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Nike Inc (NKE)
:NKE

Nike (NKE) AI Stock Analysis

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NK

Nike

(NYSE:NKE)

61Neutral
Nike's overall score reflects a mixed outlook, with strong financial health and strategic initiatives offset by technical weakness and revenue challenges. The company's robust balance sheet and profitability provide a solid foundation, but the recent market performance and execution risks in key markets like Greater China weigh on the score. Valuation remains fair, suggesting potential for long-term appreciation if growth initiatives succeed.
Positive Factors
Innovation and Sales
Continued inventory cleanup actions are expected to lead to robust innovation and a positive sales inflection for Nike.
Market Position
Nike remains the #1 brand in a growing category, with valuation at decade-old levels.
Supply Chain Management
Nike's diversified supply chain helps manage tariff pressures, reducing potential negative impacts on the company's margins.
Negative Factors
Consumer Preferences
Chinese consumers' reduced appetite for global brands presents a risk for Nike, as evidenced by past boycotts impacting growth.
Geopolitical Challenges
Nike's growth in China has slowed significantly due to geopolitical tensions, impacting the company's overall performance.
Inventory Management
Nike has been struggling with inventory management challenges, and any prolonged inventory issue could have a longer than expected impact on its sales trend.

Nike (NKE) vs. S&P 500 (SPY)

Nike Business Overview & Revenue Model

Company DescriptionNIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells men's, women's, and kids athletic footwear, apparel, equipment, and accessories worldwide. The company provides athletic and casual footwear, apparel, and accessories under the Jumpman trademark; and casual sneakers, apparel, and accessories under the Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. In addition, it sells a line of performance equipment and accessories comprising bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. The company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel. Additionally, it licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks. The company sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.
How the Company Makes MoneyNike makes money primarily through the sale of its athletic footwear, apparel, and equipment. The company's revenue model is centered around a combination of direct-to-consumer sales via its online platforms and physical retail stores, as well as wholesale distribution to third-party retailers. Key revenue streams include sales from its flagship Nike brand, as well as subsidiary brands like Converse and Jordan. Additionally, Nike benefits from strategic partnerships and endorsements with high-profile athletes and sports teams, which enhance its brand visibility and drive consumer demand. The company's earnings are further supported by its investments in marketing and product innovation, which help maintain its competitive edge in the global sportswear market.

Nike Key Performance Indicators (KPIs)

Any
Any
Revenue by Segment
Revenue by Segment
Analyzes revenue from different business segments such as footwear, apparel, and equipment, highlighting which areas are driving growth and where there may be opportunities or challenges.
Chart InsightsNike's revenue trends reveal a mixed performance across segments. While Footwear and Equipment have shown resilience, recent declines in Apparel and Converse signal challenges. The earnings call highlights a 9% revenue drop, with Greater China facing significant headwinds. Nike is focusing on reducing promotions and adjusting inventory, aiming to boost brand momentum through innovation in performance products. Strategic actions are expected to moderate headwinds by the fourth quarter, but gross margin pressures and competitive challenges in China remain critical concerns.
Data provided by:Main Street Data

Nike Financial Statement Overview

Summary
Nike demonstrates strong financial health with robust profitability and efficient cash flow management, though recent revenue contraction warrants attention. The balance sheet stability is a significant strength, with no leverage concerns. Continued focus on revenue growth will be critical to maintaining its financial momentum.
Income Statement
75
Positive
Nike's income statement shows a strong gross profit margin of 43.8% for TTM, indicating robust cost management and pricing power. However, a decrease in revenue from the previous fiscal year by 6.9% raises concerns. The net profit margin stands at 9.4%, reflecting solid profitability despite the revenue drop. The EBIT margin of 10.4% further corroborates Nike's operational efficiency.
Balance Sheet
80
Positive
The balance sheet reveals a healthy equity ratio of 100%, indicating strong financial stability and no leverage, as liabilities and equity are balanced. The debt-to-equity ratio is not applicable due to the equity matching assets, highlighting no financial leverage concerns. Return on equity stands at 11.9%, showing efficient use of shareholder funds.
Cash Flow
70
Positive
Nike's cash flow statement indicates a free cash flow growth of 9% from the previous fiscal year, showcasing effective cash management. The operating cash flow to net income ratio is 1.3, suggesting good cash conversion. However, the free cash flow to net income ratio of 1.18 points to some discrepancies between accounting profit and cash generation.
Breakdown
Jun 2024Jun 2023Jun 2022Jun 2021Jun 2020
Income StatementTotal Revenue
51.36B51.22B46.71B44.54B37.40B
Gross Profit
22.89B22.29B21.48B19.96B16.24B
EBIT
6.69B5.06B5.83B6.14B2.00B
EBITDA
7.16B6.77B7.51B7.73B4.23B
Net Income Common Stockholders
5.70B5.07B6.05B5.73B2.54B
Balance SheetCash, Cash Equivalents and Short-Term Investments
11.58B10.68B13.00B13.48B8.79B
Total Assets
38.11B37.53B40.32B37.74B31.34B
Total Debt
11.95B12.14B12.63B12.81B13.02B
Net Debt
2.09B4.70B4.05B2.92B4.67B
Total Liabilities
23.68B23.53B25.04B24.97B23.29B
Stockholders Equity
14.43B14.00B15.28B12.77B8.05B
Cash FlowFree Cash Flow
6.62B4.87B4.43B5.96B1.40B
Operating Cash Flow
7.43B5.84B5.19B6.66B2.48B
Investing Cash Flow
894.00M564.00M-1.52B-3.80B-1.03B
Financing Cash Flow
-5.89B-7.45B-4.84B-1.46B2.49B

Nike Technical Analysis

Technical Analysis Sentiment
Negative
Last Price57.62
Price Trends
50DMA
67.77
Negative
100DMA
71.23
Negative
200DMA
74.62
Negative
Market Momentum
MACD
-3.00
Negative
RSI
42.70
Neutral
STOCH
78.51
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For NKE, the sentiment is Negative. The current price of 57.62 is below the 20-day moving average (MA) of 57.63, below the 50-day MA of 67.77, and below the 200-day MA of 74.62, indicating a bearish trend. The MACD of -3.00 indicates Negative momentum. The RSI at 42.70 is Neutral, neither overbought nor oversold. The STOCH value of 78.51 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for NKE.

Nike Risk Analysis

Nike disclosed 40 risk factors in its most recent earnings report. Nike reported the most risks in the “Finance & Corporate” category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

Nike Peers Comparison

Overall Rating
UnderperformOutperform
Sector (60)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
83
Outperform
$16.57B17.7239.80%19.40%32.70%
81
Outperform
$5.48B6.1157.76%3.53%24.55%
75
Outperform
$9.52B40.138.52%20.40%134.09%
SKSKX
73
Outperform
$7.44B11.9214.67%10.66%9.44%
70
Outperform
$1.51B8.8420.20%4.04%15.03%1.51%
NKNKE
61
Neutral
$85.05B19.1731.93%2.67%-7.11%-12.12%
60
Neutral
$6.85B11.713.16%4.15%2.39%-21.87%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
NKE
Nike
57.62
-34.72
-37.60%
CROX
Crocs
97.68
-30.01
-23.50%
DECK
Deckers Outdoor
109.19
-29.55
-21.30%
SKX
Skechers USA
47.79
-18.40
-27.80%
SHOO
Steven Madden
20.80
-19.31
-48.14%
BIRK
Birkenstock Holding plc
50.68
6.07
13.61%

Nike Earnings Call Summary

Earnings Call Date:Mar 20, 2025
(Q3-2025)
|
% Change Since: -19.82%|
Next Earnings Date:Jun 26, 2025
Earnings Call Sentiment Neutral
The call highlighted a series of strategic actions aimed at reigniting growth through product innovation and brand engagement, particularly in performance categories. However, significant challenges remain, particularly in terms of revenue declines, gross margin pressures, and difficulties in the Greater China market. The company is taking proactive steps to address these issues, but the extent of the challenges suggests a balanced outlook.
Q3-2025 Updates
Positive Updates
Performance Product Growth
The performance segment, specifically in running and training, showed growth, with running growing mid-single digits. New product launches like the Pegasus Premium and Vomero 18 have driven healthy volume and are expected to scale further.
Innovative Product Launches
NIKE launched several new products, including the Peg Premium and Vomero 18, that have received positive consumer responses. The new 24/7 collection in apparel exceeded sales expectations, highlighting successful innovation in both footwear and apparel.
NIKE Direct Promotional Reduction
NIKE Digital in North America reduced promotional days from over 30 to zero in January and February, indicating a shift towards a full-price business model.
Successful Brand Engagement
NIKE achieved significant brand impact through high-profile events such as the Super Bowl and NBA All-Star weekend, driving brand engagement with emotional storytelling and on-the-ground activations.
Negative Updates
Revenue Decline
Overall, revenues were down 9% on a reported basis and 7% on a currency-neutral basis, with major declines in NIKE Direct (down 10%) and wholesale (down 4%), largely due to challenges in Greater China.
Gross Margin Decline
Gross margins fell by 330 basis points to 41.5%, driven by higher markdowns, inventory obsolescence, and product costs.
Greater China Challenges
Revenue in Greater China declined by 15%, with significant decreases in both NIKE Direct and wholesale channels. The region is experiencing promotional market pressures and increased competition.
Inventory and Classic Franchises Issues
Inventory remains elevated, particularly in classic footwear franchises like Air Force 1, Dunk, and Air Jordan 1, impacting sales and requiring aggressive inventory management strategies.
Company Guidance
In the call, Nike provided extensive guidance on their strategic priorities and financial performance metrics. For the fiscal 2025 third quarter, revenues were reported to be down 9% on a reported basis and 7% on a currency-neutral basis. Nike Direct saw a decline of 10%, with Nike Digital dropping 15% and Nike Stores declining 2%. Wholesale revenues fell by 4%, primarily due to declines in Greater China. Gross margins decreased by 330 basis points to 41.5%, attributed to higher markdowns, wholesale discounts, and channel mix headwinds. The effective tax rate was 5.9%, compared to 16.5% the previous year, due to a one-time tax benefit. Earnings per share stood at $0.54. Inventory levels declined by 2% year-over-year, though they remain elevated across geographies. Nike's "Win Now" actions focus on reigniting brand momentum, elevating market presence, and accelerating product portfolio transitions, particularly in performance dimensions such as running and training. The company anticipates the fourth quarter to reflect the largest impact from these strategic actions, with headwinds expected to moderate thereafter. Additionally, Nike is focused on reducing promotional activity, particularly in the Nike Digital channel, and aims to significantly adjust their inventory mix in fiscal 2026.

Nike Corporate Events

Private Placements and Financing
Nike Secures New Credit Agreements with Bank of America
Neutral
Mar 10, 2025

On March 7, 2025, Nike, Inc. entered into two significant credit agreements with Bank of America and other financial institutions. The first is a 364-Day Credit Agreement providing up to $1 billion for working capital and general corporate purposes, with the option to increase the facility to $1.5 billion. The second is a Five Year Credit Agreement offering up to $2 billion, extendable to $3 billion, also for general corporate purposes. Both agreements allow for borrowings in multiple currencies and include covenants limiting certain corporate activities. Concurrently, Nike terminated prior credit agreements of similar nature, with no outstanding amounts as of the termination date.

Glossary
OutperformA stock rated as "Outperform" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock is likely to deliver higher returns compared to the average returns of other stocks in the same sector or market index. Investors might consider this stock a good buying opportunity.
NeutralA stock rated as "Neutral" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly attractive nor unattractive for investment. Investors may consider holding onto the stock, as it is not expected to either significantly outperform or underperform the market.
UnderperformA stock rated as "Underperform" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests that the stock may deliver lower returns compared to the average returns of other stocks in the same sector or market index. Investors might consider selling the stock or avoiding it as an investment.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.