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Bonjour Holdings
(0653)
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Rating:47Neutral
Price Target:
HK$0.07
▲(82.50% Upside)
Action:Reiterated
Date:09/08/26
The score is held down primarily by weak financial performance—sharp revenue decline, very large losses, and persistent cash burn—despite improved leverage versus earlier periods. Technicals are a partial positive due to strong recent momentum and price above key moving averages, but overbought indicators increase pullback risk. Valuation is also constrained by negative earnings (negative P/E) and no provided dividend yield.
Positive Factors
Lower Leverage
Meaningfully lower leverage improves financial flexibility compared with the earlier stress period and may reduce balance-sheet pressure over the next several quarters. This provides a better base for stabilizing operations, although continuing losses still limit the benefit and remain a material constraint.
Negative Factors
Revenue and Profit Collapse
Declining revenue combined with deeply negative margins signals that the current operating model is not converting sales into earnings. The deterioration from profitability in 2022–2023 to heavy losses in 2024–2025 raises execution risk and could weaken the company’s ability to fund investment internally.
Read all positive and negative factors
Positive Factors
Negative Factors
Lower Leverage
Meaningfully lower leverage improves financial flexibility compared with the earlier stress period and may reduce balance-sheet pressure over the next several quarters. This provides a better base for stabilizing operations, although continuing losses still limit the benefit and remain a material constraint.
Read all positive factors
Bonjour Holdings (0653) vs. iShares MSCI Hong Kong ETF (EWH)
Market Cap
HK$127.49M
Dividend Yield0.55%
Average Volume (3M)19.55M
Price to Earnings (P/E)―
Beta (1Y)0.90
Revenue GrowthN/A
EPS GrowthN/A
CountryHK
Employees59
SectorConsumer Cyclical
Sector Strength84
IndustrySpecialty Retail
Share Statistics
EPS (TTM)-0.15
Shares Outstanding1,874,878,000
10 Day Avg. Volume16,689,949
30 Day Avg. Volume19,551,114
Financial Highlights & Ratios
PEG Ratio0.01
Price to Book (P/B)1.67
Price to Sales (P/S)1.31
P/FCF Ratio-3.86
Enterprise Value/Market CapN/A
Enterprise Value/RevenueN/A
Enterprise Value/Gross ProfitN/A
Enterprise Value/EbitdaN/A
Forecast
1Y Price TargetN/A
Price Target UpsideN/A
Rating ConsensusN/A
Number of Analyst Covering0
EPS Forecast (FY)N/A
Revenue Forecast (FY)N/A
Bonjour Holdings Business Overview & Revenue Model
Company Description
Bonjour Holdings Limited functions as an investment holding entity, focusing primarily on the wholesale and retail trade of beauty and wellness products. The company's operations span Hong Kong, Macau, and mainland China, catering to a broad custo...
How the Company Makes Money
Bonjour Holdings primarily makes money by selling products under its retail operations: it purchases beauty-related goods (e.g., cosmetics, skincare, fragrances and other personal care/beauty merchandise) from brand owners, manufacturers, or distr...
Bonjour Holdings Financial Statement Overview
Summary
Income Statement
18
Very Negative
Balance Sheet
45
Neutral
Cash Flow
22
Negative
| Breakdown | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 |
|---|---|---|---|---|---|
Income Statement | |||||
| Total Revenue | 103.29M | 80.55M | 950.27M | 185.66M | 626.99M |
| Gross Profit | 37.27M | 32.80M | 63.05M | 33.75M | 49.96M |
| EBITDA | -129.64M | -54.32M | 66.86M | 226.73M | -102.81M |
| Net Income | -119.93M | -134.37M | 53.97M | 167.22M | -216.74M |
Balance Sheet | |||||
| Total Assets | 205.34M | 421.69M | 504.11M | 505.41M | 711.42M |
| Cash, Cash Equivalents and Short-Term Investments | 6.14M | 6.45M | 16.11M | 41.95M | 41.95M |
| Total Debt | 67.12M | 207.92M | 116.51M | 138.29M | 512.27M |
| Total Liabilities | 124.40M | 273.04M | 221.87M | 350.02M | 701.13M |
| Stockholders Equity | 80.94M | 148.65M | 282.24M | 155.39M | 2.79M |
Cash Flow | |||||
| Free Cash Flow | -35.00M | -64.79M | -58.97M | -130.97M | -108.42M |
| Operating Cash Flow | -28.96M | -64.79M | -58.95M | -126.01M | -108.42M |
| Investing Cash Flow | 147.00K | -1.49M | 6.73M | 459.99M | 144.48M |
| Financing Cash Flow | 28.51M | 56.62M | 50.40M | -358.00M | -10.13M |
Bonjour Holdings Technical Analysis
Positive
0.04
Price Trends
0.04
Positive
0.05
Positive
0.07
Negative
Market Momentum
<0.01
Negative
72.03
Negative
86.90
Negative
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0653, the sentiment is Positive. The current price of 0.04 is below the 20-day moving average (MA) of 0.04, below the 50-day MA of 0.04, and below the 200-day MA of 0.07, indicating a neutral trend. The MACD of <0.01 indicates Negative momentum. The RSI at 72.03 is Negative, neither overbought nor oversold. The STOCH value of 86.90 is Negative, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Positive sentiment for HK:0653.
Bonjour Holdings Peers Comparison
UnderperformOutperform
Sector (61)
Name | Overall Rating | Market Cap | P/E Ratio | ROE | Dividend Yield | Revenue Growth | EPS Growth |
|---|---|---|---|---|---|---|---|
75 Outperform | HK$1.42B | 6.64 | 31.59% | 2.89% | 31.51% | 22.05% | |
73 Outperform | HK$3.20B | 15.73 | 16.40% | 2.64% | 11.19% | 160.48% | |
65 Neutral | HK$359.76M | 21.41 | 6.22% | 4.08% | -2.26% | -17.43% | |
61 Neutral | $18.38B | 12.79 | -2.54% | 3.03% | 1.52% | -15.83% | |
47 Neutral | HK$127.49M | -0.45 | -181.16% | 0.55% | ― | ― | |
47 Neutral | HK$22.88B | 16.47 | 14.11% | 6.99% | 30.79% | -44.14% | |
44 Neutral | HK$107.18M | -0.54 | -14.95% | 7.60% | -11.12% | -0.28% |
* Consumer Cyclical Sector Average
HK:0653
Bonjour Holdings
0.07
-0.03
-27.45%
HK:2209
YesAsia Holdings Limited
3.47
-3.25
-48.38%
HK:0814
Beijing Jingkelong Co. Ltd. Class H
0.26
-0.04
-14.75%
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MINISO Group Holding Ltd.
18.67
-29.35
-61.12%
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Sa Sa International Holdings Limited
1.02
0.45
77.39%
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Yoho Group Holdings Ltd.
0.74
0.02
2.37%
Bonjour Holdings Corporate Events
Bonjour Wins Overwhelming Shareholder Backing for Capital Reorganisation
Aug 28, 2026
Bonjour Holdings Limited announced that shareholders overwhelmingly approved a proposed capital reorganisation at an extraordinary general meeting held on 28 August 2026. All 1,874,878,065 issued shares were eligible to vote, no shareholders were ...
Bonjour Holdings Seeks Shareholder Backing for Capital Reorganisation
Aug 12, 2026
Bonjour Holdings has called an extraordinary general meeting for 28 August 2026 in Hong Kong to seek shareholder approval for a major capital reorganisation. The plan involves consolidating every thirty existing shares into one consolidated share,...
Bonjour Holdings Unveils Capital Reorganisation and Board Lot Change
Aug 4, 2026
Bonjour Holdings Limited, incorporated in the Cayman Islands and listed in Hong Kong under stock code 653, operates in the retail and consumer sector, focusing on beauty, personal care and related products. The company serves the Hong Kong market ...
Bonjour Holdings launches strategic partnership with Cloud Warehouse to drive tech-enabled consumption growth
Aug 4, 2026
Bonjour Holdings Limited has entered into a strategic cooperation with Hong Kong Cloud Warehouse lucky Development Co., Limited, marked by a launch ceremony on 30 July 2026 following an agreement signed earlier in the month. The partnership aims t...
Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
Disclaimer
This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.