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MarketWise (MKTW)
NASDAQ:MKTW
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MarketWise (MKTW) AI Stock Analysis

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MKTW

MarketWise

(NASDAQ:MKTW)

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Neutral 58 (OpenAI - Gpt-5.6Sol)
Rating:58Neutral
Price Target:
$19.50
▲(5.52% Upside)
Action:Reiterated
Date:09/24/26
The score is primarily constrained by financial fundamentals—persistent revenue declines, margin compression, and deeply negative equity—despite strong recent free-cash-flow generation and high gross margins. Valuation is helped by a very high dividend yield and a moderate P/E, while technical indicators are broadly neutral with slightly soft momentum. Corporate events add only a small positive impact.
Positive Factors
Strong Free Cash Flow Generation
Sustained positive free cash flow, including roughly $47M on a trailing-twelve-month basis, indicates that the business can convert operations into cash across multiple periods. This supports reinvestment, debt management, and shareholder returns while providing resilience if growth remains uneven.
Negative Factors
Persistent Revenue Contraction
A multi-year decline in revenue signals weakening scale and challenges in acquiring, retaining, or upselling customers. Continued contraction can reduce the base over which fixed operating costs are spread, limiting reinvestment capacity and making future profitability more dependent on cost control.
Read all positive and negative factors
Positive Factors
Negative Factors
Strong Free Cash Flow Generation
Sustained positive free cash flow, including roughly $47M on a trailing-twelve-month basis, indicates that the business can convert operations into cash across multiple periods. This supports reinvestment, debt management, and shareholder returns while providing resilience if growth remains uneven.
Read all positive factors

MarketWise (MKTW) vs. SPDR S&P 500 ETF (SPY)

MarketWise Business Overview & Revenue Model

Company Description
MarketWise, Inc. operates a comprehensive multi-brand platform that offers subscription-based financial research, educational materials, software, and specialized tools to investors across the United States and internationally. The company's diver...
How the Company Makes Money
MarketWise primarily makes money by selling paid subscriptions to its investment research and financial publishing products. The core revenue stream is subscription and newsletter publishing revenue generated from customers who pay for access to p...

MarketWise Financial Statement Overview

Summary
Mixed fundamentals: strong and improving recent free cash flow (TTM FCF ~ $47M) and consistently high gross margins, but multi-year revenue contraction, recent margin compression (EBIT margin down to ~15% TTM), and a structurally weak balance sheet with deeply negative equity (~-$267M TTM) elevate risk.
Income Statement
55
Neutral
Balance Sheet
38
Negative
Cash Flow
73
Positive
BreakdownTTMDec 2025Dec 2024Dec 2023Dec 2022Dec 2021
Income Statement
Total Revenue317.50M328.12M408.70M448.18M512.40M549.18M
Gross Profit273.66M283.79M358.04M391.38M449.71M309.93M
EBITDA30.29M68.78M96.19M58.21M106.05M-948.74M
Net Income2.23M5.62M7.06M1.78M17.99M-1.01B
Balance Sheet
Total Assets185.88M218.38M259.51M396.56M442.51M421.55M
Cash, Cash Equivalents and Short-Term Investments32.91M70.14M97.88M155.17M158.57M139.08M
Total Debt5.54M6.08M4.37M5.81M7.32M8.21M
Total Liabilities453.14M432.00M477.44M685.50M740.89M826.82M
Stockholders Equity-33.45M-11.68M-12.54M-11.08M-21.20M-48.55M
Cash Flow
Free Cash Flow46.80M45.57M-22.83M60.70M48.20M62.46M
Operating Cash Flow46.73M45.96M-22.15M62.43M48.37M63.63M
Investing Cash Flow-2.63M-1.57M-681.00K-1.90M-13.24M-8.31M
Financing Cash Flow-80.27M-72.11M-34.46M-63.95M-16.19M-30.68M

MarketWise Technical Analysis

Technical Analysis Sentiment
Positive
Last Price18.48
Price Trends
50DMA
18.87
Positive
100DMA
18.41
Positive
200DMA
16.76
Positive
Market Momentum
MACD
0.25
Positive
RSI
52.60
Neutral
STOCH
4.57
Positive
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For MKTW, the sentiment is Positive. The current price of 18.48 is below the 20-day moving average (MA) of 19.19, below the 50-day MA of 18.87, and above the 200-day MA of 16.76, indicating a bullish trend. The MACD of 0.25 indicates Positive momentum. The RSI at 52.60 is Neutral, neither overbought nor oversold. The STOCH value of 4.57 is Positive, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for MKTW.

MarketWise Risk Analysis

MarketWise disclosed 48 risk factors in its most recent earnings report. MarketWise reported the most risks in the "Finance & Corporate" category.
Finance & Corporate - Financial and accounting risks. Risks related to the execution of corporate activity and strategy
Latest Risks Added 0 New Risks

MarketWise Peers Comparison

Overall Rating
UnderperformOutperform
Sector (68)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
75
Outperform
$138.88M18.8514.94%1.04%3.01%12.00%
68
Neutral
$18.00B11.429.92%3.81%9.73%1.22%
62
Neutral
$138.97M17.0110.20%―3.06%-72.26%
58
Neutral
$302.87M20.19-12.41%9.03%-11.34%-91.73%
55
Neutral
$220.35M-12.05-8.50%2.88%-2.78%72.47%
46
Neutral
$67.86M-0.0752.88%―74.92%-149.51%
* Financial Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
MKTW
MarketWise
19.38
6.09
45.81%
EGAN
eGain
5.48
-8.49
-60.77%
TRAK
ReposiTrak
7.66
-6.65
-46.47%
COE
China Online Education Group
10.92
-32.82
-75.03%
SMRT
SmartRent
1.21
-0.24
-16.55%

MarketWise Corporate Events

Business Operations and StrategyFinancial Disclosures
MarketWise Updates Investor Presentation Highlighting Growth Strategy
Positive
Sep 24, 2026
On September 24, 2026, MarketWise, Inc. announced it had posted an updated investor presentation on its website, offering a detailed overview of its strategy, recent financial performance, market position, and growth initiatives. The presentation ...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Sep 24, 2026