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On Holding AG (ONON)
NYSE:ONON
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On Holding AG (ONON) AI Stock Analysis

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ONON

On Holding AG

(NYSE:ONON)

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Outperform 71 (OpenAI - 4o)
Rating:71Outperform
Price Target:
$50.00
▲(9.67% Upside)
On Holding AG's strong financial performance and positive earnings call are the most significant factors driving the score. However, the high valuation and bearish technical indicators temper the overall outlook. The company's robust growth potential and strategic clarity are promising, but investors should be cautious of the high P/E ratio and current market trends.
Positive Factors
Revenue Growth
The significant revenue growth indicates strong market demand and effective sales strategies, positioning On Holding AG for sustained expansion in the athletic and outdoor sectors.
Direct-to-Consumer Channel Success
The success of the DTC channel enhances profitability and brand control, reducing reliance on third-party retailers and strengthening customer relationships.
APAC Region Growth
The rapid growth in the APAC region underscores On Holding AG's effective market penetration and potential for further expansion in high-growth markets.
Negative Factors
Profit Margin Pressure
Declining profit margins suggest rising costs or pricing pressures, which could impact long-term profitability if not addressed through cost management or pricing strategies.
Forex Impact
Forex losses highlight the vulnerability to currency fluctuations, which can affect financial stability and necessitate hedging strategies to mitigate risks.
Increased Tariffs
Rising tariffs on imports could erode profit margins and necessitate strategic adjustments in supply chain management to maintain cost competitiveness.

On Holding AG (ONON) vs. SPDR S&P 500 ETF (SPY)

On Holding AG Business Overview & Revenue Model

Company DescriptionOn Holding AG, commonly referred to as On, is a Swiss-based sportswear company specializing in high-performance footwear, apparel, and accessories for running and outdoor activities. Founded in 2010, the company has quickly gained recognition for its innovative CloudTec® technology, which provides a unique cushioning experience for runners. On operates in the athletic and outdoor sectors, targeting both amateur and professional athletes, and has expanded its product line to include a variety of running shoes, lifestyle footwear, and performance apparel.
How the Company Makes MoneyOn generates revenue primarily through the sale of its footwear and apparel products. The company's revenue model is based on direct-to-consumer sales via its online platform and physical retail stores, as well as wholesale partnerships with various sporting goods retailers worldwide. Key revenue streams include high-margin running shoes, which represent a significant portion of sales, along with complementary apparel and accessories. On has established strategic partnerships with professional athletes and sports teams to enhance brand visibility and credibility, contributing to its strong market presence. Additionally, seasonal product launches and limited-edition collaborations help drive consumer interest and sales.

On Holding AG Key Performance Indicators (KPIs)

Any
Any
Revenue by Distribution Type
Revenue by Distribution Type
Examines revenue from various sales channels, such as direct-to-consumer and wholesale, providing insight into distribution strategy effectiveness and potential shifts in consumer purchasing behavior.
Chart InsightsON Holding AG's revenue from both wholesale and direct-to-consumer channels has shown robust growth, with the latter now representing a significant portion of total sales. The latest earnings call highlights a 45.3% year-over-year increase in D2C sales, reflecting strategic emphasis on this channel. Despite potential challenges from tariffs and currency fluctuations, the company remains optimistic, projecting a 28% growth in 2025. This growth is underpinned by strong brand momentum, successful product launches, and a focus on premium positioning and operational efficiency.
Data provided by:Main Street Data

On Holding AG Earnings Call Summary

Earnings Call Date:Aug 12, 2025
(Q2-2025)
|
% Change Since: |
Next Earnings Date:Nov 18, 2025
Earnings Call Sentiment Positive
The earnings call highlighted strong growth in net sales, gross profit margin, DTC channel success, and expansion in the APAC region and apparel business. However, challenges such as a net financial loss due to forex impact and increased tariffs were noted. Overall, the positive aspects outweigh the negative trends.
Q2-2025 Updates
Positive Updates
Record Net Sales Growth
Net sales grew by 38% on a constant currency basis to CHF 749.2 million, beating expectations and setting a new record for the company.
Strong Gross Profit Margin
Gross profit margin expanded to 61.5%, driven by premium positioning and strong performance across all regions, channels, and product categories.
DTC Channel Success
Direct-to-Consumer net sales reached CHF 308.3 million, up 54.3% year-over-year at constant currency, with the DTC mix hitting a new second quarter high of 41.1% of sales.
APAC Region Growth
APAC region net sales were up 110.9% year-over-year in Q2, marking the third successive quarter of triple-digit growth, now accounting for a mid-teens percentage of net sales.
Apparel Business Expansion
Apparel net sales grew by 75.5% at constant exchange rates, with increased consumer engagement and repeat transactions.
Innovative Manufacturing Recognition
On was named one of the world's 50 most innovative companies by Fast Company for its LightSpray technology.
Negative Updates
Net Financial Loss Due to Forex Impact
A net loss of CHF 40.9 million was recorded, primarily driven by an unrealized foreign exchange impact due to the valuation of U.S. dollar-based assets.
Increased Tariffs Impact
New tariffs imposed on imports from Vietnam and Indonesia increased costs significantly, posing a challenge to maintain profit margins.
Company Guidance
During On Holding AG's Q2 2025 earnings call, the company reported robust growth and increased guidance across key financial metrics. Net sales soared by 38% year-over-year on a constant currency basis, reaching CHF 749.2 million, while gross profit margin expanded to 61.5%, and adjusted EBITDA margin improved to 18.2%. The company continues to experience strong momentum across all regions, channels, and product categories, with the Direct-to-Consumer (DTC) channel showing a significant 54.3% increase in net sales at constant currency. The APAC region led with a 110.9% sales increase, and the Americas saw a 23.6% rise. With ongoing investments in technological innovation and a strategic focus on premium positioning, On Holding is set to achieve at least 31% net sales growth for the full year, adjusting its guidance upwards to CHF 2.91 billion at constant currency rates. The company's leadership emphasized resilience and strategic clarity, with a focus on long-term growth and premium brand positioning, supported by new product launches and expanding their retail footprint.

On Holding AG Financial Statement Overview

Summary
On Holding AG exhibits strong financial health with consistent revenue growth and solid cash flow generation. While profitability margins have faced some pressure, the company's balance sheet remains robust with manageable leverage. Overall, the financial statements reflect a company with strong growth potential and effective cash management, though attention to profitability improvements is warranted.
Income Statement
85
Very Positive
On Holding AG has demonstrated strong revenue growth with a 7.16% increase in TTM, supported by a solid gross profit margin of 61.00%. However, the net profit margin has decreased to 5.00% from 10.45% in the previous year, indicating some pressure on profitability. The EBIT and EBITDA margins have also seen a decline, suggesting increased operational costs or other expenses impacting earnings.
Balance Sheet
78
Positive
The company maintains a healthy balance sheet with a manageable debt-to-equity ratio of 0.36, reflecting prudent leverage. The return on equity stands at 9.86%, indicating effective use of equity to generate profits, although it has decreased from the previous year. The equity ratio is strong, showing a stable financial position with equity covering a significant portion of total assets.
Cash Flow
82
Very Positive
On Holding AG has shown impressive free cash flow growth of 153.20% in TTM, highlighting robust cash generation capabilities. The operating cash flow to net income ratio is 0.61, indicating efficient conversion of earnings into cash. The free cash flow to net income ratio of 0.84 suggests strong cash flow relative to net income, although slightly lower than the previous year.
BreakdownTTMDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue2.72B2.32B1.79B1.22B724.60M425.30M
Gross Profit1.66B1.41B1.07B684.90M430.30M231.10M
EBITDA271.50M400.00M141.00M128.60M-125.80M-12.00M
Net Income135.90M242.30M79.60M57.70M-170.20M-27.50M
Balance Sheet
Total Assets2.54B2.38B1.59B1.38B1.24B382.57M
Cash, Cash Equivalents and Short-Term Investments898.50M968.00M512.40M397.30M676.80M100.51M
Total Debt497.80M347.60M229.00M160.40M180.80M23.73M
Total Liabilities1.15B984.90M518.50M412.90M388.10M137.48M
Stockholders Equity1.40B1.39B1.07B969.50M848.40M245.09M
Cash Flow
Free Cash Flow347.70M445.60M184.90M-310.00M-19.30M-33.33M
Operating Cash Flow416.20M510.60M232.10M-227.00M16.95M-14.73M
Investing Cash Flow-68.30M-64.90M-47.10M-82.90M-36.44M-18.62M
Financing Cash Flow-66.60M-55.40M-21.80M6.30M595.90M124.80M

On Holding AG Technical Analysis

Technical Analysis Sentiment
Neutral
Last Price45.59
Price Trends
50DMA
46.95
Negative
100DMA
50.81
Negative
200DMA
51.08
Negative
Market Momentum
MACD
-0.51
Negative
RSI
53.51
Neutral
STOCH
88.29
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For ONON, the sentiment is Neutral. The current price of 45.59 is above the 20-day moving average (MA) of 44.55, below the 50-day MA of 46.95, and below the 200-day MA of 51.08, indicating a neutral trend. The MACD of -0.51 indicates Negative momentum. The RSI at 53.51 is Neutral, neither overbought nor oversold. The STOCH value of 88.29 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Neutral sentiment for ONON.

On Holding AG Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
76
Outperform
5.36B27.7016.68%16.70%27.76%
75
Outperform
8.39B9.5725.90%2.79%-0.05%15.17%
71
Outperform
$14.89B97.669.66%39.16%-14.16%
66
Neutral
3.04B18.1712.76%2.79%-2.73%-16.71%
65
Neutral
21.45B11.8740.70%9.16%12.74%
61
Neutral
$18.38B12.79-2.54%3.03%1.52%-15.83%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
ONON
On Holding AG
45.86
-4.34
-8.65%
AEO
American Eagle
17.97
-1.95
-9.79%
FL
Foot Locker
24.01
-2.24
-8.53%
GAP
Gap Inc
22.86
3.06
15.45%
BOOT
Boot Barn
171.65
6.57
3.98%
LULU
Lululemon Athletica
173.33
-86.41
-33.27%

On Holding AG Corporate Events

On Holding AG Reports Strong Q2 2025 Financial Results
Aug 12, 2025

On Holding AG reported its financial results for the second quarter ended June 30, 2025, showing a notable increase in net sales and gross profit compared to the previous year. The company’s operating result also improved significantly, reflecting strong market demand and effective cost management strategies.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 19, 2025