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Bonjour Holdings
(0653)
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Rating:44Neutral
Price Target:
HK$1.50
▲(3650.00% Upside)
Action:Reiterated
Date:10/06/26
The score is held down primarily by weak financial performance—sharp losses and persistent negative operating/free cash flow. Technicals add only limited support due to negative MACD and subdued momentum despite some short- to mid-term moving-average strength. Valuation looks low on P/E, but recent loss-making results reduce its usefulness as a positive signal.
Positive Factors
Established beauty retail model
The established Bonjour brand and focus on beauty-related consumer products provide a defined retail platform with direct customer access. Its physical stores and other sales channels support continued merchandise distribution and give the company an operating base for rebuilding sales over the next several quarters.
Negative Factors
Deep operating and net losses
The very large operating and net losses show that the current cost structure is overwhelming gross profit. Such weak profitability reduces internally generated funding, makes earnings highly unstable, and leaves the company dependent on a successful operational recovery to protect its financial position.
Read all positive and negative factors
Positive Factors
Negative Factors
Established beauty retail model
The established Bonjour brand and focus on beauty-related consumer products provide a defined retail platform with direct customer access. Its physical stores and other sales channels support continued merchandise distribution and give the company an operating base for rebuilding sales over the next several quarters.
Read all positive factors
Bonjour Holdings (0653) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$99.37M
Dividend Yield0.03%
Average Volume (3M)603.38K
Price to Earnings (P/E)0.8
Beta (1Y)1.52
Revenue Growth52.42%
EPS GrowthN/A
CountryHK
Employees58
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.15
Shares Outstanding62,495,934
10 Day Avg. Volume311,965
30 Day Avg. Volume603,378
Financial Highlights & Ratios
PEG Ratio0.35
Price to Book (P/B)49.70
Price to Sales (P/S)38.94
P/FCF Ratio-114.93
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Bonjour Holdings Business Overview & Revenue Model
Company Description
Bonjour Holdings Limited functions as an investment holding entity, focusing primarily on the wholesale and retail trade of beauty and wellness products. The company's operations span Hong Kong, Macau, and mainland China, catering to a broad custo...
How the Company Makes Money
Bonjour Holdings primarily makes money by selling products under its retail operations: it purchases beauty-related goods (e.g., cosmetics, skincare, fragrances and other personal care/beauty merchandise) from brand owners, manufacturers, or distr...
Bonjour Holdings Financial Statement Overview
Summary
Income Statement
18
Very Negative
Balance Sheet
45
Neutral
Cash Flow
22
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 103.29M | 80.55M | 950.27M | 185.66M | 626.99M |
| Gross Profit | 37.27M | 32.80M | 63.05M | 33.75M | 49.96M |
| EBITDA | -128.50M | -36.59M | 66.86M | 226.73M | -102.81M |
| Net Income | -119.93M | -134.37M | 53.97M | 167.22M | -216.74M |
Balance Sheet | |||||
| Total Assets | 205.34M | 421.69M | 504.11M | 505.41M | 711.42M |
| Cash, Cash Equivalents and Short-Term Investments | 6.14M | 6.45M | 16.11M | 41.95M | 41.95M |
| Total Debt | 67.12M | 207.92M | 116.51M | 138.29M | 512.27M |
| Total Liabilities | 124.40M | 273.04M | 221.87M | 350.02M | 701.13M |
| Stockholders Equity | 80.94M | 148.65M | 282.24M | 155.39M | 2.79M |
Cash Flow | |||||
| Free Cash Flow | -35.00M | -64.79M | -58.97M | -130.97M | -108.42M |
| Operating Cash Flow | -28.96M | -64.79M | -58.95M | -126.01M | -108.42M |
| Investing Cash Flow | 147.00K | -1.49M | 6.73M | 459.99M | 144.48M |
| Financing Cash Flow | 28.51M | 56.62M | 50.40M | -358.00M | -10.13M |
Bonjour Holdings Technical Analysis
Negative
0.04
Price Trends
1.54
Positive
1.35
Positive
2.08
Negative
Market Momentum
<0.01
Positive
47.93
Neutral
40.64
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0653, the sentiment is Negative. The current price of 0.04 is below the 20-day moving average (MA) of 1.73, below the 50-day MA of 1.54, and below the 200-day MA of 2.08, indicating a neutral trend. The MACD of <0.01 indicates Positive momentum. The RSI at 47.93 is Neutral, neither overbought nor oversold. The STOCH value of 40.64 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0653.
Bonjour Holdings Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | HK$1.32B | 6.17 | 31.59% | 3.16% | 31.51% | 22.05% | |
73 Outperform | HK$4.03B | 19.85 | 16.40% | 2.07% | 11.19% | 160.48% | |
65 Neutral | HK$384.40M | 22.87 | 6.22% | 3.85% | -2.26% | -17.43% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
47 Neutral | HK$21.82B | 15.61 | 14.11% | 7.26% | 30.79% | -44.14% | |
44 Neutral | HK$99.37M | 0.83 | 6.58% | 0.03% | 52.42% | ― | |
42 Neutral | HK$109.24M | -0.55 | -14.95% | 7.60% | -10.98% | -0.28% |
* Consumer Cyclical Sector Average
HK:0653
Bonjour Holdings
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-22.06%
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Bonjour Holdings Corporate Events
Bonjour Holdings Returns to Profit on Cost Cuts and Fair‑Value Gains
Sep 30, 2026
Bonjour Holdings reported audited consolidated annual results for the year ended 30 June 2026, posting a modest profit of HK$8.5 million after a steep loss of HK$278.4 million in the prior eighteen‑month period, with turnover rising slightly...
Bonjour Holdings Flags Return to Profit on Property Fund Gain and Cost Cuts
Sep 24, 2026
Bonjour Holdings has signalled a sharp turnaround, forecasting a profit of about HK$8 million for the 12 months ended 30 June 2026, versus a loss of roughly HK$278 million over the prior 18‑month period. The improvement is driven largely by ...
Bonjour Holdings Sets Board Meeting to Approve 2026 Annual Results and Consider Dividend
Sep 18, 2026
Bonjour Holdings has scheduled a board meeting for 30 September 2026 at its Bonjour Tower headquarters in Tsuen Wan, Hong Kong. The directors will review and approve the annual results for the year ended 30 June 2026 and deliberate on whether to r...
Bonjour Holdings Sets Timetable for Capital Reorganisation and Share Trading Resumption
Sep 15, 2026
Bonjour Holdings Limited has confirmed that all conditions for its capital reorganisation have been fulfilled, with the capital reduction approved by the Cayman Islands Registrar of Companies and the reorganisation becoming effective before 9:00 a...
Bonjour Holdings Requests Trading Halt Pending Inside Information Announcement
Sep 11, 2026
Bonjour Holdings Limited, a Cayman Islands-incorporated company listed on the Stock Exchange of Hong Kong under stock code 653, operates in the retail and consumer sector and is subject to Hong Kong’s corporate governance and disclosure rule...
Bonjour Wins Overwhelming Shareholder Backing for Capital Reorganisation
Aug 28, 2026
Bonjour Holdings Limited announced that shareholders overwhelmingly approved a proposed capital reorganisation at an extraordinary general meeting held on 28 August 2026. All 1,874,878,065 issued shares were eligible to vote, no shareholders were ...
Bonjour Holdings Seeks Shareholder Backing for Capital Reorganisation
Aug 12, 2026
Bonjour Holdings has called an extraordinary general meeting for 28 August 2026 in Hong Kong to seek shareholder approval for a major capital reorganisation. The plan involves consolidating every thirty existing shares into one consolidated share,...
Bonjour Holdings Unveils Capital Reorganisation and Board Lot Change
Aug 4, 2026
Bonjour Holdings Limited, incorporated in the Cayman Islands and listed in Hong Kong under stock code 653, operates in the retail and consumer sector, focusing on beauty, personal care and related products. The company serves the Hong Kong market ...
Bonjour Holdings launches strategic partnership with Cloud Warehouse to drive tech-enabled consumption growth
Aug 4, 2026
Bonjour Holdings Limited has entered into a strategic cooperation with Hong Kong Cloud Warehouse lucky Development Co., Limited, marked by a launch ceremony on 30 July 2026 following an agreement signed earlier in the month. The partnership aims t...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.