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Bonjour Holdings Limited (HK:0653)
:0653
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Bonjour Holdings (0653) AI Stock Analysis

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HK:0653

Bonjour Holdings

(OTC:0653)

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Underperform 37 (OpenAI - 4o)
Rating:37Underperform
Price Target:
HK$0.00
▼(-100.00% Downside)
Bonjour Holdings' overall stock score is significantly impacted by its poor financial performance, characterized by declining revenues, negative profitability, and high leverage. Technical analysis further indicates a bearish trend, with the stock trading below key moving averages and negative momentum indicators. The valuation is weak due to a negative P/E ratio and lack of dividend yield, making the stock unattractive to investors.

Bonjour Holdings (0653) vs. iShares MSCI Hong Kong ETF (EWH)

Bonjour Holdings Business Overview & Revenue Model

Company DescriptionBonjour Holdings (0653) is a diversified investment holding company based in Hong Kong, focusing on the hospitality and real estate sectors. The company engages in the development and management of hotels, providing a range of services including accommodation, food and beverage, and event hosting. Bonjour Holdings aims to create unique and memorable experiences for its guests while maximizing the value of its properties and investments.
How the Company Makes MoneyBonjour Holdings generates revenue primarily through its hotel operations, which include room rentals, food and beverage sales, and event hosting services. The company leverages its portfolio of properties to attract both business and leisure travelers, contributing to its revenue stream. Additionally, Bonjour Holdings may earn income through strategic partnerships with travel agencies and corporate clients, enhancing its visibility and occupancy rates. The company's ability to effectively manage operational costs and optimize pricing strategies plays a crucial role in sustaining its profitability.

Bonjour Holdings Financial Statement Overview

Summary
Bonjour Holdings faces significant financial challenges, characterized by declining revenues, profitability issues, and high leverage. The company's inability to generate positive cash flows from operations suggests liquidity risks, while high debt levels increase financial vulnerability. Despite some asset stability, the overall financial health is concerning, necessitating strategic changes for improvement.
Income Statement
37
Negative
Bonjour Holdings has experienced significant revenue volatility, with a notable decline from 2019 to 2024. The most recent annual report shows a sharp drop in revenue and a negative net income, indicating challenges in profitability. The EBIT and EBITDA margins are negative, reflecting operational inefficiencies. Despite a recovery in revenue between 2022 and 2023, the overall trend has been negative, impacting financial stability.
Balance Sheet
42
Neutral
The company's balance sheet shows high leverage, with a debt-to-equity ratio indicating substantial reliance on debt financing. Stockholders' equity has fluctuated, and the most recent year shows a lower equity base due to accumulated losses. However, the company has managed to maintain a positive equity ratio, suggesting some stability in asset financing. The high level of liabilities relative to assets poses a risk to long-term financial health.
Cash Flow
28
Negative
Cash flow analysis reveals consistent negative operating cash flows, indicating challenges in generating cash from core operations. Free cash flow has been negative, impacted by negative operating cash flows, undermining the ability to invest without additional financing. The cash flow to net income ratios reflect inefficiencies in translating income into cash, highlighting liquidity constraints.
BreakdownDec 2024Dec 2023Dec 2022Dec 2021Dec 2020
Income Statement
Total Revenue80.55M950.27M185.66M626.99M538.79M
Gross Profit32.80M63.05M33.75M49.96M173.09M
EBITDA-54.32M66.86M226.73M-102.81M-22.91M
Net Income-134.37M53.97M167.22M-216.74M-255.73M
Balance Sheet
Total Assets421.69M504.11M505.41M711.42M1.03B
Cash, Cash Equivalents and Short-Term Investments6.45M16.11M41.95M41.95M20.29M
Total Debt207.92M116.51M138.29M512.27M639.32M
Total Liabilities273.04M221.87M350.02M701.13M859.00M
Stockholders Equity148.65M282.24M155.39M2.79M172.17M
Cash Flow
Free Cash Flow-64.79M-58.97M-130.97M-108.42M30.30M
Operating Cash Flow-64.79M-58.95M-126.01M-108.42M49.83M
Investing Cash Flow-1.49M6.73M459.99M144.48M1.36M
Financing Cash Flow56.62M50.40M-358.00M-10.13M-133.28M

Bonjour Holdings Technical Analysis

Technical Analysis Sentiment
Negative
Last Price0.08
Price Trends
50DMA
0.09
Negative
100DMA
0.09
Negative
200DMA
0.10
Negative
Market Momentum
MACD
>-0.01
Negative
RSI
44.24
Neutral
STOCH
29.17
Neutral
Evaluating momentum and price trends is crucial in stock analysis to make informed investment decisions. For HK:0653, the sentiment is Negative. The current price of 0.08 is above the 20-day moving average (MA) of 0.07, below the 50-day MA of 0.09, and below the 200-day MA of 0.10, indicating a neutral trend. The MACD of >-0.01 indicates Negative momentum. The RSI at 44.24 is Neutral, neither overbought nor oversold. The STOCH value of 29.17 is Neutral, not indicating any strong overbought or oversold conditions. Overall, these indicators collectively point to a Negative sentiment for HK:0653.

Bonjour Holdings Peers Comparison

Overall Rating
UnderperformOutperform
Sector (61)
Financial Indicators
Name
Overall Rating
Market Cap
P/E Ratio
ROE
Dividend Yield
Revenue Growth
EPS Growth
HK$604.79M40.661.04%-36.58%-84.25%
$18.38B12.79-2.54%3.03%1.52%-15.83%
HK$1.92B25.006.39%3.95%-9.75%-64.87%
HK$4.47B-230.08-8.52%7.26%27.70%
HK$8.12B-1.6927.68%-973.10%
HK$124.34M12.94%-62.14%
* Consumer Cyclical Sector Average
Performance Comparison
Ticker
Company Name
Price
Change
% Change
HK:0653
Bonjour Holdings
0.07
-0.05
-40.32%
HK:1280
Qidian International Co., Ltd.
4.68
2.10
81.40%
HK:0178
Sa Sa International Holdings Limited
0.62
-0.02
-3.13%
HK:1939
Tokyo Chuo Auction Holdings Ltd.
8.80
8.10
1157.14%
HK:2101
Fulu Holdings Limited
1.64
-0.33
-16.75%

Bonjour Holdings Corporate Events

Bonjour Holdings Completes Successful Share Placing
Oct 6, 2025

Bonjour Holdings Limited announced the results of its recent placing, where 281,300,000 shares were successfully placed, raising approximately HK$97 million in net proceeds. The funds will be used for debt repayment, upgrading its e-commerce platform, enhancing its business model, and general working capital. The Rights Issue and Placing resulted in a significant change in the company’s shareholding structure, with Mr. Chen holding a reduced percentage of shares post-transaction.

Bonjour Holdings Reports Significant Losses in Latest Financial Results
Oct 1, 2025

Bonjour Holdings Limited reported its audited consolidated annual results for the eighteen months ending 30 June 2025, showing a significant decline in turnover and a substantial loss compared to the previous year. The company faced challenges including increased administrative expenses, impairment losses, and losses from joint ventures, impacting its financial performance and market positioning.

Bonjour Holdings Issues Profit Warning Amid Significant Losses
Sep 30, 2025

Bonjour Holdings Limited has issued a profit warning, projecting a significant loss of approximately HK$278 million for the eighteen months ending June 30, 2025, compared to a profit of HK$54 million in 2023. The loss is primarily due to non-operating charges and non-cash accounting provisions totaling around HK$202 million, including a substantial loss from an investment fund and impairment provisions. The core operations of the company reflect a loss of around HK$76 million after excluding these exceptional items. Stakeholders are advised to exercise caution as the final audited results are pending.

Bonjour Holdings Extends Share Placing Period Amid Typhoon Disruptions
Sep 25, 2025

Bonjour Holdings Limited announced a further extension of the placing period for its shares due to extreme weather conditions caused by super typhoons. The placing period, initially set to end on 24 September 2025, has been extended to 2 October 2025, allowing more time for the Placing Agent to procure the shares. This adjustment is part of the 7th Supplemental Placing Agreement, with all other terms of the agreement remaining unchanged. The extension aims to mitigate disruptions and ensure the successful completion of the share placing, impacting the company’s operational timeline and potentially affecting stakeholders’ expectations.

Bonjour Holdings Extends Share Placing Period Amid Cyclone Warning
Sep 22, 2025

Bonjour Holdings Limited has announced an extension of the placing period for its shares due to an expected tropical cyclone warning. The revised schedule extends the placing period to 26 September 2025, with the completion of the placing and announcement of results set for 30 September 2025. This extension ensures that the company can accommodate unforeseen weather disruptions, potentially impacting its financial operations and stakeholder engagements.

Bonjour Holdings Schedules Board Meeting to Review Financials and Dividend
Sep 18, 2025

Bonjour Holdings Limited has announced a board meeting scheduled for September 30, 2025, to approve the financial results for the eighteen months ending June 30, 2025, and to consider the payment of a final dividend. This meeting is significant as it will provide insights into the company’s financial health and potential returns for shareholders, reflecting its strategic positioning in the competitive beauty and cosmetics market.

Bonjour Holdings Clarifies CEO Compensation in Supplemental Announcement
Sep 17, 2025

Bonjour Holdings Limited has released supplemental information regarding the emoluments of its chief executive officers for the years ending 2020 through 2023. The announcement clarifies the salaries of Mr. Cheung Ka Fai and Mr. Wong Iu Ming, with Mr. Wong serving as CEO since July 2020. This disclosure does not alter other information in the annual reports, ensuring transparency in executive compensation.

Bonjour Holdings Announces Rights Issue Results and Share Placing
Sep 15, 2025

Bonjour Holdings Limited announced the results of its Rights Issue, where approximately 70.83% of the available Rights Shares were subscribed, raising gross proceeds of about HK$76.10 million. The company also commenced the placing of unsubscribed shares, with the placing period set to end on September 24, 2025. This move is expected to impact the company’s shareholding structure, increasing Mr. Chen’s stake to 64.36% and potentially enhancing the company’s financial position.

Bonjour Holdings Revises Rights Issue Timetable Due to Weather
Sep 8, 2025

Bonjour Holdings Limited has announced a revised timetable for its Rights Issue due to a tropical cyclone warning that affected the initial schedule. The acceptance and payment deadline for Rights Shares has been moved to September 9, 2025, with the Rights Issue expected to become unconditional on September 10, 2025. The announcement outlines the new timeline for related events, ensuring stakeholders are informed of the updated schedule.

Bonjour Holdings EGM Resolutions Approved with Overwhelming Support
Aug 12, 2025

Bonjour Holdings Limited announced that all resolutions proposed at its Extraordinary General Meeting (EGM) on August 12, 2025, were approved by the independent shareholders. The resolutions included a Rights Issue, a Placing Agreement, a Possible Subscription, and a Set-off Arrangement, each receiving overwhelming support with over 99.9996% of votes in favor. This approval is expected to impact the company’s financial strategy and shareholder value positively.

Glossary
BuyA stock rated as a "Buy" is expected to perform better than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock is likely to deliver higher returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
HoldA stock rated as a "Hold" is expected to perform in line with the overall market or a specific benchmark. This rating indicates that the stock is neither particularly compelling nor unfavorable for investment. Note: This is not investment advice; please consult a financial advisor before making investment decisions.
SellA stock rated as a "Sell" is expected to perform worse than the overall market or a specific benchmark over the near-to-medium term. This rating suggests the stock may deliver lower returns compared to other stocks in the same sector or market index. Note: This is not investment advice; please consult a financial advisor before making investment decisions.

Disclaimer

This AI Analyst Stock Report is automatically generated by our AI systems using advanced algorithms and publicly available financial, technical, and market data. While the information provided aims to be accurate and insightful, it is intended for informational purposes only and should not be considered financial advice. Any content created by an AI (Artificial Intelligence) system may contain inaccuracies and/or contain errors. Investing in stocks carries inherent risks, and past performance is not indicative of future results. This report does not account for your personal financial circumstances, objectives, or risk tolerance. Always conduct your own research or consult with a qualified financial advisor before making investment decisions. The analysis and recommendations provided are based on historical and current data and may not fully reflect future market conditions or unexpected developments. Neither the creators of this report nor its affiliated entities guarantee the accuracy, completeness, or reliability of the information presented. Use this report at your own discretion and risk.Date of analysis: Oct 09, 2025