Bonjour Holdings stock analysis
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Bonjour Holdings (0653) Stock Price & Analysis
0653 Stock Chart & Stats
- Day’s Range
- HKD 0.80 - HKD 0.87
- 52-Week Range
- HKD 0.42 - HKD 4.50
- Previous Close
- HKD 0.82
- Volume
- N/A
- Average Volume (3M)
- 336.80K
- Market Cap
- HKD 58.14M
- Enterprise Value
- -HKD 160.96M
- Total Cash (Recent Filing)
- HKD 258.94M
- Total Debt (Recent Filing)
- HKD 67.98M
- Price to Earnings (P/E)
- 0.5
- Beta
- 1.59
- Next Earnings
- Apr 01, 2027 (Est.)
- EPS Estimate
- N/A
- Last Dividend Ex-Date
- Sep 08, 2016
- Dividend Yield
- N/A
Bulls Say, Bears Say
Bulls Say
Lower Leverage
Reduced leverage gives Bonjour greater financial flexibility than during its earlier period of extreme debt stress. Lower total debt can ease balance-sheet pressure and preserve more capacity to manage ongoing losses, support operations, or adjust capital allocation over the next several quarters.
Gross Margin
A gross margin of about 36% indicates that Bonjour retains meaningful product-level economics before operating costs. If the company can control expenses below gross profit, this underlying margin provides a foundation for restoring profitability and improving earnings quality over time.
Omnichannel Retail Model
Combining physical stores with e-commerce gives Bonjour multiple routes to reach consumers and supports a broad beauty and lifestyle offering. This channel diversity and product breadth can provide a durable platform for customer access and future revenue development.
Bears Say
Revenue Decline
The renewed revenue decline signals weakening demand or execution in Bonjour’s core retail business rather than dependable expansion. Continued top-line contraction can reduce operating leverage, limit reinvestment capacity, and make it harder for the company to absorb fixed costs over the next several quarters.
Deep Operating Losses
The swing from profitability to heavy losses demonstrates weak earnings stability and a cost structure that overwhelms gross profit. A net margin near negative 116% leaves little tolerance for further revenue pressure and raises the risk that recovery will require substantial operational changes.
Persistent Cash Burn
Persistent negative operating and free cash flow shows that Bonjour is consuming cash rather than funding the business internally. Ongoing burn can deplete balance-sheet resources, increase reliance on external funding, and restrict the company’s ability to sustain investment while losses continue.
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Company Description
Bonjour Holdings
Bonjour Holdings Limited functions as an investment holding entity, focusing primarily on the wholesale and retail trade of beauty and wellness products. The company's operations span Hong Kong, Macau, and mainland China, catering to a broad customer base. Its comprehensive product selection features skincare, nutritional supplements, hair and body care items, cosmetics, and fragrances. Additionally, it offers various lifestyle products and snack foods, frequently imported from Japan, Korea, and Taiwan, to meet diverse consumer demands. As of December 31, 2020, Bonjour Holdings operated 24 retail outlets across Hong Kong and Macau, supplemented by a robust online sales platform. Beyond its core business, the company also participates in property holding activities. Established in 1991, Bonjour Holdings Limited is headquartered in Tsuen Wan, Hong Kong.
- Sector
- Consumercyclical
- Industry
- Specialty Retail
- CEO
- Iu Ming Wong
- Employees
- 58
- Website
- corp.bonjourhk.com
- Address
- HK
Bonjour Holdings (0653) Earnings & Revenues
Technical Analysis
Overall Consensus
| Indicator | Bullish | Neutral | Bearish |
|---|---|---|---|
| Overall Consensus | 6 | 1 | 15 |
| Technical Analysis | 6 | 1 | 3 |
| Moving Averages | 0 | 0 | 12 |







