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MS&Consulting Co.,Ltd.
(6555)
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Rating:72Outperform
Price Target:
¥614.00
▲(46.19% Upside)
Action:Reiterated
Date:10/20/26
The score is driven primarily by improving TTM profitability and a very low-leverage balance sheet, partially offset by historically volatile earnings/cash flows. Technicals show a strong trend but very overbought momentum (high RSI/Stoch), adding near-term risk. Valuation appears relatively modest with a ~10.4 P/E, providing some support.
Positive Factors
Profitability Recovery
The sharp TTM revenue and profitability recovery indicates renewed operating traction after a weaker period. Healthy EBIT, EBITDA, and net margins provide internal resources for reinvestment and suggest the core consulting and research model can generate meaningful earnings when execution and cost control are favorable.
Negative Factors
Earnings Volatility
The 2025 loss shows that revenue growth does not consistently translate into stable earnings for MS&Consulting. Such swings may reflect sensitivity to the cost structure or one-off items, making future profitability less predictable and increasing the importance of disciplined expense management.
Read all positive and negative factors
Positive Factors
Negative Factors
Profitability Recovery
The sharp TTM revenue and profitability recovery indicates renewed operating traction after a weaker period. Healthy EBIT, EBITDA, and net margins provide internal resources for reinvestment and suggest the core consulting and research model can generate meaningful earnings when execution and cost control are favorable.
Read all positive factors
MS&Consulting Co.,Ltd. (6555) vs. iShares MSCI Japan ETF (EWJ)
Market Cap
¥2.49B
Dividend Yield1.18%
Average Volume (3M)12.56K
Price to Earnings (P/E)11.1
Beta (1Y)0.17
Revenue Growth-1.40%
EPS GrowthN/A
CountryJP
Employees152
SectorGeneral
Sector StrengthN/A
IndustrySpecialty Business Services
Share Statistics
EPS (TTM)49.19
Shares Outstanding4,597,400
10 Day Avg. Volume34,920
30 Day Avg. Volume12,563
Financial Highlights & Ratios
PEG Ratio-0.07
Price to Book (P/B)0.63
Price to Sales (P/S)0.72
P/FCF Ratio4.57
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
MS&Consulting Co.,Ltd. Business Overview & Revenue Model
Company Description
Based in Japan, MS&Consulting Co., Ltd. operates as a specialized marketing research firm. The company's core offerings include undercover customer assessments (mystery shopping), strategic business advisory, and evaluations of staff contentment. ...
How the Company Makes Money
The company primarily makes money by selling customer experience and service-improvement programs to corporate clients. Key revenue streams include (1) fees for customer satisfaction research and measurement services, where MS&Consulting designs a...
MS&Consulting Co.,Ltd. Financial Statement Overview
Summary
Income Statement
74
Positive
Balance Sheet
88
Very Positive
Cash Flow
67
Positive
| Breakdown | TTM | Feb 2026 | Feb 2025 | Feb 2024 | Feb 2023 | Feb 2022 |
|---|---|---|---|---|---|---|
Income Statement | ||||||
| Total Revenue | 2.65B | 2.58B | 2.55B | 2.39B | 2.21B | 1.93B |
| Gross Profit | 958.29M | 866.60M | 800.73M | 800.17M | 884.74M | 754.75M |
| EBITDA | 479.83M | 366.02M | -131.00M | 267.33M | 407.27M | 387.51M |
| Net Income | 217.51M | 173.07M | -276.10M | 114.37M | 219.69M | 206.51M |
Balance Sheet | ||||||
| Total Assets | 3.77B | 3.70B | 3.38B | 3.55B | 3.73B | 3.90B |
| Cash, Cash Equivalents and Short-Term Investments | 1.00B | 1.03B | 578.93M | 329.70M | 666.15M | 1.07B |
| Total Debt | 164.77M | 186.30M | 208.18M | 186.49M | 129.06M | 268.15M |
| Total Liabilities | 746.21M | 789.29M | 826.40M | 723.99M | 770.40M | 1.03B |
| Stockholders Equity | 3.06B | 2.96B | 2.59B | 2.86B | 2.99B | 2.89B |
Cash Flow | ||||||
| Free Cash Flow | 310.05M | 404.75M | 400.90M | -142.42M | -65.33M | 464.57M |
| Operating Cash Flow | 311.43M | 405.70M | 406.81M | 13.11M | 6.42M | 516.72M |
| Investing Cash Flow | -109.17M | -120.29M | -130.13M | -176.53M | -71.75M | -47.70M |
| Financing Cash Flow | 62.23M | 155.04M | -30.38M | -173.09M | -342.15M | -268.66M |
MS&Consulting Co.,Ltd. Technical Analysis
Positive
420.00
Price Trends
441.52
Positive
433.33
Positive
433.06
Positive
Market Momentum
32.60
Negative
76.88
Negative
83.98
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For JP:6555, the sentiment is Positive. The current price of 420 is below the 20-day moving average (MA) of 465.15, below the 50-day MA of 441.52, and below the 200-day MA of 433.06, indicating a bullish trend. The MACD of 32.60 indicates Negative momentum. The RSI at 76.88 is Negative, neither overbought nor oversold. The STOCH value of 83.98 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for JP:6555.
MS&Consulting Co.,Ltd. Peers Comparison
UnderperformOutperform
Sector (55)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
79 Outperform | ¥395.68B | 16.31 | ― | 0.63% | 16.71% | 161.67% | |
72 Outperform | ¥2.49B | 11.12 | ― | 1.18% | -1.40% | ― | |
71 Outperform | ¥31.75B | 16.81 | ― | 2.09% | 15.42% | 27.83% | |
68 Neutral | ¥7.48B | 86.42 | ― | 1.05% | 10.47% | -17.45% | |
64 Neutral | ¥5.13B | 46.58 | ― | 1.60% | 3.07% | -54.25% | |
55 Neutral | $6.65B | 3.83 | -15.92% | 6.20% | 10.91% | 7.18% | |
43 Neutral | ¥4.66B | -33.76 | ― | ― | -1.67% | 98.41% |
* General Sector Average
JP:6555
MS&Consulting Co.,Ltd.
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145.00
36.07%
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Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.