partners. A major revenue stream is hardware and components used in factory and process autom...

Rockwell Automation Earnings Call Summary

Earnings Call Date:Aug 04, 2026
(Q3-2026)
|
% Change Since: |
Next Earnings Date:Nov 04, 2026
Earnings Call Sentiment Positive
The call conveyed strong top-line and margin performance with raised guidance, notable outperformance in Software & Control, Intelligent Devices, and discrete end markets (Semiconductor, Data Center, E‑commerce). Cash generation, share repurchases, and margin expansion were highlighted. Headwinds include persistent inflationary cost pressure, slower-than-expected recurring services/ARR growth, Sensia-related sales impacts and pockets of weak capital spending (e.g., Food & Beverage, some process areas and Mining). On balance, positives (revenue beat, margin expansion, EPS raise, strong free cash flow and increased guidance) materially outweigh the lowlights.
Positive Updates
Top-line Growth Above Expectations
Q3 reported sales +8% YoY and organic sales +10% YoY (Sensia dissolution -3% impact; currency +1%). Full-year sales guidance raised to 7.5%–9.5% (8.5% midpoint), up 150 bps vs prior guide.
Negative Updates
Lifecycle Services Softness and ARR Miss
Lifecycle Services organic sales down 2% YoY; book-to-bill 0.97. Organic ARR grew 6% in Q3, below company expectations and constrained by lack of CapEx recovery in Food & Beverage and certain process industries.
Read all updates
Q3-2026 Updates
Negative
Top-line Growth Above Expectations
Q3 reported sales +8% YoY and organic sales +10% YoY (Sensia dissolution -3% impact; currency +1%). Full-year sales guidance raised to 7.5%–9.5% (8.5% midpoint), up 150 bps vs prior guide.
Read all positive updates
Company Guidance
Rockwell's fiscal 2026 guidance: reported and organic sales growth of 7.5–9.5% (8.5% midpoint) with ~150 bps of favorable currency at the midpoint (partially offset by the Sensia dissolution); organic ARR growth mid‑single digits; enterprise operating margin ~21.5% (≈+260 bps YoY); adjusted EPS $13.00–$13.30 (midpoint $13.15, ~25% growth vs FY25); free cash‑flow conversion ~100%; full‑year price realization ~250 bps (≈100 bps tariff, 150 bps underlying) with tariffs expected to be EPS‑neutral; full‑year incrementals >50% as‑reported and high‑40s on an organic basis; Q4 expected low‑single‑digit sequential sales growth with roughly flat enterprise margin; segment expectations — Intelligent Devices: low double‑digit revenue growth, ~20% segment margin; Software & Control: high‑teens revenue growth, low‑30s margin; Lifecycle Services: ~-$150M revenue decline with flat to slightly up margin; CapEx ≈3% of sales; corporate & other ≈$115M; net interest ≈$120M; share repurchases ≈$850M for the year (≈300k shares / ~$150M repurchased YTD); average diluted shares ≈112.2M; adjusted ETR ≈19.5%.

Rockwell Automation Financial Statement Overview

Summary
Profitability and cash generation are solid (TTM gross margin ~52.5%, operating/EBITDA margins ~15.1%/~18.8%, and TTM FCF ~$1.50B with ~87% cash conversion of net income). Offsetting strengths include a sharp TTM revenue decline (−24.4%) and moderate-to-elevated leverage (TTM debt-to-equity ~1.15), which increase cyclical and balance-sheet risk.
Income Statement
62
Positive
Balance Sheet
58
Neutral
Cash Flow
74
Positive
BreakdownTTMSep 2025Sep 2024Sep 2023Sep 2022Sep 2021
Income Statement
Total Revenue8.97B8.34B8.26B9.06B7.76B7.00B
Gross Profit4.89B4.02B3.68B3.72B3.10B2.90B
EBITDA1.77B1.40B1.57B1.99B1.44B1.33B
Net Income1.20B869.00M952.50M1.39B932.20M1.36B
Balance Sheet
Total Assets11.09B11.22B11.23B11.30B10.76B10.70B
Cash, Cash Equivalents and Short-Term Investments479.00M468.00M471.00M1.07B511.90M662.20M
Total Debt3.61B3.65B4.08B3.33B4.18B4.38B
Total Liabilities7.59B7.51B7.56B7.56B7.74B8.01B
Stockholders Equity3.49B3.65B3.50B3.56B2.73B2.39B
Cash Flow
Free Cash Flow1.50B1.36B639.10M1.21B682.00M1.14B
Operating Cash Flow1.73B1.54B863.80M1.37B823.10M1.26B
Investing Cash Flow-256.00M-216.00M-982.50M854.30M-7.80M-2.63B
Financing Cash Flow-1.72B-1.33B-502.80M-1.68B-934.20M1.30B

Rockwell Automation Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price462.16
Price Trends
50DMA
463.06
Negative
100DMA
437.40
Positive
200DMA
414.29
Positive
Market Momentum
MACD
-5.37
Positive
RSI
44.37
Neutral
STOCH
26.38
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ROK, the sentiment is Neutral. The current price of 462.16 is above the 20-day moving average (MA) of 457.61, below the 50-day MA of 463.06, and above the 200-day MA of 414.29, indicating a neutral trend. The MACD of -5.37 indicates Positive momentum. The RSI at 44.37 is Neutral, neither overbought nor oversold. The STOCH value of 26.38 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for ROK.

Rockwell Automation Risk Analysis

Rockwell Automation disclosed 23 risk factors in its most recent earnings report. Rockwell Automation reported the most risks in the "Tech & Innovation" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Rockwell Automation Peers Comparison

Overall Rating
UnderperformOutperform
Sector (63)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
79
Outperform
$83.31B26.31101.74%2.28%4.30%-3.22%
78
Outperform
$134.85B36.6424.70%0.75%8.31%4.96%
76
Outperform
$32.89B34.409.46%0.09%7.85%88.74%
69
Neutral
$87.81B32.1421.89%1.20%2.93%-8.06%
68
Neutral
$50.13B41.6833.32%1.18%11.27%25.32%
68
Neutral
$2.99B21.0811.28%1.32%17.28%-7.56%
63
Neutral
$10.79B15.437.44%2.01%2.89%-14.66%
* Industrials Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ROK
Rockwell Automation
445.51
108.01
32.00%
CXT
Crane NXT
51.43
-7.39
-12.57%
CMI
Cummins
631.61
238.49
60.66%
ITW
Illinois Tool Works
290.98
38.72
15.35%
PH
Parker Hannifin
1,058.87
335.20
46.32%
IR
Ingersoll Rand
84.28
6.04
7.72%
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Aug 04, 2026